A Synopsis

On

COMPARATIVE STUDY ON FLIPKART AND AMAZON WITH

RESPECT TO PURCHASING BEHAVIOUR OF CONSUMER IN
BAREILLY REGION

Submitted for partial fulfillment of the requirements for the award of the degree

of

BACHELOR OF COMMERCE (HONORS)

BY

Ms.ShrutiThapalyal

(1910108085)

Under the guidance of

Mrs. RuchiRastogi

Assistant Professor

Department of Management

INVERTIS UNIVERSITY, BAREILLY

2021-22
 INTRODUCTION
Research Background
INTERNET became more powerful and basic tools for every person's need and the way people
work byintegrating various online management tools using internet, innovative companies have
set up the payment system for taking customer orders, facilitate making of
payments, customer service, collectionof marketing data, and online feedback respectively.

These activities have collectively known as e-commerce or Internet commerce. Online shopping
made so easy for everyone with their productvariations and simple way to buy things.

FLIPKART:Flipkart is an e-commerce company founded in 2007 and graduated from the Delhi
Indian Institute of Technology, both by MrSachinBansal and Bunny Bansal.

AMAZON: Amazon.com, founded by Jeff Bezos in 1994, is an American electronic commerce

company based in Seattle. On July 5, 1994, Jeff Bezos renamed the company "Cadabra," and the
site went live as amazon.com in 1995.

Statementof the Problem

In India e-commerce evaluated like a giant with huge opportunity and success rate. There are so
many big and small players in market but the big sharks are Amazon and Flipkart. Are they
really going to sustain in market for a long time and is there success rate for them. What are
customers expecting from them and are they ready to fulfill their requirements. The study is to
understand both parties’ requirements and procedures.

Purpose of Research
To get the idea of Consumer perception towards E-commerce sites and factors affecting customer
behavior for choosing e-commerce sites(Flipkart and Amazon). To measure the monthly
expenditure on products purchased online in Bareilly.

Research Questions
What is the level of awareness of financial wellbeing and idea related to it?

What are the Factors that are influencing financial wellbeing either directly or indirectly?

What are the ideas of employees towards financial well-being?

Research Gap
There are many researchers who had major findings on comparison between various e-commerce
sites including comparison between Amazon and Flipkart. This Comparison between the sites
provides the idea of level of consumer preference, consumer perception and consumer
satisfaction from different e-commerce sites. This contributes in many ways it helps in increasing
productivity of e-commerce sites, and consumer preferenceand in other ways too.

Apart from these there gaps, there is no research based especially on Bareilly region salaried
employees.

CONTRIBUTION OF THE STUDY

It is hoped that the contribution of this study will bridge the gap of lack of sufficient information
on most preferred e-commerce site in Bareilly. The contribution of this study may also be useful
to e-commerce sites for planning and strategy making for Bareilly region customer.
LITERATURE REVIEW

0
S.No. Title of Research Publication Objective of the Sampling Research Conclusion/ Result/ Major
Paper Including Details (Name Study Design Methodology findings
Author Name of Journal, ( Universe, (Research
Vol. No. , Sample Size, Design,
Issue No., Sampling Statistical
Year Unit, Data tools etc.)
Collection
Method )

1. A comparative Volume no 1, To understand the Sample size- Research The innovative thinking of

study between Issue 8,2016 work flow of 150 type- them to reach more and
(Sep). Sampling Descriptive
Flipkart and Amazon and more consumers is
technique- Tools.
Amazon. Flipkart in India. appreciable. They
Random
(K FRANCIS To find out new Data increased their network as

SUDHAKAR, opportunities and to collection much as possible with

HABEEB SYED). succeed in those method- ultimate aim of reaching

Primary (Pilot
procedures. more and more customers.
Survey)
They made consumers

work more easy and

comfortable.
2. A comparative Volume To comprehend the Sample size- Research The examination included

study between 03/Issue:09/Se work stream of 100 type- almost all streams of major
ptember-2021. Amazon and Flipkart Sampling Descriptive online companies in India,
Flipkart and
which are driving in technique- Tools- SPSS, Flipkart& Amazon. It has
Amazon.(Ajay
India. Random Chi-Square been clarified how they work
Pal*1, Tushar
and how they run totally in
Thakur*2, Vaishali
the serious world. The
Joshi*3).
inventive way in which they
reach ever more customers is
evident.
 RESEARCH METHODOLOGY
Objectives

 To understand and estimate the consumer perception and factors affecting their
behavior for choosing E-commerce sites.
 To know how consumers are evaluating ecommerce sites for their purchases.
 To understand the work flow of Amazon and Flipkart in Bareilly.
 To study complexities and barriers those are there in between E-commerce sites
and customers.

Research Design

The research design will be Descriptive in nature

Universe of the Study

The research location is Bareilly, Uttar Pradesh

Data Collection Method

The data is collected from both methods Primary

Sampling Size

The sample size for the research will be 100 responses(Tentative).

Sampling Technique

The sampling technique will be Convenient and Purposive Sampling.

Data collection Technique

The data collection Technique will be Questionnaire.

Questionnaire Design

There is a combination of open ended, Likert Scale and close ended question.

0
 It will consist of MCQs type questions, for factor identification we use Likert Scale- 1
will show strongly agree and 5 showing strongly disagree.

Statistical Tools

Tools use for the statistical analysis will be Percentage Analysis and Graphical
Representation.

.
 REFERENCES
1. Dr. Priti Nigam, DrKeyurkumar M Nayak, DrParimal H. Vyas .E- Commerce
Challenges: A Case Study of Flipkart. com Versus Amazon.
In . (Volume : 5 | Issue : 2 | Feb 2015 | )
2. NidhiVishnoi Sharma, VarshaKhattri . Study of online shopping behavior and its impact
on online deal websites (Asian Journal Of Management Research Volume 3 Issue 2,
2013)
3. Christo Ananth, "A Peek view on MicrowaveTubes» And Measurements [RF
&MicrowaveEngineering Book 5]”, Kindle Edition, USA, ASIN:
BO7S5NL7ZSZ, ISBN: 978-15-497-544-1-8, Volume
12, September 2017, pp:193-252.
4. NidhiVishnoi Sharma, VarshaKhattri . Study of online shopping behavior and its impact
on online deal websites (Asian Journal Of Management Research Volume 3 Issue 2,
2013)
5. SurabhiSingh . Customer Perception of Online retailers in India (International
Conference on Management and InformationSystems September 23-24, 2016)
6. Nadia Chalotra1 , Prof. Dr OP Midha . A Comparative Study Of Leading E-Commerce
Sites In India: A Swot Analysis (Vol.04 , Issue-09, (September, 2017) International
Journal in Commerce, IT & Social Sciences)
7. Jasuli . Analysis of student attitudes towards elearning using FishbeinMultiattribute
approach (IOP Conf. Series: Materials Science
and Engineering 296 (2018)
8. Abdullah Ramdhani , DiniTuripanam
Alamanda , and HendriSudrajat . Analysis of
Consumer Attitude Using FishbeinMultiAttributesApproach .( International Journal Of
Basic And Applied Science Vol. 01, No. 01
July 2012 )
9. A comparative study between Flipkart and Amazon. (K FRANCIS SUDHAKAR,
HABEEB SYED).Volume no 1, Issue 8,2016 (Sep).
10. A comparative study between Flipkart and Amazon.(Ajay Pal*1, Tushar Thakur*2,
Vaishali Joshi*3).Volume 03/Issue:09/September-2021.

Signature of the Candidate Name and Signature of Guide(s)

Place of Research:

Signature of the Project Coordinator