Integral and Innovative Sustainable Education College

Internal Exam 2021

BBA (6th Semester)
Business Policy & Strategic Management
Max. Time: 1:30 Hrs. Total Marks: 25

1. In Business Policy & Strategic Management (BPSM), SAC stands for __________

a. strategic advantage of company

b. structural analysis & comparison

c. strategic analysis code

d. strategy analysis and choice

2. Hierarchy of Strategic Intent:

a. Vision > Mission > Goals > Objectives > Plans

b. Mission > Vision > Goals > Objectives > Plans

c. Plans > Vision > Mission > Goals > Objectives

d. Goals > Vision > Mission > Objectives > Plans

3. In BPSM, __________ is guide to action.

a. strategy

b. procedure
c. law

d. policy

4. The word Policy is originated via Latin from Greek word _______ meaning ‘citizenship’.

a. politeia

b. policie

c. politica

d. policio

5._______acts as a guide in decision making process

a. policy

b. procedure

c. strategy

d. governance

6. In Business Policy & Strategic Management, SWOC stands for _________

a. strength weakness options challenges

b. strategy weakness opportunity challenge

c. strengths weaknesses opportunity clarity

d. strengths weaknesses opportunities challenges

7. The fundamental purpose for the existence of any organisations is described by its

a. policies

b. mission

c. procedures

d. strategy

8. an effective mission statement answers all of the following expect one?

a. Who are our customers?

b. What is our public image?

c. What is our philosophy?

d. What is our net worth?

9. The means by which long term objectives will be achieved are

a. Mission statement

b. Strategies

c. Vision statement

d. long-term goals

10. the purpose of SWOT analysis is to analyze.

a. the business environment in which an organization operates

b. the strategic capabilities of an organization

c. the business environment and the strategic capabilities of an organization relative to its
competitors.
d. external and organizational environments.

11. Marketing strategy is a _______________ type of strategy

a. business level

b. Growth strategy

c. corporate strategy

d. functional strategy

12. buying another company by one company means

a. Joint venture

b. Acquisition

c. Amalgamation

d. Merger

13. According to the BCG matrix SBU comprising products in an attractive industry but
representing little market share would be referred to as

a. A cash cows

b. A star

c. A dog

d. A question marks

14. A company offers unique products that are widely valued by the customers, it is likely to
follow a__________________
a. Differentiation strategy

b. Combination strategy

c. Focus strategy

d. Cost-leadership strategy

15. Which of the following is not one of the Porters five competitive forces?

a. Bargaining power of suppliers

b. Threats of new entrants and barriers to entry

c. Threats of technological advances

d. Threats of substitutes

16. Marketing current products with possible modification and range increases is also known as
_____

a. Retrenchment

b. Market penetration

c. Product development

d. Market development   
17. When does horizontal integration occur?

a. When a firm acquires or merges with a major competitor

b. When a firm acquires or merges with an unrelated business

c. When a firm acquires or merges with a distributor

d. When a firm acquires or merges with a supplier firm

18. Divestment is what kind of strategy?

a. An asset-reduction strategy   

b. A weakness-reduction strategy

c. A product-reduction strategy

d. A cost-reduction strategy

19. McDonald is deciding whether to expand into manufacturing kitchen equipment in China. At
what level is this decision likely to be made?

a. Business

b. Corporate

c. Functional

d. International

20. __________ are short term milestones or benchmarks that organization must achieve in order
for long term objectives are to be reached

a. Vision

b. Mission

c. Plans

d. Goals   
21. Which of the following is not a recognized element of corporate strategy?
a. Competitive advantage

b. Closure

c. Acquisition

d. Divestment

22. __________refers to the purpose an organization strive to achieve

a. Strategic Intent

b. Strategic Formulation

c. Strategic Implementation

d. Strategic Control

23. Which of the statement is false for Formal strategic plaining

a. implies determined actions for achieving objectives

b. is a time-consuming process

c. should develop clear and rigid plans for the organization to implement

d. is most applicable in stable environments

24. which of the following statement best describes the concept of strategic awareness

a. Managers understanding of the organization’s history, competencies, and current strategy

b. Managers understanding of current strategy and its effectiveness

c. Managers understanding of the strategic options available to the organization

d. Managers understanding the organizations strategy, its effectiveness

25. which of the following is associated with successful strategies?

a. Creating superior value to customers

b. Exploitation of key success factors

c. Creating and maintaining strategic fit

d. All of the above

26. two reasons for mergers and acquisition are

a. to increase managerial staff and to minimize economies of scale

b. to reduce tax obligations and increase managerial staff

c. to create seasonal trends in sales and to make better use of a new sales force

d. to provide improved capacity utilization and to gain new technology

…………………….