Professional Documents
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Skill- deskilling
Job satisfaction- yet boredom
Increased standard of living- depends of the health of the firm as they are deskilled and can
be unemployed
Firms want to know PED as it helps them understand how to change up their elasticity. If
a firm is price elastic in demand, they may want to change up their elasticity to being slightly
more elastic to help them decrease prices less but maintain high demand. They can then
change up the determinants of their elasticity such as making a common product but beating
their competitors as price can be reduced in the future to gain high popularity yet remain
elastic.
However, PED calculations are reliant on the fact that good market research has been done,
meaning at times bad market research- inaccurate calculations- > misleading and
insignificant PED.
The actions of competitors: elasticity is calculated with the assumption of ceteris paribus (all
other things equal). However, if a firm changes its price, it is likely that competitors will also
change theirs. This may make any PED calculations irrelevant.
Consumers
Price elasticity of demand can be useful for a consumer as it helps them identify and predict
their financial stability for the future. knowing PED-> its inelastic for consumer-> consumer
realises that in future, more money will be spent in that as firms will most likely increase
price -> consumer knows how to wisely spend on things that are elastic and unnecessary.
However, this, though for the future, can quite possibly impractical as the general public is
hardly ever concerned or able to calculate PED of something they are not a part of, i.e a
firm. Without calculations, they are not accurately aware of how firms will change prices and
to what extent.
Price elasticity knowledge-> rising prices in future-> consumer can start their search for
substitutes quickly -> they can look for a cheaper firm to invest in.
However, again this is impractical as one cannot have full knowledge and all this knowledge
and importance of PED heavily relies on predictions being made by the consumer. This may
just result in the consumer waiting till an actual price change occurs before going out to
search for a substitute or even giving up, meaning having prior insight and knowledge of
PED will not be very useful.
Analyse the consequences and causes of shift of the supply curve and movements
Costs of production
Taxes and subsidies
Technology
Climate
Increase in market supply
Government regulation
Higher efficiency
Economies of scale
More sales
Can lead to monopoly of market
Caused by price movements maybe as a result of demand shift.
Eval importance of PES to consumers and producers
Producers
Firms want to know PES as it can help understand how responsive they are to a change in
price (demand shift). With knowledge, they can understand and forecast how well they will
be able to cope -> strategies-> how they can combat this-> thus, useful as it helps forecast
before it is too late.
However, as said, PES calculations are also based on predictions of how demand will change
and cause price changes, and this can be inaccurate due to sudden changes in the market or
economy which can mean the calculation is futile-> can lead to firm misusing resources.
Pes knowledge-> how change in demand will increase price-> if inelastic, price will rise with
high volatility which is not beneficial as it is a more extreme change to cope with-> firms
can try improving their elasticity-> can increase or decrease elasticity with (tech, spare
capacity, stock, storage,)
However, increasing elasticity has a cost-> cost opens up opportunity cost for firm->
rethink whether to improve elasticity-> thus, PES not always easy and fully helpful to
implement.
Consumers
PES has an effect on consumers- PES determines how consumers will face price increases in
comparison to getting more of a product-> allows them to recognise not to overspend or in
general how much to spend-> useful as it allows them to understand the value and
spending on a product.
However, PES may not directly be useful-> PES cannot be calculated by them -> many,
therefore, don’t know about PES -> therefore the effect of PES is important but having
KNOWLEDGE about the exact numerical value is not necessarily important.
By knowing PES-> determinant of how expensive it will also be-> allows them to recognise
and get a feel for price -> if too expensive -> can start looking for substitutes
However, PES is not in the control of consumers at all and thus knowing it doesn’t really help
them much more than seeing the obvious price tag-> they could definitely go without
having to know PES but again it can have an effect on their spending
Impact of competition
Producers
Competition-> want to stay in market-> must be efficient-> this they cut costs-> profits and
success
However, one way of cutting costs-> getting rid of workers instead of robots-> higher
efficiency-> but also loss of customers as workers are also a large proportion of the
customers for a firm
Competition-> must innovate to stay in market-> innovation is unique-> consumer may like-
> high revenue and profits
However, competition-> innovation can be very useless and not researched well to suit
target market-> investment in project or new innovative product is futile-> could lead to a
loss-> could drive them out of a market.
