MKT501 MARKETING MANAGEMENT

News Analysis

Student Name: Md Ujale Registration Number: 12002485

 GUIDELINES
MKT501 MARKETING MANAGEMENT

 No New Slide to be added

 Repoducing news is not acceptable but crisp analysis is essential.
 News must be current and relevant to the course.
 Mention theoretical anchoring: Topic in syllabus or concept in book the news relates to.
 For analysis take help of 5 W’s and the H. (• Who • What • When • Where • Why • How)
 Convert the PPT to PDF before submission.
 Save PDF name as“Name_Regd. No. e.g. Krishan_20348945
 Weblinks to news referred must be mentioned on the last slide.
 Evaluation Parameter
 Content (05 Marks)
 Correct/Relevant theoretical anchoring (05 Marks)
 Analysis (05 Marks)
 MKT501 MARKETING MANAGEMENT

https://timesofindia.indiatimes.com/business/india-business/india-needs-more-global-sized-banks-to-help-country-achieve-5-
trillion-economy-cea/articleshow/77708271.cms
 News Details
MKT501 MARKETING MANAGEMENT

 Chief Economic Adviser K V Subramanian said that India needs more global
sized banks to help the country to achieve $5 trillion economy by 2024-25.

 He rued the fact that India has only one bank in top 100 global bank list
While other countries, much smaller in size than India, have more such
banks.

 State Bank of India (SBI) at the 55th position is the only bank in the global
top 100 list. On the other hands China has 18 banks and US has12 banks in
the list

 If the Indian banking sector was proportional of the size of its economy,
India should have been where South Korea is now, which has 6 banks in the
global top 100
 Which concept of International
Business
MKT501Environment this news
MARKETING MANAGEMENT
relates to and how?

 It is related to Economic Environment concept of IBE

 India’s banks are disproportionately small, compared to the size of its

economy. In 2019, when Indian economy is the fifth largest in the world, our
highest ranked bank—State Bank of India— is a lowly 55th in the world and
is the only bank to be ranked in the Global top 100.

 If you take countries like Sweden and Singapore, Sweden is one-sixth the
size of the economy, Singapore is one-eighth the size of the economy, they
have three banks in the global top hundred.

 If Indian banks were proportionately large in relation to the size of the Indian
economy, we should have at least six banks in the global top 100.
 Analysis
MKT501 MARKETING MANAGEMENT
(• Who • What • When • Where • Why • How)

 Mr. Subramanian said, Now in order for India to become a $5 trillion economy,
the banking sector needs to be proportional at least proportional to the size of
its economy.

 The Indian Banking system needs to conquer the world. Rather being tigers at
home, it should scale up its presence in the world ranking where china is
leading in terms of the number of banks, followed by US.

 There is also a need to focus on data analytics, artificial intelligence and

machine learning as banking has become more technology driven.

 By investing in data analytics and technology, it is possible to actually defeat

the nefarious design of willful defaulters by using proper data.

 India needs more banks because more banks will enhance competition in
banking and bring down the cost for consumers.
 MKT501 MARKETING MANAGEMENT

Relevant links used for analysis

https://timesofindia.indiatimes.com/business/india-business/india-needs-more-global-sized-banks-to-help-country-achieve-5-
trillion-economy-cea/articleshow/77708271.cms

https://www.thehindu.com/business/india-needs-more-global-sized-banks-to-help-country-achieve-5-trillion-economy-says-
chief-economic-
adviser/article32426298.ece#:~:text=Chief%20Economic%20Adviser%20K.V.,size%20has%20more%20such%20banks.

https://www.business-standard.com/article/economy-policy/india-must-have-at-least-six-banks-in-top-100-global-list-economic-
survey-120020100028_1.html