I/ WHAT IS ADVERTISING 

?
1- It’s a marketing strategy that employs different methods and messages to promote or sell a
product, service or idea,

2- It’s a promotional activity which aims to sell a product or service to a target audience,

3- It’s a paid, non-personal communication through various media to inform and persuade members
of a particular audience,

4- Advertising= paid communication

= sponsor is identified
= tries to persuade or influence
= reaches a large audience
= is made through mass media

II/ ADVERTISING MEDIA

medium(singular)
media(plural)
These media include:internet ,T,V, radio,magazines, newspapers, cinema and outdoor
advertising,

III/ ADVERTISING METHODS

1- Advertorials
A newspaper or magazine advertisement coming in an editorial and objective journalistic style,

2- Banner ads
Ads that are displayed on a web page’s sidebars, Banners are generally displayed in a vertical way,

3-Billboards /hoardings
Flat surfaces , mainly walls, on which big posters are posted, They are designed to carry outdoor
advertising,

4-Commercials
Television and radio advertisements,

5- Leaflets/flyers
Printed sheets of paper containing information to promote a good or a service, and they are usually
distributed free,

6- Pop-ups (or Pop-up Ads)

Forms of online advertising, They are graphical display areas, usually small windows that suddenly
appear on the screen,(they pop up)

7- Placement
A form of advertising in which branded products and services are featured in films and television
programmes,

8- Endorsement
A form of advertising that uses famous personalities and celebrities, These people lend their names
or images to promote a product or service,
9- Viral advertising
(or viral marketing) is a strategy that uses social networks to promote a product, It refers to how
consumers spread information with other people,(in the same way a virus spreads from one person
to another)

10- Mailshots
A dispatch of mails, promoting goods and services to a large number of people,