COMMUNICATION FOR VARIOUS PURPOSES

Dr. Cel A. Tibayan

College of Arts and Sciences
At the end of this session, students will be able to:
1. enumerate and explain the various purposes of
communication
2. discuss and follow guidelines that make communication
more clear, coherent, and effective
3. distinguish speeches from special-occasion speeches
Purposes of communication
1. To inform
• the main purpose of
informative or expository
communication or writing is
to simply convey
information factually.
Tips in doing an
informative
presentation:
1. Stick to the facts.
2. Avoid repetition.
3. Make it clear.
2. To persuade
• in writing, it is pushing
across an idea and convin-
cing people or readers to
support the idea you want to
convey.

Examples:
a. TV commercials
b. periodical advertisements
c. billboards
Tips in doing a
persuasive
presentation:
1. Be objective, but
subjective.
2. Cite, cite, cite.
2. To argue
• tries to make listeners/
readers believe that your
idea is better based on the
various reasons that you have
at hand.

Examples:
1. Debate
2. Meeting de avance
Tips in doing an
argumentative
presentation:
1. It is a one way debate.
2. Move the reader to
action.
3. End with a punch.
Public Speaking
What is public
speaking?
• a way of making your
ideas public – of sharing
them with other people and
of influencing other people.
12
Public speaking
vs. conversations
(Lucas, 2015)

1. Public speaking is more

highly structured.
2. Public speaking requires
more formal language.
3. Public speaking requires a
different method of delivery.
Types of speeches
according to
purpose:
1. to inform
2. to instruct
3. to entertain
4. to persuade
Types of speeches
according to
delivery:
• Impromptu speech
• Extemporaneous
speech
• Memorized speech
• Reading from a
manuscript
Guidelines in
writing a speech:
1. Focus on your topic.
2. Develop your topic.
3. Organize your
speech.
a.) Introduction
b.) Body
c.) Conclusion
Tips on how to
write an
introduction:
1. Quotation
2. Anecdote
3. Joke
4. Statistics
5. Question
Tips on how to
write the body:
1. Explanation
2. Comparison and
contrast
3. Examples
4. Statistics
5. Testimonies
Tips on how to
write the
conclusion:
1. Quotation
2. A recall to the
introduction
3. Question
4. Challenge to act
5. Repetition
Communication for occasions
Speech for
special
occasions:
1. Speech of
introduction
2. Welcome speech
3. Tribute speech
4. Toast
5. Speech of
acceptance
6. Eulogy