Introduction to Industry

Online food delivery is a service in which a store or restaurant delivers food to a customer through
the restaurant’s website. Many restaurants are witnessing an increase in business, as ordering food
online becomes more and more popular across the country. An online food menu is made in each
mobile application. Mobile applications like Zomato, Swiggy, and Uber Eats provide the customers
countless varieties of dishes from different nearby restaurants and customers can easily place the
order.
The first online food order was a pizza from Pizza Hut in 1994. The online food ordering market has
increased in the U.S with 40 percent of U.S adults having ordered their food online once. The online
food ordering market includes foods prepared by restaurants, prepared by independent people, and
groceries being ordered online and then picked up or delivered. The first online food ordering service,
World Wide Waiter (now known as Waiter.com), was founded in 1995. The site originally serviced
only northern California, later expanding to several additional cities in the United States.

1890s: Dabbawalas deliver lunch to workers in India-

In the 1890s, a food delivery system called dabbawala, or “one who carries the box,” sprang up in
colonial India. Instead of going home for lunch, or leaving their job sites for food, the dabbawalas
bring home-cooked lunches to workers directly in boxes collected from them. Dabbawala originated in
Mumbai, and has since spread to other cities. And while the essential concept remains the same,
dabbawala has evolved with the times to remain relevant today. Workers today can request lunches
and put in orders through text or an app.

Modern need of food delivering apps-

Online food delivery apps have made our lives much easier. Especially in the case of urban people.
There was a time before when there was no special way to get back from the office if you were a little
late or wanted good or bad food. Everything had to be cooked at home or eaten at a restaurant. Now if
we want we can bring the food of that restaurant home in just 30 minutes with the help of various
online food delivery apps in India.
Various food delivery apps in India allow us to easily order food from our favorite restaurants. Some
of which are food order apps Zomato, Swiggy, Uber Eats, Domino’s, Foodpanda etc. The specialty of
these food delivery apps is that when we order food from them, we get delivery within 30 minutes. In
addition, we get a lot of cashback if we pay from Paytm, MobiKwik, and PhonePe etc. online money
transfer apps.
 Introduction to Zomato

Zomato is
accomplice to aggregator of Indian bistro and transport of sustenance leave fire up space arranged in
the year 2008. Pankaj Chaddah and Deepinder Goyal had begun it. It gives data, menu card and
reviews from customers of diners, and additionally it has transport of sustenance choices from bistros
that are accessory in picked urban regions. As on 2016, the organizations is conceivable in twenty-
four countries. Throughout the years, it has changed over itself into an online nourishment conveyance
stage. Individuals would now be able to arrange nourishment from the cafés close to them utilizing
their application or site. Zomato has conveyance administrators who get the request from the restaurant
and convey it to the location gave by the client.

Founders
Mr. Deepinder Goyal is the Founder and Chief Executing Officer (CEO) of Zomato. Before starting
‘Zomato’ (earlier Foodiebay), Deepinder filled in as an organization master with 'Bain and Company'
in New Delhi. It was at Bain where Deepinder thought about an online restaurant information and
organization in the wake of seeing the enthusiasm for menu cards among his partners working at Bain.
He left Bain in 2008 to begin ‘Zomato’ (earlier Foodiebay) out of his condominium and has since
overseen framework and thing headway. Deepinder graduated with a Mathematics and Computing
degree from IIT Delhi in 2005 and hails from Muktsar in Punjab. Pankaj is the Co-Founder and Chief
Operating Officer (COO) of Zomato. Before joining Zomato, Pankaj moreover worked with 'Bain and
Company', in New Delhi. In his present employment, Pankaj oversees arrangements and exercises for
Zomato in neighborhood and worldwide markets.

Target Audience
Zomato's intended interest group incorporates individuals between 18 to 35 years old who approach
cell phones and are agreeable in utilizing applications. It targets two sorts of clients: The primary
gathering incorporates individuals who need to arrange their nourishment home and the subsequent
gathering incorporates individuals who like to feast out. IN Lot of cases, these gatherings cover. It
offers nourishment conveyance to the individuals who need it conveyed just as offers motivators to
individuals to eat out through its Zomato Gold program. Working experts who need nourishment in
their workplaces, understudies who need nourishment in their inns, individuals who don't have
time or space to cook for themselves, and individuals who at times prefer to eat outside
nourishment all structure a piece of Zomato 's intended interest group.
Zomato's net edges on a normal request are nearer to 55%, which is a very decent number and
demonstrates that the organization is moving forward way. The online nourishment requesting
business has now caught practically 20% of the organization's income. With a similar eagerness, the
organization is hoping to grow in 13 new nations outside India. Instantly, Zomato has turned into a
worldwide brand, with solid nearness in the Middle East and South-East Asia.