ICSC Awards 2017 DesignNDevelopment Mixed Use VRBengaluru

Design & Development :
Mixed Use Project
© VR Bengaluru | No.11B, Dev asandra Industrial Area, 2nd Stage, Mahadevpura, Bengaluru 560048 | www.vrbengaluru.com 1
About VR Bengaluru
At Virtuous Retail South Asia, we create lifestyle centres that connect communities and strengthen societal
ties in the locations that we are present in. We handpick locations by analysing catchment potential an
identifying gaps that exist in the current retail climate, to ensure long-term prospects of our investments. In
our effort to deliver premium lifestyle experiences that are truly exceptional, we have redefined the retail
environment.
VR Bengaluru is where these essentials of lifestyle, community and nature come together!
VR Bengaluru, popularly known as, ‘The Black Box on Whitefield Road’, inspired by its striking black façade,
makes the center stand out amongst the surrounding urban landscape. Complementing its majestic
exterior, The Black Box is packed with a unique mix of experiences. The integrated design of this mixed use
development also enables customers to move seamlessly between the different functions.
VR Bengaluru curates engaging platforms for future proof and immersive experiences, and promotes locally
relevant programmes related to retail, food, music, art and entertainment. This multi-award winning centre
is benchmarked against international standards with respect to its design & space planning, for maximum
functionality.
VR Bengaluru redefines the art of ‘place making’ with an added emphasis on outdoor environment and
connectivity with public transport, creating a vibrant multi-use community centre, an urban oasis for
families and safe spaces for children in our increasingly congested cityscapes.
Design Philosophy
Inspired by the city of Bengaluru, an underlying intent in the design concept of VR Bengaluru is to carve out
versatile, multi-functional, accessible spaces for the citizens of the city.
VR Bengaluru is highly pedestrianised, with an entry Piazza and lush green landscape, art installations,
outdoor events & promotional spaces, formal as well as al-fresco dining opportunities and pubs at the
street level.
VR Bengaluru is an ode to the city of Bengaluru, popularly know as the Garden City
The architectural lighting is designed in accordance with the overall design concept. The building is not
illuminated as an iconic structure; rather, as a subtle blending into the environment so the guest experience
is welcoming without drawing attention to the structure
Landscape Brief
INTENT:
• Seamlessly integrate the retail with the hospitality and co-working zones at the centre
• Create a well thought of and landscaped transition space
• Develop pedestrianised layouts, integrating both spatial and infrastructure provisions for large and
small events with adequately provisioned softscapes and hardscapes
• Propose a well thought planting scheme throughout the site, which resonates the core sensibilities of
the project keeping in mind the operational costs
The focus of VR Bengaluru is on activating public spaces designed to host events of stature and community
interest. VR Bengaluru creates amenities that add value to the experience. This level of experiential design
in a retail environment is not only unique to India, but comparable to leading destinations worldwide.
Public Art Installations
Virtuous Retail’s design approach focuses on creating VR Bengaluru pays homage to the community by
user-friendly city centers that connect consumers and incorporating elements of cultural heritage of the city in
retailers it’s interior & exterior design schemes
Atrium & Garden City
Designed to be lit by ample natural light under the
Skylight’s umbrage, the Atrium guarantees good foot falls
& greater focus to the multiple events & promotional
activities held in it. The Atrium & Skylight are prestigious
amenities that heighten commercial value & appeal of the
centre.
This open landscaped space forms a venue for various

events and activities, including community initiatives like
organic, alternative markets as well as regular concerts and
performances that celebrate Bengaluru’s love for music.
© VR Bengaluru | No.11B, Dev asandra Industrial Area, 2nd Stage, Mahadevpura, Bengaluru 560048 | www.vrbengaluru.com
Visual History Wall
A gigantic 100 foot mural depicts the visual history of Bengaluru - from its origins, to notable events and the varying
monuments that have shaped the cultural and social fabric of the city.
Magic Kingdoms
The Magic Circle
The city’s only functional, vintage-style carousel is located at
the Garden City, VR Bengaluru
The Magic Garden

