APR Merged Compressed

22/05/2022, 18:08 Chapter Quiz: Writing White Papers
Which topics would be the best candidate for a white paper?
an opportunity for buying surplus parts for steering systems
a faster, cheaper, data-storage medium

Incorrect
Data storage is a well-known item. This would be a place for outbound marketing, such as an
advertisement. White papers are for inbound marketing.
a revolutionary pollution-reduction method

Correct
White papers are useful for new ideas or products, especially when geared to limited audience.
a promotional offer on last year's automobiles
Question 2 of 2
From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?
A sales brochure is more concerned with economic factors than a white paper.
The white paper focuses more on a single issue or product than a sales brochure.
A white paper appears to be more analytical and impartial than a sales brochure.
Correct
Traditionally, a white paper presents deeply reasoned and impartial arguments without the flash of a sales
brochure.
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Writing White Papers

Contents 1,676 13,131
Chapter Quiz
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Question 1 of 1
Which paper would engage most readers from beginning to end in a lengthy white paper?
"Sorghum Harvests for 2012-2018"
"How to Install Horseshoe Cable Fasteners"

Correct
An interested reader would want to understand the complete process you provide in the paper.
"High-performance sports car price guide 2019 "
"Global Water Quality in the Next Decade"


Contents 1,676 13,131
Chapter Quiz

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Question 1 of 1
How might you manage the process of polishing a draft?
Read the draft multiple times.

Incorrect
Repeated reading provides diminishing returns. There is a more effective way.
Use a checklist.
Correct
Because there are several distinct items to review, a checklist is essential.
Employ an outside editor.

Incorrect
An outside editor is useful at some stages, but ultimately you must take ownership and ensure
completeness and accuracy of the final content.
Run a spell checker.
22/05/2022, 18:13 1. Characteristics of Quantitative Research - Assessment

Academic Research Foundations: Quantitative
Contents Leave a review 2,031 16,671
Chapter Quiz
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Question 1 of 3
A correlational study will not only point out the trends in your data but can prove causality.
TRUE
FALSE
Correct
Question 2 of 3
A rigorous and well-structured instrument will need to be what two things?
Significant and Ethical
Deductive and Confidential
Correlational and Probabilistic
Reliable and Valid

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22/05/2022, 18:13 1. Characteristics of Quantitative Research - Assessment

Question 2 of 3
A rigorous and well-structured instrument will need to be what two things?
Significant and Ethical
Deductive and Confidential
Correlational and Probabilistic
Reliable and Valid

Correct
Question 3 of 3
Why is it important for another researcher to be able to replicate your study?
It broadens the findings of your research if findings can be replicated in another setting.
It allows for the research field to test the validity of your findings
It can ensure the relevance of this new knowledge in different environments.
all of these answers

22/05/2022, 18:13 2. Research Basics - Assessment


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Question 1 of 5
The independent variable is the variable your research will manipulate to see potential
relationships with dependent variables.
TRUE
Correct
FALSE
Question 2 of 5
What makes a research objective different from a research question?
There can only be one research objective.
A research objective is more focused than a research question.
A research objective can only relate to a hypothesis.
The research objective is concerned with the goals of your research rather than the questions your data
collection attempts to answer.

Question 3 of 5
Why is the null hypothesis important in quantitative research?
There needs to be more than an educated guess about a phenomenon.
Statistics are a soft science and need a different hypothesis than a hard science.
A null hypothesis accounts for random chance as the reason for a perceived relationship between
variables.
Correct
Quantitative research is about certainty rather than probability. The null hypothesis is not a certainty
measure.
Question 4 of 5
How does a literature review differ from an annotated bibliography?
A literature review is a straightforward recitation of what you read, like a book report.
There is no difference; a literature review is the research term for annotated bibliography.
A literature review must include all of the literature you have read on the topic

measure.
Question 4 of 5
How does a literature review differ from an annotated bibliography?
A literature review is a straightforward recitation of what you read, like a book report.
There is no difference; a literature review is the research term for annotated bibliography.
A literature review must include all of the literature you have read on the topic.
A literature review provides a thorough dive into the field from a narrative perspective, not just notes.
Correct
Question 5 of 5
Can good social science research be subjective?
Yes, because social science research can cherry-pick its findings to match an ideology.
Yes, because subjectivity as a social science research term is about the human condition.
Correct
22/05/2022, 18:14 3. Research Topic - Assessment

Question 1 of 3
Which of the following IS NOT a consideration when narrowing your research topic?
Relationship of Variables
Aspect
Validity
Correct
Methodology
Question 2 of 3
You should start writing your problem statement from the place you feel the most comfortable.
TRUE
Correct
FALSE
Question 3 of 3
Which of the following IS NOT a section of a research proposal
22/05/2022, 18:15 4. Quantitative Methodology - Assessment

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Question 1 of 3
What is population sampling?
The methodology used to achieve a representative sample of people to participate in your study.
Correct
Finding the people who take part in your study but should not have.
Choosing participants at random to ensure probability.
Engineering the participants in your study to align with the contours of the population.
Question 2 of 3
Which is the best description of an ancillary study?
Putting an intervention into an experiment to measure against a control group.
Supplementing an existing data set with one or more additional measurements.

Correct
Using an existing data set but comparing variables not examined in the original study.
i i i id if i d bli i bi i i i li d h l
22/05/2022, 18:15 4. Quantitative Methodology - Assessment

Choosing participants at random to ensure probability.
Engineering the participants in your study to align with the contours of the population.
Question 2 of 3
Which is the best description of an ancillary study?
Putting an intervention into an experiment to measure against a control group.
Supplementing an existing data set with one or more additional measurements.

Correct
Using an existing data set but comparing variables not examined in the original study.
Using statistics to identify variances and publication biases in existing literature and research results.
Question 3 of 3
There are multiple ways to share and fill out a survey, and your research can combine methods
to meet participants where they are.
TRUE
FALSE
Correct
22/05/2022, 18:15 5. Results - Assessment

Question 1 of 2
How do 'statistical significance' and 'practical significance' differ?
Statistical means the findings are relevant; practical means the probability of results left to random
chance is low.
Statistical means the probability of results left to random chance is low; practical means the findings are
relevant to use in your field.
Correct
There is no difference.
Statistical means the probability of results left to random chance is low and the findings are relevant;
practical means the cost is low.
Question 2 of 2
Which of the following IS NOT true about formatting a table?
Show data patterns in columns rather than rows because most people read down rather than across.
More smaller tables are better than one very large table.
Simplify numbers to the fullest extent, even if that means using scientific notation.
Make sure to share your data from the highest number to the lowest
22/05/2022, 18:16 6. Discussion - Assessment

Question 1 of 3
Common acronyms should be used throughout the paper.
TRUE
FALSE
Correct
Question 2 of 3
Most research limitations fall into which two categories?
Methodology limitations and data limitations.
Methodology limitations and infrastructure limitations.
Methodology limitations and population sample limitations.
Methodology limitations and research team limitations.

Correct
Question 3 of 3
The abstract and final summary are almost always the two most-read parts of a research paper.
22/05/2022, 18:16 7. Concerns and Considerations - Assessment

Question 1 of 2
Which of the following IS NOT a primary ethical standard of research?
Informed consent
Validity
Correct
Avoiding harm while doing good
Confidentiality
Question 2 of 2
Which of the following studies would NOT require Institutional Review Board approval?
All studies require IRB approval.
A study using a mix of human and non-human subjects.
A study entirely using previously collected data which was published in a publically available source.
Correct
A study using internal subjects

22/05/2022, 18:19 Chapter Quiz: Writing Articles (2020)

Question 1 of 2
Which of these article types is the most flexible and popular?
feature
Correct
Feature articles are the cornerstone of nonfiction writing and are commonly seen in magazines.
news
research
commentary
Question 2 of 2
What should you NOT include in a pitch or query letter?
sources you plan to speak with
a deadline for responding
your completed article

Correct
Editors typically prefer you don't submit finished articles "on spec" or on speculation that they'll publish
them.
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Question 1 of 2
All of these are great sources for your article content EXCEPT _____ .
something you saw with your own eyes
something you heard from a friend

Correct
Check the validity of facts before publishing them to avoid sharing false information.
something you read in a major news outlet
an interview you did with an expert
Question 2 of 2
Before an interview, it's a good idea _____ .
to prepare a list of yes-or-no questions
not to think too much—you want it to feel like a natural conversation
to prepare a list of long, complex questions
to ask your subject if it's okay to record the interview

Correct
It's illegal in many countries and U S states to record someone without their knowledge

Question 1 of 2
One way to organize the ideas in your article is to _____ .
edit your notes, deleting and cutting/pasting as needed
create a detailed outline with roman numerals

Correct
These are all great options. Use what works for you. The important thing is to get organized before you
begin writing.
sketch a loose visual roadmap or flow chart
Question 2 of 2
Use your creativity to keep the reader engaged in all parts of your article EXCEPT _____ .
transitions
the ending
quotations
Correct
Quotations are nice to include, but you can't be very creative with them. Accuracy is most important
here.

Question 1 of 2
When editing your article, what should you NOT be looking for?
Roman numerals
Correct
These are sometimes part of the outline/organization process, not the editing process.
cliches
fussy language
unnecessary words
Question 2 of 2
When submitting your article for publication, don't include _____ .
a suggested headline
a list of your interview questions

Correct
This is not necessary.
photos and captions
your availability in the coming days


Writing Articles
Chapter Quiz
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Question 1 of 1
What are the two main reasons to promote your article?
to show your subject matter to readers and your skills to editors

Correct
You want as many reader eyeballs on your work as possible, and you want future editors to see you're a
proven, published writer.
to show your editing to publishers and your skills to sources
to show your transitions to readers and your subject matter to editors
to show your sources to editors and your skills to competitors
22/05/2022, 18:22 Chapter Quiz: Information Literacy

Information Literacy
Chapter Quiz
Question 1 of 1
Information literacy includes skills in navigating research, as well as an understanding of _____.
how information is created

Correct
Understanding how information is created and how to get value from it are essential to information
literacy.
the Dewey decimal system
who the primary information creators are
exactly how much information exists
Next
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Question 1 of 10
Aaron plans to do some research on the Industrial Revolution in the university library's archives.
How would what he finds there differ from research on the same topic in a general library's
collection?
The materials are more likely to be digital than materials in a general library collection.
Incorrect
The materials were all created by scholars who studied the Industrial Revolution.
Incorrect
Archival materials are primary sources created during the time period being researched.
Some of the relevant materials were created during the Industrial Revolution.
Correct
Archival materials are all primary sources created during the time period being researched.
There are many more copies of archival materials than materials in a general library collection.

Margot travels frequently for work. Why might she choose to use an online library to conduct
research for a project she's working on?
She needs to use books written by an author who's still living.
Only online libraries have free books.

Incorrect
Most libraries have free access to books.
She can access the books remotely.

Correct
It's easy to access ebooks remotely through online libraries.
She only needs books in the public domain.
Question 3 of 10
A train derailed outside of Philadelphia on Monday. Based on the information cycle, where
would you read about this story on Tuesday?
internet
reference book
Incorrect
In the information cycle, references books usually cover a story years after it happens.
newspaper

internet
reference book
Incorrect
In the information cycle, references books usually cover a story years after it happens.
newspaper
Correct
In the information cycle, newspapers usually cover a story the day after it happens.
academic journal
Question 4 of 10
How can Wikipedia be helpful when you're conducting college research?
It can help you identify keywords and concepts to research elsewhere.

Correct
Wikipedia shouldn't be used as a primary research source, but can help narrow in on areas to learn more
about.
It can be referred to for unbiased information on any topic.

Incorrect
Content on Wikipedia is primarily created by young male editors, which presents a built-in bias.
It can be used as primary source material.

Incorrect
Wiki di i d t i h

Question 5 of 10
How are social media sites today being used as a trusted source of information?
They're used to connect classmates and coworkers.

Incorrect
They're used to share personal videos.

