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Prepare and Monitor Budgets: Learner Guide
Prepare and Monitor Budgets: Learner Guide
Copyright 2016
© This product and the concepts, information and material contained in it are the copyright of
Didasko Digital ACN 167 648 062 and may not be used or reproduced in whole or in part without
the prior written consent of Didasko. All rights reserved.
Contents
Overview ........................................................................................................ 3
Glossary ....................................................................................................... 78
Overview
Have you ever prepared a budget? Have you ever planned to achieve a goal, worked out
how much you can afford each week and what expenses you might have to pay to reach
the goal?
Planning a holiday is a lot like planning a budget. You decide on your destination (the
goal), calculate your expenses (airfares, accommodation, new clothes, spending money)
and establish a plan for how to earn the income required to achieve your holiday.
Using budgets in the business world is essentially the same. They are a common and
important management tool, helping you achieve your organisational goals by setting
targets to be achieved within specific timeframes. They also allow you to evaluate your
performance against those targets and make adjustments for the future.
However, a budget that’s not carefully planned researched and developed, is useless.
You need to know that the figures are reliable and accurate before making any important
business decisions. Are you ready to learn how?
Section 1:
1 Prepare budget information
In this section you will learn the following.
What is a budget?
In simple terms, a budget is a detailed financial plan that shows estimated revenue and
expenses (glossary) for a given time period. This information is then used to determine a
business’s potential profitability.
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A budget provides a plan for activities to be undertaken in the business and a means of
comparing actual figures to budget forecasts to determine if the business, department or
outlet has achieved a targeted profit or loss.
They can be very simple: for the production or sales of a specific product or service, or for
a small business such as a sole proprietor. They can also be very complex: for example,
for larger businesses with multiple outlets, or organisations with a number of sites, such
as a hotel chain.
Budgets can be a very useful and powerful management tool. However, they’re only
effective if they have been carefully researched and prepared prior to implementation. A
budget allocates where the business’s funds will be spent and forecasts where and what
revenue will be generated. If funds have not been allocated appropriately, expenses
controlled or sufficient revenue generated, the business’s operation and profits will suffer.
Click on the tabs to see how a budget can assist your business.
Planning
Information from past and current budgets is used as a basis for many aspects of
operational planning, including forecasting revenue, expenditure, capital expenditure
requirements and staffing levels. It can help determine if a business can afford to
undertake a renovation program or introduce new products or services.
Allocating resources
Budgets can show what resources are required where and when to meet forecasted
demand. They indicate when extra financial assistance is required to cope with off-peak
season expenses or how many extra staff are required for the busy summer period.
Controlling operations
Budgets set very clear and specific targets so areas of concern are usually indicated
quickly, allowing management to respond and resolve problems before they escalate.
Budgets help you monitor and control cash flow and expenditure, reduce wastage and
maximise profitability.
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Improved communication
Budgets clearly communicate the goals and targets to be achieved to management and
staff at all levels of the business.
Performance evaluation
Past and current budgets give immediate, fast and ongoing evaluation of the performance
of a department, an outlet, a team or a specific product or service. You can use this
information in a wide variety of situations, including when conducting personnel
performance appraisals, developing marketing campaigns, or analysing cash flow.
A ‘year’ can mean three different things in accounting terms. Click on the calendar
dates to see what they are.
Budgets for shorter periods (such as a quarter, month or week) are developed from the
information contained in the annual budget.
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Let’s look at steps 1 and 2 in more detail over the next few screens. You’ll learn how to
undertake the final three steps later in this resource.
These goals are usually expressed in very broad terms at the organisational level and are
then formulated into more specific targets at operational levels.
An organisation which has researched and defined its goals is more likely to achieve long-
term success, as it understands what it wants to do and can focus on what is required to
get there.
Budgets detail how, where and when those financial resources are allocated within the
business, based on the priorities and objectives provided in the strategic and business
plans.
Organisational goals
An organisation’s goals might be:
Strategic plan
The strategic plan would break down those goals into more specific objectives.
1. Increase profits through tight controls on expenses, cutting cost of goods, and
providing staff training on marketing techniques, including up-selling and add-ons.
