1. Which topics would be the best candidate for a white paper?

 an opportunity for buying surplus parts for steering systems

 a faster, cheaper, data-storage medium
 a revolutionary pollution-reduction method
 a promotional offer on last year's automobiles

2. From the viewpoint of the reader, how does a white paper differ from a typical sales
brochure?
 A sales brochure is more concerned with economic factors than a white paper.
 The white paper focuses more on a single issue or product than a sales brochure.
 A white paper appears to be more analytical and impartial than a sales brochure.
 A sales brochure appears more honest and trustworthy than a white paper.

3. Which paper would engage most readers from beginning to end in a lengthy white paper?
 "Sorghum Harvests for 2012-2018"
 "How to Install Horseshoe Cable Fasteners"
 "High-performance sports car price guide 2019 "
 "Global Water Quality in the Next Decade"

4. How might you manage the process of polishing a draft?

 Read the draft multiple times.
 Use a checklist.
 Employ an outside editor.
 Run a spell checker.

5. A stakeholder who is quoted in a paper should be given the opportunity to review _____.
 the section containing the quotation
 the quotation only
 the quotation and the executive summary
 the entire white paper

6. How can you avoid discontinuities in style when incorporating outside materials?
 Limit the outside material to footnotes or sidebars.
 Present all graphics in an appendix.
 Incorporate materials with explanatory text rather than just graphics.
 Adapt the materials to your paper's need, and avoid just copying content from
outside materials.

7. What should be the focus of the introductory part of a white paper?

 Develop engagement with the reader.
 Identify solutions for the reader.
 Strive to make a sale with the reader.
 Present background data to the reader.
8. What graphics type should you use sparingly in a white paper?
 company-related graphics
 informational graphics
 graphical text elements
 illustrational graphics

9. What is the main benefit of studying examples of white papers in your area of expertise?
 You can learn how to format content listings and titles.
 You can understand acceptable variations in paper length
 You can find suitable examples that fit your purpose.
 You can find the accepted format standard in your area.

10.A correlational study will not only point out the trends in your data but can prove
causality.

 TRUE
 FALSE

11.A rigorous and well-structured instrument will need to be what two things?

 Significant and Ethical

 Deductive and Confidential
 Correlational and Probabilistic
 Reliable and Valid

12.Why is it important for another researcher to be able to replicate your study?

 It broadens the findings of your research if findings can be replicated in another

setting.
 It allows for the research field to test the validity of your findings
 It can ensure the relevance of this new knowledge in different environments.
 all of these answers

13.The independent variable is the variable your research will manipulate to see potential
relationships with dependent variables.

 TRUE
 FALSE
14.What makes a research objective different from a research question?

 There can only be one research objective.

 A research objective is more focused than a research question.
 A research objective can only relate to a hypothesis.
 The research objective is concerned with the goals of your research rather than the
questions your data collection attempts to answer.

15.Why is the null hypothesis important in quantitative research?

 There needs to be more than an educated guess about a phenomenon.

 Statistics are a soft science and need a different hypothesis than a hard science.
 A null hypothesis accounts for random chance as the reason for a perceived
relationship between variables.
 Quantitative research is about certainty rather than probability. The null hypothesis
is not a certainty measure.

16.How does a literature review differ from an annotated bibliography?

 A literature review is a straightforward recitation of what you read, like a book

report.
 There is no difference; a literature review is the research term for annotated
bibliography.
 A literature review must include all of the literature you have read on the topic.
 A literature review provides a thorough dive into the field from a narrative
perspective, not just notes.

17.Can good social science research be subjective?

 Yes, because social science research can cherry-pick its findings to match an
ideology.
 Yes, because subjectivity as a social science research term is about the human
condition.
 No, because objectivity must be more than a research framework.
 No, because objectivity is at the forefront of the scientific method.
18.Which of the following IS NOT a consideration when narrowing your research topic?

 Relationship of Variables
 Aspect
 Validity
 Methodology

19.You should start writing your problem statement from the place you feel the most
comfortable.

 TRUE
 FALSE

20.Which of the following IS NOT a section of a research proposal

 Criticisms
 Problem Statement
 Methodology
 Analysis

21.What is population sampling?

 The methodology used to achieve a representative sample of people to participate

in your study.
 Finding the people who take part in your study but should not have.
 Choosing participants at random to ensure probability.
 Engineering the participants in your study to align with the contours of the
population.

22.Which is the best description of an ancillary study?

 Putting an intervention into an experiment to measure against a control group.

 Supplementing an existing data set with one or more additional measurements.
 Using an existing data set but comparing variables not examined in the original
study.
 Using statistics to identify variances and publication biases in existing literature
and research results.
23.There are multiple ways to share and fill out a survey, and your research can combine
methods to meet participants where they are.

 TRUE
 FALSE

24.How do 'statistical significance' and 'practical significance' differ?

 Statistical means the findings are relevant; practical means the probability of results
left to random chance is low.
 Statistical means the probability of results left to random chance is low; practical
means the findings are relevant to use in your field.
 There is no difference.
 Statistical means the probability of results left to random chance is low and the
findings are relevant; practical means the cost is low.

25.Which of the following IS NOT true about formatting a table?

 Show data patterns in columns rather than rows because most people read down
rather than across.
 More smaller tables are better than one very large table.
 Simplify numbers to the fullest extent, even if that means using scientific notation.
 Make sure to share your data from the highest number to the lowest.

26.Common acronyms should be used throughout the paper.

 TRUE
 FALSE

27.Most research limitations fall into which two categories?

 Methodology limitations and data limitations.

 Methodology limitations and infrastructure limitations.
 Methodology limitations and population sample limitations.
 Methodology limitations and research team limitations.
28.The abstract and final summary are almost always the two most-read parts of a research
paper.

 TRUE
 FALSE

29.Which of the following IS NOT a primary ethical standard of research?

 Informed consent
 Validity
 Avoiding harm while doing good
 Confidentiality

30.Which of the following studies would NOT require Institutional Review Board approval?

 All studies require IRB approval.

 A study using a mix of human and non-human subjects.
 A study entirely using previously collected data which was published in a
publically available source.
 A study using internal subjects.

31.Which of these article types is the most flexible and popular?

