STRATEGIC MANAGEMENT

CAPITAL UNIVERSITY OF SCIENCE &

TECHNOLOGY
Maria Shoukat
MBA 211010
Strategic Management Assignment#1
Submitted To Sir MUBBASHAR HASSAN
Submitted Date 30th OCTOBER, 2021
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ASSIGNMENT NO.1
Mission statement of five multinational organization
NIKE:
Original:“ To bring inspiration and innovation to ever athlete in the world”
Organization customer produc market technolog philosophy Public employees survival
Name t y usage
NIKE YES NO YES NO YES YES YES YES

“To bring inspiration and innovation through our shoes to ever athlete in the
world with the devotion of our trained team”
COCA COLA:
Original: “To refresh the world, to inspire moments of optimism and
happiness, to create value and make a difference”
Organization customer produc market technolog philosophy Public employees survival
Name t y usage
COCA COLA YES NO NO NO YES NO NO YES

“To refresh the world with our beverages and drinks , to inspire moments of
optimism and happiness, to create value and make a difference in beverage
industry”
IKEA :
Original: To offer a wide range of home furnishing items of good design and
function, excellence quality and durability, at a price so low that the majority of
people can afford to buy them.
Organization customer produc market technolog philosophy Public employees survival
Name t y usage
IKEA YES YES YES NO YES YES NO YES

With the expert team we aim to offer a wide range of home furnishing items
of good design and function, excellence quality and durability, at a price so low
that the majority of people can afford to buy them.
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AMAZON:
Original: “Our mission is to continually raise the bar of the customer
experience by using the internet and technology to help consumer finds,
discover and buy anything, and empower businesses and content creators t
maximize their success”.
Organization customer produc market technolog philosophy Public employees survival
Name t y usage
AMAZON YES YES YES YES YES YES NO YES

“Our mission is to continually raise the bar of the customer experience with our
professional team and by using the internet and technology to help consumer
finds, discover and buy anything, and empower businesses and content creators
to maximize their success”.
GOOGLE:
Original: “To organize the world’s information and make it universally
accessible and useful”.
Organization customer produc market technolog philosophy Public employees survival
Name t y usage
GOOGLE NO YES YES NO YES YES NO YES

With the help of skilled team we aim to organize the world’s information
and make it universally accessible and useful to all the internet users.