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Budget goals
As a result of the objectives in the strategic plan, a series of budgets would be developed
for all areas of the operation. One of the budgets produced would be a sales budget.
The sales budget sets specific targets for the entire establishment, for example, forecasts
of the activity required to achieve the overall goals. The establishment’s goals are broken
down into smaller targets for each of its sales producing areas, such as the marketing
department, reservations department and the operational outlets.
To create an effective management tool, budget planners should prepare their goals using
simple criteria.
Accurate
You can base new budgets partially on the results of previous budgets. However, those
results must be accurately recorded and the reasons for any budget deviations noted.
Planners can then determine their validity and impact on new forecasts.
Achievable
Are the budget targets realistic or unrealistic? Are you and your team capable of attaining
the goals? Goals can be designed to stretch your capabilities but not set so high that they
are impossible to achieve.
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Measurable
Any targets set must be measurable. Budgets are usually statistical or financial
documents so targets are often expressed as dollar values or percentages, providing
specific figures to achieve. It’s easier to measure your performance throughout the period
and react quickly to unfavourable results.
Realistic timeframe
How long will it take to achieve the targets? Some goals are spread over a period of time
(and therefore a number of budgets) whereas others can be achieved within a budgeted
period.
Understandable
Do the people who have to achieve the targets understand why those targets have been
set and what they can do to achieve them? Frontline staff may not understand why certain
goals must be achieved; they may not be aware of other factors which have contributed to
the budget forecasts. Sometimes good communication skills and a little information can go
a long way towards building understanding and cooperation from your staff.
Supported
Will the team affected by the goals accept the responsibility and be willing and able to
work towards successfully achieving them? There’s no point setting goals if those involved
in their implementation don’t know what they are, believe they are unachievable or don’t
have the skills or knowledge to reach them.
Sometimes you also need to specify non-monetary goals to attain the monetary goals.
Often these are expressed as percentages and can be based on less quantitative
(glossary) sources of data.
Here are some examples of what non-monetary goals could relate to.
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The goal
A bistro manager wants to increase food sales by 25%. To succeed, there must be a
reasonable plan behind this hefty increase in turnover.
The manager might believe this target is attainable for any of the following reasons.
Step 1
Before increasing prices, the manager consulted customer satisfaction surveys to assess
the feedback received on current menu prices. This was to see if customers thought the
establishment is value for money, cheap or already too expensive.
Step 2
The manager assessed the strength of local competitors and tried to understand why
customers were drawn to their venues, and what they needed to do to attract them to
theirs.
Step 3
For a two-week period, staff kept a record of how long customers stayed in the bistro.
They also recorded how long it took staff to clear, clean and reset tables in preparation for
a new sitting. The manager assessed whether it was possible to increase the number of
customers served per session by increasing seat turnover.
Step 4
The manager re-evaluated the success of previous marketing campaigns to determine
their actual impact on sales figures.
The results
The manager found out some important information during his investigation.
• Customers thought the establishment’s prices were reasonable. From the comments
made the manager believed they could safely increase prices by 15 to 18% without
producing an adverse reaction.
• Local competitors had also increased their prices. Their menus have a wider
international mix of dishes and service is fast.
• Customers stayed, on average, 1½ to 2 hours in the establishment. This time must be
reduced if they want to increase customer numbers.
• In the past, marketing campaigns have increased sales by 15%.
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The action
The manager reassessed his original goal and modified the increase to 20%. They believe
the establishment can achieve this with a combination of increased prices, a good
marketing campaign and providing skills training to staff to increase service speed and
customer turnover.
In a large establishment, such as a hotel or resort, outlet managers prepare the budgets
for their own area or department. Specialist advice is often provided by financial experts,
such as the finance manager.
In a smaller organisation, such as a motel, tour company or café, one or two people might
be responsible for all budget preparation, or it could be the sole responsibility of the owner
or manager.
In most medium to larger organisations, budgets are prepared in consultation with others.
Each budget can require different types of data depending on its focus.
List as many sources of data you can think of in the space below.