 Feature
 News
 Research
 Commentary

32.What should you NOT include in a pitch or query letter?

 sources you plan to speak with
 a deadline for responding
 your completed article
 the editor's name

33.All of these are great sources for your article content EXCEPT _____.
 something you saw with your own eyes
 something you heard from a friend
 something you read in a major news outlet
 an interview you did with an expert

34.Before an interview, it's a good idea _____.

 to prepare a list of yes-or-no questions
 not to think too much—you want it to feel like a natural conversation
 to prepare a list of long, complex questions
 to ask your subject if it's okay to record the interview
35.One way to organize the ideas in your article is to _____.
 edit your notes, deleting and cutting/pasting as needed
 create a detailed outline with roman numerals
 all of these answers
 sketch a loose visual roadmap or flow chart

36.Use your creativity to keep the reader engaged in all parts of your article EXCEPT _____.
 Transitions
 the ending
 quotations
 the "lede" or beginning

37.When editing your article, what should you NOT be looking for?
 Roman numerals
 Clichés
 fussy language
 unnecessary words

38.When submitting your article for publication, don't include _____.

 a suggested headline
 a list of your interview questions
 photos and captions
 your availability in the coming days
39.What are the two main reasons to promote your article?
 to show your subject matter to readers and your skills to editors
 to show your editing to publishers and your skills to sources
 to show your transitions to readers and your subject matter to editors
 to show your sources to editors and your skills to competitors

40.Information literacy includes skills in navigating research, as well as an understanding of

_____.
 how information is created
 the Dewey decimal system
 who the primary information creators are
 exactly how much information exists

41.Aaron plans to do some research on the Industrial Revolution in the university library's
archives. How would what he finds there differ from research on the same topic in a
general library's collection?
 The materials are more likely to be digital than materials in a general library
collection.
 The materials were all created by scholars who studied the Industrial Revolution.
 Some of the relevant materials were created during the Industrial Revolution.
 There are many more copies of archival materials than materials in a general
library collection.
42.Margot travels frequently for work. Why might she choose to use an online library to
conduct research for a project she's working on?
 She needs to use books written by an author who's still living.
 Only online libraries have free books.
 She can access the books remotely.
 She only needs books in the public domain.

43.A train derailed outside of Philadelphia on Monday. Based on the information cycle,
where would you read about this story on Tuesday?
 Internet
 reference book
 newspaper
 academic journal

44.How can Wikipedia be helpful when you're conducting college research?

 It can help you identify keywords and concepts to research elsewhere.
 It can be referred to for unbiased information on any topic.
 It can be used as primary source material.
 It can be used as a sole source since it's so comprehensive.

45. How are social media sites today being used as a trusted source of information?
 They're used to connect classmates and coworkers.
 They're used to share personal videos.
 They're used to update communities about natural disasters.
 They're used by organizations to push a political agenda.

46.Nan is a school administrator trying to estimate how many school-age kids will be living
in her district in five years. What type of research resource should she use to help her find
the answer?
 Maps
 statistical database
 objects and artifacts
 materials collections

47.As a visually literate researcher, which action can help establish the credibility of an
image?
 Find an image with an online search.
 Identify the images needed.
 Evaluate the image source.
 Put the image in context.
48.Felicity wants to use some photos of the New York City skyline in her presentation. What
type of images should she look for to ensure she can use them without permission?
 images in the public domain
 images from a library's archives
 images from the Library of Congress
 images that appear in Google search
49.For a class assignment, Nelson needs to use a periodical source that has been peer
reviewed. Which source should he use?
 Newspaper
 trade journal
 general magazine
 scholarly journal

50.What is true about general magazines?

 The articles are peer reviewed.
 They're written by professional journalists.
 They are considered primary sources.
 They contain a bibliography.

51.Who would find mind mapping the most helpful?

 Someone who needs to refine the direction of their research.
 Someone who wants to organize the research they've already conducted.
 Someone who doesn't know what research topic to start with.
 Someone who is an expert in their research topic.

52.Which Boolean search term broadens your search?

 And
 both
 Or
 Not

53.What type of search terms can help you find similar or related terms grouped together?
 free language terms
 subject headings
 authority headings
 keywords

54.If you aren't able to find enough source material when you start researching a topic, you
should consider _____ your topic.
 Narrowing
 giving up
 expanding
 abandoning

55.Malik's instructor is requiring that students use two primary sources for their end-of-
semester project. What sources should he choose?
 autobiography and biography
 news article and diary
 diary and description by a witness
 magazine article and encyclopedia
56.Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In
what circumstance would she choose a popular publication as a source?
 She needs a bibliography to refer to.
 She wants to use peer-reviewed information.
 She is unfamiliar with the jargon in the field.
 She needs credible citations.

57.Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism?
 Using the sentence with quotation marks around it.
 Just changing the word order of the sentence.
 Restating the sentence in his own words.
 Crediting the original source of the sentence.

58.What usage of copyrighted materials would be a violation of the fair use doctrine?
 criticism
 marketing
 teaching
 news reporting

59.Kara is working on a group research project and needs to create an annotated

bibliography based on the bibliography created by another team member. What does she
need to add?
 a description of the sources
 the authors of the sources
 the publishers of the sources
 the names of the sources
60.For a work of art, what is contained in an image caption that is not present in an image
citation?
 the item's owner
 the title of the work
 the dimensions
 the artist's name

61.When starting your Quick Start Guide, what questions should you keep in mind? A. Are
there steps my user must take to get started? B. How can I make my guide visually
appealing? C. Are there tasks my user may want to complete?
 A, C
 B, C
 A, B
 A, B, C
62.Which of the following practices should you follow when annotating screenshots?
 Keep annotation style consistent throughout the guide.
 Vary the annotation style from one visual to the next.
 Make the annotation style match the size and color of the actual screenshot.
 Annotate each element of the screenshot.

63.Good Quick Start Guides combine _____ language and _____ language.
 plain; understandable
 technical; specialized
 plain; technical

64.A good heading should always be what?

 specific and descriptive
 as concise as possible
 seldom using any verbs
 written as a complete sentence

65.Which of the following items is the best example of a good step description?
 Turn on ventilation system before starting any other steps.
 Ventilate the laboratory.
 The necessity of proper ventilation
 Before starting any other steps, turn on the ventilation system.

66.What is the difference between a conceptual guide and a procedural guide?

 A conceptual guide explains why it is necessary to accomplish a task, but a
procedural guide describes pitfalls.
 A conceptual guide explains the order of steps, but a procedural guide lists the
steps in no particular order.
 A conceptual guide outlines steps to accomplish a task, but a procedural guide
explains the main ideas of that task.
 A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.

67.Which of the following items best uses plain language to describe an idea?
 Lyophilize the sample until its mass becomes constant.
 Remove as much water as possible from the sample by lyophilization.
 Freeze dry the sample until no more water sublimes.
 Leave the sample in the lyophilizer until its mass does not change with time.

68.How are "Must" Quick Start Guides organized?

 They give the user options for how to proceed.
 They walk the user through a strict sequence to achieve a desired outcome.
 They are presented non-sequentially.
 They include helpful visual aids.
69.It can be helpful to base your Quick Start Guide on _____.
 an online template
 the user manual
 previous Quick Start Guides you have made
 your competitor's Quick Start Guide

70.The most important aspect of formatting to remember is that _____.

 it should be conservative and decorative
 it should be easy on the eye and consistent
 it should convey meaning and be consistent
 it should be decorative and flamboyant

71.How should you address the user when you are writing a Quickstart guide?
 with the phrase "the user" throughout the guide
 with second-person pronouns or the imperative mood
 with a fictional user and giving that user a name
 with third-person pronouns and the indicative mood

72.How can you avoid including too many notes?

 by writing a glossary of terms
 by including notes in an appendix
 by breaking up steps into smaller groups
 by using footnotes instead of notes in the text

73.Which choice is a reliable way to ensure that your email will be read?
 Use a comma after the recipient's name to convey respect.
 Use a compelling subject line.
 Close out the email with a heartfelt expression like "Very truly yours."
 Give all the critical information in one paragraph so the reader will have fewer
paragraphs to read.

