SUMMER INTERNSHIP PROJECT REPORT

ON
Consumer Perception about Investment
Options in Share Market and Mutual Funds AT

HDFC MUTUAL FUND

SUBMITTED IN THE PARTIAL FULFILLMENT OF COURSE FOR THE
AWARD OF
THE DEGREE OF MASTER OF BUSINESS ADMMINISTRATION

Dr. A.P.J Abdul Kalam Technical University, Lucknow

2018-20
Submitted To Submitted By
Miss. Shakti Kaushik Madhu Malik
Roll no-1808570047
MBA 3rd Sem.

S.D. COLLEGE OF MANAGEMENT STUDIES

MUZAFFARNAGAR
 PREFACE
Using a new pattern based on proper integration of formal teaching and actual
practice the M.B.A. program of S.D.C.M.S, MUZAFFARNAGAR has it course for six weeks
industrial training, after the second semester, so as the students could begin to have the
feeling of business environment right in the beginning. Practical training constitutes an
integral part of management studies. Training gives an opportunity to the students to expose
themselves to the industrial environment, which is quite different from the classroom
teaching. The practical knowledge is an important suffix to the theoretical knowledge. One
cannot rely merely upon theoretical knowledge. Is has to be coupled with practical for it to be
fruitful. The training also enables the management students to themselves see the working
conditions under which they have to work in the future.
After Liberalization of Indian economy sense is changed because of Multi National
Companies continuously coming with their technical expertise and improved management
concepts. Industrial activity in India has become a thing to watch and I really wanted to be a
part of it and it is essential for me being a finance student.

I consider myself lucky to get my summer training. I underwent six weeks of training.
It really helped me to get a practical insight into the actual business environment and provide
me an opportunity to make my Financial Management concepts more clear. The advantage of
this sort of integration which promotes guided adjustment to corporate culture, functional,
social and other norms with formal teaching are:
 ACKNOWLEDGEMENT
No task is single man’s effort. Any job in this world however trivial or tough cannot
be accomplished without the assistance of others. An assignment puts the knowledge and
experience of an individual to litmus test. There is always a sense of gratitude that one likes it
express towards the persons who helped to change an effort in a success. The opportunity to
express my indebtedness to people who have helped me to accomplish this task.
I am thankful to director sir Dr. ALOK KUMAR GUPTA (Principal), for granting
me the permission to undertake the study. I would like to convey thanks to Miss. Shakti
Kaushik for ready assistance, keen interest and valuable suggestions.
Last but not least it would be unfair if I don’t extend my indebtedness to my parents
and all my friends for their active cooperation which was of great help during the course of
my training project.
 DECLARATION

I, Madhu Malik of MBA 2 Year, hereby declare that the project title “Consumer Perception
about Investment Options in Share Market and Mutual Funds at HDFC Mutual Funds.” is
completed and submitted under the guidance of Miss Shakti Kaushik. This is my original
work and not been published or printed for any other purpose. The imperial finding in this
project is based on the data collected by me.
 CONTENTS

Preface
Acknowledgement
Declaration
Introduction of Project 1-19

Objectives of the Study 20-21

Introduction of Company 22-50

Research Methodology 51-53

Theoretical framework 54-62

Data Analysis & Finding 63-91

Finding 92

Recommendations 93

Conclusion 94-96

Limitations 97

Bibliography 98