ELN NIGERIA – BUSINESS MANAGER

Danone Nigeria is a 50 M€ business, it is a fast-growing FMCG Company with operation in Dairy and infant nutrition. Our
Ambition is to become a 100 M € in 3 years.
The infant nutrition (ELN Nigeria) category is one of the key pillars of growth and expansion in portfolio & innovation, RTM
and market share. ELN Nigeria is also a key asset for our credibility with an ambition to positively impact children’s health
through food (One Health).
The Business Manager position is fully in charge of the ELN business and its P&L, reporting to the Managing Director, Danone
Nigeria.
This position is located in Lagos, Nigeria

Key Contributions
Deliver sustainable & profitable double Design and implement and high Impact on Nigeria Strategic
digit growth to reach performing organization roadmap

Build a winning strategy: Indentify,
prioritize and activate the most
relevant growth drivers
Excel in distributor management and
value chain optimization
Engage the team towards goal
achievement
Keep on increasing Nigeria team
capabilities so it remains Sub-
Saharan Africa leading team in
terms of skills and best practices
Recommend organization
improvements/adjustments in order
to maximize profitable growth
Further develop team efficiency
(Sales, Marketing, HN) & processes
Together with Nigeria CODI
build Nigeria long term
Strategy and big bets
Initiate breathrough
successfull initiatives
Lead Nigeria “One Health”
intiative locally through stake-
holder management &
engagement

Profile
Education : Cross-competencies master /bachelor in economics or business/marketing
Experience : Minimum 12 years of experience in Sales
Significant Roles in Sales including RTM, Sales force and distributor management
Marketing and/or Medical & Management experience on top of sales will be appreciated
Stakeholder Management Skills
Experience in nutrition and infant formular will be an added advantage
Language : English

CODES
CREATES a Meaningful Future:
• Dares to Challenge and Drives for Transformation
• Co-Builds a Compelling Vision for his countries
OPENS
• Builds trustable relationship inside (cross-functional
counterparts) and outside (distributor) the organization
DRIVES
• Drive team efficiency in order to deliver topline growth
• Identifies key priorities on which to focus team’s energy
EMPOWERS Self and Diverse Teams
• Fosters Collective Impact through Teamwork and Diversity
• Assesses Fairly, Cares and Develops People
SELF AWARE
• Push one’s own conviction with resilience
• Dare to engage in positive confrontation and feedback
One Danone HR Core model.pptx
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Competencies
Strategic Vision Consumer Orientation: enabling the business to
serve the consumer
Business & Result oriented: Getting Things Done, delivers
results and measures performance according to plan
Leadership: inspires team to reach a common goal
Initiative: proactively generates ideas to propel the business
forward
Entrepreneurial: recognizes and seizes business opps
Team Player: connects effectively with others
Coaching & Developing others: coaches to realize performance
improvements and personal growth
Transparency: acts in an open and respectful manner
Rigor: thinks systematically, plans effectively
Decision Making: combines decisiveness with sound judgment
Resilience, Adaptability, Diplomacy
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 ELN NIGERIA – BUSINESS MANAGER

Main Activities

Topline
- Together with its management team, identify strategic bets for Nigeria and translate it into
actionable plan & P&L
- Review and optimize Plans (Marketing, HN & Sales) in order to maximize topline
outputs
- Lead a cross-functional management team including Marketing, HN and Sales
and create a strong team spirit
- Lead a total team of more than 25 Danoners
- Ensure penetration of the brand

Organization
- Create a high performing team by ensuring strong individuals recruitment and development
- Create an efficient & professional work environment able to deliver sales growth &
economic results within specific time frame
- Together with the HR department, recommend and implements organization optimization in
order to maximize profitable growth
- Ensure an excellent communication with internal Danone stakeholders (Limonest & SBU Africa,
Fanmilk) in order to optimise processes, identify synergies locally
- Foster Danone CODES values implementation
- Ensure the respect of Danone compliance rules and build strong plans for their implementation
together with the GS team

Strategy :
- Shape the environment we play in.
- Lead and coordinate our initiatives around healthy infant and toddler nutrition to enable
sustainable growth by ensuring ELN is recognized as most trusted industry partner.
- Contribute to the definition & implementation of the overall vision & strategies in Africa.
- Together with his team, identify relevant insights and needs to develop West Africa market
- Recommend, together with his team some breakthrough actions to accelerate growth
- Foster strong relationships with professionals and stakeholders in the healthcare nutrition space
in Nigeria

Metrics Org chart

Net Sales/CO, ROS, Cash Reporting to : Managing Director, Danone Nigeria

Danone People Survey
Local Sales evolution results

TGR, recruitment and Effective communication

organisation design
Stock position & reduction
of OOS, CSL
and cooperation with other
CODI members ,
HUB/Country, Division,
External stakeholders
Main Interactions

Management, coaching and Internal stakeholders:(Limonest SBU team,

development of direct marketing, sales, supply, medical, finance,
reports HR), WBU Africa, SSA CODI
External: Customers (all channels –
Distributors, Modern trade, Proximity,
Pharmacies…), Consumers, Local agencies,
NGOs (Ministry of Health), Government, KOLs

One Danone HR Core model.pptx 2

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