BRAND PALETTE MINI GUIDE

11.22.13
BRAND PALETTE - OVERVIEW

PRIMARY COLOR COMBINATION SECONDARY COLOR COMBINATION

TANG ORANGE
CMYK: 0, 32, 92, 0 | RGB: 254, 182, 48
Pantone 7408 C | Pantone 109 U
TANG ORANGE ESPRESSO
CMYK: 61, 62, 68, 60 | RGB: 40, 32, 26
Pantone 2335 C | Pantone 497 U

LIGHT SAND
CMYK: 4, 4, 11, 0 | RGB: 242, 237, 224
Pantone 7527 C | Pantone 7527 U

BLUE ACCENT FOR PRINT

CMYK: 73, 27, 0, 0 | RGB: 45, 153, 225
Pantone 299 C | Pantone 2995 U
ESPRESSO BG LIGHT SAND BG TANG ORANGE BG

SONOMA RED
CMYK: 20, 100, 62, 8 | RGB: 185, 30, 75
Pantone 220 C | Pantone 207 U
SONOMA RED PLUM
CMYK: 63, 70, 47, 60 | RGB: 42, 31, 36
Pantone 5205 C | Pantone 262 U

LIGHT SAND
CMYK: 4, 4, 11, 0 | RGB: 242, 237, 224
Pantone 7527 C | Pantone 7527 U

YELLOW ACCENT FOR PRINT

CMYK: 6, 26, 73, 0 | RGB: 239, 189, 96
Pantone 143 C | Pantone 141 U
LIGHT SAND BG PLUM BG SONOMA RED BG

LUCKY GREEN
CMYK: 82, 18, 67, 2 | RGB: 84, 158, 115
Pantone 7723 C | Pantone 7724 U
LUCKY GREEN WARM CHARCOAL
CMYK: 66, 70, 60, 60 | RGB: 37, 34, 37
Pantone 497 C | Pantone 4975 U

LIGHT SAND
CMYK: 4, 4, 11, 0 | RGB: 242, 237, 224
Pantone 7527 C | Pantone 7527 U

ORANGE ACCENT FOR PRINT

CMYK: 0, 49, 88, 0 | RGB: 247, 149, 55
Pantone 2012 C | Pantone 130 U
WARM CHARCOAL BG LIGHT SAND BG LUCKY GREEN BG

BIG SKY BLUE

CMYK: 97, 63, 0, 0 | RGB: 12, 91, 211
Pantone 285 C | Pantone 300 U
BIG SKY BLUE COOL CHARCOAL
CMYK: 65, 40, 30, 75 | RGB: 26, 30, 33
Pantone 431 C | Pantone 432 U

LIGHT SAND
CMYK: 4, 4, 11, 0 | RGB: 242, 237, 224
Pantone 7527 C | Pantone 7527 U

CORAL ACCENT FOR PRINT

CMYK: 4, 87, 80, 0 | RGB: 232, 74, 64
Pantone 1787 C | Pantone 032 U
LIGHT SAND BG DARK CHARCOAL BG BIG SKY BLUE BG 2
BRAND PALETTE - TANG ORANGE

BRANDLINE ON TANG ORANGE BG

ON-AIR LOGO BRANDLINE LOCKUP ON ESPRESSO BG ON-AIR LOGO BRANDLINE LOCKUP ON LIGHT SAND BG OFF-AIR LOGO BRANDLINE LOCKUP

TANG ORANGE ESPRESSO LIGHT SAND BLUE ACCENT FOR PRINT

R: 254 R: 40 R: 242 R: 45 LOGO LOGO AMPERSAND

C: 0 Pantone 7408 C C: 61 Pantone 2335 C C: 4 Pantone 7527 C C: 73 Pantone 299 C
M: 32 G: 182 Pantone 109 U M: 62 G: 32 Pantone 497 U M: 4 G: 237 Pantone 7527 U M: 27 G: 153 Pantone 2995 U
Y: 92 B: 48 Y: 68 B: 26 Y: 11 B: 224 Y: 0 B: 225
K: 0 K: 60 K: 0 K: 0

3
BRAND PALETTE - SONOMA RED

BRANDLINE ON SONOMA RED BG

ON-AIR LOGO BRANDLINE LOCKUP ON LIGHT SAND BG ON-AIR LOGO BRANDLINE LOCKUP ON PLUM BG OFF-AIR LOGO BRANDLINE LOCKUP

SONOMA RED PLUM LIGHT SAND YELLOW ACCENT FOR PRINT

R: 185 R: 42 R: 242 R: 239 LOGO LOGO AMPERSAND

C: 20 Pantone 220 C C: 63 Pantone 5205 C C: 4 Pantone 7527 C C: 6 Pantone 143 C
M: 100 G: 30 Pantone 207 U M: 70 G: 31 Pantone 262 U M: 4 G: 237 Pantone 7527 U M: 26 G: 189 Pantone 141 U
Y: 62 B: 75 Y: 47 B: 36 Y: 11 B: 224 Y: 73 B: 96
K: 8 K: 60 K: 0 K: 0

4
BRAND PALETTE - LUCKY GREEN

BRANDLINE ON LUCKY GREEN BG

ON-AIR LOGO BRANDLINE LOCKUP ON WARM CHARCOAL BG ON-AIR LOGO BRANDLINE LOCKUP ON LIGHT SAND BG OFF-AIR LOGO BRANDLINE LOCKUP

LUCKY GREEN WARM CHARCOAL LIGHT SAND ORANGE ACCENT FOR PRINT

R: 84 R: 37 R: 242 R: 247 LOGO LOGO AMPERSAND

C: 82 Pantone 7723 C C: 66 Pantone 497 C C: 4 Pantone 7527 C C: 0 Pantone 2012 C
M: 18 G: 158 Pantone 7724 U M: 70 G: 34 Pantone 4975 U M: 4 G: 237 Pantone 7527 U M: 49 G: 149 Pantone 130 U
Y: 67 B: 115 Y: 60 B: 37 Y: 11 B: 224 Y: 88 B: 55
K: 2 K: 60 K: 0 K: 0

5
 BRAND PALETTE - BIG SKY BLUE

BRANDLINE ON BIG SKY BLUE BG

ON-AIR LOGO BRANDLINE LOCKUP ON LIGHT SAND BG ON-AIR LOGO BRANDLINE LOCKUP ONCOOL CHARCOAL BG OFF-AIR LOGO BRANDLINE LOCKUP

BIG SKY BLUE COOL CHARCOAL LIGHT SAND CORAL ACCENT FOR PRINT

R: 12 R: 26 R: 242 R: 232 LOGO LOGO AMPERSAND

C: 97 Pantone 285 C C: 65 Pantone 491 C C: 4 Pantone 7527 C C: 4 Pantone 1787 C
M: 63 G: 91 Pantone 300 U M: 40 G: 30 Pantone 432 U M: 4 G: 237 Pantone 7527 U M: 87 G: 74 Pantone 032 U
Y: 0 B: 211 Y: 30 B: 33 Y: 11 B: 224 Y: 80 B: 64
K: 0 K: 75 K: 0 K: 0