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Performance data from previous budget periods: actual budget results from
previous, similar periods of operation
Income and expenditure for previous time periods
Previous departmental, event or project budgets
Customer or supplier research: price trends, customer spending patterns
Competitor research: what the opposition is doing
Management policies and procedures: stock control procedures, staffing levels,
service and operational procedures
Financial information from suppliers: changes to contractual obligations, bill
payment requirements, product-pricing trends
Organisational guidelines on budget preparation: legal, corporate or franchisee
accounting requirements
Declared commitments in areas of operation: upcoming events, projects or minimum
standards of service within the business, financial commitment
Grant funding guidelines or limitations: environmental, tourism, infrastructure,
training or other specialist funding
Financial proposals from key stakeholders: injections of funds, share releases
In Manage finances within a budget you learned how to analyse budget performance,
conduct a trend analysis, determine where and why budget targets were not met and how
performance could be improved. Use this information when preparing the next period’s
budget.
Click the tabs for examples of the types of performance data you might refer to
depending on the type of establishment and nature of operations.
Income/sales
• Total sales
• Total sales for each department, outlet or revenue producing area
• Sales breakdown by categories: food, beverage, tours booked, accommodation, health
spa, gift shop, etc.
• Sales breakdown by items sold: numbers of each food, beverage, tour, ticket or other
item sold
• Average room rate, customer spend, revenue per cover, visit or booking
• Number of customers per room, service period, time period, function or venue
• Occupancy figures: rooms occupied, vacant, unavailable for sale
• Accounts receivable
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Marketing
• Customer demographics: type, age groups, where from, length of stay
• Booking source: travel agent, conference, tour group, direct, online
• Function/conference breakdown: revenue, facilities used, number of delegates, length
of stay, average spend
Expenditure
• Purchase orders, requisitions, delivery dockets, receipts
• Invoices
• Stocktake sheets
• Bank statements
• Accounts payable
• Payroll documentation: timesheets, leave applications
• Contracts and business agreements
• Capital expenditure
Most of the data listed is easily retrieved from computerised systems. Accounting, POS,
purchasing and front of house systems are programmed to produce specific reports on a
daily, weekly or monthly basis.
This allows the business to know exactly how many of every item they have sold for a
given period: every dish or beverage listed on the menus in every outlet, every tour, gift
shop item, massage or limousine transfer.
Statistics and other information are automatically produced in reports as part of the end-
of-day night audit (glossary) process and accumulated to give month-to-date and year-to-
date statistics.
Businesses without a POS (glossary) system often use electronic cash registers that have
several categories for most items on the menu; they may use pre-set keypads or PLU
(glossary) systems. Sales reports are generated from the cash registers at the end of a
service period or day. These figures are then accumulated using a spreadsheet or other
software packages to provide monthly and annual statistics.
Manual systems can also use spreadsheet software to record and accumulate data and
statistics from paper-based sources.
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Fixed costs
Fixed costs include rent or lease payments, salaries, loan repayments and some aspects
of the marketing budget. These don’t vary no matter how busy or quiet you are, how many
people you serve or bottles of wine you sell.
Variable costs
The most obvious examples are inventory (food, beverages, dry goods) and wages.
These costs fluctuate with the level of activity within the business. If sales increase, so do
the variable costs.
Direct costs
Direct costs are those directly linked to the provision of products and services, for
example, wages, the cost of food and beverage items produced and sold, equipment
purchased. These costs are usually included in departmental or outlet budgets, as they
are directly associated with revenue earned in that area.
Indirect costs
These are costs which cannot be directly attributed to a sales item or operational outlet.
Administration, human resource, finance and marketing staff who are not directly
associated with a specific outlet, are indirect costs that you still need to include in the
establishment’s financial commitments.
Indirect costs are included in master and profit and loss budgets, with a percentage of the
total allocated to individual budgets. For example, 20% of a hotel’s accounts department’s
wages might be included in the restaurant budget, and 10% in the hotel’s café.
Note
The four types of costs are not mutually exclusive. An expense can be a variable and
direct cost; purchases of wine, fruit and vegetables for a restaurant are clear examples.
