Scribd Logo
Upload

Welcome to Scribd!

  • Untitled Document

    Uploaded by

    Fah
    12 views3 pages
    This document contains a 28 question survey about Havells products from the perspective of retailers. The questions cover topics like what Havells products are sold, perceptions of Havells brand and product quality, pricing and promotions, factors influencing purchase decisions, availability and daily sales volume of Havells products. Suggestions are also solicited for improving Havells products and brands.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document contains a 28 question survey about Havells products from the perspective of retailers. The questions cover topics like what Havells products are sold, perceptions of Havells brand and product quality, pricing and promotions, factors influencing purchase decisions, availability and daily sales volume of Havells products. Suggestions are also solicited for improving Havells products and brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views3 pages

    Untitled Document

    Uploaded by

    Fah
    This document contains a 28 question survey about Havells products from the perspective of retailers. The questions cover topics like what Havells products are sold, perceptions of Havells brand and product quality, pricing and promotions, factors influencing purchase decisions, availability and daily sales volume of Havells products. Suggestions are also solicited for improving Havells products and brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    QUESTIONNAIRE ON HAVELLS

    1. Do you sell Havells Products ?


    *Yes *No
    2. How Many Brand Of Havells you sell ?
    *1
    *2
    *3
    *4
    3. Which brands of Cfl frequently sells at your counter?
    *Havells
    *Philips
    * Crompton
    4. What do you feel about service of the havells company?
    *Very good
    *Average
    *Good
    *Bad
    5. Do you agree with the price of havells products in competitive?
    *Strongly Agree
    *Agree
    *Disagree
    *StronglyDisagree
    6.The promotional Activities of havells company are ?
    *Very good
    *good
    *average
    *poor
    7. In your opinion the new adjustment policy of Havells in the form of 7% less in bills is ?
    *Useful
    *Useful to some extent
    * Wasteful effort
    * cant say
    8. What type of products do you want to sell ?
    *Quality Products
    *Guarantee products
    *Any other
    9. Availability of Havells products in the market ?
    *Always available
    *Occasionally available
    *Always unavailable
    * Cant say
    10.serviceu get to know about havells ?
    *Peer group
    *Family
    *Media
    *any other
    11.In your opinion the most influential media to advertise is ?
    *Newspaper
    *Television
    * Radio
    * Any other
    12. The quality of havells products is ?
    *Very good
    *Good
    *Poor
    *Very bad
    13.The price of havells products?
    *Very high
    *High
    *normal
    *low
    14. In your opinion the brand image of havells products are ?
    *very good
    *good
    *average
    *poor
    15. Reason for your preference for havells products ?
    *price
    *quality
    *safety
    *brand image
    16. With the increase in the price of havells your purchase behaviour is ?
    *never change
    *change to some extent
    *totally change
    *cant say
    17. Factors for purchasing havells on higher price
    *save electricity
    *durability
    *brand name
    *eco friendly
    18. in your opinion what is more important
    *quality
    *price
    *guarantee
    *any other
    19.Do you agree that price of havells is competitive?
    *yes
    *no
    *cant say
    20. Are you aware of the USP'S of havells?
    *yes
    *no
    21.Availability of havells products ?
    *Always available
    *occasionally available
    * unavailable
    22 Do you like to buy havells products ?
    *yes
    *no
    23.Which havells products you like to buy?
    *Fans
    *Lights
    *Solar
    *Motors
    24. Are you satisfied with the services provided by havells ?
    *Yes
    *No
    25. What is the daily sell of havells at your outlet ?
    26. Average volume of havells sold at your outlet ?
    27.your suggestions for improving the quality of havells product
    28.Please specify the shortcoming in havells

    You might also like