Incorrect
Personal videos cannot always be considered a trusted source of information.
They're used to update communities about natural disasters.

Correct
Social media is often used as a reliable source for real-time community news updates
They're used by organizations to push a political agenda.
Question 6 of 10
Nan is a school administrator trying to estimate how many school-age kids will be living in her
district in five years. What type of research resource should she use to help her find the answer?
maps
statistical database
Correct
i i ld b lik h ld id hi i f i

Question 7 of 10
As a visually literate researcher, which action can help establish the credibility of an image?
Find an image with an online search.
Identify the images needed.

Incorrect
Knowing what images you're looking for can help your search, but it can't ensure the images you find are
from a credible source.
Evaluate the image source.

Correct
Evaluating the source of images you plan to use can help ensure they are reputable and credible.
Put the image in context.
Question 8 of 10
Felicity wants to use some photos of the New York City skyline in her presentation. What type
of images should she look for to ensure she can use them without permission?
images in the public domain

Correct
Images in the public domain do not require clearance or permission to use.

images from the Library of Congress

Incorrect
images that appear in Google search
Question 9 of 10
For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.
Which source should he use?
newspaper
Incorrect
Newspapers stories are not peer reviewed.
trade journal
general magazine
scholarly journal
Correct
Scholarly journals are typically peer reviewed.
Question 10 of 10
What is true about general magazines?


newspaper
Incorrect
Newspapers stories are not peer reviewed.
trade journal
general magazine
scholarly journal
Correct
Scholarly journals are typically peer reviewed.
Question 10 of 10
What is true about general magazines?
The articles are peer reviewed.
Incorrect
They're written by professional journalists.
They are considered primary sources.

Incorrect
They contain a bibliography.

Incorrect

Who would find mind mapping the most helpful?
Someone who needs to refine the direction of their research.

Correct
Mind mapping can help organize ideas and drive a direction for research.
Someone who wants to organize the research they've already conducted.
Someone who doesn't know what research topic to start with.
Someone who is an expert in their research topic.
Question 2 of 4
Which Boolean search term broadens your search?
and
both
or
Correct
The Boolean search term "or" broadens a search.
not

The Boolean search term or broadens a search.
not
Question 3 of 4
What type of search terms can help you find similar or related terms grouped together?
free language terms

Incorrect
Free language terms are the same as keywords.
subject headings
Incorrect
authority headings
keywords
Incorrect
Review this video
Replay Search terms and methods: Keyword vs. controlled vocabulary

6m 57s
Question 4 of 4
If you aren't able to find enough source material when you start researching a topic, you should

subject headings
Incorrect
authority headings
keywords
Incorrect
Review this video
Replay Search terms and methods: Keyword vs. controlled vocabulary

6m 57s
Question 4 of 4
If you aren't able to find enough source material when you start researching a topic, you should
consider _____ your topic.
narrowing
Incorrect
giving up
expanding
Correct
If your topic is too narrow to find many sources considering expanding it before giving up.
abandoning

Chapter Quiz

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Question 1 of 2
Malik's instructor is requiring that students use two primary sources for their end-of-semester
project. What sources should he choose?
autobiography and biography

Incorrect
A biography is a secondary sources.
news article and diary

Incorrect
A news article is a secondary source.
diary and description by a witness

Correct
Diaries and witness descriptions are considered primary sources.
magazine article and encyclopedia

autobiography and biography

Incorrect
A biography is a secondary sources.
news article and diary

Incorrect
A news article is a secondary source.
diary and description by a witness

Correct
Diaries and witness descriptions are considered primary sources.
magazine article and encyclopedia
Question 2 of 2
Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what
circumstance would she choose a popular publication as a source?
She needs a bibliography to refer to.
She wants to use peer-reviewed information.
She is unfamiliar with the jargon in the field.

Correct
Popular publications are used when a researcher is unfamiliar with the field's jargon.
She needs credible citations


Question 1 of 2
Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism?
Using the sentence with quotation marks around it.
Just changing the word order of the sentence.

Correct
Simply changing a few words or mixing up the word order is not enough to avoid plagiarism.
Restating the sentence in his own words.
Crediting the original source of the sentence.
Question 2 of 2
What usage of copyrighted materials would be a violation of the fair use doctrine?
criticism
marketing
Correct
The doctrine does not consider marketing a fair use for reproduction.
teaching
Incorrect

Question 1 of 2
Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?
a description of the sources

Correct
An annotated bibliography or evaluative annotation includes a brief paragraph that describes the source.
the authors of the sources
the publishers of the sources
the names of the sources
Question 2 of 2
For a work of art, what is contained in an image caption that is not present in an image
citation?
the item's owner
the title of the work
the dimensions
Correct
A caption contains the work's dimensions and medium. The citation does not.
22/05/2022, 18:33 Chapter Quiz: Technical Writing: Quick Start Guides

When starting your Quick Start Guide, what questions should you keep in mind?
A. Are there steps my user must take to get started?
B. How can I make my guide visually appealing?
C. Are there tasks my user may want to complete?
A, C
Correct
"Musts" and "mays" are always a good place to start.
B, C
A, B
A, B, C
Question 2 of 2
Which of the following practices should you follow when annotating screenshots?
Keep annotation style consistent throughout the guide.

Correct
Consistency helps the reader move quickly from one visual to the next.
Vary the annotation style from one visual to the next.
Make the annotation style match the size and color of the actual screenshot.
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Question 1 of 3
Good Quick Start Guides combine _____ language and _____ language.
plain; understandable
technical; specialized
plain; technical
Correct
You should never think of using plain language versus technical language. You should combine both
Question 2 of 3
A good heading should always be what?
specific and descriptive

Correct
The heading should contain enough information for the user to decide whether to read the section.
as concise as possible
seldom using any verbs
written as a complete sentence


Question 2 of 3
A good heading should always be what?
specific and descriptive

Correct
The heading should contain enough information for the user to decide whether to read the section.
as concise as possible
seldom using any verbs
written as a complete sentence
Question 3 of 3
Which of the following items is the best example of a good step description?
Turn on ventilation system before starting any other steps.

Correct
It is often best to begin each step with a verb.
Ventilate the laboratory.
The necessity of proper ventilation
Before starting any other steps turn on the ventilation system

22/05/2022, 18:35 Chapter Quiz: Business Writing Principles

Business Writing Principles

Chapter Quiz

Retake quiz
Question 1 of 5
Which choice is a reliable way to ensure that your email will be read?
Use a comma after the recipient's name to convey respect.
Use a compelling subject line.

Correct
A reader typically looks at the sender's name and the subject line to determine which emails to read.
Close out the email with a heartfelt expression like "Very truly yours."
Give all the critical information in one paragraph so the reader will have fewer paragraphs to read.
Question 2 of 5
How should you structure your document for easy reading?
Use two or three line paragraphs

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How should you structure your document for easy reading?
Use two or three line paragraphs
Include at least 8 sentences in each paragraph.

Incorrect
There is no maximum number of sentences; rather evaluate the number of lines.
Use lists and bullets.

Correct
With bullets and lists, the reader immediately sees the key points.
Use long paragraphs.
Question 3 of 5
Revise the following sentence to be more concise, but have the same meaning:
"The sales figures that we calculate annually will be given to you sometime on the first day of
the month of July."
You will receive our annual sales figures July 1.

Correct
Concise wording replaces "that we calculate annually" to "annual"; "sometime on the first day of the
month of July" to July 1; and "we will give you" to "you will receive.".
We will give the sales figures that we calculate annually to you on July 1.
I t

Incorrect
On the first day of July and "we have calculated" result in wordiness.
You will receive from us before the close of our work day on July 1 the annual sales figures.
Question 4 of 5
Which of the following elements do effective business writers always include in their
communications?
a face-to-face component
Incorrect
A business document should be able to stand alone without requiring a face-to-face communication
channel.
adjectives and adverbs
topic sentences
Correct
The topic sentences are crucial to let the reader know the paragraph's main idea.
compliments to the reader
Question 5 of 5

a face-to-face component
Incorrect
A business document should be able to stand alone without requiring a face-to-face communication
channel.
adjectives and adverbs
topic sentences
Correct
The topic sentences are crucial to let the reader know the paragraph's main idea.
compliments to the reader
Question 5 of 5
Which of these is an example of a concrete request?
Please help yourself to several bagels in the conference room.
Incorrect
Several is vague.
You'll need to increase your sales by 20 percent soon.
Try to work harder on your next presentation.

Incorrect
Work harder is open to interpretation.


Chapter Quiz
You answered 3 of 3 questions correctly. Continue

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Question 1 of 3
Which sentence is punctuated properly?
Despite having been before I am excited to attend the conference.
I have been to the conference before, I am excited to go again.

Incorrect
These are two complete sentences, therefore they should be joined with a semicolon rather than a
comma.
I have been to the conference before, and I am excited to go again.

Correct
This is a compound sentence--two complete clauses are connected with a coordinating conjunction and a
comma.
I have been to the conference before; and I am excited to go again.
Question 2 of 3

Which of these should you do during the planning stage?
write every random thought that comes into your head
identify five specific topics to include

Incorrect
No exact number of sections is necessary in a document.
determine how long the document will be

Incorrect
What to include in a document is not based on its anticipated length.
consider the reader's needs and wants

Correct
Analyzing the reader's needs and wants during the planning stage will help the writer adapt the message
to the reader.
Question 3 of 3
What is one reason to send a handwritten note?
to discipline a subordinate
to express gratitude
Correct
A handwritten note has a more personalized feel, ideal for sharing deeper emotions.
22/05/2022, 18:37 Chapter Quiz: Preparing for Successful Communication
Preparing for Successful Communication

Contents Leave a review 31,257
Chapter Quiz

Retake quiz
Question 1 of 2
Noel has a critical meeting with her steering committee. She wants her communication to
succeed so she can move forward with a project. Which tool will help her achieve this?
using a 5W form
Correct
This form walks you through a series of questions that will give you a purposeful communication that will
achieve the goals everyone wants.
using video conferencing
using a checklist
using email
Question 2 of 2
One of the important factors of successful communication is to know your audience and to have
them listen to you. Which of the 5Ws guides you through questions to get to the results you
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using a 5W form
Correct
This form walks you through a series of questions that will give you a purposeful communication that will
achieve the goals everyone wants.
using video conferencing
using a checklist
using email
Question 2 of 2
One of the important factors of successful communication is to know your audience and to have
them listen to you. Which of the 5Ws guides you through questions to get to the results you
need from them?
Who
Why
Where
What
Correct
This W will guide you with questions towards the outcomes (goals) you are seeking to achieve with the
communication
Mika is getting ready to propose a new solution to her company executives. She knows there
may be resistance. What should she avoid to get her audience to be receptive?
Articulate what you can do instead of what you cannot.
Ask yourself, why might my decision-maker say no?
Bridge with the word "but" instead of the word "and."

Correct
The word "but" creates conflicts, so use the word "and," which creates cooperation and will quickly get
them receptive to your communication.
Question 2 of 4
Jeremiah just finished a speech with an idea he mentioned in his introduction. This technique
is known as _____ .
bookending
Correct
This technique imprints and reinforces your most important points. People feel a satisfyingly full-circle
closure to your communication.
sandwiching
alliteration
Q
Rafe has less than 10 minutes to get his communication into his audience's mental door and
wanting to know more. Which of the following would prevent Rafe from connecting with his
audience?
Link the word "imagine" to three benefits of your product.
Open with three "did you know" questions.
Segue into what's next by saying, "you don't have to imagine it."
Provide the audience with a two- or three-sentence overview of the company.

Correct
You would do this after you have the audience's attention, especially if it is late in the day or after they
listened to other communications.
Question 4 of 4
Albert has crafted a presentation for a conference on environmental solutions. He needs to

ensure that his audience will be inspired to take action. What does he need to include in his
presentation to inspire action?
Include a Q and A slide.
Tell them what they need to do.
Include an action-oriented close.