Alternatively, an expense could be variable and indirect (a tour company’s electricity bills)
or fixed and indirect (loan repayments).
Determining if an expense is direct or indirect controls where it’s recorded. Fixed and
variable figures determine what amount is recorded.
The method used to construct a budget has a profound effect on the preparation process
and the final budget targets. Which style a business chooses to use can depend on
organisational policies (possibly dictated by external corporate management), the abilities
of the management team, and the business’s desire to understand and control its sources
of revenue and expenses.
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One of the biggest concerns with this style of budget is it encourages spending up to the
budget limit so that the budget is maintained next year (a ‘use it or lose it’ attitude).
There’s little incentive to assess what your actual expenses could or should be, or to
control them once the targets have been set.
Advantages Disadvantages
• It works well for expenses such as • This technique assumes that the
utilities, rent and purchases, where previous period’s figures were
changes or amounts can be predicted. acceptable. If there were problems or
• Departments appear to be treated the errors in the previous budgets they may
same, reducing feelings of favouritism or not be corrected.
neglect. • It doesn’t allow for changes in the
• Budget targets are relatively stable and business’s environment, priorities or
predictable. Change is gradual and this operation.
can be comforting to some staff and • Past figures are not reviewed to ensure
business operators. they still apply in the current operation.
• The system is relatively simple to Additional funds may have been
operate and easy to understand. Very allocated in the past, have never been
little training is required to successfully reviewed and are no longer required.
develop incremental budgets. • It can stifle new ideas, innovations or
growth, as nothing changes.
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Click on the icon to learn about the advantages and disadvantages of using a zero-
based budget
Advantages Disadvantages
• Can control wasteful expenditure of • Very time-consuming to develop and
managers who spend money simply administer.
because it’s in the budget. • Zero-based budgeting must be clearly
• Funds are allocated to departments understood by managers at all levels to
which provide the greatest return on be successfully implemented so ongoing
investment. training is essential.
• Increases staff motivation by providing • Resources could be incorrectly allocated
greater initiative and responsibility in the due to persuasive managers obtaining
decision-making process. more resources than needed for their
• Gives managers incentive to find cost- area.
effective ways of improving operations. • It can be difficult to administer and to
communicate with those involved due to
the level of paperwork and number of
managers involved in the process.
Click on the icon to learn about the advantages and disadvantages of using a rolling
budget
Advantages Disadvantages
• Makes managers think about and plan • Constantly evaluating and setting future
for the future. budgets is time-consuming.
• Can be established using either • Can be established using either
incremental or zero balance styles. The incremental or zero balance styles. The
advantages for each of those styles disadvantages for each of those styles
listed previously still apply. listed previously still apply.
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Realists look objectively at the business internally and externally and set goals based on
the information provided.
Pessimists underestimate what can be achieved as they don’t want to set the targets too
high or guarantee they will be achieved, thus making them appear to be good managers.
Optimists overestimate what can be achieved as they always think they can do better, no
matter what past history or current trends indicate. They often believe that, by setting high
targets, people will strive harder to achieve them.
Click on the icon to see the consequences of under- or overestimating the budget.
Underestimating income and expenditure can cause serious cash flow problems and
adversely affect long-term planning. New projects and improvements may not go ahead
as the budget forecasts don’t indicate sufficient profit will be generated to fund them, and
financial institutions won’t provide credit as the business may be seen as a bad risk.
The opposite can occur if income and expenditure are overestimated. Funds may be
invested in long-term projects based on forecasted profits which don’t eventuate, placing
the business in financial stress. Also, resources may be unevenly allocated to various
departments throughout the business. As a result, some areas may not be able to reach
their goals due to insufficient resources, while others are over-funded and waste
resources.
Budget formats
In Manage finances within a budget you learned the two basic formats for a budget: fixed
and flexible. All budgets are prepared in either one of these formats.
Click on the tabs to refresh your memory and see the difference between the two.
For example, the sales budget for a bar may have set targets for daily and monthly sales
for the entire outlet, or for sales of specific products (such as cocktails or Boag’s beer),
based on anticipated numbers of customers. Alternatively, the budget could be for fixed
items such as capital expenditure (glossary), specific marketing campaigns or repair
projects.