74.How should you structure your document for easy reading?

 Use two or three line paragraphs
 Include at least 8 sentences in each paragraph.
 Use lists and bullets.
 Use long paragraphs.

75.Revise the following sentence to be more concise, but have the same meaning:
"The sales figures that we calculate annually will be given to you sometime on the
first day of the month of July."
 You will receive our annual sales figures July 1.
 We will give the sales figures that we calculate annually to you on July 1.
 On the first day of July, you will receive the sales figures that we have calculated.
 You will receive from us before the close of our work day on July 1 the annual
sales figures.
76.Which of the following elements do effective business writers always include in their
communications?
 a face-to-face component
 adjectives and adverbs
 topic sentences
 compliments to the reader

77.Which of these is an example of a concrete request?

 Please help yourself to several bagels in the conference room.
 You'll need to increase your sales by 20 percent soon.
 Try to work harder on your next presentation.
 Please have the expense report on my desk by 5 p.m. this afternoon.

78.Which sentence is punctuated properly?

 Despite having been before I am excited to attend the conference.
 I have been to the conference before, I am excited to go again.
 I have been to the conference before, and I am excited to go again.
 I have been to the conference before; and I am excited to go again.

79.Which of these should you do during the planning stage?

 write every random thought that comes into your head
 identify five specific topics to include
 determine how long the document will be
 consider the reader's needs and wants

80.What is one reason to send a handwritten note?

 to discipline a subordinate
 to express gratitude
 to spread awareness about a new policy
 to suggest a new meeting time

81.Which of the following is a grammatically correct sentence?

 Please put the folders over their.
 Your attitude affects your performance.
 Everyone already knows what they're supposed to do.
 Kyle and myself would like to request Friday off.

82.How much of your writing time should be spent planning and revising?
 50%
 80%
 None
 30%
83.What question should you ask yourself to write in a conversational style?
 What are the most important pieces of content to include in this email?
 Would I say this to someone if I were speaking to them face to face?
 By when do I need this correspondent to send her reply?
 How can I make this email formal enough to sound impressive?

84.Revise to include all the necessary specifics: We will be having a meeting on Tuesday.
 Next Tuesday we'll meet to discuss some items in Room 101.
 Our next staff meeting to discuss flextime and childcare will be Tuesday,
November 12, in Room 101 in our company annex.
 We are writing you to tell you that our Tuesday meeting's plan is to discuss
flextime and child care.
 We will have a meeting next Tuesday at 10:00.

85.You send an email to your coworkers telling them to meet at the hotel conference room at
9 a.m. for a meeting.
Considering the 10 Cs, what piece of information are you forgetting to tell them?
 They should bring writing utensils to take notes.
 The meeting's purpose is to discuss a marketing plan for your new product.
 The new hire, Janet, will also be there.
 The hotel recently received national recognition.

86.Which of the following is indicative of a typical memo?

 a clear introduction
 a single paragraph
 a length over two pages
 a signature block

87.Which of the following is an example of courteous writing?

 The room is already booked on the 11th, but it is available on the 12th.
 You didn't remember to include the time.
 I will grant you the extension.
 No, that won't work for us.
88.Which of these should be included in a report for a client unfamiliar with your company?
 Opinions
 company-specific jargon
 superlatives
 specific company background information

89."Please complete the audit report by end of business day, Friday."

What sort of request is this?
 redundant request
 considerate request
 courteous request
 concrete request
90.How can you ensure your recipient will read your email quickly when she receives it in
her inbox?
 Mention the email when you speak to her face to face.
 Forward messages as often as possible.
 Use a one-word subject line.
 Create a specific and compelling subject line.

91.Which of these clues indicates that a source is credible?

 The source includes answers collected from a few coworkers.
 The source comes from an expert in the field.
 The source uses materials collected several years ago.
 The source was compiled using leading questions.

92.What is grammatically wrong with this sentence?

"Although I've already reviewed the slide deck I am still planning on attending the live
presentation."
 The sentence is grammatically correct.
 The sentence needs a comma after "deck."
 The sentence should be divided into two separate sentences.
 The sentence has a spelling error.

93.Your employee's writing skills have improved. Because of this improvement, she is being
put on a new account.
Considering coherence, which of the following is the most effective way to inform her
of this?
 Your writing skills have improved tremendously. Consequently, you are being
assigned to the Johnson account.
 Your writing skills have improved tremendously. However, you are being assigned
to the Johnson account.
 Your writing skills have improved tremendously; additionally, you are being
assigned to the Johnson account.
 Your writing skills have improved tremendously. You are being assigned to the
Johnson account.
94.Noel has a critical meeting with her steering committee. She wants her communication to
succeed so she can move forward with a project. Which tool will help her achieve this?
 using a 5W form
 using video conferencing
 using a checklist
 using email
95.One of the important factors of successful communication is to know your audience and
to have them listen to you. Which of the 5Ws guides you through questions to get to the
results you need from them?
 Who
 Why
 Where
 What
96.Mika is getting ready to propose a new solution to her company executives. She knows
there may be resistance. What should she avoid to get her audience to be receptive?
 Articulate what you can do instead of what you cannot.
 Ask yourself, why might my decision-maker say no?
 Bridge with the word "but" instead of the word "and."

97.Jeremiah just finished a speech with an idea he mentioned in his introduction. This
technique is known as _____.
 bookending
 sandwiching
 alliteration

98.Rafe has less than 10 minutes to get his communication into his audience's mental door
and wanting to know more. Which of the following would prevent Rafe from connecting
with his audience?
 Link the word "imagine" to three benefits of your product.
 Open with three "did you know" questions.
 Segue into what's next by saying, "you don't have to imagine it."
 Provide the audience with a two- or three-sentence overview of the company.

99.Albert has crafted a presentation for a conference on environmental solutions. He needs

to ensure that his audience will be inspired to take action. What does he need to include in
his presentation to inspire action?
 Include a Q and A slide.
 Tell them what they need to do.
 Include an action-oriented close.
 Provide one specific way to continue the conversation.

100. Mark has a great idea for securing dog crates in a car. Which technique would be the
best way for him to present his idea?
 Use a slide show.
 Use a prop and act out the scenario.
 Explain the problem and solution you have.

101. You want to create a takeaway people can repeat and have it stay in their minds when
they leave your communication. What should you avoid?
 using rhyme
 using iambic meter
 developing a 50-100 word message
 using alliteration
102. Miguel has asked you to help him with his presentation. He wants his audience to be a
part of his story. Which technique would you recommend to him?
 Add "you" type questions.
 Add a Q and A.
 Tell them your story.
 Pause after every slide and ask if anyone has questions.

103. Dieter has a big communication meeting coming up where he will be presenting his
solution. Which action may inhibit Dieter from being successful?
 Rehearse in front of some people.
 Go for a walk and rehearse your presentation.
 Practice your delivery in front of a mirror.

104. You are in a meeting with your boss and need to ask for a raise. Which tip would you
use to reinforce that you are worth it?
 End sentences with downward inflection.
 Project your voice to all four corners of the room.
 Tower instead of cower.
 Project a voice of authority.