Chapter Quiz

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Question 1 of 3
Mark has a great idea for securing dog crates in a car. Which technique would be the best way
for him to present his idea?
Use a slide show.

Incorrect
This probably won't capture your audience's attention enough. However, using a visual aid will create
curiosity.
Use a prop and act out the scenario.

Correct
Turning yourself into a visual aid and acting out the problem you solve can motivate people to give you
their eyes and their attention.
Explain the problem and solution you have.
Question 2 of 3
You want to create a takeaway people can repeat and have it stay in their minds when they
l i ti Wh t h ld id?
You want to create a takeaway people can repeat and have it stay in their minds when they
leave your communication. What should you avoid?
using rhyme
using iambic meter
developing a 50-100 word message

Correct
This is too long. You want to distill your message or takeaway into 10 words or less.
using alliteration
Question 3 of 3
Miguel has asked you to help him with his presentation. He wants his audience to be a part of
his story. Which technique would you recommend to him?
Add "you" type questions.

Correct
"You" questions give people autonomy to explore how this might be pertinent in their personal or
professional life.
Add a Q and A.
Incorrect
This does not bring the audience into your story and is more of an interview or exchange of information
between people.

Chapter Quiz

Retake quiz
Question 1 of 1
Dieter has a big communication meeting coming up where he will be presenting his solution.
Which action may inhibit Dieter from being successful?
Rehearse in front of some people.
Go for a walk and rehearse your presentation.
Practice your delivery in front of a mirror.

Correct
Practicing in front of a mirror causes you to be self-conscious, which is the opposite of what you want
when you speak.
22/05/2022, 18:43 1. Copyrights-Assessment

Question 1 of 7
Under copyright law if you have a database of your client contact information, what is
considered protected?
only individual confidential data records
combination of phone number and client contact name
only the entire database not individual data

Correct
neither the data nor the database is protected
Question 2 of 7
If in a work-for-hire agreement, you (the contractor) create something, who will own the rights
to be considered the author?
As a contractor, it will be the party that is paying you to do the work.

Correct
As an contractor, you always are considered the author.
As an employee, you are always considered the author.
As a contractor, both parties will have joint authorship rights.

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As an employee, you are always considered the author.
As a contractor, both parties will have joint authorship rights.
Question 3 of 7
If you are the creator of an asset protected by copyright law, which statement is true?
If you are authoring for a company, then the copyright is valid for 70 years after your death.
If you are not authoring for a company, then the copyright is valid for 70 years after your death.
Correct
If you are not authoring for a company, then the copyright expires upon your death.
If you are authoring for a company, then the copyright never expires.
Question 4 of 7
Public domain is defined by assets not protected by copyright law?
TRUE
Correct
FALSE

Question 5 of 7
In order to sue for copyright infringement, you must first do what?
have a registered copyright

Correct
you can sue before you register the copyright
have all your confidentiality agreements prepared to be signed
register for a trademark first
Question 6 of 7
Which statement is most accurate?
Under copyright law, companies can be liable for all infractions even if they are not aware of them.
Correct
Even if you know that an infraction has taken place, you are not liable if a contractor performed the
infraction.
Under copyright law, owners of companies cannot be held personally liable for infractions.

register for a trademark first
Question 6 of 7
Which statement is most accurate?
Under copyright law, companies can be liable for all infractions even if they are not aware of them.
Correct
Even if you know that an infraction has taken place, you are not liable if a contractor performed the
infraction.
Under copyright law, owners of companies cannot be held personally liable for infractions.
Under copyright law, companies are never liable for infractions if no one in the company is aware of them.
Question 7 of 7
DMCA is an abbreviation for what federal act?
the Design Materials Copyright Act
the Document Management Copyright Act
the Digital Materials Copyright Act
the Digital Millennium Copyright Act

22/05/2022, 18:44 2. Trademarks-Assessment

Understanding Intellectual Property
Chapter Quiz

Retake quiz
Question 1 of 10
What is not a good example of a trademark?
a slogan
a brand name
a color
a jump shot
Correct
Question 2 of 10
Copyrights cover a work of art and trademarks cover a brand.
TRUE
Correct

Question 3 of 10
In trademark terms, "genericide" means
the trademark name has lost its distinctiveness.

Correct
the product that you have trademarked has not been successful.
the trademark name is no longer valid because you have changed the product name.
the trademark name is not unique enough to be protected.
Question 4 of 10
Before adopting a trademark, what is the first thing that you should do?
Look for a similar trademark and copy it closely.
Determine if this trademark will look good on social media.
Determine if you can adopt this trademark without infringing upon any prior existing use of the
trademark.
Correct

Question 5 of 10
What .gov site provides a searchable database of registered trademarks and provides forms for
registering your own trademark?
USPS.gov
PTOUS.cov
USPTO.gov
Correct
USPA.gov
Question 6 of 10
What protocol is in place that allows for trademarks filed in the US to be recognized by some
international countries?
International Trademark Act Protocol
Madrid Protocol
Correct
EU Trademark Protocol

EU Trademark Protocol
International Trademark Protocol
Question 7 of 10
The broadest trademark symbol is the use of what?
words
Correct
logo only
a word in a stylized font
words and logo
Question 8 of 10
How many trademark extensions can you file?
10
as many as you can afford


5
Correct
Question 9 of 10
In terms of trademarks, infringement
adds value to your trademark.
is an analysis of whether there's a likelihood of confusion between two different marks.

Correct
is a good thing.
is using a trademark without the owner's permission.
Question 10 of 10
What is an injunction?
Something usually issued by the USPTO.
Something that happens when you get a shot.
The best way to take a trademark away from someone else.

22/05/2022, 18:45 3. Patents-Assessment

What change has been made to the America Invents Act in recent years?
Mobile devices were added to list of patentable inventions.
Two creators can now gain patents on identical inventions if both were created within 12 months of each
other.
The creator of an article is better protected against infringement.
The first person to file the patent gains the rights versus the first person to come up with the idea.
Correct
Question 4 of 6
If you share your idea with someone before you file the patent, what is a good way to prevent
the idea from being used by the other party?
Get a verbal agreement from the other party that they will not steal your idea.
Have the other party sign an NDA.

Correct
Keep two fingers crossed behind you back as you tell them your secret.
Threaten to sue the other party if they steal your idea.
22/05/2022, 18:45 3. Patents-Assessment

Threaten to sue the other party if they steal your idea.
Question 5 of 6
Which is not a good way to research if a patent already exists for your idea?
Search the US Patent and Trademark Office's online database.
Search Google's online patent database.
Phone a friend.
Correct
Hire a lawyer to verify that no patent exists.
Question 6 of 6
Which of these is not a good way to keep track of your creation?
email notes
keep dated documents on a computer
keep lab notebooks
leverage the poor man's patent

Correct
22/05/2022, 18:46 4. Trade Secrets-Assessment

Chapter Quiz

Retake quiz
Question 1 of 4
A trade secret is
something that is secret but is of no real value.
is worth its weight in gold.
in the name so all trade secrets must have the word "secret" somewhere in the name.
something that is secret and has value.

Correct
Question 2 of 4
In general, recipes are never protected under the trade secret law.
TRUE
FALSE
Correct
22/05/2022, 18:46 4. Trade Secrets-Assessment

TRUE
FALSE
Correct
Question 3 of 4
In order to prove that someone has infringed upon a trade secret, you do not need to
prove it is a secret.
have the name of the party that is infringing.

Correct
prove that you took steps to protect the secret.
show that it has value.
Question 4 of 4
If you are under an NDA and someone who is not under an NDA discloses a trade secret to you,
you are still bound by your NDA to not disclose the trade secret in most cases.
TRUE
FALSE
22/05/2022, 18:46 5. Rights of Publicity-Assessment

You answered 2 of 2 questions correctly. Continue

Retake quiz
Question 1 of 2
Rights of publicity usually do not cover
the exploitation of your persona for monetary gain without your permission.
the exploitation of your face for monetary gain without your permission.
Incorrect
your freedom of speech.

Correct
the exploitation of your voice for monetary gain without your permission.
Question 2 of 2
A model release is a waiver to rights-of-publicity laws?
TRUE
Correct
FALSE
22/05/2022, 18:47 2. What Things Are Patentable? - Assessment

Question 1 of 2
Which of the these is the only subject matter than is patentable?
data structures
electro-magnetic signals
compositions of matter
Correct
non-functional descriptive material
Question 2 of 2
An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s) must the
idea have to be patentable?
It must be useful, novel, and obvious.
It must be a an idea for a product that can be sold to the public.
It must have merit as determined by a patent attorney.
It must be useful, novel, and non-obvious.

Correct
Novelty usefulness and non-obviousness must all be present for an idea to be patentable
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22/05/2022, 18:48 3. Obtaining a Patent - Assessment

Understanding Patents: A Deeper Dive

Chapter Quiz

Retake quiz
Question 1 of 2
In what component of a patent application does the applicant identify the relevance of the
invention and the motivation for coming up with the invention?
summary
claims
background
Correct
abstract
Question 2 of 2
Sue invented a steamer that heats food faster than a microwave. She knows she can sell the
steamer worldwide. Sue is concerned about costs. How should Sue protect her invention in
other countries while she begins marketing her cooker?
22/05/2022, 18:48 3. Obtaining a Patent - Assessment

background
Correct
abstract
Question 2 of 2
Sue invented a steamer that heats food faster than a microwave. She knows she can sell the
steamer worldwide. Sue is concerned about costs. How should Sue protect her invention in
other countries while she begins marketing her cooker?
Sue should file an international patent application that will protect her invention in any country she sells
in.
Sue should file a PCT patent application, then determine what countries to file in after WIPO examines
her patent.
Incorrect
It is important to understand that WIPO does not examine patents nor does WIPO approve patents.
Patents are only approved by individual countries.
Sue should file a patent in the U.S., then file a PCT application to give her time to determine what
countries she should file patents in.
Correct
A PCT application provides a thirty-month window on international patent protection during which she
can test market her steamer.
Sue should file a patent in the U.S., then file a PCT application that will provide her with twenty-year
patent protection all countries
22/05/2022, 18:48 4. Infringement - Assessment


Chapter Quiz

Retake quiz
Question 1 of 2
Infringement on dependent claims is nearly always found even if the independent is not
infringed upon.
TRUE
Incorrect
FALSE
Correct
Question 2 of 2
ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to avoid
being sued for intentional patent infringement. What might ABC, Inc. do to avoid intentional
infringement?
Avoid doing patent searches so they do not become aware of a patent they might infringe.
Correct
22/05/2022, 18:48 4. Infringement - Assessment

Incorrect
FALSE
Correct
Question 2 of 2
ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to avoid
being sued for intentional patent infringement. What might ABC, Inc. do to avoid intentional
infringement?
Avoid doing patent searches so they do not become aware of a patent they might infringe.
Correct
Intentional infringement requires actual knowledge of an existing patent. Some companies avoid
"knowing" by not searching.
Avoid producing an item based upon an idea that a patent had been applied for but abandoned.
Incorrect
A patent that has been abandoned and not revived is in the public domain and cannot be infringed.
Avoid producing a product when a similar product has a patent pending.