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Alternatively, a flexible budget can be used as an evaluation tool, where the initial fixed
budget is adjusted to reflect events which occurred during the budget period that had a
direct effect on its outcomes. This is called flexing the budget and is discussed in more
detail in Manage finances within a budget.
Note
As with direct, indirect, fixed and variable costs discussed earlier, you can have a number
of different combinations of styles and formats of budgets.
For example, you can have a fixed incremental budget, a flexible zero-based budget or a
fixed, zero-based rolling budget.
Types of budgets
As mentioned earlier, the budgets a business chooses to use is dependent on their
internal structure, external reporting requirements, type of operation and business
philosophy.
Every operation uses a variety of budgets to suit its specific needs, but there are a
number of commonly used budgets.
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Sales budget
This is one of the most important budgets, as it can determine whether the business
makes a profit or loss and is often the starting point for all other budgets. Sales budgets
are forecasts of income/revenue targets to be achieved from the sale of the business’s
goods or services.
They are usually developed as monthly, quarterly, fiscal (glossary) or calendar year
budgets.
Click on me!
What did the zero say to the 8? Nice belt!
Click on the icon to learn how other reports support the sales budget.
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Purchases budget
This budget comprises a series of smaller budgets which are then accumulated into an
overall budget. The smaller budgets would focus on individual categories or purchases for
a specific area or outlet. For example, budget categories could include food, beverages,
equipment, cleaning products or linen. Alternatively, each outlet could have its own
purchasing budget based on its particular requirements.
Larger organisations often have both types of budgets. Departmental purchasing budgets
are developed based on anticipated purchases needed to achieve the targets specified in
the sales budget.
Category budgets are then developed from the figures in all departmental budgets, giving
organisation-wide goals.
Allocating purchasing figures to categories also helps outlets and the business track their
cost of goods (glossary), providing important information on a major expense area.
Click on me!
Why is the number six so scared? Because seven eight nine!
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Equipment Amount $
Cutlery, crockery replacement 150.00
Glassware replacement 200.00
Gas cylinders 400.00
Small bar equipment 50.00
Total equipment 800.00
Cleaning products Amount $
Chemicals 150.00
Small equipment 30.00
Total cleaning products $ 180.00
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Labour/wage budget
Labour costs are a major expense for any hospitality, tourism or events business, and, as
a result, it’s important that the labour budget is based on accurate, up-to-date data such
as current pay rates, salaries and anticipated staffing levels.
However, wages are not the only expense which needs to be considered. Other costs
(often called on-costs) that must be included in a labour budget are superannuation,
WorkCover contributions, payroll tax and leave entitlements. These additional expenses
can add up to thousands of dollars a month and must be paid, so ensure you include
them in your planning.
Click on me!
Why didn't the two 4's feel like dinner? Because they already 8!
Sometimes expenses which may have been included in other budgets will also be
included in the overheads budget, for example, advertising and employment expenses.
This allows the business to gain an overall picture of all indirect or fixed costs while giving
the marketing and human resource departments an understanding of all expenses
associated with their area.
Click on me!
6 out of 5 people have difficulty with fractions!
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It’s an essential document when planning the future operation of the business,
determining if resources have been allocated appropriately, assessing the financial
viability of the business, and gauging if the objectives outlined in the strategic and
business plans are being met.
Normally, master budgets are prepared for a specific period (usually the financial year)
and would include other budgets such as income statement and cash flow budgets. These
would be reported officially in the company’s financial documents.
More information and an example of a master budget are provided in Section 3 of this
unit.
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Click on me!
63.7% of statistics are wrong!
Click on the icon to see how the master budget is interconnected to other areas,
departments and their budgets.
Departmental
budgets
Beverage Beverage
sales purchases
Equipment,
Other etc.
sales
Human
Purchases resources
Sales budget MASTER
budget BUDGET Overheads
Revenue (profit
& loss) budget
Capital expenditure
budget
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The income statement budget is a financial statement that summarises the anticipated
revenue and expenses for a budget period, usually a fiscal quarter or year. This is a very
useful accounting tool, as it shows what volume of sales or revenue you need to achieve
to make a certain profit.
