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  • Typography and Color Guide

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    novkovic1984
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    This document provides guidelines for using typography in print design, newsletters, and social media. It introduces the Poppins font family and its various styles, including extra light, light, regular, medium, semibold, bold, extrabold, and black weights. It also provides italic versions of each weight. Usage tips recommend using semibold or bold styles for headlines and lighter weights like extra light or light for body copy.

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    Original Title

    Montecha - Бренд водич

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    This document provides guidelines for using typography in print design, newsletters, and social media. It introduces the Poppins font family and its various styles, including extra light, light, regular, medium, semibold, bold, extrabold, and black weights. It also provides italic versions of each weight. Usage tips recommend using semibold or bold styles for headlines and lighter weights like extra light or light for body copy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    28 views19 pages

    Typography and Color Guide

    Uploaded by

    novkovic1984
    This document provides guidelines for using typography in print design, newsletters, and social media. It introduces the Poppins font family and its various styles, including extra light, light, regular, medium, semibold, bold, extrabold, and black weights. It also provides italic versions of each weight. Usage tips recommend using semibold or bold styles for headlines and lighter weights like extra light or light for body copy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    TABLE OF CONTENTS

    01 logo
    02 typography
    03 colors
    primary logo proportions & clear space
    1x

    1x

    4x 2x
    white logo black logo
    gradient logo blue logo
    white black
    icon

    gradient blue blue


    how not to use a logo
    Pay attention
    This is a guide to using typography for print design, newsletters
    and social networks.
    POPPINS
    Extra light
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Light
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Regular
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
    POPPINS
    Medium
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Semibold
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZ
    z 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Bold
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYy
    Zz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
    POPPINS
    Extrabold
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxY
    yZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Black
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXx
    YyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
    POPPINS ITALIC
    Extra light
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Light
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Italic
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
    POPPINS ITALIC
    Medium
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
    0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Semibold
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZ
    z 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Bold
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxY
    yZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
    POPPINS ITALIC
    Extra bold
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxY
    yZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./

    Black
    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXx
    YyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
    typography
    usage tips
    FOR HEADLINES FOR BODY COPY

    semibold extra light


    bold light
    extrabold regular
    black medium
    primary colors

    Celtic Blue White


    HEX: 086AD8 HEX: FFFFFF
    HSB: 212, 96, 85 HSB: 0, 0, 100
    RGB: 8, 106, 216 RGB: 255, 255, 255
    CMYK: 96, 51, 0, 15 CMYK: 0, 0, 0, 0

    Bleu De France Little Boy Blue


    HEX: 3988E0 HEX: 6BA6E8
    HSB: 212, 75, 88 HSB: 212, 54, 91
    RGB: 57, 136, 224 RGB: 107, 166, 232
    CMYK: 75, 39, 0, 12 CMYK: 54, 28, 0, 9
    secondary colors

    Royal Blue Dark Xiketic


    HEX: 18174F HEX: 02021A
    HSB: 241, 71, 31 HSB: 240, 92, 10
    RGB: 24, 23, 79 RGB: 2, 2, 26
    CMYK: 70, 71, 0, 69 CMYK: 92, 92, 0, 90

    Royal Blue Dark Dark Cornflower Blue Space Cadet Black Coral
    HEX: 14276A HEX: 113885 HEX: 353548 HEX: 676776
    HSB: 227, 81, 42 HSB: 220, 87, 52 HSB: 240, 26, 28 HSB: 240, 13, 46
    RGB: 20, 39, 106 RGB: 17, 56, 133 RGB: 53, 53, 72 RGB: 103, 103, 118
    CMYK: 81, 63, 0, 58 CMYK: 87, 58, 0, 48 CMYK: 26, 26, 0, 72 CMYK: 13, 13, 0, 54

    Tumbleweed Persian Orange


    HEX: D2A98E HEX: D49753
    HSB: 24, 32, 82 HSB: 32, 61, 83
    RGB: 210, 169, 142 RGB: 212, 151, 83
    CMYK: 0, 20, 32, 18 CMYK: 0, 29, 61, 17

    Desert Sand Champagne Pink Fawn Burlywood


    HEX: DBBAA5 HEX: E4CBBB HEX: DDAC75 HEX: E5C198
    HSB: 23, 25, 86 HSB: 23, 18, 89 HSB: 32, 47, 87 HSB: 32, 34, 90
    RGB: 219, 186, 165 RGB: 228, 203, 187 RGB: 221, 172, 117 RGB: 229, 193, 152
    CMYK: 0, 15, 25, 14 CMYK: 0, 11, 18, 11 CMYK: 0, 22, 47, 13 CMYK: 0, 16, 34, 10

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