105. When interviewing for a job or selling an idea, what should you refrain from doing?
 Talk about the various positions you have had in your career.
 Share a unique credential.
 Give a specific example of a problem you solved.
 Relate relevant experience to benefits to your audience.

106. Taylor is using a technique in her communication that will help her audience follow
her points. Which of these would confuse her audience?
 Highlight your numbered points when you mention them and in your summary.
 Preselect a precise number of ideas to cover in your allotted time.
 Name your step-by-step process with an alliterative word.
 Color code your process steps.
107. Chloe has created a communication she will give to her team. She has identified the
goal in one sentence. Which of the following is the next logical step in the process of
creating relevant communication?
 You are right to show you understand their cares and concerns.
 Share the good news of how you have already addressed their cares and concerns.
 Address their cares and concerns.
 Anticipate your decision maker's cares and concerns.
108. Amy is applying the technique called _____ in her communication so that the
audience will picture what she is saying and feel they are part of her story.
 SCENE
 SEGMENT
 SEQUENCE
 SENSE
109. Kurt is fielding questions from an audience after his company just implemented some
recalls on a product. What would make the person complaining angrier?
 Apologize.
 Explain why it happened.
 Agree.
 Act.

110. The _____ says we can identify with an individual, not an idea.
 empathic medium
 sympathy telescope
 empathy telescope
 social medium

111. If you are fielding questions from an audience and someone asks a question you do not
want to answer, what would be the best approach in this situation?
 Tell them you cannot answer that one.
 Say you don't know.
 Redirect the conversation.
 Tell them that is a bad question.

112. The goal of communication is to _____.

 tell people what to do
 inspire action
 sell an idea
 sell a product

113. Under copyright law if you have a database of your client contact information, what is
considered protected?
 only individual confidential data records
 combination of phone number and client contact name
 only the entire database not individual data
 neither the data nor the database is protected

114. If in a work-for-hire agreement, you (the contractor) create something, who will own
the rights to be considered the author?
 As a contractor, it will be the party that is paying you to do the work.
 As an contractor, you always are considered the author.
 As an employee, you are always considered the author.
 As a contractor, both parties will have joint authorship rights.
115. If you are the creator of an asset protected by copyright law, which statement is true?
 If you are authoring for a company, then the copyright is valid for 70 years after
your death.
 If you are not authoring for a company, then the copyright is valid for 70 years
after your death.
 If you are not authoring for a company, then the copyright expires upon your death.
 If you are authoring for a company, then the copyright never expires.

116. Public domain is defined by assets not protected by copyright law?

 TRUE
 FALSE

117. In order to sue for copyright infringement, you must first do what?
 have a registered copyright
 you can sue before you register the copyright
 have all your confidentiality agreements prepared to be signed
 register for a trademark first

118. Which statement is most accurate?

 Under copyright law, companies can be liable for all infractions even if they are not
aware of them.
 Even if you know that an infraction has taken place, you are not liable if a
contractor performed the infraction.
 Under copyright law, owners of companies cannot be held personally liable for
infractions.
 Under copyright law, companies are never liable for infractions if no one in the
company is aware of them.

119. DMCA is an abbreviation for what federal act?

 the Design Materials Copyright Act
 the Document Management Copyright Act
 the Digital Materials Copyright Act
 the Digital Millennium Copyright Act

120. What is not a good example of a trademark?

 a slogan
 a brand name
 a color
 a jump shot
121. Copyrights cover a work of art and trademarks cover a brand.
 TRUE
 FALSE

122. In trademark terms, "genericide" means

 the trademark name has lost its distinctiveness.
 the product that you have trademarked has not been successful.
 the trademark name is no longer valid because you have changed the product name.
 the trademark name is not unique enough to be protected.

123. Before adopting a trademark, what is the first thing that you should do?
 Look for a similar trademark and copy it closely.
 Determine if this trademark will look good on social media.
 Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark.
 Register the trademark.

124. What .gov site provides a searchable database of registered trademarks and provides
forms for registering your own trademark?
 USPS.gov
 PTOUS.cov
 USPTO.gov
 USPA.gov

125. What protocol is in place that allows for trademarks filed in the US to be recognized
by some international countries?
 International Trademark Act Protocol
 Madrid Protocol
 EU Trademark Protocol
 International Trademark Protocol

126. The broadest trademark symbol is the use of what?

 Words
 logo only
 a word in a stylized font
 words and logo
127. How many trademark extensions can you file?
 1
 10
 as many as you can afford
 5

128. In terms of trademarks, infringement

 adds value to your trademark.
 is an analysis of whether there's a likelihood of confusion between two different
marks.
 is a good thing.
 is using a trademark without the owner's permission.

129. What is an injunction?

 Something usually issued by the USPTO.
 Something that happens when you get a shot.
 The best way to take a trademark away from someone else.
 A requirement from a court that the party infringing on the trademark must stop.

130. How many years is a patent valid?

 15
 5
 10
 20

131. In how many months does a provisional patent expire?

 18
 36
 24
 12
132. What change has been made to the America Invents Act in recent years?
 Mobile devices were added to list of patentable inventions.
 Two creators can now gain patents on identical inventions if both were created
within 12 months of each other.
 The creator of an article is better protected against infringement.
 The first person to file the patent gains the rights versus the first person to come up
with the idea.
133. If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
 Get a verbal agreement from the other party that they will not steal your idea.
 Have the other party sign an NDA.
 Keep two fingers crossed behind you back as you tell them your secret.
 Threaten to sue the other party if they steal your idea.

134. Which is not a good way to research if a patent already exists for your idea?
 Search the US Patent and Trademark Office's online database.
 Search Google's online patent database.
 Phone a friend.
 Hire a lawyer to verify that no patent exists.

135. Which of these is not a good way to keep track of your creation?
 email notes
 keep dated documents on a computer
 keep lab notebooks
 leverage the poor man's patent

136. A trade secret is

 something that is secret but is of no real value.
 is worth its weight in gold.
 in the name so all trade secrets must have the word "secret" somewhere in the
name.
 something that is secret and has value.

137. In general, recipes are never protected under the trade secret law.
 TRUE
 FALSE

138. In order to prove that someone has infringed upon a trade secret, you do not need
To
 prove it is a secret.
 have the name of the party that is infringing.
 prove that you took steps to protect the secret.
 show that it has value.
139. If you are under an NDA and someone who is not under an NDA discloses a trade
secret to you, you are still bound by your NDA to not disclose the trade secret in most
cases.
 TRUE
 FALSE

140. Rights of publicity usually do not cover

 the exploitation of your persona for monetary gain without your permission.
 the exploitation of your face for monetary gain without your permission.
 your freedom of speech.
 the exploitation of your voice for monetary gain without your permission.

141. A model release is a waiver to rights-of-publicity laws?

 TRUE
 FALSE

142. Which of the these is the only subject matter than is patentable?
 data structures
 electro-magnetic signals
 compositions of matter
 non-functional descriptive material

143. An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s)
must the idea have to be patentable?
 It must be useful, novel, and obvious.
 It must be a an idea for a product that can be sold to the public.
 It must have merit as determined by a patent attorney.
 It must be useful, novel, and non-obvious.

