4.

) Most visited shops

The mall contains various local and international shops. The
most visited of these are:
Burger king
Life style
Pantaloons
Body shop
Westside
Central
Cafe coffee day
Dominos
Max store
Big bazaar
First cry
Iconic
Chatori food court
.... Restaurants in Pink Square mall
Cafe coffee day
Dominos
OTR 16
American grill
Chinese express
Punjabi tadka
Dakshin
Tamboora
Kwality walls
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5.) Different types of promotional schemes
Promotional schemes used in the mall include coupons,
sampling, contest, demonstration, premium offers, money refund
offers, consumer sweepstakes, price off offers, free trials and
buyback allowances.
.........Important tools of sales promotion schemes.........
1.) Competitions: prize contests depend for success on the value or
originality of the price and the number of price offered , including
the consolation prizes.
2.) Self liquidating premium offers: manufacturer of a bathing soap
may offer a soap box at a very nominal price if a soap is purchased
3.) Mail in free offers: a manufacturer offers to send an item free
of cost, if a product is purchased.
4.) Free gifts with goods: the gift is usually attached to the product
as with a toothbrush attached to a carton of toothpaste.
5.) Picture cards: picture cards encourage repeat buying in order
to retain them. they may be inserted in packs or printed as cutouts
on the carton.
6.) Gift coupons: coupons, with a stated value is kept inside the
packet.
7.) Cash premium vouchers: these are redeemed at the retail shops
as a price reduuction.
8.) Cross-couponing offers: this is a popular co-operation scheme
whereby an onpack coupon enables the customer to buy another
product.
9.) Coupon redemption scheme: this is fairly a recent onpack idea,
whereby a product carries a premium coupon entitling the
customer to a discount.
10.) Jumbo packs: it signifies that a number of items are packed
together or the container is extra large, and they are offerd at a
special price.
11.) Money off offers: these are flashed, that is, printed on wrapper
or carton, a sure way of inducing impulse buying.
12.) Packing: now-a-days customers are attracted by good and
attractive packing of products.
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6.) Special attractions of the mall
.........Food court.........
The mall food court on the fourth floor has a variety of
restaurants located in the mall. Some of these restaurants are:
a.) Dominos pizza (serves varities of pizza)
b.) Grill inn (the restaurant serves american italian fast food)
c.) El-Mexicana (it is a famous mexican restaurant serves all the
famous mexican delicacies)
d.) Punjabi tadka (serves you with the punjabi food)
e.) Dakshin (serves the most famous south indian food)
f.) Balaji fast food (serves the mouth watering fast food)
g.) ETCETC (offers deserts and café)
h.) Chaat ke chatore (it is filled with all the STREET FOOD one can
find in India)
i.) Tamboora (serves all the chinese delights)
j.) Cookie man (all bakery products and deserts are available here)
k.) Serving hot (the hot and spicy street food along with other
Rajasthani delights)
l.) Northern tadka (serves the north indian food)
m.) Juicy fruity (as the name suggest, here one can find all seasonal
and non-seasonal fruit juices)
n.) Kwality wall's swirls (serves the deserts)
.........Inox multiplex.........
It is the largest integrated chain of multiplex in India. It is
the best source of entertainment in jaipur. All latest friday release
movies are available here for customers full entertainment at the
economical rate. It has spread across India in about 40 cities which
comprises a total of 474 multiplexes running successfully in India
One of the major attraction at Pink Square mall is Inox theatre.
.........Mastii zone.........
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7.) Parking facilities