s w o t Analysis

It is not what happens to you that is

important, but it is your RESPONSE to
what happens to you that is everything.
 s w o t Analysis

We cannot be a WORLD-CLASS overnight,

Because it is a JOURNEY
 s w o t Analysis

BUSINESS PLAN does not guarantee

the results you want to accomplish but it’s
still a step closer to making things work in
advantage
 s w o t Analysis

A technique USING SITUATION

ANALYSIS TOOL that enables a group or
individual to move from everyday problems
and traditional strategies to a fresh
prospective for the purpose of better
decision making and for competitive
AIMS of s w o t Analysis

- To help decision makers share and compare ideas.

- To bring a clearer common purpose and understanding of
factors for success.
- To organize the important factors linked to success and
failure in the business world.
- To provide linearity to the decision making process
allowing complex ideas to be presented systematically.
WHO NEEDS s w o t Analysis

JOB HOLDER
BUSINESS UNIT [TEAM]
COMPANY [INSTITUTION]
INDIVIDUAL [STUDENT]
 s w o t Analysis

STRENGTH/S?
[What are the product strength in the market?]
• Available technology in product processing.
• Source of Raw materials must be abundant and at lower price.
• Skilled workers must be available for work efficiency and
productivity.
• Capital Investment in machinery and operating expenditures.
• Expertise and Technical Skills of the Management Team.
How to Capitalize?
 s w o t Analysis

WEAKNESS/ES?
WEAKNESS [What are the characteristics of weak products and Management?]

• Poor quality and High price.

• Product design and Appeal.
• Production cost.
• Supply and Demand.
• Weak product management.

How to Overcome?
 s w o t Analysis

OPPORTUNITY/IES?
[What are your sustainable opportunities in the market?]
• Product demand.
• Presence of poor quality in the market.
• Government policies and support.
• Liberal credit terms and interest rates.

How to Exploit?
 s w o t Analysis

THREAT/S?
[What are the treats to your product profitability and Market expansion?]

• Entrance of competition.
• Supply of raw materials.
• The emergence of leftwing labor unions.

How to Encounter?
 s w o t Analysis

FOCUS in progress, not

perfections.
 s w o t Analysis

Reference:
|Acierto, M. A. (2017). Entrepreneurship. Intramuros, Manila:
Unlimited Books, Library Services and Publishing Inc.

|Grogan, M. (2016).The Rise of Pinoy