You can then break the annual budget down into monthly and weekly targets for
departments to achieve. The smaller targets give staff an idea of what they are expected
to achieve over shorter timeframes, making the targets seem more realistic and providing
regular feedback on performance.
Income budgets are often used to support applications for business loans, and grant
funding as it shows the business’s ability to generate a profit.
Click on me!
Maths is made of 50 percent formulas, 50 percent proofs and 50 percent imagination!
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You can plan for periods of increased cash outflow, assess your ability to finance
additional projects such as renovations or capital purchases, or determine if you need to
apply for a bank loan or overdraft (glossary) to meet your commitments. A cash flow
budget can be prepared for all levels of a business and is one of the most important
budgets used by managers.
Click on me!
There are three types of people in the world, those who can count and those who can't!
Cash flow budget F&B outlets Period: January to March quarter 20XX
Cash inflow Amount $
Cash sales 1,109,130.00
Accounts receivable: payments received 137,084.00
Government incentives: conservation grant
TOTAL INFLOW 1,246,214.00
Cash outflow
Food and beverage purchases 317,846.20
Accounting fees 6,000.00
Wages & salaries 382,375.00
Advertising 60,000.00
Insurance 3,411.25
Telephone 4,666.67
Postage 3,600.00
Stationery 6,900.00
Rent 119,000.00
Utilities 39,000.00
Repairs & maintenance 12,937.50
Bank loan repayments 8,500.00
TOTAL OUTFLOW 964,236.62
Balance inflow (outflow) 281,997.38
BANK BALANCE
Opening bank balance 64,554.17
Receipts less payments 281,997.38
Closing bank balance $ 346,551.55
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Capital budget
Use this budget to plan for long-term financial outlays, which are not covered by
operational budgets. Examples can include the purchase of fixed assets, such as
equipment and machinery, fittings and fixtures. As this budget is used for larger resource
acquisitions, often the purchase price must be over a pre-determined value (such as
$2,000) for it to be included in a capital budget. You’ll often use this budget in conjunction
with a project budget.
Use your critical thinking skills to list five environmental factors that have the potential to
impact on your budgets.
How did you go? There are many possible answers. Let’s explore a few on the next
screen.
Click on the tabs to learn about the external environmental factors that can impact
your budgets.
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Competitors
Who are your immediate competitors? Are there plans for new developments in the area?
How will they affect the business? What plans do your competitors have for the future?
Complementary industries
Are there other businesses opening (such as a new tourist attraction or tour company)
which will provide new sources of income or customers for the business?
Technology
What technology do you currently use? How up-to-date is it? What technological changes
will affect the business in the next five years? Are there new production processes,
automations or computer systems which can be used by the business to improve service
or reduce costs? Are there new, innovative products or services the business can
provide?
Economy
What is the current economic situation? Is there a predicted growth or decline in economic
conditions? What predictions are financial advisors making for the future? Is there a
significant price movement for certain commodities or items that will impact your budgets?
Is it possible to predict the economic patterns for the next two, three or five years? What
will happen to interest rates, funds for capital investment, employment, property prices,
wages and salaries? How dependent is the business on the local, regional, national or
international economies? What trends are emerging in these economies?
Would investigating new suppliers cut expenses, increase quality, open up new
opportunities?
Note
Not every topic and every question is of equal importance. Use your critical thinking skills
and focus efforts on what you believe is important to your business.
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Do you have adequate staff numbers, supervisors and managers to oversee the
implementation of budgets?
What is the cost of training new employees? Does the existing budget allow for
recruitment of new employees?
Do different managers have different priorities or expectations? How does this impact on
budgets and how they’re implemented?
Organisational objectives
Are there organisational objectives that take priority over financial objectives? What are
they and how do they impact on your budgets?
What are the long-term capital expenditure plans? When will they be completed, and what
is their effect on the budgets?
What might the impact be if the project or event is unsuccessful? What are you hoping to
achieve by running the project or event?
