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The user experience is how a user interacts with and experiences a product,
system, or service. It includes a person's perceptions of utility, ease of use,
and efficiency. “A good user experience is clearly good for business”.
According to a study by Forester, companies who invest in UX, see a lower
cost of customer acquisition, lower support cost, increased customer
retention and increased market share. Illustrate the same with suitable
examples. 8M