The Story

Decades of expeditions. Thousands of kilometers of traversing the most challenging terrain. Years of
living and evolving with a machine that responds to the mountains. That's how we made the Himalayan,
our first dual-purpose motorcycle.

ADVENTURE-READY HANDLING

The half-duplex split cradle frame and long travel suspension keep you in harmony with road, rocks, and
everything in between.

VERSATILE PERFORMANCE

800mm seat height, perfectly positioned footpegs and handlebars reduce fatigue and give you a
comfortable upright riding position whether you sit or stand.

Tripper™ navigation assist

Go anywhere your adventure takes you. The Tripper™ navigation system on your Himalayan keeps you
on course. It’s powered by Google Maps and the Royal Enfield app, keeping your smartphone connected
to your Himalayan through Bluetooth. The intuitive display system guides you through the road,
notifying you before every turn.

TOUR-MINDED DESIGN

The new improved seat lets you cover longer distances with even more comfort. Panniers at the back.
Jerry cans in the front. The Himalayan's mounting points let you strap up and set off anytime. The LCD
dashboard lets you track everything from miles to maintenance.

Royal Enfield Himalayan Specifications

Mileage (City) 32.04 kmpl

Displacement 411 cc

Engine Type Single Cylinder, 4 stroke, Air cooled, SOHC

No. of Cylinders 1

Max Power 24.31 PS @ 6500 rpm

Max Torque 32 Nm @ 4000 - 4500 rpm

Front Brake Disc

Rear Brake Disc

Fuel Capacity 15+/- 0.5 L

Body Type Adventure Tourer Bikes, Tourer Bikes, Off Road

Royal Enfield Himalayan Features

ABS Dual Channel

Switchable ABS Yes

Mobile Connectivity Bluetooth

Navigation Yes

Adjustable Windshield Yes

LED Tail Light Yes

Speedometer Analogue

Odometer Digital

Tripmeter Digital

Fuel gauge Yes

PRICE MIX

Rs 2.14 lakhs to 2.22 lakhs

We are one of the cheapest adventure bikes in India offering premium quality at an affordable price. By
using us you can get luxury in economic price. Therefore, we can say that we adopt economic pricing
system as we want to target the adventurer tourers as a whole.

PLACE MIX

We have spread its product presence to India as well as several international markets in more than fifty
countries like Switzerland, Singapore, USA, Canada, France, United Kingdom etc. our channel in India
includes 394 dealership outlets spread over every Indian state and three Union territories. We aim to
capture the market of India by targeting real adventure seeking riders with this product who wish to go
ride on rugged terrain leaving all the work and stress behind on the weekends.

PROMOTION MIX

You can see our presence in social media portals like Facebook, twitter , Instagram and youtube. We can
also be seen on TV, in magazines , newspapers and Billboards. We also provide an off road training
which is a fun two hours training session available to anyone who rides an Royal enfield motorcycle. For
this specific product we have launched an ad campaign aimed at those with an adventurous spot to
celebrate the release of the Himalayan bike, its first adventure tourer.

PEOPLE MIX
Our employees are self sufficient and well trained as we provide upto date training programs like a
classroom seminar, computer-based learning, as in-house executive course, individual coaching and
mentoring.

PROCESS MIX

The process of launching a product is a tedious process, first of all, we had created the concept or
prototype motorcycle for constructing a visual representation and then we had produced an initial
design or mockup and given it for spied testing to the biking experts and taken their feedbacks and
validation and then Now it’s time to commercialize the concept, which involves launching your product
and implementing it.

PHYSICAL EVIDENCE

We are expecting sales of 14000 units in the launch year, and we are expecting positive feedback from
our customers and we expect the Himalayan to be a market disruptor in this category of adventure
bikes. Looking back to our commendable history of Bullets and we are very much confident in ourselves
and the RE fans that we will not just be able to touch that sales figure but also surpass it.

STP

Segmentation

So, for segmentation we have taken the 2 basis. First one is demographics in which we have specifically
taken income and age as the basis for segmentation. The second basis that we have taken is
psychographics, in which we have specifically focused on interest.
income basis – lower, middle- and upper-income group

Age – 18 to 25, 26-35, 36–45-year-old people.

Interest- people who are interested in Adventure tourers, Super bikers, and the commuters.

Targeting

Middle, 26-35, interested in Adventure tourers common

Positioning

Keeping in mind our target group We position ourselves as economic and adventurer motorcycle.