Departmental plans
The budget targets of one department can affect every other department in an
establishment. For example, the marketing department might plan advertising campaigns,
compile promotions such as competitions, giveaways, prizes and television coverage on
lifestyle programs. They also negotiate holiday packages with airlines, travel agents and
tour groups, and conference packages with professional event organisers. The deals they
make, when campaigns are run, what is promoted and prices offered during campaign
periods, affect the budgets in every other department of the organisation.
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They can be positive or negative trends; either way, the trend will affect the business’s
future trading and development.
When managing budgets, trend analysis is used in conjunction with variance analysis to
assist in better planning and control.
Specific information or statistics are used to determine trends. When statistics are
compared over a period of time, a trend or pattern may merge. The types of information
used are called indicators and can be both financial and non-financial subjects. Trend
analysis can be used in a wide variety of situations, using multiple sources of information
to gain specific feedback on the business. You just need to choose what you want to
investigate.
Knowledge of what the targets are and what staff need to do to achieve them helps staff
feel like they’re part of a team and encourages them to contribute towards the
achievement of budgets. Involving them in the planning process ensures they understand
exactly how their daily duties impact on the budget.
Effective communication skills are important to liaise and negotiate with colleagues on
potentially complex and conflicting budget requirements.
Note
Many businesses have a budget calendar detailing planning and budget finalisation dates
for the financial year. This allows interested parties who might wish to contribute to the
planning process the opportunity to be involved.
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End of section
You have reached the end of Section 1.
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Section 2:
2 Prepare budget
In this section you will learn the following.
Drafting a budget
Meet Jim.
And like you, Jim has just finished Section 1 of this unit.
You’ve both gathered the data and information needed to prepare a budget, you have a
general outline of what your budget will look like.
It’s time to make a few decisions that will start colouring in the details.
1. What style of budget are you going to use? Are you going to prepare an incremental
or a zero-based budget?
2. What types of budgets do you need?
3. Which budgets do you allocate costs to?
The answers to these questions depend on the type and size of establishment you work
in, the information being reported and your organisation’s financial reporting procedures.
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Another major factor is the use of computerised systems such as POS, purchasing and
accounting systems. Many establishments today have computers with spreadsheet
software or computerised front and back of house systems, so updating budgets can be a
relatively easy task.
Ensure you’re familiar with the functions and reports produced from your establishment’s
accounting software. Arrange for updated training if you’re unsure how to operate the
system or don’t know how to maximise the benefits of the software.
Click on the tabs to see two examples of how to record figures using two types of
budgets.
Sales budget
Record actual sales figures for all outlets on the sales budgets daily. The end-of-day
accounting, which is completed as part of the business’s computerised night audit
(glossary) process, compiles the sales figures from all outlets into individual reports for
each outlet and a master report with accumulated figures to the manager in charge of
preparing the budgets.
Note
In a smaller establishment the sales budget may only be updated weekly when the
accountant is on site or the manager is doing the accounts.
Operational budgets
Some budgets cannot be updated daily as the information is not available that quickly. For
example, wages and payroll budgets can only be updated fortnightly after the end of your
pay period. The purchasing budget can be updated weekly once the purchasing and
accounts departments have processed all the invoices. The establishment can get an
understanding of how they’re performing compared to the budgets throughout the month,
but may not have a complete picture until the end of the budget period.
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Note
Other organisations may be able to produce the required information faster if they have a
weekly pay period for wages, more administration or accounting staff, or fully integrated
computer systems.
The wages of the food and beverage administration assistant, members of the purchasing
department, maintenance, cleaners and garden staff all need to be accounted for
somewhere. As the food and beverage administration assistant helps all food and
beverage outlets, their costs must be evenly distributed between all outlets.
Purchasing, maintenance, the cleaners and gardeners work with both food and beverage
and front office, so their costs must be split between the two areas based on a pre-
determined ratio. For example, food and beverage place a greater workload on
purchasing, so 70% of their wages are allocated across the food and beverage budgets.
However, front office use maintenance slightly more than food and beverage, so 60% of
their wages are allocated to that department.