Incorrect
There is no infringement at all until a patent is issued. Also, many applications are modified during patent
prosecution.
Avoid using risk management techniques when proceeding with product development.
Incorrect
While this might result in infringement, it is not intentional infringement unless there is actual knowledge
22/05/2022, 18:49 Conclusion - Assessment


Chapter Quiz
You answered 1 of 1 question correctly. Continue

Retake quiz
Question 1 of 1
Mary is working on a new invention she knows is patentable. She is concerned about keeping
her invention secret. What is the only incorrect statement regarding the legal protections
available to Mary?
The information in her patent application will not be published by the USPTO until 18 months after filing.
Incorrect
She can request the USPTO not make the information regarding her invention public after her patent is
issued.
Correct
She can request the USPTO not publish information regarding her patent application at any time while it is
pending.
Incorrect
If there are other people working on the invention with her she can utilize a confidentiality agreement.
22/05/2022, 18:50 Introduction - Assessment

Contents 5 3 ,
Chapter Quiz

Retake quiz
Question 1 of 2
When was the copyright clause incorporated into the United States constitution?
1906
1776
1878
1787
Correct
Question 2 of 2
Kohel Haver has not registered for a copyright himself.
TRUE
FALSE
Correct
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22/05/2022, 18:50 1. What Is Copyright? - Assessment


Retake quiz
Question 1 of 5
What does DMCA stand for?
Digital Management Copyright Act
Department Management Copyright Attribution
Digital Millennium Copyright Act

Correct
Digitally Managed Copyright Act
Question 2 of 5
You need to have a copyright credit on your image to protect the copyright.
TRUE
FALSE
Correct

Question 3 of 5
How soon is copyright ownership attained by the creator?
as soon as the creator registers his copyright
as soon as the government sends them a copyright registration certificate
as soon as the creator signs his creation
as soon as the pen leaves the paper

Correct
Question 4 of 5
What types of tangible creative expressions (work) can you copyright?
Words or Names
Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

Correct
Ideas or Concepts

as soon as the pen leaves the paper

Correct
Question 4 of 5
What types of tangible creative expressions (work) can you copyright?
Words or Names
Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

Correct
Ideas or Concepts
Question 5 of 5
What are the bonuses for registering your copyright?
absolute proof you created the artwork, free access to courts, guaranteed damages up to $150,000 for
willful infringement
legal presumption you created the artwork, free access to courts, guaranteed damages up to $150,000 for
legal presumption you created the artwork, access to courts, presumption of damages up to $150,000 for
22/05/2022, 18:59 2. Copyright Registration - Assessment


Retake quiz
Question 1 of 6
Copyright.gov is the only online website to officially register your copyright in the United
States.
TRUE
Correct
FALSE
Question 2 of 6
What is the cost and damages allowed for registering a single image copyright?
$35 and $150 for willful infringement
$35 and $150,000 for willful infringement

Correct

Correct
Question 3 of 6
What is the cost and damages allowed for registering a group of images copyright?

Correct
Question 4 of 6
A copyright registration for a single or group of images for an individual lasts a lifetime plus
seventy years.
TRUE
Correct
FALSE

Question 4 of 6
A copyright registration for a single or group of images for an individual lasts a lifetime plus
seventy years.
TRUE
Correct
FALSE
Question 5 of 6
A copyright registration for a single or group of images for a business lasts ninety five years.
TRUE
Correct
FALSE
Question 6 of 6
As long as you change a design in some way you can avoid copyright infringement.
TRUE
FALSE
22/05/2022, 19:00 3. Copyright Infringers - Assessment

Quest o o 3
When does an individual copyright go into public domain?
after seventy years

Incorrect
after a lifetime plus seventy years.

Correct
when it appears in google images
when the creator dies

Incorrect
Question 2 of 3
When does a business copyright go into public domain?
when the business goes out of business

Incorrect
after seventy years
after ninety five years

Correct
If you're Disney, never.

22/05/2022, 19:00 3. Copyright Infringers - Assessment

when it appears in google images
when the creator dies

Incorrect
Question 2 of 3
When does a business copyright go into public domain?
when the business goes out of business

Incorrect
after seventy years
after ninety five years

Correct
If you're Disney, never.
Question 3 of 3
NASA moon landing pictures are public domain because the public paid for them.
TRUE
Correct
FALSE
22/05/2022, 19:00 4. Responding to Infringement - Assessment

Copyright for Creatives: Protecting Your Work

Contents Leave a review 543 5,382
Chapter Quiz

Retake quiz
Question 1 of 4
Cease and desist letters are a good method to use for those who ignore a reasonable response
to copyright infringement.
TRUE
Correct
FALSE
Question 2 of 4
DMCA letters are specifically used to respond to web sites who are infringing your copyright
and asks them to remove and cease using the work.
TRUE
Correct
FALSE
22/05/2022, 19:00 4. Responding to Infringement - Assessment

FALSE
Question 3 of 4
A DMCA Take Down Notice is sent to website hosting companies letting them know of
copyright infringement by their users and requires them to address the problem with the
infringing web site and its owner.
TRUE
Correct
FALSE
Question 4 of 4
How many years do you have to respond to a copyright infringement?
4 years
1 year
Incorrect
3 years
Correct
22/05/2022, 19:00 5. Common Copyright Misconceptions - Assessment

If you change a design at least 20%, then it's OK to use it.
TRUE
FALSE
Correct
Question 2 of 5
If you created it you own the copyright as soon as the pen leaves the paper.
TRUE
Correct
FALSE
Question 3 of 5
A copyright registration in the United States can be universally enforced globally.
TRUE
FALSE
Correct
22/05/2022, 19:00 5. Common Copyright Misconceptions - Assessment

Question 3 of 5
A copyright registration in the United States can be universally enforced globally.
TRUE
FALSE
Correct
Question 4 of 5
An animal's original creative expression can be owned by the animal who created it.
TRUE
FALSE
Correct
Question 5 of 5
Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.
TRUE
FALSE
Correct
22/05/2022, 19:03 Chapter Quiz: Leading with Innovation

Question 1 of 2
Which of the following is NOT part of the core logic of innovation?
creation of variety
scaling up of the best ideas
brutal selection from among the many options
repeating the word innovation again and again

Correct
Question 2 of 2
Why do most organizations often stumble at innovation?
baggage of past success
fear of cannibalization

Correct
an excessive focus on maximizing efficiency

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ou a s e ed 6 o 6 quest o s co ectly. Co t ue atc g eta e qu
Question 1 of 6
Why is collaborative innovation becoming increasingly necessary?

Correct
No company can master all of the necessary technologies and stay ahead.
Most products now require an integration of multiple technologies.
Rapid pace of technology development.
Question 2 of 6
Which of the following is NOT an element of the “Design Thinking” process?
focusing on aesthetic beauty above all else

Correct
putting the user at the center
focusing on not just what the user says but also how he or she thinks, behaves, and feels
aiming for “zero distance” between the company and the user

Question 3 of 6
What is the core logic behind the “lean startup” process?
Conduct lots of experiments.
Think of the term “lean” as eliminating wasted time, effort, and resources.
Design each experiment to answer a specific question.

Correct
Question 4 of 6
Which of the following would be a poor approach to foster creativity without risking chaos?
urging creativity while also severely punishing any failure

Correct
setting up well-defined sandboxes for innovation
investing in deeper understanding of customers’ needs
engaging routinely and actively with young startups

Question 5 of 6
Which of the following would be a BAD idea in a dramatic reimagining of the target customer
(e.g., when Apple launched the PC aimed at individual users)?
Analyze why these customers remain unserved.
Brainstorm business model changes to make them relevant customers.
Identify currently unserved markets/customer segments.
Ignore eventual profitability.

Correct
Question 6 of 6
What’s the best approach to pursue collaborative innovation?
Cultivate trust while keeping a watchful eye.
Agree upfront about contributions, ownership, and decision-making.
Partner with people or organizations who bring complementary capabilities.

Question 1 of 5
What is a key element of social innovation?

Correct
ensuring financial viability for the user as well as your organization
a novel solution to an important but underserved social problem
factoring in how the product or service would be used in real-life contexts
Question 2 of 5
What does frugal innovation (think of Southwest Airlines) refer to?
offering copycat products or services at somewhat lower prices
creating products or services that are cheap and ignoring everything else
acting tough with suppliers and employees to drive the cost down
designing an ultra-low-cost business model by eliminating “waste” across the entire system
Correct

Question 3 of 5
What must you NOT do when figuring out how to dramatically re-engineer the industry’s value
chain?
Ignore the impact of transforming some activities on other related activities.

Correct
Focus especially on activities with the biggest impact on total cost or delivered customer value.
Examine how technology could dramatically transform the entire value chain (or a part of it).
Map out the entire value chain from one end to the other.
Question 4 of 5
How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?

Correct
Look at products and services from the lens of end users.
Assess whether they would prefer a more complete solution.
Examine the possibility of tailoring your offering to each user’s unique needs

Question 4 of 5
How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?

Correct
Look at products and services from the lens of end users.
Assess whether they would prefer a more complete solution.
Examine the possibility of tailoring your offering to each user’s unique needs.
Question 5 of 5
Which of the following is NOT a sensible approach when driving for both consistency as well as
innovation?
Create well-defined sandboxes for experimentation.
Much like a train station, think in terms of a stable platform coupled with dynamic action.
Switch randomly between consistency and innovation.

Correct
Set up simple rules for allocation of time between routine tasks and experimentation
22/05/2022, 19:09 Chapter Quiz: Thinking Creatively

Question 1 of 3
What is an advantage to learning to be creative?
increased self-confidence
improved quality of health and life

Correct
improved problem-solving skills
Question 2 of 3
Fixedness is a cognitive bias that _____ .
limits your ability to see the world around you differently than you're used to
Correct
really doesn't impact your creative abilities over time

Incorrect
helps you work better with those who see the world like you
Incorrect
enhances your creative abilities by limiting your mental processes

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Question 2 of 3
Fixedness is a cognitive bias that _____ .
limits your ability to see the world around you differently than you're used to
Correct
really doesn't impact your creative abilities over time

Incorrect
helps you work better with those who see the world like you
Incorrect
enhances your creative abilities by limiting your mental processes
Question 3 of 3
What is not a criteria for classifying a thought as creative?
It's popular.
Correct
It's useful.
It's new.
It's surprising

Question 1 of 7
Task unification is defined as _____ .
the assignment of additional tasks to an existing resource

Correct
bringing two product attributes into harmony with each other
assigning only one function to a product
bringing simplicity to the world of innovation
Question 2 of 7
When applying the multiplication technique, which product attribute should you consider
when creating a table?
color

Correct
weight
shape

Question 3 of 7
When applying the division technique, after dividing a product or its components, what should
you do?
Seek consultation from an R&D specialist.
Rearrange them back into the product.

Correct
Apply a second technique to the product.
Get a pricing quote from a potential manufacturer.
Question 4 of 7
The subtraction technique is defined as the removal of an essential component from a product.
FALSE
TRUE
Correct
Question 5 of 7
After virtually applying one of the SIT methods to a product what is a good question to ask?

Question 5 of 7
After virtually applying one of the SIT methods to a product, what is a good question to ask?
Does the concept help people in any way?

Correct
Can this product bring in enough profit within the current fiscal year?
Would I buy this product?
Will this product be popular enough with consumers?
Question 6 of 7
What is a Systematic Inventive Thinking pattern?
subtraction
multiplication

Correct
task unification

Would I buy this product?
Will this product be popular enough with consumers?
Question 6 of 7
What is a Systematic Inventive Thinking pattern?
subtraction
multiplication

Correct
task unification
Question 7 of 7
The hallmark of the attribute dependency technique is the unrelated nature of a product's
parts.
FALSE
Correct

Question 1 of 3
A key to selecting the best ideas is identifying the most important _____ for your ideas in
advance.
cost analysis
Incorrect
people
timeframe
Incorrect
criteria
Correct
Question 2 of 3
The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.
FALSE
Correct
TRUE

Question 2 of 3
The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.
FALSE
Correct
TRUE
Incorrect
Question 3 of 3
Functional diversity means that _____ .
team members have different technological skill sets
team members can interchange their team role when asked

Incorrect
team members come from different parts of the company

Correct
team members should be okay working various times of the day
Review this video

22/05/2022, 19:13 2. The Consultant's Job and Roles They Play - Assessment

Critical Roles Consultants Play (and the Skills You Nee…

Chapter Quiz

Retake quiz
Question 1 of 1
What do good consultants do with their engagement contract?
Create a summary which outlines the four contract components.

