FM-BISS-MSHS-04/R01

SUBJECT BUSINESS ACADEMIC YEAR 2021/2022

SCORE
QUIZ NO. 1 GRADE 11
TOPIC Nature of Marketing TIME ALLOTMENT 35 minutes
SEMESTER 1 TOTAL MARKS 20 points 20

STUDENT’S NAME
BINUSIAN ID NO. SUBJECT TEACHER Mr. Effo / Mr. Bajarin
STUDENT’S CLASS DATE

“I affirm by answering the questions in assessment, that I will not give nor receive any unauthorised help,
and that all work will be my own. I will not give nor receive information on this assessment and will inform
the School if I have knowledge of such information being circulated. I understand that based on the School
policy, violation of these principles will lead to zero score on this assessment.”

READ THESE INSTRUCTIONS FIRST

1. Your camera and microphone must always be switched on during the facilitation of the test. If you
have problem with your camera or/and microphone, you should inform the teacher.
2. You are required to answer the test by typing the answers on a Microsoft Word Document. Type
your name, class, date and the Test title at the upper side of the answer page:
E.g. Date : August, 08/12/21
Name : Renata
Class : 11C
Assessment : Quiz 1
3. You are not required to type down the questions.
4. You need to do the answers orderly.

5. Downloading, answering, converting and uploading:

 Assessment questions are uploaded in PDF to Teams.

 Download the PDF assessment.
 Open MS Word then open the PDF file in MS Word as it will automatically convert to Word.
 Do the assessment in Word then save as PDF.

6. Answer all the questions in Short Answer Questions.

7. You are reminded of the need for clear presentation in your answers.
8. The number of marks is given in brackets [ ] at the end of each question or part question.
9. The total number of marks for this paper is 20.
10. The test duration is 35 minutes.
11. The test needs to be submitted during the session following the teacher’s instruction.
12. Name your answer script to be submitted using this format:
Quiz1_Business_Renata_11C
13.The answer file in PDF needs to be attached to the assignment’s notification in your class’ Teams.
Do not forget to ‘Turn in’ the assignment.

Unauthorized materials are not permitted to be used or put around the test venue.
(e.g. handphone, offline and online books and notes)

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 FM-BISS-MSHS-04/R01

Business Quiz #1
Topic: Nature of Marketing
Semester 1 AY 2021-2022

[Short Answer Questions] [Total Marks: 20]

Answer all questions

1 (a) Define the term ‘niche marketing’. [2]

(b) Outline two advantages of ‘niche marketing’ for a small coffee shop. [3]

2 (a) Calculate the market share of a wrist watch product if the market size is IDR 120
million and the business earned IDR 45 million from selling it. [2]
(b) Outline two benefits of market leader. [3]

3 Explain two disadvantages of segmenting a market for a fast food restaurant. [5]

4 (a) Define the term ‘marketing’. [2]

(b) Distinguish between ‘market orientation’ and ‘societal led orientation’. [3]

* END OF QUIZ *

Grade 11ABCD Page 2 of 2