144. In what component of a patent application does the applicant identify the relevance of
the invention and the motivation for coming up with the invention?
 Summary
 Claims
 Background
 Abstract
145. Sue invented a steamer that heats food faster than a microwave. She knows she can
sell the steamer worldwide. Sue is concerned about costs. How should Sue protect her
invention in other countries while she begins marketing her cooker?
 Sue should file an international patent application that will protect her invention in
any country she sells in.
 Sue should file a PCT patent application, then determine what countries to file in
after WIPO examines her patent.
 Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in.
 Sue should file a patent in the U.S., then file a PCT application that will provide
her with twenty-year patent protection all countries.

146. Infringement on dependent claims is nearly always found even if the independent is
not infringed upon.
 TRUE
 FALSE

147. ABC, Inc. is a large multi-national company with numerous product lines. ABC wants
to avoid being sued for intentional patent infringement. What might ABC, Inc. do to
avoid intentional infringement?
 Avoid doing patent searches so they do not become aware of a patent they might
infringe.
 Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
 Avoid producing a product when a similar product has a patent pending.
 Avoid using risk management techniques when proceeding with product
development.

148. Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?
 The information in her patent application will not be published by the USPTO until
18 months after filing.
 She can request the USPTO not make the information regarding her invention
public after her patent is issued.
 She can request the USPTO not publish information regarding her patent
application at any time while it is pending.
 If there are other people working on the invention with her she can utilize a
confidentiality agreement.
149. "Patent prosecution" has what meaning in the process of submitting patent
applications?
 Patent prosecution is the process of appealing the refusal of a patent application to
the federal courts.
 Patent prosecution is the process of moving an application through the patent office
by addressing refusals until a patent is issued.
 Patent prosecution is the process of reviewing prior art noted by the examiner when
refusing an application.
 Patent prosecution is the process of having a patent examiner expedite the review
process.

150. Jane believes she has a patentable idea. What timeframe applies if Jane decides to
apply for a utility patent?
 Jane must not have not disclosed her idea publicly within the year before filing her
application.
 Jane must not have disclosed her idea publicly more than a year from filing her
application.
 Jane must have disclosed her idea publicly regardless of time limit before filing her
application.
 Jane must have disclosed her idea publicly at some time more than a year before
filing her application.

151. ABC Corp. copies XYZ Corp's patented wheel-lock for its new trailer. The wheel-lock
is only $12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling
its new trailer. Has ABC infringed on XYZ's patent?
 ABC will infringe on XYZ's patent once it begins selling trailers with the XYZ
patented wheel-lock.
 ABC will only infringe on XYZ's patent if it sells the wheel-locks separately from
the trailers.
 ABC has not infringed because it did not use the wheel-locks sold by XYZ but
made its own locks.
 ABC infringed on XYZ's patent when it used XYZ's patented idea for its own
wheel-lock.

152. While working for XYZ Corp. Carl patents a new process for painting sheet metal.
XYZ claims they are entitled to the benefits of the patent. What is the only legally
accurate scenario regarding patent rights and benefits?
 XYZ Corp. licensed any rights to inventions to Carl when he was hired. XYZ
Corp's name will be on the patent.
 Carl assigned the rights to any inventions to XYZ when he was hired. His name
remains on the patent but the benefits are in the name of XYZ.
  Carl licensed his patent rights to XYZ. When he licensed his rights, XYZ Corp's
name replaces Carl's on the patent.
 YZ Corp. is the named inventor because XYZ furnished the facilities in which Carl
developed the new painting process.

153. Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape
will be popular with drivers who buy sports cars. What type of patent should he apply
for?
 a utility patent because utility patents protect the aesthetics of an invention rather
than the invention's functionality
 a design patent because once Edgar protects the X-design his patent will also
protect the function of turning the car's front wheels
 a utility patent because a utility patents protects both the design and the
functionality of an invention
 a design patent because it protects the X-design which is more important to Edgar
than the function of a steering wheel that turns a car

154. If a patent examiner refuses an application because the idea in the application is
"obvious", that does this generally mean?
 The examiner found there is no usefulness to the idea.
 The examiner determined the idea is not novel.
 The examiner identified similar products in the marketplace.
 The examiner discovered there is prior art for the idea.

155. When you are searching a database to determine if there is an existing patent for an
idea, where should you focus your search?
 in abstracts, because abstracts contain the most complete information regarding
novelty or obviousness
 in background, because a patent that satisfies a particular need bars other patents
that satisfy the same need
 in drawings, to determine if your product's utility and design is sufficient to be
issued a patent
 in claims, to determine if your idea might infringe on an existing patent and be
barred if the claims are the same

156. When was the copyright clause incorporated into the United States constitution?
 1906
 1776
 1878
  1787

157. Kohel Haver has not registered for a copyright himself.

 TRUE
 FALSE

158. What does DMCA stand for?

 Digital Management Copyright Act
 Department Management Copyright Attribution
 Digital Millennium Copyright Act
 Digitally Managed Copyright Act

159. You need to have a copyright credit on your image to protect the copyright.
 TRUE
 FALSE
160. How soon is copyright ownership attained by the creator?
 as soon as the creator registers his copyright
 as soon as the government sends them a copyright registration certificate
 as soon as the creator signs his creation
 as soon as the pen leaves the paper

161. What types of tangible creative expressions (work) can you copyright?
 Words or Names
 Photographs, Drawings or Designs, Music or Songs, Sculptures, Story
 Ideas or Concepts

162. What are the bonuses for registering your copyright?

 absolute proof you created the artwork, free access to courts, guaranteed damages
up to $150,000 for willful infringement
 legal presumption you created the artwork, free access to courts, guaranteed
damages up to $150,000 for willful infringement
 legal presumption you created the artwork, access to courts, presumption of
damages up to $150,000 for willful infringement

163. Copyright.gov is the only online website to officially register your copyright in the
United States.
  TRUE
 FALSE

164. What is the cost and damages allowed for registering a single image copyright?
 $35 and $150 for willful infringement
 $35 and $150,000 for willful infringement
 $40 and $120,000 for willful infringement

165. What is the cost and damages allowed for registering a group of images copyright?
 $55 and $120,000 for willful infringement
 $75 and $120,000 for willful infringement
 $55 and $150,000 for willful infringement

166. A copyright registration for a single or group of images for an individual lasts a
lifetime plus seventy years.
 TRUE
 FALSE

167. A copyright registration for a single or group of images for a business lasts ninety five
years.
 TRUE
 FALSE

168. As long as you change a design in some way you can avoid copyright infringement.
 TRUE
 FALSE

169. When does an individual copyright go into public domain?

 after seventy years
 after a lifetime plus seventy years.
 when it appears in google images
 when the creator dies

170. When does a business copyright go into public domain?

  when the business goes out of business
 after seventy years
 after ninety five years
 If you're Disney, never.