Correct
This is the recommended action provided in the course to help ensure interested parties all understand
the contract.
Write a critique for the contract manager.
Uses the contract to determine how to construct consulting deliverables.
Files it, as the real job description is not included in the contract.
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22/05/2022, 19:14 3. Technical and Managerial Roles - Assessment

What type of "shifts" do you need to look out for if your client doesn't support your proposed
solution?
strategy shifts
Incorrect
Strategy shifts might derail your consulting engagement, but rarely result because of lack of acceptance
of your solution.
power shifts
Correct
Power shifts between managers and their teams can be a substantial roadblock to acceptance of your
deliverables, and must be discussed.
shifty shifts
funding shifts
Question 2 of 2
One of the primary purposes for using the managerial and technical roles is to ensure your
client _____.
understands your deliverables

Correct
This is a primary purpose for using the technical and managerial roles.
listens to your exact approach for delivery

22/05/2022, 19:14 4. Leader and Follower Roles - Assessment

Critical Roles Consultants Play (and the Skills You Nee…

Chapter Quiz

Retake quiz
Question 1 of 1
What is NOT something that client's typically look for during the early stages of your consulting
engagement?
Your social status within the client environment.

Correct
While you should get along with the client team, your "social status" amongst that team isn't typically
considered to be relevant.
Evidence that you know what you are doing.
Your willingness to listen.
Confidence in your abilities.
22/05/2022, 19:14 5. Reviewer/Critic and Implementer Roles - Assessment

Critical Roles Consultants Play (and the Skills You Ne…

Chapter Quiz

Retake quiz
Question 1 of 2
Which of these actions is not recommended when positioning your deliverables for your client
to provide “care and feeding" after your engagement is concluded?
Define any operational risks that may surface for your client.
Respond to and correct any issue your client may bring to your attention.
Correct
This is the correct answer. You should only respond to issues that were caused by your deliverables. You
should not respond to issues caused by lack of ownership on the part of your client.
Schedule checkpoints to measure progress.

Incorrect
Checkpoints are good to keep you client focused on the reasons they implemented your solution.
Define phase 2 opportunities, if appropriate.
Question 2 of 2
22/05/2022, 19:14 5. Reviewer/Critic and Implementer Roles - Assessment

Define any operational risks that may surface for your client.
Respond to and correct any issue your client may bring to your attention.
Correct
This is the correct answer. You should only respond to issues that were caused by your deliverables. You
should not respond to issues caused by lack of ownership on the part of your client.
Schedule checkpoints to measure progress.

Incorrect
Checkpoints are good to keep you client focused on the reasons they implemented your solution.
Define phase 2 opportunities, if appropriate.
Question 2 of 2
What are the two types of potential "reviewer" you may be asked to fulfill during a consulting
engagement?
validating and critical

Correct
This is the correct answer, as this represents the two objectives of a review you may be asked to
conduct.
contracts and processes
crucial and temporary

Incorrect
22/05/2022, 19:15 1. Define Your Consulting Business - Assessment

Which of these is NOT a consulting business model?
general contractor
project based
S-corporation
Correct
An S-corporation is a type of legal entity.
staff augmentation
Question 2 of 2
How should you estimate and manage your costs?
take a swag and monitor it
review your financials at the end of the year
use a bottoms-up pro forma P&L

Correct
A bottoms-up pro forma forecasts all expenses at a detailed level.
use only external benchmarks

Incorrect
External benchmarks could prove difficult to find and can be misleading
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22/05/2022, 19:15 2. Marketing and Selling - Assessment

Where should you market your services?
on the cheapest marketing platform
on every available marketing platform
only on your website
where your buyers are

Correct
Concentrate your marketing where your buyers tend to be. That maximizes the value of your marketing
investment.
Question 2 of 2
_____ sales is where the principals of the firm build relationships with clients, understand their
needs, and sell services to meet those needs.
Subcontractor
Direct
Correct
Direct sales models focus on building strong relationships between the consulting firm's principals and
primary clients.
Commissioned
22/05/2022, 19:16 3. Contract and Protect Yourself - Assessment

Question 1 of 4
Which type of contract governs your entire relationship with the client?
Master Services Agreement

Correct
A master services agreement governs all aspects of your relationship with your client.
Purchase Order
Statement of Values
Task Order
Question 2 of 4
Which of these is a challenge of "at risk" pricing models?
regulators don't like these arrangements
incentives are aligned with your client
measurement is difficult
Correct
Measuring performance after a project to calculate how much you get paid can be a challenging exercise.
you can make more money

22/05/2022, 19:16 3. Contract and Protect Yourself - Assessment

Question 3 of 4
What is true about "work made for hire" or "work product"?
it becomes your intellectual property
the client owns it after the engagement

Correct
Work made for hire and work product almost always become the client's property.
it doesn't need to be defined in the contract
you get paid a higher rate for it
Question 4 of 4
Which of these is NOT a downside to responding to an RFP?
they can take a lot of time
they can put pressure on your rates
they expose your true economics
they can result in big contracts

Correct
RFPs can result in you landing a big contract which is a great outcome
22/05/2022, 19:16 4. Run the Consulting Engagement - Assessment

What drives the number of people you need to staff on your team?
employment law
Incorrect
Employment law rarely has anything to say about how many people you need to put on a project.
the amount of work to be done

Correct
The amount of work to be done should drive the number of people you need on the team.
personalities
contract provisions
Incorrect
Contract provisions are driven by the amount of work to be done.
Question 2 of 3
Which of the following is NOT a good technique for resolving conflict?
act passive-aggressively and hope the client gets the point

Correct
Ignoring conflict and acting passive-aggressively will make the conflict worse.
incorporate a client's ideas into the project
reduce the client's workload

22/05/2022, 19:16 4. Run the Consulting Engagement - Assessment

Question 2 of 3
Which of the following is NOT a good technique for resolving conflict?
act passive-aggressively and hope the client gets the point

Correct
Ignoring conflict and acting passive-aggressively will make the conflict worse.
incorporate a client's ideas into the project
reduce the client's workload
give the client a visible role on the project
Question 3 of 3
When presenting your findings, be sure to present your ideas _____.
in the right format

Correct
Choosing the right format makes it easier to understand and approve your recommendation.
after you leave the project
with as much data as you can find
like you're the expert

22/05/2022, 19:17 5. Handle Administration - Assessment

Consulting Foundations
Chapter Quiz

Retake quiz
Question 1 of 5
Why should you consult an attorney when you draft a contract?
to protect your interests and reduce risk

Correct
Attorneys will help you identify and mitigate risks in a contract. They'll also protect your interests in
negotiations.
because the client has an attorney
to lower your profits which reduces your taxes
so your contracts sound intimidating in negotiations

Incorrect
Most clients won't be intimidated by you retaining an attorney since they likely have attorneys of their
own.
Question 2 of 5

_____ tracks money coming into your business and going out of it.
Balance sheets
Cash flow
Correct
Cash flow is the movement of money into your business as revenue and funding and out of your business
as expenses.
Financing
Debt
Question 3 of 5
A _____ agreement prevents your employees from pursuing your clients after they've left your
employment.
intellectual property
restriction
project
noncompete
Correct
Noncompete agreements prevent your employees from going after your clients after they leave your

What kind of insurance protects you when your work isn't up to standard and it causes financial
damages?
disability
workers' compensation
Errors and omissions (E&O)

Correct
E&O insurance covers situations where mistakes you make cause financial damages to your client.
general liability
Question 5 of 5
When you hire people to support you, you have to _____ work.
generate more
avoid
do more
delegate
Correct
22/05/2022, 19:18 1. Structured Thought Method - Assessment


Retake quiz
Question 1 of 3
Which step of the process will cause you to iterate more than others?
define the question
select analyses
create the story
discuss and refine the story

Correct
Discussing the story with others can cause many iterations due to varied opinions.
Question 2 of 3
You should immediately start manipulating data at the beginning of this process.
TRUE
FALSE
Correct
Don't get into the data until you have a well-defined hypothesis.
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22/05/2022, 19:18 1. Structured Thought Method - Assessment

Discussing the story with others can cause many iterations due to varied opinions.
Question 2 of 3
You should immediately start manipulating data at the beginning of this process.
TRUE
FALSE
Correct
Don't get into the data until you have a well-defined hypothesis.
Question 3 of 3
Poor communication leads to lengthy, inefficient process. You end up doing excess, irrelevant
analysis and the result is weak, convoluted communications. When this happens, there's a lack
of _____ for your ideas. You'll also lose _____ as a thought leader.
excitement; salary
color; schedule opportunities
support; credibility
Correct
Clear communication builds support for your ideas and improves your credibility.
22/05/2022, 19:18 2. Questions and Answers - Assessment

Getting Your Ideas Approved

Chapter Quiz

Retake quiz
Question 1 of 1
A hypothesis is something taken to be true for the sake of argument.
TRUE
Correct
FALSE
22/05/2022, 19:18 3. Architecture - Assessment


Chapter Quiz

Retake quiz
Question 1 of 3
You should choose your architecture based upon your audience.
TRUE
Correct
FALSE
Question 2 of 3
You can never combine a layer architecture with a column architecture.
TRUE
FALSE
Correct
Layer and column architectures can be combined depending upon the needs of your audience.
22/05/2022, 19:19 3. Architecture - Assessment

Question 1 of 3
You should choose your architecture based upon your audience.
TRUE
Correct
FALSE
Question 2 of 3
You can never combine a layer architecture with a column architecture.
TRUE
FALSE
Correct
Layer and column architectures can be combined depending upon the needs of your audience.
Question 3 of 3
A column architecture can have more than three columns
TRUE
Correct
FALSE
22/05/2022, 19:19 4. The Story - Assessment


Chapter Quiz

Retake quiz
Question 1 of 2
You should spend a lot of time perfecting your story at this stage.
TRUE
FALSE
Correct
Time spent perfecting your story can be wasted effort because future analyses might change your answer.
Question 2 of 2
When discussing and refining your story, you should get input from many stakeholders
TRUE
Correct
FALSE
22/05/2022, 19:19 5. Facts and Analysis - Assessment


Chapter Quiz

Retake quiz
Question 1 of 1
You should never try to disprove your hypothesis.
TRUE
FALSE
Correct
Always be open to disproving your hypothesis. You can generate new insights that way.
22/05/2022, 19:19 6. Finalizing the Communication - Assessment


Chapter Quiz

Retake quiz
Question 1 of 1
You should choose your communication vehicle based upon _____.
your preference
what your boss likes
how many people are in the room
your audience
Correct
Your audience should always influence your choice of communication vehicle.
22/05/2022, 19:20 Chapter Quiz: Creating a Business Plan

When defining the problem your company solves, you should look at it through the perspective
of _____ .
your customers
Correct
If your customers see your product as the solution to their problem, you've got a viable company.
your ad agency
Incorrect
Your ad agency should be capturing the perspective of your customers.
your suppliers
your employees
Question 2 of 3
What is a profit pool?
the return your investors make when you sell your company
the profit dollars available in a given market

Correct
The profit pool is the total potential profit you can compete for.
a measure of how much profit you make

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What is a profit pool?
the return your investors make when you sell your company
the profit dollars available in a given market

Correct
The profit pool is the total potential profit you can compete for.
a measure of how much profit you make

Incorrect
The profit you make is usually referred to as net income or corporate profit.
how much of your profits are taxable
Question 3 of 3
What does the "T" in SWOT stand for?
teams
training
threats
Correct
You need to understand the threats your business faces.

