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  • SNS College of Technology: 19BAT607 - Entrepreneurship Development

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    The document is from a lecture on customer segmentation as part of an entrepreneurship development course at SNS College of Technology in Coimbatore, India. It discusses the importance of understanding customer segments and grouping customers based on common attributes. It defines different types of customer segments including mass market, niche market, segmented market, diversified market, and multi-sided market. Examples are provided for each type of market segmentation.

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    The document is from a lecture on customer segmentation as part of an entrepreneurship development course at SNS College of Technology in Coimbatore, India. It discusses the importance of understanding customer segments and grouping customers based on common attributes. It defines different types of customer segments including mass market, niche market, segmented market, diversified market, and multi-sided market. Examples are provided for each type of market segmentation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views13 pages

    SNS College of Technology: 19BAT607 - Entrepreneurship Development

    Uploaded by

    Keerthiga S
    The document is from a lecture on customer segmentation as part of an entrepreneurship development course at SNS College of Technology in Coimbatore, India. It discusses the importance of understanding customer segments and grouping customers based on common attributes. It defines different types of customer segments including mass market, niche market, segmented market, diversified market, and multi-sided market. Examples are provided for each type of market segmentation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    SNS College of Technology

    Coimbatore - 35

    19BAT607 – Entrepreneurship Development

    Unit II: – Introduction to BMC

    1
    st
    Indian
    Department of MBA Design
    Institution
    Ms.N.Biragasida to Thinking
    Implement Curriculum
    Design Thinker Redesigning Common Mind and
    Business Towards Excellence
    recap

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 02 / 13


    Guess your Topic

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 03 / 13


    CUSTOMER SEGMENT
     Who to reach and serve.

     Customers are heart of Business Model.

     Group them into common attributes.

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 04 / 13


    HOW TO GROUP CUSTOMERS

     Needs require distant offering.

     Reached through different distribution channel.

     Different benefits.

     Different types of Relationship.

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 05 / 13


    Types of Customer Segment
     Mass Market

     Niche Market

     Segmented Market

     Diversified Market

     Multi Sided Market

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 06 / 13


    Mass Market
     Sold to many people.

     Goods Produced on Large Scale.

     Consumer with Wide Varity of Background.

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 07 / 13


    Niche Market
     Targeting Specific Customer Segments.

     Focus on area of Broad Market.

     Find area that has Unmeet needs.

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 08 / 13


    Segmented Market
     Customers with Slightly different Needs.

     Same Product with Slightly different Value Proposition.

    Types:
    Demographic
    Psychographic
    Behavioral
    Geographic
    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 09 / 13
    Diversified
     Serves two Unrelated Customers.

     Entirely different Product.

    TYPES
    1.Concentric
    2.Horizontal
    3.Conglomerate

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 10 / 13


    Multi Sided Market
     Two or more Interdependent Customers.

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 11 / 13


    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 12 / 13
    Reach us @

    snsinstitutions

    snsinstitutions
    Thank
    snsinstitutions

    snsinstitutions
    you…
    snsinstitutions

    04.05.2021 Ms.N.Biragasida, AP/MBA/SNSCT 13 / 13

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