LMV- SEDAN

AISHWARYA SAWKAR PB 30
YASHRAJ RATHI PB 22
NAMAN SANGHAVI PB 10
ONKAR SALEGAONKAR PB 55
BALAJI RAKHE PB 31
VRAJESH PANCHAMIYA PB 20
CONTENTS
• Mission statement
• Why choose Sedan
• Investors
• Specification and features
• Innovation
• Business location and manufacturing
location
 MISSION STATEMENT

• To accelerate the worlds transition towards more

sustainable energy and provide affordable luxury to all

• OUR VISION

• We are working to revolutionize mobility, fuelled by

new challenges and creating solutions for a better
world.
 WHY SEDAN?

• As we all know, sedan has been most

popular car for decades as they provide
superior fuel economy compared to other
cars
• The lower center of gravity allows for
more reliable cornering, swerving and
changing direction than SUVs
• Sedans typically offer better acceleration,
top speed and braking than any other cars
• There's a better range of options in
engines and easy replacement of parts
Number of cars passing in 1 hr. in London
 WHATS OUR TARGET
MARKET?

• As we are choosing luxury cars, we have decided to target the upper middle
class Indian families
• This mostly includes people from metropolitan cities of Mumbai, Pune,
Bangalore and Hyderabad etc.
• As a lot of upper middle class belongs to age group 30s to 40s, we have
designed the car with latest amenities.
Views of a sedan with similar specifications
 VEHICLE DESCRIPTION
BRAND

MODEL NAME

GENERATION

COUPE TYPE SEDAN

YEAR OF PUTTING TO PRODUCTION 2022

DOORS 5

FRONT TRACK 1622 MM

REAR TRACK 1660MM

LENGTH 4660 MM

WIDTH 1800 MM

HEIGHT 1440 MM
 VEHICLE DESCRIPTION
FUEL TYPE PETROL

WEIGHT OF VEHICLE 1360 kg

MAX TORQUE 300 N-m @ 2000RPM

MAX POWER 120 bhp @ 4000RPM

TRANSMISSION AUTOMATIC TRANSMISSION

0-100 KMPH TIME 8.0 SECS

MAX SPEED 240 KMPH

BOOT CAPACITY 435 LITRES

TURNING RADIUS 5.8 m

GROUND CLEARANCE 130 mm

Drive type FWD

BRAKES Front and rear Disc brakes

SUSPENSION Front: Mcpherson’s strut

Rear: Independent multilink
 ENGINE SPECIFICATIONS
POSITION OF ENGINE FRONT AND LONGITUDINAL

STEERING COLUMN Tilt and telescopic

FUEL SYSTEM Common rail direct injection

POSITION OF CYLINDERS V TYPE

NUMBER OF CYLINDER 4

FUEL TANK CAPACITY 45 L

CYLINDER BORE 80

PISTON STROKE 87.3MM

NUMBER OF VALVES PER CYLINDER 4

COMPRESSION RATIO 10.2:1 – 13.1:1

ENGINE DISPLACEMENT 1798 CC

TOP FEATURES

NUMBER OF SPEAKERS 6

GEARKNOB MATERIAL LEATHER

LUXURY TRIM TITANIUM TRIM ON DASHBOARD

LIGHT SENSORS AVAILABLE

Electronic multi tripmeter AVAILABLE

REMOTE AUDIO CONTROLS AVAILABLE

ANTI PINCH POWER WINDOWS All 4

POWER STEERING AVAILABLE

 COMPELLING FEATURES


Air quality control

8 way electronically adjustable seats

Hands free trunk opener

Front and rear fog lights

Rear AC vents

Alloy wheels

360 degree parking sensor converge

Rear spoiler

Engine start stop button

Sunroof

Glove box cooling

Front fog lights

Front and rear USB charger

Parking camera with sensors

Central console armrest with storage

Alloy wheels

Gear Shift Indicator

Light sensors

Paddle Shifters

Lane Change indicators
INNOVATION

SMART AIR PURIFIER

Helps in filtering out tiny dust particles which
are missed by the air conditioning system.
Removes odour and 99% of germs and
bacteria. Gives 360% air purification

10 INCH TOUCHSCREEN SYSTEM

This next generation car stereo brings easy
wireless connection with your smartphone

CONNECTED CAR TECHNOLOGY

Connects using IoT and can be controlled
using smartphone. Cabin temperature can be
set for your convenience, fuel stations nearby
and garages nearby can be located.
 LOCATION OF MANUFACTURING

• We have decided our location to be Aurangabad, Maharashtra.

• It is said to be one of the fastest developing city in Asia.
• It is in the centre of the state with well connectivity with an Airport, Railways
and Roadways.
• The labour is quite cheap compared to other parts of Maharashtra.
• Easy to get land for manufacturing ( NA )
 WHY AURANGABAD

• On 7 September 2019, the 10,000-acre Aurangabad

Industrial City (AURIC) in Aurangabad, Maharashtra was
inaugurated as the first greenfield industrial smart city of
India.
• AURIC is India's first well-planned and Greenfield Smart
Industrial City being developed across an area of 10,000
acres in Maharashtra State, as part of the Delhi-Mumbai
Industrial Corridor (DMIC).
 OUR PLANS

• Major Industrial areas of Aurangabad are Chikhalthana MIDC,

Shendra MIDC and Waluj MIDC.
•  Many renowned Indian and MNCs have established themselves in the
Industrial Estates of Aurangabad: Audi India, Skoda Auto, Bajaj, etc.
• We are planning to manufacture and assemble our cars in Aurangabad for the
first stage.
• As our car is in luxury segment we have decided to first launch our model in
Pune and Mumbai.
 MARKETING

1. Build trust with customer reviews

2. Be at the top of the Google SERP
3. Bid on competitor keywords
4. Actively manage your negative keyword
list
5. Use all call features possible
a) Call-only campaigns
b) Call extensions
6. Social Media Marketing
 INVESTORS

• Automobile safety equipments - Sturdy

Equipment
• Springs - NHK Automotive Components India
Private Limited
• Transmission sys. – Premium Transmission
Limited
• Seat and Gear - Seats India Technics
• Braking - Hindustan Composites Limited
• Steering components - Marathwada Auto
Compo Private Limited
 BUDGET

• We estimate our price to be target 18-25 lakhs approximately considering

the Luxury Sedan, Automation advanced in the car with different sensors
and mechatronics.
• A large part of the price customers pay when buying a luxury car goes to
registration tax and GST (almost 28%).
For example:
• Car production cost should be 12-14 lacs.
• Selling Cost - Rs. 16,00,000 + 28% GST + 5% insurance = Rs.21 Lacs at
least.
 CAR BUDGET DISTRIBUTION

• Chassis
• Suspension & Steering
• Engine
• Transmission
• Brakes
• Tires & Rims
• Seat
• Safety Equipments
• Body work
• Electrical & Electronics
• Import duties
• Miscellaneous
LAYOUT OF THE FACTORY
 REFERENCES

• www.wikipedia.com
• www.carsdekho.com
• www.entreprenur.com
• www.industryweek.com
• www.autoeconomoictimes.com
• www.meechanicalbooster.com