SUMMER

INTERNSHIP
PROJECT
A study of preference towards the mobile
wallet
Among the youngster in Ahmedabad city”

PRESENTED BY
RANA URVI
UNDER THE GUIDANCE OF
ASSI. PROF. MARGI CHOKSHI

CONTENT INDEX:
Introduction of M-commerce
Types of M-commerce
Advantages of M-commerce
Disadvantages of M-commerce
Introduction of M-wallet
Understanding of M-wallet
Types of M-wallet
How to use M-wallet
Advantages of M-wallet
Disadvantages of M-wallet
Example of M-wallet
Literature review

 WHAT IS
a lso kn o w n as m -
M-
COMMERCE?
Mobile co m m erc e ,
com m e rc e o r m -co m m erce , in vo lv e s
usin g w ire less ha n d h e ld d e vice s lik e
cellphones and tablets to conduct
commercial transactions online,
inclu din g th e p u rc h a se a n d sale o f
products, online banking, and
paying bills.

 TYPES OF MOBILE COMMERCE

MOBILE BANKING
Mobile Banking: due to the coronpandemic and
the lockdown Mobile Banking and other M-
commerce services widely rise. Mobile Banking is
an electronic medium of managing and making
bank transactions via-a mobile phone. With this
type of services customer make transaction with MOBILE SHOPPING
the respective Banks. mobile shopping is nothing but what we
FOR EXAMPLE: Bank of Baroda has bob world, called online shopping. In this type of services
state bank of India has YONO app for their net purchase made through Various application online
banking function
such as Amazon, Flipkart and any other
applications
MOBILE PAYMENT
online transaction payment such as buying a Various types of
tickets (Bus tickets, airplane and railway) and also movie tickets,
bill payments through the QR codes and with the mobile phone by
different types of application like Phone-pay,
MOBILE ADVERTISING
Google-pay and also any applications. Mobile advertising is largely known and

very useful in recent time. mobile

advertising is a way of advertising
through SMS, Mobile web posters, and
etc.
ADVANTAGES OF M-COMMERCE

Recent time, M-commerce is very useful all type of Generation.

there are many types of advantages of M-commerce.

(1) easy to use

(2) purchasing and selling goods using mobile wallet increase

Digitalization.

(3) faster loading

(4) Easier checkout procedure

(5) Transactions can be performed by travelling and any other

Condition.

(6) Time saving

 DISADVANTAGE OF M-
COMMERCE
(1)Smartphone limitations

(2)Issue of security

(3)Payment faults

(4) Hacking issue

(5) Quality check

(6) Need reliable shipment companies

 A mobile wallet is a type of
virtual wallet that stores credit
card numbers, debit card

INTRODUCTION numbers, and loyalty card

numbers. It is accessible

OF M-WALLEET through an app installed on a

mobile device, such as a
smartphone or tablet. ... The
most popular mobile wallets
include Google Pay, Apple Pay,
and Samsung Pay.
 OPEN WALLETS
Open wallets are part of Open System Payment Instruments
and can be used for purchasing goods and services including

TYPES OF M-WALLET financial services and also allow customers to withdraw cash
at ATMs/BCs. Such type of Wallets can only be jointly
launched with a bank. M-pesa by Vodafone is an example of
such type of wallets.

CLOSED WALLET
Closed wallets are the part of Closed System
Payment Instruments which can be used for
buying Goods and services from the entity
which issued that payment instrument. Example
is- Amazon pay balance.

SEMI CLOSED WALLET
Such type of wallets are part of payment instruments
which can be used for purchasing goods and services
only from selected merchants. Cash withdrawal or
redemption cannot be performed using semi closed
Wallets. Examples are- Paytm wallet, SBI Buddy , Citrus
wallet etc.

 To use this wallet, first you have to open your

account in that
wallet that you want to use and for this it is
mandatory to Have a

HOW TO USE mobile number. After registering to this service,

money can be

M-WALLET?
transferred to the wallet with the help of a debit
or credit card
and then at the time of purchase you can use
money wallet with
the help of a smartphone or mobile.
ADVANTAGES OF M-WALLET
Easy accessible:

- It is simple to add or load money:

- Purse or any other type of wallet can be stolen or can be lost anywhere but the
mobile wallet is neither stolen nor lost.