Consumers
Competition-> price comp.-> reduction of prices-> can buy more-> higher standard of
living as they have more to spend on
However, this depends on product quality as-> competition-> cutting costs and finding
shortcuts-> could lead to harmful or bad quality product as a result-> standard of living rise
is minimal
Competition-> more firms in market-> innovation-> wider variety and choice-> can buy
multiple products and can be catered to specific needs rather than general products
However, competition-> many products innovated-> some are useful but some are useless->
can be persuaded to buy products which are useless-> waste of money
Higher production-> more products in market-> higher market supply-> variety of products
for consumers-> more to buy-> can increase material living standards
However, the rise of products provides a disadvantage-> this is higher manufacturing effects-
> higher pollution and environmental.
Productivity
As productivity increases and aim to be internationally competitive-> efficient-> higher
output per input-> decreasing costs-> alongside with economies of scale-> which allow firms
and economy to grow.
However, not always the case as international competitiveness can increase-> world
attraction to those products-> this leads to falling exports in the UK and thus this economic
growth is slightly hindered?
Increased output of country-> higher GDP -> which is a sign of economic growth a key
macro-objective
However, this can bring along a cost to significant macro-objective-> as efficiency is aim->
quicker production required-> robots-> can cause unemployment.
Evaluating the importance of cost, revenue, profit, and loss for producers
Cost
Costs are always existent-> so their knowledge of costs-> able to manage finances-> can
force profits
However, costs can be disregarded-> sometimes they are necessary-> you can over-invest to
get into slight loss-> this can be to seek long term profits rather than short term
Costs knowledge-> production costs determine selling price-> therefore if firms know their
cost-> thy know how much they will sell for-> which means they can also predict response of
customers to that price level
However, costs knowledge may not be useful-> sometimes costs can increase without your
power like taxation-> you are not in control-> price level of products can be out of control as
you are forced to increase them
Revenue
Revenue is important-> it’s the medium which determines costs vs profits-> allows firms to
know the consequences of falling or increasing revenue
However, short term increases or decreases are not important as they unsteady and can
change-> so long term is important
Liquidity-> ability to turn asset into cash-> gives them the ability to borrow now and pay
later against an asset like a house.
However, same as above. It’s used to pay loans but can induce more loans as a result of it.
Risk management-allows savers to spread risk by putting their money into range of
companies, meaning, if one falls, they will not face a big loss.
However, in a significant recession even risk management cannot fully save one from feeling
a loss.
Producers
Can borrow money-> can invest->can expand
However, if business fails-> leads to loss and on top of that, debt-> tough situation
Can allow for overdraft facilities-> allows for money usage-> gives them higher flexibility
and allows them to continue normal schedule
However,
Workplace stress as they are required to produce more which means they have to work harder
However, economic growth and the investment of capital and technology is significantly
helping worker in the production lines,
Evaluating the causes and consequences of unemployment
Cyclical employment- caused by problems in economy, leading to fall in demand and fewer
workers needed to make output in an economy
Frictional unemployment- time lag between jobs
Seasonal unemployment- demand falls in different seasons
Structural unemployment- fall in decline and demand in certain industries such as steel so
they close down
Benefits
Lower inflation due to lower overall wages, less people having a wage, thus less overall
demand.
However, this situation of controlled and lowering inflation is only good when inflation is
high. When low, this can be unhealthy for the economy.
International competitiveness- lower costs to firm if wage rates are low (workers have to
work at these because they have no other choice) - higher efficiency and competitiveness,
beneficial for economy and exports
However, only true to extent. Low wages-> more benefits-> more government spending->
not very beneficial as government budget is being used there
Costs:
Individuals:
Lower standards of living: people don’t work so they can’t afford a house or general items
EVAL: benefits can provide some support
Lower income: low unemployment benefits for those who don’t have a job
Eval: may be frictional or temporary in the economy
Cost push inflation> costs of production rises if trade union power increases-> higher wages-
> higher demand-> inflation, and repeat
Eval: this is not always the case though as a) trade union gaining too much power is unlikely
and seeing as automation is increasing, firms are less bothered about workers and can deal
with not agreeing to trade unions.
