Brand Identity Quick Guide

PAY PA L PHOTOGR APHY

Left Blue

Middle Blue

Right Blue
Monogram Wordmark

LEFT BLUE HEX: 003087 RIGHT BLUE HE X: 0070E0 MIDDLE HEX: 001C64 GOLD HEX: FFD140
R G B : 0/4 8 / 1 3 5 RGB: 0/112/224 BLUE RGB: 0/28/100 RG B: 255/209/64
CMYK : 100/88/6/0 C M Y K : 7 9/4 8 /0/0 CMYK: 100/94/23/17 CMYK: 0/16/85/0
PMS: 287C | 286U PMS: 285C | 2194U P M S : 2 7 5 8 C | 2 74 8 U PMS: 128C | 128U

S L AT E HEX: 001435 OFF-WHITE H E X : FA F8 F5 WHITE HEX: FFFFFF

RGB: 0/20/53 RGB: 250/248/245 RGB: 255/255/255
C M Y K : 9 8 /8 7/4 6 /6 0 CMYK: 1/1/2/0 CMYK: 0/0/0/0
PMS: 533C | 282U PMS: 663 | 663U PMS: -

ZETTLE VENMO HONEY

US LEFT BLUE HEX: 003087 RIGHT BLUE HE X: 0070E0 HONEY HEX: F26C25
R G B : 0/4 8 / 1 3 5 RGB: 0/112/224 PRODUCT RGB: 242/108/37
CMYK : 100/88/6/0 C M Y K : 7 9/4 8 /0/0
ORANGE CMYK : 0/68/96/0
PMS: 165
PMS: 287C | 286U PMS: 285C | 2194U

MIDDLE HEX: 001C64 S L AT E HEX: 001435 VENMO BLUE HEX: 008CFF HONEY HEX: FF8B4E
BLUE RGB: 0/28/100 RGB: 0/20/53 RGB: 0/140/255 JOYFUL RGB: 255/139/78
CMYK: 100/94/23/17 C M Y K : 9 8 /8 7/4 6 /6 0 C M Y K : 74 /4 3 /0/0 ORANGE CMYK: 0/59/81/0
P M S : 2 7 5 8 C | 2 74 8 U PMS: 533C | 282U PMS: 2727C PMS: 164

SERENITY H E X : E5F0 FA
BLUE RGB: 229/240/250
C M Y K : 1 5 /4 /0/0
PMS: 642
Outside US MAGETIC HEX: 192550 LIL AC 50 H E X : A1 8 E F 0
BLUE 80 R G B : 2 5 /3 7/8 0 RGB: 161/142/240
CMYK: 100/90/39/36 C M Y K : 47/47/0/0
PMS: 289C PMS: 272C SMART HEX: FFF7DB
YELLOW R G B : 2 5 5 / 247/ 2 1 9
CMYK: 1/1/29/0
P M S : 74 9 9

WHITE HEX: FFFFFF

RGB: 255/255/255
CMYK: 0/0/0/0
PMS: -