Creating a Business Plan

Chapter Quiz

Retake quiz
Question 1 of 1
The threat of substitutes is the risk you face when _____ .
your customers can use a different product to solve their problem

Correct
Your solution isn't the only solution. Always be aware of what can replace you.
your employees are absent and you use lower skilled workers
Incorrect
Absenteeism is a hiring and staffing issue, not part of a strategic framework.
your suppliers swap out cheaper components in your product

Incorrect
Suppliers should be meeting your product's specifications so component substitution shouldn't happen.
you use the wrong numbers in your financial projections


Chapter Quiz

Retake quiz
Question 1 of 2
The product development roadmap describes _____ .
how your competitor's product has evolved over time
how your research and development process works

Incorrect
Research and development (R&D) is only one small component of your overall product development
roadmap.
how you'll build your product over time

Correct
This roadmap shows the evolution of your product from idea to finished goods.
the routes you'll use to distribute your product
Question 2 of 2

how your competitor's product has evolved over time
how your research and development process works

Incorrect
Research and development (R&D) is only one small component of your overall product development
roadmap.
how you'll build your product over time

Correct
This roadmap shows the evolution of your product from idea to finished goods.
the routes you'll use to distribute your product
Question 2 of 2
When you describe your points of differentiation versus competitors, those differences must be
_____ .
aspirational
your weaknesses versus competitors
spelled out in writing
substantial and meaningful

Correct
Look to separate your product's or service's performance significantly from those of your competitors

Question 1 of 2
What does the sales section of your business plan explain?
the profit margin you earn on each sale
how much revenue you'll earn each year
your FOB delivery terms for each sale

Correct
FOB delivery terms refer to what costs the seller incurs during part of the shipping process.
how you'll sell your product to your customer
Question 2 of 2
A brand is a _____ .
marketing campaign
promise
Correct
Brands tell consumers what to expect and you have to live up to that promise every day.
sales plan
logo


Chapter Quiz

Retake quiz
Question 1 of 1
What must your production plan explain?
what kind of staffing you need to make your product
whether you'll insource or outsource production

Correct
Insourcing or outsourcing is a small topic relative to all the information this section of your business plan
should cover.

Incorrect
Your production plan should tie to your strategy, your production approach, and the staffing required to
make your product.
how your production matches your strategy

Incorrect
Production must match strategy but this section of your plan needs to be more thorough than that.


Chapter Quiz
Question 1 of 1
What is the most expensive form of compensation?
equity
Correct
When you grant equity, you're giving away part of the company's future profits.
bonus
cash
Incorrect
Cash is relatively cheap compared to other forms of compensation.
perks
Next


Chapter Quiz

Retake quiz
Question 1 of 2
What is one way to exit your business?
short sale
bank refinancing
Incorrect
Bank refinancing is done to change the terms of your debt. It rarely involves any kind of ownership
transfer.
acquisition
Correct
Selling your company to someone else can be an attractive way to exit your business.
mass layoffs
Incorrect
Mass layoffs don't succeed in getting rid of all the assets of your company. They're not a viable exit
strategy.

Incorrect
Bank refinancing is done to change the terms of your debt. It rarely involves any kind of ownership
transfer.
acquisition
Correct
Selling your company to someone else can be an attractive way to exit your business.
mass layoffs
Incorrect
Mass layoffs don't succeed in getting rid of all the assets of your company. They're not a viable exit
strategy.
Question 2 of 2
Your financial forecast should be _____ .
built based on unit drivers

Correct
Build your forecast from the bottom up. Analyze unit drivers to create accurate forecasts.
optimistic and exciting

Incorrect
Creating optimistic forecasts can be dangerous. If you fall short of achieving them, the consequences can
be dire.
built top down
extremely precise
Question 1 of 5
A stakeholder who is quoted in a paper should be given the opportunity to review _.
a) the section containing the quotation
Question 2 of 5
How can you avoid discontinuities in style when incorporating outside materials?
d) Adapt the materials to your paper’s need, and avoid just copying content from outside
materials.
Question 3 of 5
What should be the focus of the introductory part of a white paper?
a) Develop engagement with the reader.
Question 4 of 5
What graphics type should you use sparingly in white paper?
a) company-related graphics
Question 5 of 5
What is the main benefit of studying examples of white papers in your area of expertise?
c) You can find suitable examples that fit your purpose.

Technical Writing: Quick Start Guides
Question 1 of 7
What is the difference between a conceptual guide and a procedural guide?
d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.
Question 2 of 7
Which of the following items best uses plain language to describe an idea?
d) Leave the sample in the lyophilizer until its mass does not change with time.
Question 3 of 7
How are “Must” Quick Start Guides organized?
b) They walk the user through a strict sequence to achieve a desired outcome.
Question 4 of 7
It can be helpful to base your Quick Start Guide on _.
b) the user manual
Question 5 of 7
The most important aspect of formatting to remember is that _.
c) it should convey meaning and be consistent
Question 6 of 7
How should you address the user when you are writing a Quickstart guide?
b) with second-person pronouns or the imperative mood

Question 7 of 7
How can you avoid including too many notes?
c) by breaking up steps into smaller groups
Question 1 of 13
Which of the following is a grammatically correct sentence?
b) Your attitude affects your performance.
Question 2 of 13
How much of your writing time should be spent planning and revising?
b) 80%
Question 3 of 13
What question should you ask yourself to write in a conversational style?
b) Would I say this to someone if I were speaking to them face to face?
Question 4 of 13
Revise to include all the necessary specifics: We will be having a meeting on Tuesday.
b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.
Question 5 of 13
You send an email to your coworkers telling them to meet at the hotel conference room at 9
a.m. for a meeting.Considering the 10 Cs, what piece of information are you forgetting to tell
them?
b) The meeting’s purpose is to discuss a marketing plan for your new product.
Question 6 of 13
Which of the following is indicative of a typical memo?
a) a clear introduction
Question 7 of 13
Which of the following is an example of courteous writing?
a) The room is already booked on the 11th, but it is available on the 12th.
Question 8 of 13
Which of these should be included in a report for a client unfamiliar with your company?
d) specific company background information
Question 9 of 13
“Please complete the audit report by end of business day, Friday.”
What sort of request is this?
d) concrete request
Question 10 of 13
How can you ensure your recipient will read your email quickly when she receives it in her
inbox?
d) Create a specific and compelling subject line.
Question 11 of 13
Which of these clues indicates that a source is credible?
b) The source comes from an expert in the field.
Question 12 of 13
What is grammatically wrong with this sentence?
“Although I’ve already reviewed the slide deck I am still planning on attending the live
presentation.”
b) The sentence needs a comma after “deck.”
Question 13 of 13
Your employee’s writing skills have improved. Because of this improvement, she is being put
on a new account.Considering coherence, which of the following is the most effective way to
inform her of this?
a) Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.
Question 1 of 9
You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?
a) End sentences with downward inflection.
Question 2 of 9
When interviewing for a job or selling an idea, what should you refrain from doing?
a) Talk about the various positions you have had in your career.
Question 3 of 9
Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?
d) Color code your process steps.
Question 4 of 9
Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?
d) Anticipate your decision maker’s cares and concerns.

Question 5 of 9
Amy is applying the technique called _ in her communication so that the audience will picture
what she is saying and feel they are part of her story.
a) SCENE
Question 6 of 9
Kurt is fielding questions from an audience after his company just implemented some recalls
on a product. What would make the person complaining angrier?
b) Explain why it happened.
Question 7 of 9
The _ says we can identify with an individual, not an idea.
c) empathy telescope
Question 8 of 9
If you are fielding questions from an audience and someone asks a question you do not want
to answer, what would be the best approach in this situation?
c) Redirect the conversation.
Question 9 of 9
The goal of communication is to _.
b) inspire action
Question 1 of 7
“Patent prosecution” has what meaning in the process of submitting patent applications?
b) Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.
Question 2 of 7
Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a
utility patent?
b) Jane must not have disclosed her idea publicly more than a year from filing her application.
Question 3 of 7
ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only
$12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling its new trailer.
Has ABC infringed on XYZ’s patent?
d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.
Question 4 of 7
While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims
they are entitled to the benefits of the patent. What is the only legally accurate scenario
regarding patent rights and benefits?
b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.
Question 5 of 7
Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be
popular with drivers who buy sports cars. What type of patent should he apply for?
d) a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car
Question 6 of 7
If a patent examiner refuses an application because the idea in the application is “obvious”,
that does this generally mean?
d) The examiner discovered there is prior art for the idea.
Question 7 of 7
When you are searching a database to determine if there is an existing patent for an idea,
where should you focus your search?
d) in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Critical Roles Consultants Play
Question 1 of 9
Being a good “follower” is needed to show you can work within what aspects of your client’s
environment?
c)The culture and expectations of your client.
Question 2 of 9
Switching between roles in a manner that doesn’t confuse your client is important. Which of
the following is NOT a good practice when switching between consulting roles?
c) Move quickly from one role to the other so your client doesn’t lose patience with you.
Question 3 of 9
When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?
d) outcomes mapping
Question 4 of 9
Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?
a) The degree of process focus your client has in your technical area.
Question 5 of 9
The best signal that you have support from your client is when your client management team
_ on the recommendations you make.
a) acts
Question 6 of 9
Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?
d) Giving your client detailed plans for multiple new initiatives.
Question 7 of 9
There are two critical characteristics to ensure success as a consultant. What are they?
d) Expertise and the right attitude.
Question 8 of 9
Before implementing your solution, your extended stakeholders need to understand _.
d) the risks and benefits to expect
Question 9 of 9
When playing the role of reviewer, you typically analyze a potential solution for which two
characteristics?
a) Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.
Consulting Foundations
Question 1 of 16
Which revenue model is one where you get paid based on the number of hours you work?
a) fee-for-service
Question 2 of 16
Which of these is a downside to staffing your team with contractors instead of employees?
a) your workforce could be less stable and predictable
Question 3 of 16
_ marketing is an approach where you share ideas and perspectives to interest your buyers.
a) Content-based
Question 4 of 16
What is a major risk of having a few large clients?
b) losing a big client can be very damaging
Question 5 of 16
A _ is when a client pays you a fixed fee for a time period regardless of how much or little
they use your services.
a) retainer
Question 6 of 16
Why is the first deal you negotiate with a client so important?
b) it sets precedent for future deals

Question 7 of 16
When licensing your intellectual property to clients, which of these actions should you take?
d) all of these answers
Question 8 of 16
What are the five major phases of a consulting engagement?
b) proposal, kickoff, delivery, closure, archive
Question 9 of 16
When should you include clients as members of your team?
d) as often as possible
Question 10 of 16
The first step in a standard problem solving process is _.
b) pinning and defining the problem
Question 11 of 16
What’s a possible risk of staying on with the client to implement the recommendation?
c) implementation might not go well and you’ll be blamed
Question 12 of 16
Consider retaining an attorney once you’ve hired _.
d) a single employee
Question 13 of 16
When using _ accounting you record the income or expense as it’s incurred.
a) accrual
Question 14 of 16
What do employees usually get that contractors don’t?
d) benefits
Question 15 of 16
Which of the following is a common certification you can get for your business?
d) veteran-owned
Question 16 of 16
Focusing too much on delivering services can cause what issue?
b) not spending enough time selling

Question 1 of 17
When transforming a layer architecture to a story, you should _.
a) invert it
Question 2 of 17
A story based on a column architecture starts with a _.
c) core idea
Question 3 of 17
At what point should you wordsmith your story?
a) when finalizing the communication
Question 4 of 17
A good architecture is both distinct and _.
a) complete
Question 5 of 17
When converting a column architecture to a story, what comes first in the story?
b) the core idea
Question 6 of 17
How many analyses should you conduct to prove your case?
b) as many as are required to prove the architecture

Question 7 of 17
What attributes should the elements of your architecture possess?
d) distinct and complete
Question 8 of 17
A well-defined question consists of a what” and a _.”
b) why
Question 9 of 17
What goes at the bottom of a layer architecture?
b) background
Question 10 of 17
What is the button?
d) the objective function your stakeholder cares about most
Question 11 of 17
What is the benefit of structuring your communications?
Question 12 of 17
What tells you which facts to include or exclude from your recommendation?
a) architecture
Question 13 of 17
If you disprove your hypothesis, what should you do?
d) evaluate your next-best hypothesis
Question 14 of 17
Which of these are benefits of a good architecture?
Question 15 of 17
Why should you get input from stakeholders when refining your story?
c) to build support for your idea
Question 16 of 17
Which of the following is NOT part of the core idea?
b) question
Question 17 of 17
Your presentation title should be based upon _.
c) your core idea

Question 1 of 12
What is a moon chart?
c) a way to compare your business to your competitors
Question 2 of 12
When choosing suppliers, you should select the one that is _.
b) the best fit with your business model
Question 3 of 12
Your financial forecast should be _.
d) built based on unit drivers
Question 4 of 12
Which of the following is not a type of revenue model?
b) positive amortization
Question 5 of 12
Which of the following affects how you support your product?
Question 6 of 12
a) all of these answers
Question 7 of 12
What is the most important thing your product delivery plan should focus on?
d) how you get your product into your customers’ hands
Question 8 of 12
What’s a warning sign that your financial plan isn’t accurate?
a) a hockey stick forecast
Question 9 of 12
What does your value proposition describe?
b) how your product benefits your customer

Question 10 of 12
What are two things you must know about your capital on hand?
a) your burn rate and runway
Question 11 of 12
b) how you’ll sell your product to your customer
Question 12 of 12
Why should you have expert advice when it comes to HR and legal issues?
c) to prevent major regulatory and legal issues from harming your business
A stakeholder who is quoted in a paper should be given the opportunity to review _.
the section containing the quotation
the quotation only
the quotation and the executive summary
the entire white paper
a) the section containing the quotation
How can you avoid discontinuities in style when incorporating outside materials?
Limit the outside material to footnotes or sidebars.
Present all graphics in an appendix.
Incorporate materials with explanatory text rather than just graphics.
Adapt the materials to your paper’s need, and avoid just copying content from outside materials.
d) Adapt the materials to your paper’s need, and avoid just copying content from outside materials.
What should be the focus of the introductory part of a white paper?

