APM

CORPORATE
PARTNERSHIP
PROGRAMME
BRANDING

Logo and primary colour palette

Logo variations

Logo sizing

Exclusion zone

Logo placement
 ORPORATE
AFFILIATE
APM CORPORATE
PARTNER BRANDING
Logo and primary colour palette

ORPORATE
ARTNER
The APM Corporate Partner branding is
designed to be as flexible as possible.
The consistent use of corporate colours are
an important element of the APM brand and
help to project a strong, clear and
consistent image.
The primary palette shown on this page
consists of the colours that are used to
reproduce the APM Corporate Partner logo and
should never be used as tints.
The colours have been listed as:
A) international standard Pantone colours
B) four-colour process (CMYK) breakdown
C) RGB for electronic presentations
Where possible the logo should be
reproduced in four-colour process, please
ensure that printers match the colour samples
printed below.

Leading colour for grade

APM purple
Pantone 228C
CMYK C:0 M:100 Y:4 K:41
RGB R:141 G:15 B:72

Supporting colour for grade

APM red
Pantone 206C
CMYK C:0 M:100 Y:38 K:3
RGB R:235 G:17 B:77

E CORPORATE APM blue/grey

E PARTNER Pantone 7445C
CMYK C:30 M:20 Y:0 K:3
RGB R:173 G:176 B:206
 CORPORATE
AFFILIATE
APM CORPORATE
AFFILIATE BRANDING
Logo and primary colour palette

CORPORATE
PARTNER
The APM Corporate Affiliate branding is
designed to be as flexible as possible.
The consistent use of corporate colours are
an important element of the APM brand and
help to project a strong, clear and
consistent image.
The primary palette shown on this page
consists of the colours that are used to
reproduce the APM Corporate Affiliate logo and
should never be used as tints.
2.
Leading colour for grade
The colours have been listed as:
A) international standard Pantone colours
B) four-colour process (CMYK) breakdown
C) RGB for electronic presentations
Where possible the logo should be
reproduced in four-colour process, please
ensure that printers match the colour samples
printed below.
APM blue/grey
Pantone 7445C
CMYK C:30 M:20 Y:0 K:3
RGB R:173 G:176 B:206

Supporting colour for grade

APM red
Pantone 206C
CMYK C:0 M:100 Y:38 K:3
RGB R:235 G:17 B:77

CORPORATE CORPORATE
APM purple
AFFILIATE PARTNER Pantone 228C
CMYK C:0 M:100 Y:4
RGB R:141 G:15 B:72
K:41
PORATE LOGOS APM CORPORATE LOGOS

APM CORPORATE
PARTNER AND AFFILIATE
1.

BRANDING
CORPORATE
AFFILIATE
CORPORATE
AFFILIATE
Logo variations
PORATE LOGOS APM CORPORATE LOGOS
CORPORATE CORPORATE
PARTNER
Where possible the APM Corporate Partner and
Affiliate logos should be reproduced in four-colour
PARTNER
Where required the greyscale logo should only be
used on items reproduced in black and white.
process onto a white background.

2.

CORPORATE CORPORATE
PARTNER LOGO AFFILIATE LOGO
Process colours Process colours

ORATE CORPORATE CORPORATE CORPORATE

LIATE PARTNER AFFILIATE PARTNER

Greyscale Greyscale

ORATE CORPORATE CORPORATE CORPORATE

LIATE PARTNER AFFILIATE PARTNER
PORATE LOGOS APM CORPORATE APM CORPORATE LOGOS

PARTNER AND AFFILIATE 1.

BRANDING
CORPORATE
Logo sizing CORPORATE
AFFILIATE AFFILIATE

It is recommended that the APM Corporate Partner The minimum size for reproduction
CORPORATE
and Affiliate logos are reproduced in print at aCORPORATE
of the logo in print is at a height of 20mm and
PARTNER PARTNER
height of 40mm and digitally at a height of 150
pixels.
digitally at a height of 75 pixels. This is to ensure
that the type in the logo is still legible.