171. NASA moon landing pictures are public domain because the public paid for them.
 TRUE
 FALSE

172. Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.
 TRUE
 FALSE

173. DMCA letters are specifically used to respond to web sites who are infringing your
copyright and asks them to remove and cease using the work.
 TRUE
 FALSE

174. A DMCA Take Down Notice is sent to website hosting companies letting them know
of copyright infringement by their users and requires them to address the problem with
the infringing web site and its owner.
 TRUE
 FALSE

175. How many years do you have to respond to a copyright infringement?

 4 years
 1 year
 3 years
 7 years

176. If you change a design at least 20%, then it's OK to use it.
 TRUE
 FALSE
177. If you created it you own the copyright as soon as the pen leaves the paper.
 TRUE
 FALSE

178. A copyright registration in the United States can be universally enforced globally.
 TRUE
 FALSE

179. An animal's original creative expression can be owned by the animal who created it.
 TRUE
 FALSE

180. Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.
 TRUE
 FALSE

181. Which of the following is NOT part of the core logic of innovation?
 creation of variety
 scaling up of the best ideas
 brutal selection from among the many options
 repeating the word innovation again and again

182. Why do most organizations often stumble at innovation?

 baggage of past success
 fear of cannibalization
 all of these answers
 an excessive focus on maximizing efficiency

183. Why is collaborative innovation becoming increasingly necessary?

 all of these answers
 No company can master all of the necessary technologies and stay ahead.
 Most products now require an integration of multiple technologies.
 Rapid pace of technology development.
184. Which of the following is NOT an element of the “Design Thinking” process?
 focusing on aesthetic beauty above all else
 putting the user at the center
 focusing on not just what the user says but also how he or she thinks, behaves, and
feels
 aiming for “zero distance” between the company and the user

185. What is the core logic behind the “lean startup” process?
 Conduct lots of experiments.
 Think of the term “lean” as eliminating wasted time, effort, and resources.
 Design each experiment to answer a specific question.
 all of these answers

186. Which of the following would be a poor approach to foster creativity without risking
chaos?
 urging creativity while also severely punishing any failure
 setting up well-defined sandboxes for innovation
 investing in deeper understanding of customers’ needs
 engaging routinely and actively with young startups

187. Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?
 Analyze why these customers remain unserved.
 Brainstorm business model changes to make them relevant customers.
 Identify currently unserved markets/customer segments.
 Ignore eventual profitability.

188. What’s the best approach to pursue collaborative innovation?

 Cultivate trust while keeping a watchful eye.
 Agree upfront about contributions, ownership, and decision-making.
 Partner with people or organizations who bring complementary capabilities.
 all of these answers

189. What is a key element of social innovation?

  all of these answers
 ensuring financial viability for the user as well as your organization
 a novel solution to an important but underserved social problem
 factoring in how the product or service would be used in real-life contexts

190. What does frugal innovation (think of Southwest Airlines) refer to?
 offering copycat products or services at somewhat lower prices
 creating products or services that are cheap and ignoring everything else
 acting tough with suppliers and employees to drive the cost down
 designing an ultra-low-cost business model by eliminating “waste” across the entire
system

191. What must you NOT do when figuring out how to dramatically re-engineer the
industry’s value chain?
 Ignore the impact of transforming some activities on other related activities.
 Focus especially on activities with the biggest impact on total cost or delivered
customer value.
 Examine how technology could dramatically transform the entire value chain (or a
part of it).
 Map out the entire value chain from one end to the other.

192. How might you dramatically redefine the notion of customer value (e.g., when
Microsoft launched Office as an integrated bundle of key applications)?
 all of these answers
 Look at products and services from the lens of end users.
 Assess whether they would prefer a more complete solution.
 Examine the possibility of tailoring your offering to each user’s unique needs.

193. Which of the following is NOT a sensible approach when driving for both consistency
as well as innovation?
 Create well-defined sandboxes for experimentation.
 Much like a train station, think in terms of a stable platform coupled with dynamic
action.
 Switch randomly between consistency and innovation.
 Set up simple rules for allocation of time between routine tasks and
experimentation.
194. What is an advantage to learning to be creative?
 increased self-confidence
 improved quality of health and life
 all of these answers
 improved problem-solving skills

195. Fixedness is a cognitive bias that _____.

 limits your ability to see the world around you differently than you're used to
 really doesn't impact your creative abilities over time
 helps you work better with those who see the world like you
 enhances your creative abilities by limiting your mental processes

196. What is not a criteria for classifying a thought as creative?

 It's popular.
 It's useful.
 It's new.
 It's surprising.

197. Task unification is defined as _____.

 the assignment of additional tasks to an existing resource
 bringing two product attributes into harmony with each other
 assigning only one function to a product
 bringing simplicity to the world of innovation

198. When applying the multiplication technique, which product attribute should you
consider when creating a table?
 Color
 all of these answers
 weight
 shape

199. When applying the division technique, after dividing a product or its components,
what should you do?
 Seek consultation from an R&D specialist.
 Rearrange them back into the product.
  Apply a second technique to the product.
 Get a pricing quote from a potential manufacturer.

200. The subtraction technique is defined as the removal of an essential component from a
product.
 FALSE
 TRUE

201. After virtually applying one of the SIT methods to a product, what is a good question
to ask?
 Does the concept help people in any way?
 Can this product bring in enough profit within the current fiscal year?
 Would I buy this product?
 Will this product be popular enough with consumers?

202. What is a Systematic Inventive Thinking pattern?

 subtraction
 multiplication
 all of these answers
 task unification
203. The hallmark of the attribute dependency technique is the unrelated nature of a
product's parts.
 FALSE
 TRUE

204. A key to selecting the best ideas is identifying the most important _____ for your ideas
in advance.
 cost analysis
 people
 timeframe
 criteria

205. The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.
 FALSE
 TRUE
206. Functional diversity means that _____.
 team members have different technological skill sets
 team members can interchange their team role when asked
 team members come from different parts of the company
 team members should be okay working various times of the day

207. What do good consultants do with their engagement contract?

 Create a summary which outlines the four contract components.

(Reason: This is the recommended action provided in the course to help ensure
interested parties all understand the contract.)

 Write a critique for the contract manager.

 Uses the contract to determine how to construct consulting deliverables.
 Files it, as the real job description is not included in the contract.

208. What type of "shifts" do you need to look out for if your client doesn't support your
proposed solution?
 strategy shifts
 power shifts
(Reason: Power shifts between managers and their teams can be a substantial
roadblock to acceptance of your deliverables, and must be discussed.)
 shifty shifts
 funding shifts

209. One of the primary purposes for using the managerial and technical roles is to ensure
your client _____.
 understands your deliverables

(Reason:This is a primary purpose for using the technical and managerial roles.)

 listens to your exact approach for delivery

 doesn't call another consultant
 understands the importance of your contract

210. What is NOT something that client's typically look for during the early stages of your
consulting engagement?
 Your social status within the client environment.
 (Reason: While you should get along with the client team, your "social status"
amongst that team isn't typically considered to be relevant.)

 Evidence that you know what you are doing.

 Your willingness to listen.
 Confidence in your abilities.

211. Which of these actions is not recommended when positioning your deliverables for
your client to provide “care and feeding" after your engagement is concluded?
 Define any operational risks that may surface for your client.
 Respond to and correct any issue your client may bring to your attention.

(Reason: This is the correct answer. You should only respond to issues that were
caused by your deliverables. You should not respond to issues caused by lack of
ownership on the part of your client.)