b) again, workers may want to save rather than spend just because their wages increase and
turns out it is not as significant as it seems,
Consequences of inflation
Consumers
Loss of consumer confidence as it makes it much harder to purchase things, as lower
purchasing power at the higher purchasing powers
Not always true as real wages also tend to increase at the same time meaning that purchasing
power stays roughly the same
Fall in real income: if inflation rises at a faster rate, less purchasing power
However, trade unions can go against that and be unwilling to sell their workers for firm’s
wages, if they do not comply with the rate of inflation
Producers
Menu costs as they have to keep updating their prices and stuff
May be beneficial as in the end they could be charging more and getting more revenue and
profits so hey why not
Increased production costs as prices of input rise
They could easily solve this by raising prices of products and getting money from their which
is anyways expected to a certain extent so not much of a bad issue.
Saver
Lower real interest rates
However, this is not a big issue as they can quickly invest in something with the same or
similar effect: stable stocks for example
Lower purchasing power of the saved money as inflation rises
Not much issue as most savers know interest rates are lower than inflation rates anyways and
just don’t want to spend.
Government
Government as employer: inflation leads to pressure on the government to increase wages for
its employees, such as NHS and state school staff. This can lead to costly industrial disputes
and, if wage rises are agreed, increased government spending.
Could be beneficial if NHS staff and people have more money, so more disposable income
and thus higher demand leading to economic growth.
Analyse how fiscal policy can achieve macro objectives and how It affects markets and
the whole economy
Evaluating the costs of fiscal policy
Consumers may not increase spending just because taxes are involved
Eval: this is not significant as an average, demand will increase in some way and it is long
term, so it will still be somewhat beneficial eventually.
If they spend, then they don’t in another, and if they cut taxes, then they don’t have the
liberty to spend.
However, fiscal policy can be short-term focussing on one area at a time depending on the
state of the economy and that certain sector.
Evaluating benefits
Faster acting than monetary policy meaning its mor effective as a way of manipulating the
economy
Eval: however, this does not make it fast and are there always time lags which can be
ineffective if done at the wrong time
It can be effective in changing the economy: it can cause growth or it can achieve macro-
objectives
Eval: If demand is rising but supply cannot keep up then costs ca rise and the general price
level can increase too much which is unhealthy for the economy.
People may not want to work as they are reliant meaning reduced economic growth as they
are not earning.
However, this is not very likely as a) universal credit and gov check if you are trying to work
and b) benefits are so low that people are not necessarily comfortable with the amount they
get so will want to work.
Analysing the effect of monetary policy and falling interest rates
Growth:
Consumer spending and borrowing changes as they spend more and save less so
increased demand
Investment by firms increases leading to improved capital and increased spending and
output
Employment:
Spending and borrowing of consumers increases so more demand and more
employment.
Same for firms: can spend more and create more output thus increase employment as
workers are required
Price stability:
Spending and borrowing increases so more demand, more demand means higher
prices and a rise in the general price level
Firms: more spending on capital good, so high quality products and increased demand
and general price level increases.
Evaluating the effect of monetary policy on consumers if lowering interest rates
Spending
Increased spending if interest rates fall meaning that demand increases
o However, the change of interest rates from previous should be large for this to
happen and will to be much of an effect if it is small.
Incomes can decrease if you rely on incomes from savings
o Most likely to affect older population as younger population gets income from
jobs
Borrowing:
Mortgages: people more likely to borrow money for houses
o However, this is minimal and borrowing depends on whether the bank is
willing to give you money based on you job not just the interest rate.
Consumer confidence can rise as low cost of borrowing and means they are able to
afford more as the effect of inflation and purchasing price increases
o This is not always true as people may lack confidence in the stability of the
economy such as in COVID, meaning it won’t lead to high spending.
Saving:
Consumption increases and saving falls meaning hard for those who rely on savings
o Savings can be transferred to stocks or other forms of passive income
Real rate of interest will mean people will be saving less and be less likely to save and
deposit money:
o However, this is not true if interest rate is higher than inflation as then, there
would still be and advantage of saving.