IN PRINT DIGITAL
2.

APM CORPORATE LOGOS APM CORPORATE LOGOS

1. 1.

A4/A5 materials Digital recommended

CORPORATE recommended size CORPORATE size, where possible
AFFILIATE 40mm AFFILIATE 150 pixels

CORPORATE
ORATECORPORATE CORPORATE
CORPORATECORPORATE
PARTNER
IATEPARTNER PARTNER
AFFILIATEPARTNER
2. 2.

Minimum size 20mm Minimum size 75 pixels

CORPORATE CORPORATE CORPORATE CORPORATE

AFFILIATE PARTNER AFFILIATE PARTNER

Web and electronic media

The APM Corporate Partner and Affiliate logos
should only be reproduced in colour on websites or
electronic media. The colour logo should be placed
onto a white background of a minimum size to
match the logo exclusion zone (see exclusion zone
and logo placement page). 

Linking to the APM website

When the APM Corporate Partner or Affiliate
logo is used on a website or in electronic media
it must link back to the APM website homepage
https://www.apm.org.uk

Any reference made to either ‘APM’ or ‘Association

for Project Management’ in text used for online
or electronic media must link back to the APM
website homepage https://www.apm.org.uk
 APM CORPORATE
PARTNER AND AFFILIATE
CORPORATE LOGOS APM CORPORATE LOGOS

BRANDING 1.

Exclusion zone
CORPORATE
AFFILIATE
The APM Corporate Partner and Affiliate logos
should always be surrounded by a pre-determined
area of clear space. This space, known as the
exclusion zone, provides space for the logo to
CORPORATE
breathe. This exclusion zone should be
PARTNER
considered a minimum. Where possible this
area should be increased.
CORPORATE
AFFILIATE
The exclusion zone – measured from the
extremities of the logo – is based on a
proportional unit of measurement relative to
the logo, allowing for a consistent exclusion
zone at any size.CORPORATE
The unit of measurement is
PARTNER
the x width of the ‘m’ from the APM logotype.

2.

ORPORATE CORPORATE CORPORATE CORPORATE

FFILIATE PARTNER AFFILIATE PARTNER
 APM CORPORATE
PARTNER AND AFFILIATE
BRANDING
APM CORPORATE LOGOS
PM CORPORATE LOGOS

1.
.
Logo placement

CORPORATE CORPORATE
The colour APM Corporate Partner and Affiliate
AFFILIATE AFFILIATE
If there is insufficient contrast then the APM
logos should always be placed into white space Corporate Partner and Affiliate logos should be
where possible. If it is absolutely necessary to place placed in a white box with the exclusion zone
the logo onto a coloured background then care indicating the minimum area of white space that
should be taken to ensure that there is sufficient should surround the logo.
CORPORATE
contrast between the logo and the background CORPORATE
PARTNER
colour. PARTNER
PM CORPORATE LOGOS APM CORPORATE LOGOS

2.
.. 1.

CORPORATE CORPORATE
AFFILIATE
CORPORATE
AFFILIATE
CORPORATE
CORPORATE
PARTNER
✓ CORPORATE
AFFILIATE
AFFILIATE
CORPORATE
PARTNER
CORPORATE
✓
PARTNER PARTNER

. 2.

CORPORATE
AFFILIATE
CORPORATE
PARTNER
✓ CORPORATE
AFFILIATE
CORPORATE
PARTNER
✕
For more information about these guidelines and our brand
contact the marketing department at:

Association for Project Management

Ibis House, Regent Park Tel. (UK) 0845 458 1944
Summerleys Road Tel. (Int.) +44 1844 271 640
Princes Risborough Email info@apm.org.uk
Buckinghamshire HP27 9LE Web apm.org.uk

Association for Project Management is incorporated by Royal Charter RC000890

and a registered charity No. 1171112. Principal office as shown.