Develop engagement with the reader.
Identify solutions for the reader.
Strive to make a sale with the reader.
Present background data to the reader.
a) Develop engagement with the reader.
What graphics type should you use sparingly in white paper?

company-related graphics
informational graphics
graphical text elements
illustrational graphics
a) company-related graphics
What is the main benefit of studying examples of white papers in your area of expertise?
You can learn how to format content listings and titles.
You can understand acceptable variations in paper length
You can find suitable examples that fit your purpose.
You can find the accepted format standard in your area.
c) You can find suitable examples that fit your purpose
What is the difference between a conceptual guide and a procedural guide?

A conceptual guide explains why it is necessary to accomplish a task, but a procedural guide describes pitfalls.
A conceptual guide explains the order of steps, but a procedural guide lists the steps in no particular order.
A conceptual guide outlines steps to accomplish a task, but a procedural guide explains the main ideas of that task.
A conceptual guide introduces main ideas, but a procedural guide outlines steps to accomplish a task.
d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to accomplish a task.
Which of the following items best uses plain language to describe an idea?
Lyophilize the sample until its mass becomes constant.
Remove as much water as possible from the sample by lyophilization.
Freeze dry the sample until no more water sublimes.
Leave the sample in the lyophilizer until its mass does not change with time.
d) Leave the sample in the lyophilizer until its mass does not change with time.
How are “Must” Quick Start Guides organized?

They give the user options for how to proceed.
They walk the user through a strict sequence to achieve a desired outcome.
They are presented non-sequentially.
They include helpful visual aids.
b) They walk the user through a strict sequence to achieve a desired outcome.
It can be helpful to base your Quick Start Guide on _.

an online template
the user manual
previous Quick Start Guides you have made
your competitor’s Quick Start Guide
b) the user manual
The most important aspect of formatting to remember is that _.

it should be conservative and decorative
it should be easy on the eye and consistent
it should convey meaning and be consistent
it should be decorative and flamboyant
c) it should convey meaning and be consistent
How should you address the user when you are writing a Quickstart guide?
with the phrase “the user” throughout the guide
with second-person pronouns or the imperative mood
with a fictional user and giving that user a name
with third-person pronouns and the indicative mood
b) with second-person pronouns or the imperative mood
How can you avoid including too many notes?

by writing a glossary of terms
by including notes in an appendix
by breaking up steps into smaller groups
by using footnotes instead of notes in the text
c) by breaking up steps into smaller groups
Which of the following is a grammatically correct sentence?

Please put the folders over their.
Your attitude affects your performance.
Everyone already knows what they’re supposed to do.
Kyle and myself would like to request Friday off.
b) Your attitude affects your performance.
How much of your writing time should be spent planning and revising?
50%
80%
none
30%
b) 80%
What question should you ask yourself to write in a conversational style?

What are the most important pieces of content to include in this email?
Would I say this to someone if I were speaking to them face to face?
By when do I need this correspondent to send her reply?
How can I make this email formal enough to sound impressive?
b) Would I say this to someone if I were speaking to them face to face?
Revise to include all the necessary specifics: We will be having a meeting on Tuesday.
Next Tuesday we’ll meet to discuss some items in Room 101.
Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in Room 101 in our company annex.
We are writing you to tell you that our Tuesday meeting’s plan is to discuss flextime and child care.
We will have a meeting next Tuesday at 10:00.
b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in Room 101 in our company
annex.
You send an email to your coworkers telling them to meet at the hotel conference room at 9 a.m. for a meeting.
Considering the 10 Cs, what piece of information are you forgetting to tell them?
They should bring writing utensils to take notes.
The meeting’s purpose is to discuss a marketing plan for your new product.
The new hire, Janet, will also be there.
The hotel recently received national recognition.
b) The meeting’s purpose is to discuss a marketing plan for your new product.
Which of the following is indicative of a typical memo?

a clear introduction
a single paragraph
a length over two pages
a signature block
a) a clear introduction
Which of the following is an example of courteous writing?

The room is already booked on the 11th, but it is available on the 12th.
You didn’t remember to include the time.
I will grant you the extension.
No, that won’t work for us.
a) The room is already booked on the 11th, but it is available on the 12th.
Which of these should be included in a report for a client unfamiliar with your company?
opinions
company-specific jargon
superlatives
specific company background information
d) specific company background information
“Please complete the audit report by end of business day, Friday.”

What sort of request is this?
redundant request
considerate request
courteous request
concrete request
d) concrete request
How can you ensure your recipient will read your email quickly when she receives it in her inbox?
Mention the email when you speak to her face to face.
Forward messages as often as possible.
Use a one-word subject line.
Create a specific and compelling subject line.
d) Create a specific and compelling subject line
Which of these clues indicates that a source is credible?

The source includes answers collected from a few coworkers.
The source comes from an expert in the field.
The source uses materials collected several years ago.
The source was compiled using leading questions.
b) The source comes from an expert in the field.
What is grammatically wrong with this sentence?

“Although I’ve already reviewed the slide deck I am still planning on attending the live presentation.”
The sentence is grammatically correct.
The sentence needs a comma after “deck.”
The sentence should be divided into two separate sentences.
The sentence has a spelling error.
b) The sentence needs a comma after “deck.”
Your employee’s writing skills have improved. Because of this improvement, she is being put on a new account.
Considering coherence, which of the following is the most effective way to inform her of this?
Your writing skills have improved tremendously. Consequently, you are being assigned to the Johnson account.
Your writing skills have improved tremendously. However, you are being assigned to the Johnson account.
Your writing skills have improved tremendously; additionally, you are being assigned to the Johnson account.
Your writing skills have improved tremendously. You are being assigned to the Johnson account.
a) Your writing skills have improved tremendously. Consequently, you are being assigned to the Johnson account.
You are in a meeting with your boss and need to ask for a raise. Which tip would you use to reinforce that you are worth it?
End sentences with downward inflection.
Project your voice to all four corners of the room.
Tower instead of cower.
Project a voice of authority.
a) End sentences with downward inflection.
When interviewing for a job or selling an idea, what should you refrain from doing?
Talk about the various positions you have had in your career.
Share a unique credential.
Give a specific example of a problem you solved.
Relate relevant experience to benefits to your audience.
a) Talk about the various positions you have had in your career.
Taylor is using a technique in her communication that will help her audience follow her points. Which of these would
confuse her audience?
Highlight your numbered points when you mention them and in your summary.
Preselect a precise number of ideas to cover in your allotted time.
Name your step-by-step process with an alliterative word.
Color code your process steps.
d) Color code your process steps.
Chloe has created a communication she will give to her team. She has identified the goal in one sentence. Which of the
following is the next logical step in the process of creating relevant communication?
You are right to show you understand their cares and concerns.
Share the good news of how you have already addressed their cares and concerns.
Address their cares and concerns.
Anticipate your decision maker’s cares and concerns.
d) Anticipate your decision maker’s cares and concerns.
Amy is applying the technique called _ in her communication so that the audience will picture what she is saying and feel
they are part of her story.
SCENE
SEGMENT
SEQUENCE
SENSE
a) SCENE
Kurt is fielding questions from an audience after his company just implemented some recalls on a product. What would make
the person complaining angrier?
Apologize.
Explain why it happened.
Agree.
Act.
b) Explain why it happened.
The _ says we can identify with an individual, not an idea.

empathic medium
sympathy telescope
empathy telescope
social medium
c) empathy telescope
If you are fielding questions from an audience and someone asks a question you do not want to answer, what would be the
best approach in this situation?
Tell them you cannot answer that one.
Say you don’t know.
Redirect the conversation.
Tell them that is a bad question.
c) Redirect the conversation
The goal of communication is to _.

tell people what to do
inspire action
sell an idea
sell a product
b) inspire action
“Patent prosecution” has what meaning in the process of submitting patent applications?
Patent prosecution is the process of appealing the refusal of a patent application to the federal courts.
Patent prosecution is the process of moving an application through the patent office by addressing refusals until a patent is
issued.
Patent prosecution is the process of reviewing prior art noted by the examiner when refusing an application.
Patent prosecution is the process of having a patent examiner expedite the review process.
b) Patent prosecution is the process of moving an application through the patent office by addressing refusals until a patent
is issued.
Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a utility patent?
Jane must not have not disclosed her idea publicly within the year before filing her application.
Jane must not have disclosed her idea publicly more than a year from filing her application.
Jane must have disclosed her idea publicly regardless of time limit before filing her application.
Jane must have disclosed her idea publicly at some time more than a year before filing her application
b) Jane must not have disclosed her idea publicly more than a year from filing her application.
ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only $12 of the $3,000 dollars the trailer
will sell for. ABC has not yet started selling its new trailer. Has ABC infringed on XYZ’s patent?
ABC will infringe on XYZ’s patent once it begins selling trailers with the XYZ patented wheel-lock.
ABC will only infringe on XYZ’s patent if it sells the wheel-locks separately from the trailers.
ABC has not infringed because it did not use the wheel-locks sold by XYZ but made its own locks.
ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.
d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.
While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims they are entitled to the benefits of
the patent. What is the only legally accurate scenario regarding patent rights and benefits?
XYZ Corp. licensed any rights to inventions to Carl when he was hired. XYZ Corp’s name will be on the patent.
Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on the patent but the benefits are in the
name of XYZ.
Carl licensed his patent rights to XYZ. When he licensed his rights, XYZ Corp’s name replaces Carl’s on the patent.
XYZ Corp. is the named inventor because XYZ furnished the facilities in which Carl developed the new painting process.
b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on the patent but the benefits are
in the name of XYZ.
Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be popular with drivers who buy sports
cars. What type of patent should he apply for?
a utility patent because utility patents protect the aesthetics of an invention rather than the invention’s functionality
a design patent because once Edgar protects the X-design his patent will also protect the function of turning the car’s front
wheels
a utility patent because a utility patents protects both the design and the functionality of an invention
Attempted correct option
a design patent because it protects the X-design which is more important to Edgar than the function of a steering wheel that
turns a car
d) a design patent because it protects the X-design which is more important to Edgar than the function of a steering wheel
that turns a car
If a patent examiner refuses an application because the idea in the application is “obvious”, that does this generally mean?
The examiner found there is no usefulness to the idea.
The examiner determined the idea is not novel.
The examiner identified similar products in the marketplace.
The examiner discovered there is prior art for the idea.
d) The examiner discovered there is prior art for the idea.
When you are searching a database to determine if there is an existing patent for an idea, where should you focus your search?
in abstracts, because abstracts contain the most complete information regarding novelty or obviousness
in background, because a patent that satisfies a particular need bars other patents that satisfy the same need
in drawings, to determine if your product’s utility and design is sufficient to be issued a patent
in claims, to determine if your idea might infringe on an existing patent and be barred if the claims are the same
d) in claims, to determine if your idea might infringe on an existing patent and be barred if the claims are the same
Being a good “follower” is needed to show you can work within what aspects of your client’s environment?
The pace and industry of your client.
You like the food in their cafeteria so you are happy to meet clients there.
The culture and expectations of your client.
The meeting structure and collaborative nature of your client.
c)The culture and expectations of your client.
Switching between roles in a manner that doesn’t confuse your client is important. Which of the following is NOT a good
practice when switching between consulting roles?
Justify the role before you switch to it.
Use dialog to set up your role changes.
Move quickly from one role to the other so your client doesn’t lose patience with you.
Assess your effectiveness when switching roles.
c) Move quickly from one role to the other so your client doesn’t lose patience with you.
When executing change management, working backwards from your “change picture” and determine what steps your client
needs to take is sometimes called what?
solution verification
business analysis
painting the picture
outcomes mapping
d) outcomes mapping
Which of the following is one of the elements to look for when determining the appropriate roles that will satisfy your client?
The degree of process focus your client has in your technical area.
The length and detail included in your consulting contract.
The presence (or not) of potentially competing consultants on your client site.
The enthusiasm your client has for the technical products you are producing.
a) The degree of process focus your client has in your technical area.
The best signal that you have support from your client is when your client management team _ on the recommendations you
make.
acts
meets
questions
debates
a) acts
Which of the following is not recommended for setting yourself up for future consulting engagements with your client?
Understanding your client’s business strategy.
Understanding what your client plans for their next major initiative.
Constantly learning more about your client.
Giving your client detailed plans for multiple new initiatives.
d) Giving your client detailed plans for multiple new initiatives.
There are two critical characteristics to ensure success as a consultant. What are they?
Broad technical skill and mastery of tools.
A keen ability to listen and change the minds of your client.
Communication skills and contract management background.
Expertise and the right attitude.
d) Expertise and the right attitude.
Before implementing your solution, your extended stakeholders need to understand _.