- In mobile wallet, money is stored according to your requirement

and you don't have to share your debit or credit card details
frequently. So, your money is safe.

- Sometimes payments done via cash are a problem. Like if you

have to pay a bill of Rs 480.50 which is not in a round figure then
you may face difficulty but with a mobile wallet, payment can be
done easily.

- It is not necessary to carry cash every time and mostly mobile

wallet provides services. You can shop anytime, anywhere from a
mobile wallet.

- Ensures timely payment:

- Incentives and Promotions:

DISADVANTAGE OF M-WALLET
- The mobile wallet technology is easy to use for those who are
techno-friendly and require a high-speed
Internet connection. So,
we can say that mobile network connectivity is the biggest
impediment.

- Very few merchants and shopkeepers are listed with the mobile
wallet service provider.

- Mobile Wallet has a limit for depositing the money and money
that to be spent on the daily basis.

- It does not cater to the needs of the entire population. Most of

them are using simple cell phones. Plastic money and m-
commerce have not yet caught up completely throughout the
entire nation.

So now you must have understood that mobile wallet is a type of

digital purse. It can be used for money transactions etc. Or we
can say that it is a virtual wallet present in a smartphone in which
the money is stored in a digital form. In fact, many wallet
companies are offering attractive cash bank schemes etc. to their
consumers. If you go for shopping and if it is connected to a
mobile wallet service provider then the amount can be paid from
the smartphone and also by other ways such as social media,
app, website etc.

EXAMPLE OF M-WALLET

 Literature Review
(1) (Barker (1992) measuredthe attitude of Turkishconsumers towards
credit cards,and the approach of card issuers by surveying two samples
of 200 card holders and non-holders. The most significant reasons for
using a credit card were “case of payment”, followed by“risk of
carrying cash”. Non holders do not know much about it. Informal source
of information appear to be more influential than mass advertising in
penetrating the market. the study suggest that credit card companies
have appropriate their marketing and administrative procedures rather
than following a standardized approach.
Literature Review
(2) Abhijit M. Tadse & Harmeet Singh Nannade (2017) tried to analyse the
use of Paytm by users of mobile phones and also to find out various
issues faced by users of Paytm. The research categorized on the basis of,
age, Purpose of usage, Frequency of usage and average monthly
spending on PayTm by the respondents. Study further elaborates that
paytm is quite convenient owing to wide network of partners. This paper
concludes that to improve the transaction efficiency it needs to work
upon the Online Journal of Multidisciplinary Subjects (Peer Reviewed)
payment gateway as 70% people face issues with it. In order to cater the
requirement of maximum customers, the service needs to improvise as
indicated by only 5% people respondents to have got help every time
they encounter a problem in it.
 Literature Review
(3) Dr. Ramesh Sardar (2016) in this study targeted among the population
of Jalgoan the preference towards mobile wallets and carefully examine
the effects of demographic variables on the use of m-wallets along with
the factors influencing and refraining for the use of m-wallets. The study
concludes that India needs to move towards a cashless from cash-based
electronic payment system. This will be useful in reducing currency
management cost, check tax avoidance / fraud, track transactions, etc.,
integrate the parallel economy with main stream with financial
inclusion. This paper concludes that in pushing cashless and electronic
payments, the most significant contributor emerged is the M-wallet.
 Literature Review

Pawan Kalyani (2016) in this paper stresses upon paperless transaction

of e-currency that is getting popular all over the world, i.e. digital wallet.
The researcher in this paper has tried to get information on the
awareness and use of E-wallet in youth of India. The study shows that
popular wallets are the ones which are associate to the online business
companies and those with the banks are doing fine.
Literature Review
Dr. Hem Shweta Rathore (2016) in her research paper “Adoption of
digital wallet by consumers” found that customers use mobile wallet
because of convenience, one touch method, and because of its time
technology. Risk, Challenges and factors influenced consumers in
adoption of digital wallet were also discussed in this paper. Padashetty,
D. S. & Kishore, K. S. (2013) widely discussed in their research paper
“An empirical study on Consumer Adoption of mobile payments” that
trust, expressiveness and perceived ease of use, playing a crucial role in
facilitating adoption of digital payment solutions are the factors
motivating to adopt of mobile wallet. Rai, N., Ashok, A., Chakraborty,
J., Arolker, P., &Gajera, S. (2012) found safety and security ofpayment
in mobile wallet attracts customers to switch over from the traditional
methods.
RESEARCH METHODOLOGY
In this study, both primary and secondary data
were collected. The primary data were
collected from 100 users with the help of
questionnaire. The secondary data were used to
support the study. This study was conducted in
Ahmedabad city.
 RESEARCH OBJECTIVES

