5/7/22, 8:12 AM MIDTERM EXAMINATION

MIDTERM EXAMINATION
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TRUE OR FALSE

Scanning is a relatively simple technique in which  issues that might affect an *

organization are identified  and monitored by use of volunteers who regularly
 scan print and electronic media for useful information.

True

False

Intrapreneurship means giving opportunity to a person within a large *

 corporation to take direct responsibility for turning an  idea into a profitable
finished product through assertive  risk-taking and innovation

True

False

Issues management in business emerged largely as  a response to the activism *

of public interest and  special interest groups and as a means of  identifying,
understanding, tracking, and acting on  issues before they are subjected to
public policy  deliberations and decision making.

True

False

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5/7/22, 8:12 AM MIDTERM EXAMINATION

Opportunity Cost leads to profit making by allowing a business to sell its *

products for more than its production costs

True

False

Issues management is also concerned with  preventing or minimizing imminent *

loss,  protecting or rescuing assets and people, and  maintaining or recovering
core functions.

True

False

According to Rosa Brooks,

Brook strategic communication is the purposeful use of *
communication by an organization to fulfill its mission.

True

False

Creative Problem-Solving uses individuals in a manner that is analogous to *

focus  groups to generate new product ideas.

True

False

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5/7/22, 8:12 AM MIDTERM EXAMINATION

The largest source of existent ideas is the entrepreneur’s own R&D  efforts. *

True

False

The aspects of the ordinary innovation process is indicated in the  model of the *
opportunity recognition process.

True

False

Risk communication is about managing risks,  per se. *

True

False

Management is defined as the process of planning,  organizing, actuating and *

controlling an organization’s  operations in order to achieve coordination of the
human  and material resources essential in the effective and  efficient
attainment of objectives.

True

False

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5/7/22, 8:12 AM MIDTERM EXAMINATION

Contemporary public relations practice is  concerned with developing public *

appreciation of  good organizational performance

True

False

Innovation generally refers to changing or creating more effective  processes, *

products and ideas, and can increase the likelihood of a  business succeeding.

True

False

Technological Innovations extends a technological innovation into a better *

product or service or  one that has a different market appeal.

True

False

Image building involves an organization's attempt  to cultivate a public *

impression that a set of  positively valued features defines the essential
 character of the organization.

True

False

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5/7/22, 8:12 AM MIDTERM EXAMINATION

In the product development stage, the refined idea is tested to determine *

consumer acceptance which  can be measured through the conversational
interview method.

True

False

The purpose of crisis communication is to  respond appropriately in such *

situations to  minimize damage and maintain public  confidence.

True

False

One evaluation method successfully used in idea stage is the  Systematic *

market evaluation checklist.

True

False

Trend impact analysis is factor or variable is measured  over time and statistical *
forecasting techniques are  used to project a trend from these measurements.

True

False

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5/7/22, 8:12 AM MIDTERM EXAMINATION

Monitoring begins by asking the  question, “What would happen if X came to *

pass?”

True

False

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