 Schedule checkpoints to measure progress.

 Define phase 2 opportunities, if appropriate.

212. What are the two types of potential "reviewer" you may be asked to fulfill during a
consulting engagement?
 validating and critical
(Reason: This is the correct answer, as this represents the two objectives of a
review you may be asked to conduct.)

 contracts and processes

 crucial and temporary
 all of these answers

213. Being a good "follower" is needed to show you can work within what aspects of your
client's environment?
 The pace and industry of your client.
 You like the food in their cafeteria so you are happy to meet clients there.
 The culture and expectations of your client.
 The meeting structure and collaborative nature of your client.
214. Switching between roles in a manner that doesn't confuse your client is important.
Which of the following is NOT a good practice when switching between consulting
roles?
 Justify the role before you switch to it.
 Use dialog to set up your role changes.
 Move quickly from one role to the other so your client doesn't lose patience with
you.
 Assess your effectiveness when switching roles.

215. When executing change management, working backwards from your “change picture”
and determine what steps your client needs to take is sometimes called what?
 solution verification
 business analysis
 painting the picture
 outcomes mapping

216. Which of the following is one of the elements to look for when determining the
appropriate roles that will satisfy your client?
 The degree of process focus your client has in your technical area.
 The length and detail included in your consulting contract.
 The presence (or not) of potentially competing consultants on your client site.
 The enthusiasm your client has for the technical products you are producing.

217. The best signal that you have support from your client is when your client
management team _____ on the recommendations you make.
 Acts
 Meets
 Questions
 debates

218. Which of the following is not recommended for setting yourself up for future
consulting engagements with your client?
 Understanding your client's business strategy.
 Understanding what your client plans for their next major initiative.
 Constantly learning more about your client.
 Giving your client detailed plans for multiple new initiatives.
219. There are two critical characteristics to ensure success as a consultant. What are they?
 Broad technical skill and mastery of tools.
 A keen ability to listen and change the minds of your client.
 Communication skills and contract management background.
 Expertise and the right attitude.

220. Before implementing your solution, your extended stakeholders need to understand
_____.
 all the possible errors that might surface
 your background so they know what to expect from your leadership
 when you will leave so they know when to take over your role
 the risks and benefits to expect

221. When playing the role of reviewer, you typically analyze a potential solution for
which two characteristics?
 Reviews need to confirm how to integrate solutions with those of your client, and
review deliverables for suitability.
 A review of personnel assigned to the project and the skills they bring to the
initiative.
 Reviews need to confirm the latest techniques are applied to derive a solution, and
that the senior leader understands the approach.
 A review of planned deliverables, and to ensure the approach matches what you
would do as a consultant.

222. Which of these is NOT a consulting business model?

 general contractor
 project based
 S-corporation

(Reason: An S-corporation is a type of legal entity.)

 staff augmentation

223. How should you estimate and manage your costs?

 take a swag and monitor it
 review your financials at the end of the year
 use a bottoms-up pro forma P&L
 (Reason: A bottoms-up pro forma forecasts all expenses at a detailed level.)

 use only external benchmarks

224. Where should you market your services?

 on the cheapest marketing platform
 on every available marketing platform
 only on your website
 where your buyers are

(Reason: Concentrate your marketing where your buyers tend to be. That maximizes
the value of your marketing investment.)

225. _____ sales is where the principals of the firm build relationships with clients,
understand their needs, and sell services to meet those needs.
 Subcontractor
 Direct
(Reason: Direct sales models focus on building strong relationships between the
consulting firm's principals and primary clients.)
 Commissioned
 Partnership

226. Which type of contract governs your entire relationship with the client?
 Master Services Agreement
( A master services agreement governs all aspects of your relationship with your
client.)
 Purchase Order
 Statement of Values
 Task Order

227. Which of these is a challenge of "at risk" pricing models?

 regulators don't like these arrangements
 incentives are aligned with your client
 measurement is difficult
(Reason: Measuring performance after a project to calculate how much you get
paid can be a challenging exercise.)
  you can make more money

228. What is true about "work made for hire" or "work product"?
 it becomes your intellectual property
 the client owns it after the engagement
(Reason: Work made for hire and work product almost always become the client's
property.)
 it doesn't need to be defined in the contract
 you get paid a higher rate for it

229. Which of these is NOT a downside to responding to an RFP?

 they can take a lot of time
 they can put pressure on your rates
 they expose your true economics
 they can result in big contracts
(Reason: RFPs can result in you landing a big contract which is a great outcome.)

230. What drives the number of people you need to staff on your team?
 employment law
 the amount of work to be done
(Reason: The amount of work to be done should drive the number of people you
need on the team.)
 personalities
 contract provisions

231. Which of the following is NOT a good technique for resolving conflict?
 act passive-aggressively and hope the client gets the point
(Reason: Ignoring conflict and acting passive-aggressively will make the conflict
worse.)
 incorporate a client's ideas into the project
 reduce the client's workload
 give the client a visible role on the project

232. When presenting your findings, be sure to present your ideas _____.
 in the right format
(Reason: Choosing the right format makes it easier to understand and approve your
recommendation.)
  after you leave the project
 with as much data as you can find
 like you're the expert

233. Why should you consult an attorney when you draft a contract?
 to protect your interests and reduce risk
(Reason: Attorneys will help you identify and mitigate risks in a contract. They'll
also protect your interests in negotiations.)
 because the client has an attorney
 to lower your profits which reduces your taxes
 so your contracts sound intimidating in negotiations

234. _____ tracks money coming into your business and going out of it.
 Balance sheets
 Cash flow
(Reason: Cash flow is the movement of money into your business as revenue and
funding and out of your business as expenses.)

 Financing
 Debt

235. A _____ agreement prevents your employees from pursuing your clients after they've
left your employment.
 intellectual property
 restriction
 project
 noncompete
( Reason: Noncompete agreements prevent your employees from going after your
clients after they leave your company.)

236. What kind of insurance protects you when your work isn't up to standard and it causes
financial damages?
 disability
 workers' compensation
 Errors and omissions (E&O)
(Reason: E&O insurance covers situations where mistakes you make cause
financial damages to your client.)
  general liability

237. When you hire people to support you, you have to _____ work.
 generate more
 avoid
 do more
 delegate
(Reason: Delegate work to the people you hire to support you. That gives you more
time to work on higher value tasks.

