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ASSIGNMENT/ TUGASAN
_________________________________________________________________________
BBNG3103
INTERNATIONAL BUSINESS
PERNIAGAAN ANTARABANGSA
MAY SEMESTER 2022

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

Jawab dalam bahasa Melayu atau bahasa Inggeris.

2. Number of words : 2500 – 3000 words excluding references. /

Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan.

3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

5. Submission date : 18th July 2022./

Tarikh Penghantaran : 18hb Julai 2022.

6. This assignment accounts for 60% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.

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ASSIGNMENT QUESTION

Part I (50%)

PURPOSE

The purpose of this assignment is to enhance learner’s ability to analyse the factors that
influence the success of international businesses in Malaysia and the risks faced by the firms.

REQUIREMENT
Learners are required to discuss the meaning of ‘International Business’ and its significance to
the Malaysian Economy.

Malaysia has been very successful in its international business with several investments from
big economic countries, like China, the United States, and the United Kingdom. Identify and
discuss the external factors that contribute to this success.

What are the risks faced by Malaysian firms involved with international business as a result of
the Covid 19 pandemic? Discuss.
[Total: 50 marks]

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Part II (10%)

ONLINE CLASS PARTICIPATION

Discuss the following topic(s) in the forum and submit proof of your participation in the
online discussions:

1. Discuss the effect of failure to have the cultural understanding and sensitivity
towards foreign cultures when doing cross-border business.

2. Explain the strengths or weaknesses of economic cooperation which depend on

the stage of economic integration.

3. Discuss what are the main factors that contribute to the inflow of foreign direct
investment.

[Total: 10 marks]
[GRAND TOTAL: 60 MARKS]

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 SOALAN TUGASAN

BAHAGIAN I (50%)

TUJUAN
Tujuan tugasan ini adalah untuk meningkatkan keupayaan pelajar menganalisis faktor-
faktor yang mempengaruhi kejayaan perniagaan-perniagaan antarabangsa di Malaysia
dan risiko-risiko yang dihadapi oleh firma-firma.

KEPERLUAN
Pelajar-pelajar dikehendaki membincangkan maksud ‘Perniagaan Antarabangsa’ dan
signifikannya kepada ekonomi Malaysia.

Malaysia sangat berjaya dalam perniagaan antarabangsanya dengan beberapa pelaburan

dari negara-negara ekonomi besar seperti China, Amerika Syarikat dan United Kingdom.
Kenal pasti dan bincangkan faktor-faktor luaran yang menyumbang kepada kejayaan ini.

Apakah risiko-risiko yang dihadapi oleh firma-firma Malaysia yang terlibat dalam
perniagaan antarabangsa kesan daripada pandemik Covid 19? Bincangkan.
[Jumlah: 50 markah]

BAHAGIAN II (10%)

PENYERTAAN DALAM TALIAN

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Bincangkan topik-topik berikut dalam forum dan serahkan bukti penyertaan dalam
perbincangan dalam talian:

1. Bincangkan kesan kegagalan mempunyai pemahaman budaya dan kepekaan

terhadap budaya asing semasa menjalankan perniagaan rentas sempadan.

2. Jelaskan kekuatan-kekuatan atau kelemahan-kelemahan kerjasama ekonomi

yang bergantung kepada peringkat integrasi ekonomi.

3. Bincangkan apakah faktor-faktor utama yang menyumbang kepada aliran

masuk pelaburan langsung asing.

[Jumlah: 10 markah]

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 ATTACHMENT
ASSIGNMENT RUBRICS

BBNG3103 PERNIAGAAN ANTARABANGSA / MAY 2022 (PART 1)

Excellent/ Good/ Fair/ Poor/ Unsatisfactory/

*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
CLO
*NS Kriteria Pemberat Marks
4 3 2 1 0
Introduction to international business and Very clear Clear discussions on Clear but brief Vague discussions No introduction was
its significance to Malaysian economy discussions on international discussions on on international given.
international business and 3 international business and only 1
business and 4 business activities in
business and only 2 business activity in
business activities in Malaysia were business activities in Malaysia were
Malaysia were explained. Malaysia were explained.
explained. explained.
1 1 Pengenalan kepada perniagaan 3 Perbincangan yang Perbincangan yang Perbincangan yang Perbincangan yang Tiada pengenalan 12
antarabangsa dan signifikannya kepada sangat jelas tentang jelas tentang jelas tetapi ringkas tidak jelas tentang diberikan.
ekonomi Malaysia perniagaan perniagaan tentang perniagaan perniagaan
antarabangsa dan 4 antarabangsa dan 3 antarabangsa dan antarabangsa dan
aktiviti perniagaan di aktiviti perniagaan di hanya 2 aktiviti hanya 1 aktiviti
Malaysia telah Malaysia telah perniagaan di perniagaan di
diterangkan. diterangkan. Malaysia telah Malaysia telah
diterangkan. diterangkan.
Factors that influence the success of Very clear Clear discussions on Clear but brief Vague discussions No discussion was
international business discussions on 4 3 external factors discussions on 2 on 1 external factor given.
external factors that that influence the external factors that that influences the
influence the success success of influence the success success of
of international international of international international
business. business. business. business.
1 2 Faktor-faktor yang mempengaruhi 4 Perbincangan yang Perbincangan yang Perbincangan yang Perbincangan yang Tiada perbincangan 16
kejayaan perniagaan antarabangsa. sangat jelas tentang 4 jelas tentang 3 faktor jelas tetapi ringkas tidak jelas tentang 1 diberikan.
faktor luaran yang luaran yang tentang 2 faktor faktor luaran yang
mempengaruhi mempengaruhi luaran yang mempengaruhi
kejayaan perniagaan kejayaan perniagaan mempengaruhi kejayaan perniagaan
antarabangsa. antarabangsa. kejayaan perniagaan antarabangsa.
antarabangsa.
1 2 Risks faced by Malaysian firms involved 4 Very clear Clear discussions on Clear but brief Vague discussions No discussion was 16
with international business. discussions on 4 risks 3 risks faced by discussions on 2 risks on given.
faced by Malaysian Malaysian firms faced by Malaysian 1 risk faced by