A custom-themed, sculpted soft foam play area by Playtime
USA for the first time ever in India. The area comes with a
smooth, durable & anti-bacterial finish, making it safe &
healthy for kids to play in
Destination Overview
Destination Overview
Zoning at The Black Box
• At VR Bengaluru, thoughtful design and holistic category zoning work hand in glove with each
other. Separate zoning plans ensure that they complement the category mix of the centre and
create a holistic offer
• We redefine the spatial retail experience for consumers by combining global expertise and local
knowledge to seamlessly integrate shopping, hospitality, food, leisure and entertainment
• Brands can choose to move beyond traditional formats and showcase their products and
innovations in a dynamic environment
• Strategically located in high-footfall common areas and supported by quality infrastructure,
temporary retail spaces too are an integral part of the VR Bengaluru consumer experience
• Our endeavour is to deliver differentiating experiences to discerning Indian consumers
Floor Plans : Ground
Floor Plans: Upper Ground
Floor Plans: First Floor
Floor Plans: Second Floor
Floor Plans: Third Floor
Integrated Lifestyle Destination
Retail
VR Bengaluru is home to the best brands and the trendiest labels in town. A wide array of international
brands and consumer favourites bring the latest creations from the world’s fashion capitals to the stores at
VR Bengaluru.
The retail arcade caters to all tastes and styles under one roof, with the choicest of brands like H&M,
Superdry, BCBG, Dune, Forever 21, Forever New, Splash and more, transforming shopping at VR Bengaluru
into an unparalleled experience.
The premium retail arcade, spread across 466,000 sq. ft. has offerings from over 200 brands to choose from.
Catering to the needs of the discerning customer, the retailers in the centre have introduced their latest
products and formats at VR Bengaluru.
Co-working @ The Hive
This is where creativity is unleashed! Designed as a launchpad for start-ups, The Hive at VR Bengaluru is
ideal for entrepreneurs, freelancers, emerging enterprises and small businesses. It provides plug and play
workspaces that are not just inspiring, but also inherently collaborative, encouraging new business
opportunities.
Strategically located in the established IT zone of Whitefield, and spread over 60,000 sq. ft. on three levels,
making it India’s biggest co-working space, this facility is well poised to attract start-ups and new-age
businesses.
With customisable modern office spaces comprising private offices, collaborative workspaces, dedicated
concierge services, conference spaces, coupled with access to the swimming pool, fitness centre, bars &
restaurants and ample parking, The Hive gives you a perfect mix of work and play
Hotel & Residences - The Waverly
When history, legend and romance manifest in today’s modern contemporary paradigms, the result is
heady. The recently launched Waverly Hotel & Residences does exactly that! John Hamilton’s Waverly Inn,
which opened in 1882, has inspired and been immortalised in 2016 as The Waverly Hotel & Residences, by
VR Bengaluru.
Drawing inspiration from the rich colonial heritage of Whitefield, The Waverly offers a premium boutique
hotel and residences in the heart of India’s Silicon Valley, Bengaluru. The hotel displays a “colonial meets
contemporary” outlook in its architecture, design and style, providing an all star service experience at every
turn.
Located on the 4th , 5th and 6th floors of the Waverly are the premium residences, The Hamilton Rooms, The
Churchilll Rooms and The Wodeyar Rooms, situated in a private wing of The Waverly. These residences are
well suited for long leases and can be customised to accommodate a family or the single traveller. The
Waverly includes 54 rooms and suites providing uninterrupted views of the Whitefield skyline, along with
premium amenities and elegantly designed interiors.
Sky Deck
Offering a panoramic view of the city, the Sky Deck at the rooftop is designed for outdoor enjoyment.
The rooftop is a multi-activity venue, that is a wellness centre by day and a leisure hub by night.
Guests can access state-of-the-art fitness facilities including a temperature-controlled swimming pool, a
jogging track and an open area yoga studio.
After sundown, the venue transforms into an exciting night spot for private celebrations, after-parties or
social gatherings.
The rooftop bar, ALT, is a perfect spot for catching up with friends and colleagues after work to unwind over
drinks, or to enjoy a quiet evening sipping cocktails while taking in the stunning views all around.
The city’s largest open air LED screen, is an ideal place for hosting interesting events ranging from rock
concerts to wedding receptions and TED Talks.
The Whitefield Arms – Pub & Microbrewery
The quintessential modern British pub, with its own microbrewery, celebrates the history of
Whitefield through its unique menu and Bangalore’s love for beer. A lively gastro-pub with
colonial themed furniture and outdoor seating makes it the perfect place to unwind after work
over drinks & dinner or catch-up with friends and family over a weekend meal.
Entertainment @ VR Bengaluru
VR Bengaluru is designed as a family getaway, a place to connect with people and unwind; a lifestyle
destination rooted in the community.
It offers uniquely customisable entertainment options that include a nine screen PVR multiplex with the
city’s largest, purpose-built IMAX auditorium, four of India’s biggest Gold Class screens of which two are
private screening spaces integrated with private dining options.
Children take centre stage in our endeavour to keep all age groups engaged and entertained. Novelties
include the city’s only functional vintage carousel The Magic Circle, Fun City - an arcade gaming arena as
well as The Magic Garden – a safe and secure, custom-themed sculpted soft foam play area for younger
children and toddlers.
Dining Options @ VR Bengaluru
The gourmet delights at VR Bengaluru are a marked departure from the city’s regular dining experience.
The Food Box menu serves up an array of international cuisines, prepared by celebrity chefs, ensuring there
is something delicious for every palate. Apart from this upscale food court, there is a delectable line up of
reputed names like Toscano (fine-dining Italian restaurant), Salt (an interesting mix of a dhaba with a
bistro), Irish House (neighbourhood pub with sports screenings and great music) and Café Noir (sleek
modern stop for French food and coffee). And one cannot miss The Whitefield Arms and ALT.
Wellness @ VR Bengaluru
VR Bengaluru boasts of state-of-the-art wellness and fitness facilities. At Sky Deck on the rooftop, the
members can access a temperature-controlled outdoor swimming pool, an open-air Yoga studio and a
jogging track. The Tribe – fitness club, specialises in select fitness programs offering group classes in Yoga,
Pilates, Zumba, Aqua Zumba and Crossfit.
Sustainability Measures
Sustainability Measures at the Black Box
• Sewage Treatment Plant: Capacity – 70kl/day

