French advertising vocabulary roadside signs => panneaux publicitaire le long de la

route
English => French
jingle => un jingle
agency commission => commission d’agence hype => battage publicitaire, le ‘hype’
advertiser => annonceur buzz => le buzz
advertising / advertisement => publicité, annonce radio spot => spot radio
publicitaire trailer => bande annonce
advertising media => support publicitaire sales => ventes
advertising agency => une agence de pub product placement => placement produit
advertising budget => budget de publicité campaign => campagne
advertising copy => texte publicitaire consumers => clients
advertising expenditures => investissement media brand awareness => notoriété de la marque
advertising campaign => campagne publicitaire TV commercial => un spot TV
adman, advertiser => publicitaire an item => un article
age group => tranche d’âge bargain => bonne affaire
airtime => espace (tv, radio, cinéma) customer => client
annual report => rapport annuel cost => coût
AIDA => Attention, Interest, Desire, Action competitor => concurrent
awareness => notoriété customer file => compte client
back cover => quatrième de couv customer loyalty => fidélité du client
brand => marque life cycle => cycle de vie
billboard => panneau d’affichage demand => demande
booklet => brochure data => données
budget => budget range => une gamme
buy one get one free => un acheté un gratuit market leader => leader sur le marché
catalogue => catalogue monthly => mensuel
circulation => diffusion (presse) market => marché
classified ads => annonces classées target market => marché cible
commercial spot => spot a niche => une niche de marché
commercial => spot publicitaire supply => offre
compositoin, audience profile => structure d’audience market share => part de marché
coupon => un bon de réduction une publicité => advertisement
commercial block, time slot => écran (tv, radio, questionnaire => un questionnaire
cinéma) value for money => rapport qualité prix
copy => exemplaire trend => tendance
daily => quotidien best seller => un top des ventes
daily reach => taux d’audience cumulée subscription => abonnement
direct mail => publipostage media buying => achat d’espace
discount => remise media buyer => acheteur média
features => spécificités
penetration, audience => audience sale => vente
people-meters => audimétrie (individu) share of voice => part de voix
passive meters => audimétrie passive share of spending => part d’investissement
packaging => un emballage survey => étude
press relations officer => chargé des relations presse space => espace (presse, affichage)
press release => communiqué de presse survey => une enquête
prime target => coeur de cible sponsorship => mécénat
programme => émission sponsoring => parrainage
peak time => heures d’audience maximale (tv-radio) housewives => ménagères
prime time => heures de grande écoute (tv-radio) full page => pleine page
postering => affichage front cover => première de couverture
poster => affiche flyer => prospectus
press release => communiqué de presse point-of-sale advertising => publicité sur le lieu de
packaging => conditionnement, packaging vente, plv
press conference => conférence de presse print => presse
media coverage => couverture médiatique publicity => publicité
leaflet => dépliant print ad => publicité écrite
inside front cover => deuxième de couverture (presse) public relations => relations publiques
economy scale => échelle d’économie public transport => transports en commun
frequency => répétition print run => tirage
point-of-purchase display => exposition sur le lieu de outdoor advertising => publicité en extérieur
vente right hand page => recto
size => format (presse, affichage) community relations => relations extérieures
length => format (tv-radio-cinéma) medium => support
household => foyer ratecard => tarif
gross rating point => grp rating => taux d’audience
daytime => heures de la journée (tv-radio) reach => couverture
corporate image => image de l’entreprise weekly => hebdomadaire
insert => encart win-win situation => situation gagnant-gagnant
inside back cover => troisième de couv word-of-mouth => le bouche à oreille
impact => impact
Useful verbs
readership => lectorat presse
launching => lancement to announce => annoncer
logo => logo to hand out leaflets => distribuer des prospectus
mailshot => mailing to recall => retirer de la vente
direct marketing => marketing direct to promote => promouvoir
sample => un échantillon to print => imprimer
set-meters => audimétrie (foyer)