MKT501 MARKETING MANAGEMENT

News Analysis

Student Name: Md Ujale Registration Number: 12002485

 GUIDELINES
MKT501 MARKETING MANAGEMENT

 No New Slide to be added

 Reproducing news is not acceptable but crisp analysis is essential.
 News must be current and relevant to the course.
 Mention theoretical anchoring: Topic in syllabus or concept in book the news relates to.
 For analysis take help of 5 W’s and the H. (• Who • What • When • Where • Why •
How)
 Convert the PPT to PDF before submission.
 Save PDF name as“Name_Regd. No. e.g. Rajesh_20348945
 Weblinks to news referred must be mentioned on the last slide.
 Evaluation Parameter
 Content (05 Marks)
 Correct/Relevant theoretical anchoring (05 Marks)
 Analysis (05 Marks)
 MKT501 MARKETING MANAGEMENT

https://economictimes.indiatimes.com/news/economy/policy/view-gois-plan-to-conserve-resources-for-a-future-stimulus-is-self-
defeating/articleshow/77965769.cms
 News Details
MKT501 MARKETING MANAGEMENT

 The recently released quarterly GDP growth numbers for the first quarter of
FY 2020-21 should alarm us all.

 The 23.9% contraction in India (and the numbers will probably be worse when
we get estimates of the damage in the informal sector) compares with a drop of
12.4% in Italy and 9.5% in the US, two of the most Covid-affected advanced
economies.

 The pandemic is still raging in India. So, discretionary spending, especially on

high-contact services like restaurants, and the associated employment, will
stay low until the virus is contained.

 The government's reluctance to do more today seems partly because it wants to

conserve resources for a possible future stimulus.
 Which concept of Financial Accounting
& Analysis this news
MKT501 relates to
MARKETING and how?
MANAGEMENT

 The recent pick-up in sectors like auto is not an evidence of the much awaited V-
shaped recovery.

 Similarly, without relief, SMEs -- think of a small restaurant -- stop paying workers,
let debt pile up, or close permanently. Essentially, the patient atrophies, so by the
time the disease is contained, the patient has become a shell of herself.

 Now think of economic stimulus as a tonic. When the disease is vanquished, it

can help the patient get out of her sick bed faster. But if the patient has
atrophied, stimulus will have little effect.

 Instead of claiming there is a V-shaped recovery round the corner, they should
wonder why the US, despite spending over 20% of GDP in fiscal and credit relief
measures, is still worried.
 Analysis
(• Who • What MKT501
• WhenMARKETING
• Where MANAGEMENT
• Why • How)

 India needs strong growth, not just to satisfy the aspirations of the
country's youth but to keep its unfriendly neighbors at bay.

 The world will recover earlier than India, so exports can be a way
for India to grow.

 Small firms below a certain size could be rebated the corporate

income and GST tax they paid last year (or some portion thereof),
with the rebate tapering off with firm size.

 The private sector should also be urged to give a helping hand.

 MKT501 MARKETING MANAGEMENT

Relevant links used for analysis

https://economictimes.indiatimes.com/news/economy/policy/view-gois-plan-to-conserve-resources-for-a-future-stimulus-is-self-
defeating/articleshow/77965769.cms

https://www.business-standard.com/article/economy-policy/india-s-gdp-contraction-should-alarm-everyone-ex-rbi-guv-raghuram-
rajan-120090700414_1.html

https://www.financialexpress.com/economy/raghuram-rajan-calls-economy-alarming-stimulus-package-relief-measures-sectoral-
growth-gdp-contraction-second-quarter/2076983/

https://economictimes.indiatimes.com/news/economy/policy/fall-in-gdp-alarming-time-for-bureaucracy-to-take-meaningful-action-
raghuram-rajan/articleshow/77974632.cms?from=mdr