ASSIGNMENT NO 3:

COURSE: STRATEGIC MANAGEMENT

SUBMITTED TO: Dr Mubbashar Hassan

SUBMITTED BY: Muhammad Naveed

REG NO: MBA213009

 Select any five Multinational organizations of your interest, read their mission
statements carefully and identify which of the Nine Component (Ingredients) of
mission statement are present/Absent in their statement and suggest the
improved mission statement for those organizations.

Mission Statement Evaluation Matrix

Org. Custo produc market technolog Survival/ philosophy Self Public employees
Name mers ts s y con image
growth
cept

A yes yes yes yes yes yes yes yes No

Toyota

B yes yes yes No yes yes yes yes No

NIKE

C yes yes yes No yes yes No yes No

Micros
oft

D yes yes yes yes yes yes No yes No

Google

E yes yes yes No yes yes yes yes No

P&G
SUGGESTIONS:

1:TOYOTA:

EXISTING MISSION STATEMENT:

To attract and attain customers with high-valued products and services and the most satisfying
ownership experience in America.”

IMPROVED MISSION STATEMENT:

Toyota will lead the way to the future of mobility, enriching lives around the world with the
safest and most responsible ways of moving people. Through our commitment to quality,
constant innovation and respect for the planet, we aim to exceed expectations and be
rewarded with a smile with the help of dedicated employees.

2:NIKE:

EXISTING MISSION STATEMENT:

“Bring inspiration and innovation to every athlete in the world.If you have a body, you are an
athlete.”

IMPROVED MISSION STATEMENT:

Our mission is “ to bring innovation and to do everything possible to expand human potential.
We do that by creating groundbreaking sport innovations, by making our products more
sustainable, by building a creative and diverse global team and by making a positive impact in
communities where we live and work through valuable employees.”

3:MICROSOFT:

EXISTING MISSION STATEMENT:

“To enable people and businesses throughout the world to realize their full potential.”

IMPROVED MISSION STATEMENT:

“To empower every person and every organization on the planet to achieve more. This shows
that the business is all about empowerment of people,employees ,organizations and more
towards technology. Such empowerment is achieved through the utility of the company's
computing products.”
4:GOOGLE:

EXISTING MISSION STATEMENT:

To organize the world’s information and make it universally accessible and useful.”

IMPROVED MISSION STATEMENT:

“To organize the world's information and make it universally accessible and useful and to
provide an important service to the world-instantly delivering relevant information on virtually
any topic through most hardworking and dedicated employees.”

5:P&G:

EXISTING MISSION STATEMENT:

“We will provide branded products and services of superior quality and value that improve the
lives of the world’s consumers.”

IMPROVED MISSION STATEMENT:

“We will provide branded products and services of superior quality and value that improve the
lives of the world's consumers,employees, stakeholders now and for generations to come
through innovation and dedication.”