all the possible errors that might surface
your background so they know what to expect from your leadership
when you will leave so they know when to take over your role
the risks and benefits to expect
d) the risks and benefits to expect
When playing the role of reviewer, you typically analyze a potential solution for which two characteristics?
Reviews need to confirm how to integrate solutions with those of your client, and review deliverables for suitability.
A review of personnel assigned to the project and the skills they bring to the initiative.
Reviews need to confirm the latest techniques are applied to derive a solution, and that the senior leader understands the
approach.
A review of planned deliverables, and to ensure the approach matches what you would do as a consultant.
a) Reviews need to confirm how to integrate solutions with those of your client, and review deliverables for suitability.
Which revenue model is one where you get paid based on the number of hours you work?
fee-for-service
unit pricing
project-based
ancillary fees
a) fee-for-service
Which of these is a downside to staffing your team with contractors instead of employees?
your workforce could be less stable and predictable
you don’t have staffing flexibility to add or remove staff quickly
you carry a large fixed cost by doing so
you don’t have to pay employment taxes
a) your workforce could be less stable and predictable
marketing is an approach where you share ideas and perspectives to interest your buyers.
Content-based
Interest-based
Buyer-focused
Digital
a) Content-based
What is a major risk of having a few large clients?

sales efforts are easier
losing a big client can be very damaging
sales cycles are shorter
income is more stable
b) losing a big client can be very damaging
A _ is when a client pays you a fixed fee for a time period regardless of how much or little they use your services.
retainer
project fee
flat rate
fixed rate
a) retainer
Why is the first deal you negotiate with a client so important?

it generates a lot of revenue
it sets precedent for future deals
it proves you have a real business
it keeps your competitors away
b) it sets precedent for future deals
When licensing your intellectual property to clients, which of these actions should you take?
define the license fees the client needs to pay
define whether or not they can modify your IP
specify how they can use the IP
What are the five major phases of a consulting engagement?

kickoff, analysis, presentation, assessment, invoicing
proposal, kickoff, delivery, closure, archive
contracting, proposal, delivery, feedback, payment
selling, proposal, kickoff, delivery, report-out
b) proposal, kickoff, delivery, closure, archive
When should you include clients as members of your team?

only when they demand it
when you need to save money
when the client seems bored
as often as possible
d) as often as possible
The first step in a standard problem solving process is _.

presenting recommendations
pinning and defining the problem
conducting deep analysis
generating solutions
b) pinning and defining the problem
What’s a possible risk of staying on with the client to implement the recommendation?
your colleagues might get jealous of you
you’ll increase the number of hours you bill the client
implementation might not go well and you’ll be blamed
the client might look smarter than you
c) implementation might not go well and you’ll be blamed
Consider retaining an attorney once you’ve hired _.

5 employees
an accountant
10 contractors
a single employee
d) a single employee
When using _ accounting you record the income or expense as it’s incurred.
accrual
economic
cash
algorithmic
a) accrual
What do employees usually get that contractors don’t?

performance appraisals
pay
equipment
benefits
d) benefits
Which of the following is a common certification you can get for your business?
fast-growing
profitable
multilingual
veteran-owned
d) veteran-owned
Focusing too much on delivering services can cause what issue?

micromanagement and overtime
not spending enough time selling
completing projects too quickly
reduced employee morale
b) not spending enough time selling
When transforming a layer architecture to a story, you should _.

invert it
start with the core idea
wordsmith it
do an analysis
a) invert it
A story based on a column architecture starts with a _.

what’s changed
background
core idea
hypothesis
c) core idea
At what point should you wordsmith your story?

when finalizing the communication
when you build your architecture
when you write the core idea
when you first draft the story
a) when finalizing the communication
A good architecture is both distinct and _.

complete
logical
interesting
short
a) complete
When converting a column architecture to a story, what comes first in the story?
column 2
the core idea
column 3
column 1
b) the core idea
How many analyses should you conduct to prove your case?
as many as you can possibly think of
as many as are required to prove the architecture
as few as you can get away with
six
b) as many as are required to prove the architecture
What attributes should the elements of your architecture possess?

linked and nested
full and forthright
compelling and direct
distinct and complete
d) distinct and complete
A well-defined question consists of a what” and a _.”

how
why
where
when
b) why
What goes at the bottom of a layer architecture?

hypothesis
background
what’s changed
core idea
b) background
What is the button?

the key analysis that your entire argument rests upon
the link between the layer and column architecture
the first element of your core idea
the objective function your stakeholder cares about most
d) the objective function your stakeholder cares about most
What is the benefit of structuring your communications?

clearer communications
efficient fact gathering
less rework
What tells you which facts to include or exclude from your recommendation?
architecture
analysis
background
stakeholders
a) architecture
If you disprove your hypothesis, what should you do?

change the question you’re trying to answer
change the analysis to prove the hypothesis
go home and give up
evaluate your next-best hypothesis
d) evaluate your next-best hypothesis
Which of these are benefits of a good architecture?

prevents rambling communications
avoid irrelevant analysis
audience arrives at your conclusion
Why should you get input from stakeholders when refining your story?
to get them to do the analysis
to know what concerns to avoid
to build support for your idea
to keep them from stealing your idea
c) to build support for your idea
Which of the following is NOT part of the core idea?

why
question
button
what
b) question
Your presentation title should be based upon _.

stakeholder preference
market research
your core idea
a column architecture
c) your core idea
What is a moon chart?

only required if you’re in the aerospace industry
a measure of your financial performance
a way to compare your business to your competitors
a map of the moon
c) a way to compare your business to your competitors
When choosing suppliers, you should select the one that is _.

the highest reliability
the best fit with your business model
the lowest cost
the highest quality
b) the best fit with your business model
Your financial forecast should be _.

extremely precise
built top down
optimistic and exciting
built based on unit drivers
d) built based on unit drivers
Which of the following is not a type of revenue model?

recurring
positive amortization
one time fee
cost plus margin
b) positive amortization
Which of the following affects how you support your product?

how demanding your customers are
how often your product breaks down
how many product returns you receive

what kind of staffing you need to make your product
whether you’ll insource or outsource production
how your production matches your strategy
a) all of these answers
What is the most important thing your product delivery plan should focus on?
choosing between government and private shipping companies
speed of delivery
low cost shipping options
how you get your product into your customers’ hands
d) how you get your product into your customers’ hands
What’s a warning sign that your financial plan isn’t accurate?

a hockey stick forecast
market research inaccuracy
capital requirement ratios
high-level unit drivers
a) a hockey stick forecast
What does your value proposition describe?

how your employees are paid
how your product benefits your customer
how much your company is worth
the beliefs and values of your company
b) how your product benefits your customer
What are two things you must know about your capital on hand?
your burn rate and runway
your FDIC protection and overdraft limit
your interest rate and yield
your equity value and book value
a) your burn rate and runway

the profit margin you earn on each sale
how you’ll sell your product to your customer
your FOB delivery terms for each sale
how much revenue you’ll earn each year
b) how you’ll sell your product to your customer
Why should you have expert advice when it comes to HR and legal issues?
so that you can impress investors
it’s less expensive than doing it yourself
to prevent major regulatory and legal issues from harming your business
because you don’t have time to do it on your own
c) to prevent major regulatory and legal issues from harming your business

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22/05/2022, 18:08 Chapter Quiz: Writing White Papers

Which topics would be the best candidate for a white paper?

an opportunity for buying surplus parts for steering systems

a faster, cheaper, data-storage medium

a revolutionary pollution-reduction method

a promotional offer on last year's automobiles

LEARNING Search for skills, subjects or software

Writing White Papers

You answered 1 of 1 question correctly. Continue watching

"Sorghum Harvests for 2012-2018"

"How to Install Horseshoe Cable Fasteners"

"High-performance sports car price guide 2019 "

"Global Water Quality in the Next Decade"

LEARNING Search for skills, subjects or software

Writing White Papers

You answered 1 of 1 question correctly. Continue watching

How might you manage the process of polishing a draft?

Read the draft multiple times.

Employ an outside editor.

Run a spell checker.

LEARNING Search for skills, subjects or software

You answered 3 of 3 questions correctly. Continue watching

A rigorous and well-structured instrument will need to be what two things?

Significant and Ethical

Deductive and Confidential

Correlational and Probabilistic

Reliable and Valid

LEARNING Search for skills, subjects or software

A rigorous and well-structured instrument will need to be what two things?

Significant and Ethical

Deductive and Confidential

Correlational and Probabilistic

Reliable and Valid

Why is it important for another researcher to be able to replicate your study?

It can ensure the relevance of this new knowledge in different environments.

all of these answers

LEARNING Search for skills, subjects or software

You answered 5 of 5 questions correctly. Continue watching

What makes a research objective different from a research question?

There can only be one research objective.

A research objective is more focused than a research question.

A research objective can only relate to a hypothesis.

LEARNING Search for skills, subjects or software

Why is the null hypothesis important in quantitative research?

There needs to be more than an educated guess about a phenomenon.

How does a literature review differ from an annotated bibliography?

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How does a literature review differ from an annotated bibliography?

Can good social science research be subjective?

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Which of the following IS NOT a section of a research proposal

LEARNING Search for skills, subjects or software

What is population sampling?

Choosing participants at random to ensure probability.

Which is the best description of an ancillary study?

Putting an intervention into an experiment to measure against a control group.

Supplementing an existing data set with one or more additional measurements.

LEARNING Search for skills, subjects or software

Choosing participants at random to ensure probability.

Which is the best description of an ancillary study?

Putting an intervention into an experiment to measure against a control group.

Supplementing an existing data set with one or more additional measurements.

LEARNING Search for skills, subjects or software

How do 'statistical significance' and 'practical significance' differ?