238. Which revenue model is one where you get paid based on the number of hours you
work?
 fee-for-service
 unit pricing
 project-based
 ancillary fees

239. Which of these is a downside to staffing your team with contractors instead of
employees?
 your workforce could be less stable and predictable
 you don't have staffing flexibility to add or remove staff quickly
 you carry a large fixed cost by doing so
 you don't have to pay employment taxes

240. _____ marketing is an approach where you share ideas and perspectives to interest
your buyers.
 Content-based
 Interest-based
 Buyer-focused
 Digital

241. What is a major risk of having a few large clients?

 sales efforts are easier
 losing a big client can be very damaging
 sales cycles are shorter
 income is more stable
242. A _____ is when a client pays you a fixed fee for a time period regardless of how
much or little they use your services.
 Retainer
 project fee
 flat rate
 fixed rate

243. Why is the first deal you negotiate with a client so important?
 it generates a lot of revenue
 it sets precedent for future deals
 it proves you have a real business
 it keeps your competitors away

244. When licensing your intellectual property to clients, which of these actions should you
take?
 define the license fees the client needs to pay
 define whether or not they can modify your IP
 specify how they can use the IP
 all of these answers

245. What are the five major phases of a consulting engagement?

 kickoff, analysis, presentation, assessment, invoicing
 proposal, kickoff, delivery, closure, archive
 contracting, proposal, delivery, feedback, payment
 selling, proposal, kickoff, delivery, report-out

246. When should you include clients as members of your team?

 only when they demand it
 when you need to save money
 when the client seems bored
 as often as possible

247. The first step in a standard problem solving process is _____.

 presenting recommendations
 pinning and defining the problem
 conducting deep analysis
 generating solutions
248. What's a possible risk of staying on with the client to implement the recommendation?
 your colleagues might get jealous of you
 you'll increase the number of hours you bill the client
 implementation might not go well and you'll be blamed
 the client might look smarter than you

249. Consider retaining an attorney once you've hired _____.

 5 employees
 an accountant
 10 contractors
 a single employee

250. When using _____ accounting you record the income or expense as it's incurred.
 Accrual
 Economic
 Cash
 algorithmic

251. What do employees usually get that contractors don't?

 performance appraisals
 pay
 equipment
 benefits

252. Which of the following is a common certification you can get for your business?
 fast-growing
 profitable
 multilingual
 veteran-owned

253. Focusing too much on delivering services can cause what issue?
 micromanagement and overtime
 not spending enough time selling
  completing projects too quickly
 reduced employee morale

254. Which step of the process will cause you to iterate more than others?
 define the question
 select analyses
 create the story
 discuss and refine the story
(Reason: Discussing the story with others can cause many iterations due to varied
opinions.)

255. You should immediately start manipulating data at the beginning of this process.
 TRUE
 FALSE
(Reason: Don't get into the data until you have a well-defined hypothesis.)

256. Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this
happens, there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
 excitement; salary
 color; schedule opportunities
 support; credibility
(Reason: Clear communication builds support for your ideas and improves your
credibility.)
 linear path; clients

257. A hypothesis is something taken to be true for the sake of argument.

 TRUE
 FALSE

258. You should choose your architecture based upon your audience.
 TRUE
 FALSE

259. You can never combine a layer architecture with a column architecture.
 TRUE
 FALSE
 (Reason: Layer and column architectures can be combined depending upon the
needs of your audience.)

260. A column architecture can have more than three columns

 TRUE
 FALSE

261. You should spend a lot of time perfecting your story at this stage.
 TRUE
 FALSE
(Reason: Time spent perfecting your story can be wasted effort because future
analyses might change your answer.)

262. A good architecture is both distinct and _____.

 Complete
 Logical
 Interesting
 short

263. When converting a column architecture to a story, what comes first in the story?
 column 2
 the core idea
 column 3
 column 1

264. How many analyses should you conduct to prove your case?
 as many as you can possibly think of
 as many as are required to prove the architecture
 as few as you can get away with
 six

265. What attributes should the elements of your architecture possess?

 linked and nested
 full and forthright
 compelling and direct
  distinct and complete

266. A well-defined question consists of a what" and a _____."

 How
 Why
 Where
 when

267. What goes at the bottom of a layer architecture?

 Hypothesis
 Background
 what's changed
 core idea

268. What is the button?

 the key analysis that your entire argument rests upon
 the link between the layer and column architecture
 the first element of your core idea
 the objective function your stakeholder cares about most

269. What is the benefit of structuring your communications?

 clearer communications
 efficient fact gathering
 less rework
 all of these answers

270. What tells you which facts to include or exclude from your recommendation?
 Architecture
 Analysis
 Background
 stakeholders

271. If you disprove your hypothesis, what should you do?

 change the question you're trying to answer
  change the analysis to prove the hypothesis
 go home and give up
 evaluate your next-best hypothesis

272. Which of these are benefits of a good architecture?

 prevents rambling communications
 avoid irrelevant analysis
 audience arrives at your conclusion
 all of these answers

273. Why should you get input from stakeholders when refining your story?
 to get them to do the analysis
 to know what concerns to avoid
 to build support for your idea
 to keep them from stealing your idea

274. Which of the following is NOT part of the core idea?

 why
 question
 button
 what

275. Your presentation title should be based upon _____.

 stakeholder preference
 market research
 your core idea
 a column architecture

276. When defining the problem your company solves, you should look at it through the
perspective of _____.
 your customers
(Reason: If your customers see your product as the solution to their problem,
you've got a viable company.)
 your ad agency
 your suppliers
  your employees

277. Your financial forecast should be _____.

 built based on unit drivers
(Meaning: Build your forecast from the bottom up. Analyze unit drivers to create
accurate forecasts.)
 optimistic and exciting
 built top down
 extremely precise

278. What is a warning sign that your financial plan isn't accurate?
 market research inaccuracy
 capital requirement ratios
 high-level unit drivers
 a hockey stick forecast

279. What is the most important thing your product delivery plan should focus on?
 low cost shipping options
 how you get your product into your customers' hands
 speed of delivery
 choosing between government and private shipping companies

280. Contingency plans should be created once you're sure one of your financial risks is a
certainty.
 FALSE
 TRUE

281. Patents are the absolute best way to protect your market.
 FALSE
 TRUE

282. What does your value proposition describe?

 how your product benefits your customer
 how your employees are paid
  how much your company is worth
 the beliefs and values of your company

283. What are two things you must know about your capital on hand?
 your interest rate and yield
 your burn rate and runway
 your FDIC protection and overdraft limit
 your equity value and book value

284. Why should you have expert advice when it comes to HR and legal issues?
 to prevent major regulatory and legal issues from harming your business
 because you don't have time to do it on your own
 because it's less expensive than doing it yourself
 so that you can impress investors

285. Your go-to market strategy explains how you'll get your product to your customers.
 FALSE
 TRUE

286. Financial assumptions don't really matter as long as they're generally reasonable.
 TRUE
 FALSE

287. Which option affects how you support your product?

 how many product returns you receive
 how demanding your customers are
 all of these answers
 how often your product breaks down

288. Pricing decisions impact revenues but not profits.

 FALSE
 TRUE

289. Members of your advisory board should always have deep expertise in your industry.
  FALSE
 TRUE

290. Understanding market trends has no impact on risks your business faces.
 TRUE
 FALSE

291. What is a moon chart?

 a measure of your financial performance
 a chart that is only required if you're in the aerospace industry
 a way to compare your business to your competitors
 a map of the moon

292. What is not a type of revenue model?

 positive amortization
 recurring
 one time fee
 cost plus margin

293. When choosing suppliers, you should select the one that is _____.
 the highest reliability
 the lowest cost
 the best fit with your business model
 the highest quality

294. What should the leadership section of your business plan cover?
 the organization's leadership philosophy
 a description of which leaders you admire
 the structure and roles of the leadership team
 your overall business strategy