Using the Strategic Types of Content

Persona
The prospect is a 34-year-old married Vietnamese
woman with two school going children. Her husband
goes to work in a factory repairing vehicles.
As typical of cottage industries in Vietnam, she works full-
time at her home to produce incense as well as growing
her own vegetables. The money is sufficient to support
most of the household expenditures.
She wishes her children to grow up educated, and not do
the same work as her, because it is hard labour.

Image Credit: AFP

Source: https://gulfnews.com/photos/entertainment/vietnams-incense-village-prepares-for-lunar-new-year-1.1578751286745?slide=9

The marketing content is to get her to purchase an electric incense drying machine, so that incense
production can occur regardless of weather conditions and all year round.

Content Piece
Attraction

The One Thing to Making Incen$e All Year Round

It is the rainy season again, and Ms Cho looks out the window, sipping a fragrant cup
of jasmine tea. Three years ago, she would be running around in bad weather doing
odd jobs to make ends meet. Today, however, she feels more relaxed, with spare
time to watch her growing children doing their homework. All this, because eighteen
months ago, she had made an important purchase.

She bought the SunMax Electric Incense Dryer.

Affinity Like her many neighbours, Ms Cho used to prepare
and dry incense outdoors in her yard. Blooms of
brilliant incense drying in the sun are a common
Copyrighted quality picture sight in Vietnam. But inclement weather and wet
of Ms Cho using the seasons can damage her incense and reduce yield.
machine here
Truth be told, electric incense drying machines are
not a new invention. The older types tend to
consume way more electricity that eats into profits
and are often expensive to maintain.
SunMax Electric Incense Dryer is a game changer. Installed outdoors, it uses solar
energy to power its highly efficient infrared and UV bulbs calibrated to dry the
incense and enhance the brightness of the dye. The result is perfectly dried incense
of the highest quality that fetches a premium price.
In just one-and-a-half year, Ms Cho has fully
recovered her initial investment.
Copyrighted quality picture
Designed by top engineers with the National of University Engineers
University of Vietnamese Engineers, the machine
supervising production of
has proven to be reliable and low maintenance. Any
fault – she only encountered once when a rat bit the machines.
through a wire – has been quickly resolved by the
24-hour technical assistance. Positive testimonies

4
 from her neighbours who also bought and used the machines has encouraged her to
buy a second machine.

Action
Ms Cho has made the right choice, and today, she has more money and time to spend
on her family.

If you are still producing incense using the traditional way, maybe it is time to make
a change. There are several models for you to choose from, depending on your
needs. Showrooms of the SunMax Electric Incense Dryer are located at <address>,
next to the National University of Vietnamese Engineers. First time buyers get a
three-month risk-free trial. If you are ever unhappy with the product, just give the
company a call to return the product at no charge.

So, what are you waiting for? Give the company a call at <contact number> to talk to
the sales agent.
Authority
ABOUT THE WRITER

Mr Chow KM is a freelance journalist covering important topics on technology that

can bring improvements to the lives of villagers in the country. Before his writing
career, he was a senior engineer with Sony Corp (Japan), with over ten years of
working experience testing products. The opinions of this article are his own, and
not paid for by the company. You can also find him on FaceBook <ChowKM FB link>.