 Primary objective of this research is study on

behavioural factors that influencing
respondent to use m-wallet
 To study the respondent use which type of
mode of payment
 To analyse the relationship between
perceived benefits and family status
DATA COLLECTION

Primary data
 Questionnaire

Secondary data
 Literature review
 Websites
GENDER FEMALE
33%

INTERPRETATION:
The above pie chart as
demographic character of the study
shows that the male respondents are MALE
67%
67% and the female respondents are
33% male respondents are more than
female respondents.
AGE 26-35
29%
Ø INTERPRETATION:
The below pie
chart is representation of the
respondents age in order to
identify the demographic details
for the study. It shows that the
age group of 15 to 25 years 15-25
has one third, that is 71% of 71%
total respondents. perhaps the
other categories of respondents
consists only 29% of total
respondents
OCCUPATION BUSINESS
14%

ØINTERPRETATION:
The above pie chart of occupation as
demographic findings for study shows
that students group is more than other STUDENT

two categories.as well the respondents 51%

groups of job takes the second position JOB

by having (35%)of the respondents, 35%

followed by the business group with

(14%) of the respondents,
MONTHLY >40000
14%

FAMILY <20000

INCOME 30000-40000
18%
37%

INTERPRETATION:
The above pie chart of income as
demographic character of the shows
that the income group of category 1
that is below 20000 has more than
other categories by 37%.category 2
has 31% of the respondents who falls 20000-30000
under the income level of 20000- 31%

30000.
EDUCATION UNDER GRADUATE

QUALIFICATION
16.8%

PROFESSIONAL
36.6%
INTERPRETATION:
The above pie chart of
income as demographic character of the
shows that the out of all respondents 42% GRADUATE
25.7%
respondents are graduate which is higher
than other three category and out of all
respondents only 1% respondents are
POST GRADUATE
professional. 20.8%
DEBIT CARD

 INTERPRETATION:
this shows that the
out of all respondents the debit
card user 34% users use debit card
always which is higher than other
category and 13% users never use
the debit card.
CREDIT CARD
 INTERPRETATION:
In This
shows that the users of credit
card are less than any other
users. There are 28%
respondents are never use
credit card and the 15%
respondents are always use
credit card.
ONLINE
BANKING
INTERPRETATION:
the below graph shows that
the 29% of respondents use online
banking always and 30% respondents
use online banking mostly and there are
4% respondents are never use online
banking.
 MOBILE
WALLET
 INTERPRETATION:
the respondents who use
m-wallet is higher than any other three
categories respondents. there are 35%
respondents who use mobile wallet daily
and here there are only 5% respondents
who use never use mobile wallet.
 FINDING
 It is clear that mobile wallet will alter the other modes of online
payment in future
 The users of mobile wallet are much satisfied on its usage
 Factors like brand loyalty, convenience of shopping plays an
important role in adoption of mobile wallet
 Security and safety of funds plays a challenging factor for the users
 Majority of the respondents prefer to use mobile wallet for doing
recharge()followed by paying bills () and transferring money
 Refrences
https://www.researchgate.net/publication/341000530_MOBILE_WALLET_AND_ITS_FUT
URE_IN_INDIA
https://www.researchgate.net/publication/324500578_Study_of_E-
wallet_Awareness_and_its_Usage_in_Mumbai
http://www.ijamtes.org/gallery/147%20conf-mba.pdf
https://www.idealinstitute.edu.in/Ideal-International-Journal-Of-Management-And-
IT/uploads/issues/journal2018/1.E-wallet-Lokinder-8-pages.pdf
https://doi.org/10.1108/IJBM-09-2018-0256
https://www.theseus.fi/bitstream/handle/10024/86343/Ngoc_Doan.pdf?sequence=1