• Rainwater Harvesting System: Capacity of 50kl
• Solar Power Panels: Capacity of 18KW
• Glass skylight canopy
• LED Fixtures, energy efficient T5 tube lights
• De-composter for garbage recycling
• Sensors at escalators and entry points
• Equipment scheduling though the Building Management System
Industry Recognition
Awards & Accolades 2016-17
• CMO Asia Shopping Mall Excellence Awards 2017 – SHOPPING CENTRE OF THE YEAR (METRO-SOUTH)
• CMO Asia National Awards for Marketing Excellence in the Hotel Industry – MOST PREFERRED BOUTIQUE HOTEL OF THE YEAR
(THE WAVERLY)
• CMO Asia National Awards for Excellence in Shopping Centre & Mall Marketing – MOST ADMIRED SHOPPING CENTRE OF THE
YEAR
• World Travel Awards 2017 – ASIA’S LEADING NEW HOTEL (THE WAVERLY)
• 11th CNBC Awaaz Real Estate Awards 2016-17 – ‘BEST RETAIL PROJECT IN INDIA’
• Retail and Shopping Centre Congress & Awards - ‘BEST RETAIL & LEISURE DEVELOPMENT’
• CMO Asia Shopping Centre & Mall Awards 2017 – ‘BEST RETAIL & LEISURE DEVELOPMENT’
• Realty Plus Excellence Awards (South) 2016 –‘RETAIL PROPERTY OF THE YEAR’
• ICSC Asia Pacific Shopping Centre Awards 2016 : ‘Finalist – ADVERTISING & GRAND OPENING’
• CMO Asia The Middle East Shopping Malls Leadership Awards 2016 - ‘ASIA’S MOST ADMIRED SHOPPING MALL OF THE YEAR’
• CMO Asia Middle East Shopping Malls Leadership Awards 2016 – ‘BEST SHOPPING MALL OF THE YEAR’
• The Activation Venues Forum Awards 2016 – ‘BEST ENTERTAINMENT VENUE’
• The Activation Venues Forum Awards 2016 – ‘BEST PREMIUM VENUE OF THE YEAR’
• CMO Asia Awards for Excellence in Branding & Marketing –‘MARKETING CAMPAIGN OF THE YEAR’ (Box of Delights)
• 7th CMO Retail Excellence Awards –‘SHOPPING CENTRE OF THE YEAR’
• 7th CMO Asia Shopping Malls Excellence Awards –‘MOST ADMIRED MARKETING CAMPAIGN OF THE YEAR’ (Black Box on
Whitefield Road)
• 7th CMO Asia Shopping Malls Excellence Awards –‘MOST ADMIRED SHOPPING CENTRE LAUNCH OF THE YEAR’
• 7th CMO Asia Shopping Malls Excellence Awards – ‘BEST INNOVATIVE SHOPPING CENTRE’
• IMAGES Shopping Centre Awards 2016 – ‘MOST ADMIRED SHOPPING CENTRE LAUNCH OF THE YEAR’
Present Day Scenario
31
Tenant List
TENANT MIX: As of March 31, 2017 No of Units Area Occupied (Sq Ft) % of Total GLA
· Books, Gifts, Music, Leisure, etc 1 3857 0.91
· Cinemas 1 61301 0.91
· Department Store 8 118180 7.27
· Electronics / CDIT 2 8296 1.82
· Entertainment / Gaming Zone 3 15532 2.73
· Fashion & Footwear 36 46181 32.73
· Food & Grocery / Supermarket 1 7020 0.91
· Food Service (Restaurants, Bar, Cafes, etc.) 25 29371 22.73
· Perfumes & Cosmetics 3 2145 2.73
· Jewellery & Watches 3 1673 2.73
· Health & Fitness 1 5669 0.91
· Home Accessories 1 1740 0.91
· Kiosks 14 12.73
· Services & others 4 5720 3.64
· Vacant Units / Area (unleased) 7 12315 6.36
· TOTAL (Units / Area) 110 319000 100%
Tenant List
Fashion (Kids+Mens+W+Unisex) 40,297 Apparel and Fashion – Unisex 13,589
Carpet