1
 firms involved in involved in firms involved in Malaysian firms
international international international involved in
business. business. business. international
business OR
incomplete and
unclear discussions
on the risks
Risiko-risiko yang dihadapi oleh firma- Perbincangan yang Perbincangan yang Perbincangan yang Perbincangan yang Tiada perbincangan
firma Malaysia yang terlibat dalam sangat jelas tentang 4 jelas tentang 3 risiko jelas tetapi ringkas tidak jelas tentang 1 diberikan.
perniagaan antarabangsa. risiko yang dihadapi yang dihadapi oleh tentang 2 risiko yang risiko yang dihadapi
oleh firma-firma firma-firma Malaysia dihadapi oleh firma- oleh firma-firma
Malaysia dalam dalam perniagaan firma Malaysia dalam Malaysia dalam
perniagaan antarabangsa. perniagaan perniagaan
antarabangsa. antarabangsa. antarabangsa ATAU
perbincangan yang
tidak lengkap dan
tidak jelas tentang
risiko-risiko.
All the key points of Most the key points Some the key points Only a few key No summary was
the assignment were of the assignment of the assignment points of the given.
Summary
summarised. were summarised. were summarised. assignment were
summarised.
1 2 1.5 6
Kesemua isi penting Kebanyakan isi Sesetengah isi Hanya beberapa isi Tiada ringkasan
tugasan telah penting tugasan telah penting tugasan telah penting tugasan diberikan.
Ringkasan
diringkaskan. diringkaskan. diringkaskan. telah diringkaskan.

12.5 50
*QN = Question Number / *NS = Nombor Soalan

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Part II/Bahagian II (10%) ONLINE PARTICIPATION/PENYERTAAN DALAM TALIAN

Excellent Good Fair Poor Unsatisfactory Max

*QN CLO Criteria Weight
4 3 2 1 0 Marks
All five comments Three or four of the One or two of the None of the All five comments
are good, comments are good, comments are comments are good are good,
appropriate, appropriate, somewhat good, and relevant. / appropriate,
1 CLO 3 Quality of Postings
relevant, meaningful, relevant, meaningful appropriate, Comments are short relevant,
and and meaningful and responses that are meaningful, and
respectful respectful respectful not substantial nor respectful
meaningful.
Affective Domain
Minimum effort
(A3)
(e.g. “I agree with
Tina”)
2.5 10
Kelima- lima komen Tiga atau empat Satu atau dua komen Tiada komen yang
adalah baik, sesuai, komen adalah baik, adalah baik, sesuai, baik dan relevan. /
relevan, bermakna sesuai, relevan, relevan, bermakna Komen hanya
Kualiti Postings Tiada postings diberi
dan berhemah bermakna dan dan berhemah respon yang ringkas
sebagai bukti
berhemah dan tidak meluas
Domain Afektif penyertaan dalam
dan tidak bermakna.
(A3) perbincangan
Usaha minimum.
(Cth: “Saya setuju
dengan Tina”)
Total 2.5 10
*QN = Question Number

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INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)
Do the following:
1. Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
2. Do screenshots of the postings and include them as images in your assignment.
3. The screenshots should be in an image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
4. The screenshots should contain: Name, Title of the discussion, Day, Date and Time.

ARAHAN BAGI TATACARA PENGHANTARAN SEBAGAI BUKTI AKTIVITI ONLINE CLASS PARTICIPATION (10%)
Laksanakan perkara berikut:

1. Pilih LIMA (5) postings anda yang terbaik dari perbincangan dalam talian yang telah di sediakan oleh tutor anda
2. Laksanakan screen shot posting dan isikan dalam tugasan anda sebagai file imej
3. Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
4. Screen shot mesti mengandungi: Nama, Tajuk Perbincangan, Hari, Tarikh dan Masa.

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