Kids Wear and Toys 9,239 People 3,500
Brand Name Area (in
Funskool 800 Adidas Home Court 3,883
sq. ft.)
Faye 693 Levi's 1,063
Departmental Store 125,200 Allen Solly Junior 653 LP Jeans 1,108
H&M 34,843 Hamleys 3,714 UCB 988
Max 6,473 Pepe Jeans Kids 526 Superdry 2,097
Forever 21 10,141 Mothercare 2,165 Rare Rabbit 950
Muji 5,996 UCB Kids 688
Splash 5,776 Apparel and Fashion - Men 7,058
Pantaloons 9,530 Basics 662
Food Hall 7,020 Planet Fashion 1,175
Iconic 14,522 Van Heusen 1,012
Central 30,899 The Arvind Store 1,108
Cinemas 61,301 Raymond (RTW & MTM) 2,474
PVR Premier 61,301 Cadini 627
Perfumes & Cosmetics 7,814 Apparel and Fashion - Women 10,411
Health and Glow 957 Amante 753
Nykaa 667 Allen Solly Women 964
The Tribe Fitness Club 5,669 Van Heusen Women 930
Kama Ayurveda 521 Forever New 931
AND 931
W 946
Marks & Spencer 2,109
BCB Generation 948
Hunkemoller 866
Neeru's 643
Go Colors 390
Tenant List
Electronics & Telecommunications 8,296 Home Accessories 1,740
Croma 7,247 Pure Homes 1,740
iPlanet 1,049 Footwear, Bags and Accessories 2,341
Foodbox 5,011 Wildcraft 692
TUK TUK 281 LP Shoes 693
Coke 304
SOLES
Toscano Café 400
Marhaba 221 Cole Haan
Nagas 221 DUNE 956
Purani Dehli 355 Jewellery & Watches 5,530
Wow Momo 361 G Factory 526
Shiv Sagar 400 Silver Shines 503
Smoke - The Sizzler House 315 Crossword 3,857
Chai Point 250 Pallavi Foley 644
Hunan Express 286 Sportswear & Sportsgear 4,235
McDonald's 1,136 Adidas Originals 1,379
Indian Tadka 482 Sprynt 1,470
Restaurants, Bars and Cafes 24,040
Puma 1,386
Kalmane Koffees 544
Panchavati Gaurav 1,549 Eyewear and Opticians 326
The Chocolate Room 485 Sunglass Hut 326
Salt 2,816 Entertainment and FEC 15,532
Irish House 3,932 Fun City 12,700
Toscano 3,327 Divas & Dudes 1,237
Alt 4,190 The Magic Garden 1,595
The Whitefield Arms (Pub) 3,282 Service 4,331
The Beer Café 794 Bounce salon and spa 4,331
Cafe Noir 953 TOTAL 306,362
Nasi and Mee Asian Canteen 2,168
Wine Boutique 368
Madhuloka Wine Boutique 368
Present Day Scenario
With over 100 brands already at the Black Box, and 96% of the 466,431 sq. ft. space leased out, VR Bengaluru is
becoming a much preferred shopping centre in the city, with choicest brands from across the globe, community
engagement initiatives that bring novel experiences for consumers every time and recognition being received in
the media & industry.
© VR Bengaluru
No.11B, Devasandra Industrial Area,
2nd Stage, Mahadevpura,
Bengaluru 560048
www.vrbengaluru.com

ICSC Awards 2017 DesignNDevelopment Mixed Use VRBengaluru

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ICSC Awards 2017 DesignNDevelopment Mixed Use VRBengaluru

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Design & Development :

Mixed Use Project

This open landscaped space forms a venue for various

The Magic Garden

• Sewage Treatment Plant: Capacity – 70kl/day

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