Let’s look at the best way to calculate these ratios on the next screen.
If purchasing placed 2,500 orders last year, and 1,750 of those were for food and
beverage goods and services, then 70% (1,750/2,500) of their deliveries and internal
stock distribution workload is generated by that department. Similar records can be kept
for other indirect costs to help determine an appropriate ratio.
Some indirect costs can be harder to calculate; an obvious one is utilities. How do you
work out who uses the most electricity without installing individual meters? If the resort’s
café is open sixteen hours per day, whereas the restaurant is only open for dinner for six
hours per day, which do you think uses the most electricity? And gas?
This may be a little simplistic, and any ratios calculated may not be 100% accurate but,
when combined with other information about the resort’s operation, you can eventually
calculate a reasonably good estimate. (Beware: any allocation ratios will be arbitrary!)
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Click on the pictures to find out how to prepare a budget for a new business.
New businesses usually prepare a business plan as part of their establishment process;
this is especially true if the new business is applying for any form of assistance from
financial institutions.
A budget would have to be prepared as part of that business plan. Therefore the new
owners must conduct some research to get accurate figures on which to base their
budget. Suppliers and industry experience can be significant sources of information when
trying to determine what their expenses could be.
Sometimes forecasting potential revenue is the hardest. No one can really predict how
successful you’ll be. Results of research conducted by external authorities could assist
(industry surveys, government bodies, employer associations) as well as statistical
information on similar types of businesses or businesses located in the same area.
Even simple factors can have a significant effect on any budgets you’re preparing.
Click on the managers for some examples from various tourism, hospitality and
events establishments.
Motel
The dates for school holidays in each of the states and territories are not the same every
year. Sometimes the holiday periods in different states overlap, sometimes they don’t.
This is important for us to know as it affects our occupancy rates and revenue. For
example, if they overlap, our occupancy is higher but for a shorter period of time. Or the
holiday period might be spread over two monthly budget periods, not one.
Events coordinator
Does Easter fall during the school holidays or outside that period? Is Australia Day on a
Friday or Monday, creating a long weekend? When is Christmas and New Year’s Day this
year? The answers to these questions significantly affect attendance at our events, our
wage costs and revenue earning capacity for those budget periods.
Restaurant
One year we forgot that a local event, which had been running for a number of years and
attracted many visitors, had been cancelled. We didn’t come close to reaching our budget
forecasts that month!
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• Previous forecasted figures: what were the forecasts and what information were those
calculations based on?
• Actual figures: what did the establishment actually achieve? Why did you get those
figures?
• Budget variances: where did the variances occur? Is there a pattern or a trend to the
variances?
• Reasons why the variances occurred: understanding why you were under or over
budget previously helps your future calculations.
• Known future changes: are there upcoming changes that you already know about and
can factor in? Have you been notified of price rises, changes in suppliers or expenses
such as equipment purchases?
The economy
It’s rare these days for prices to go down; price rises are the norm. What you need to find
out is how much they will rise. This directly affects your expenses calculations, and
therefore revenue and profits. Often trends emerge in the economy which can indicate
pricing changes at the most basic levels. The two most common indicators of economic
trends are the consumer price index (CPI) and inflation.
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Inflation
The inflation rate is partially based on changes in the CPI over a period of time. It
indicates if prices are rising, but is also an indicator of the stability or health of the
country’s economy. Very high, rapidly increasing, or negative rates of inflation can have a
destabilising effect, making people nervous and wary about spending their money on non-
essentials.
Note
Before you move on to learn how to prepare a budget, there are some commonly used
terms you need to know and understand. These are standard industry terms you’ll hear
extensively when preparing budgets in your workplace. Let’s look at what they are on the
next screen.
Common terminology
Common terminology is used when preparing budgets, forecasting sales and expenses
and determining profits. It’s important to understand what each of these mean as you’re
likely to encounter them on a regular basis.
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Step 1 Everyone wants to increase their sales, but when preparing your
budget you need to investigate if sales have the potential to increase
Estimating or decrease, and by what amount.
potential
Each item should be considered individually and a percentage
increase or decrease amount determined.
What sales trends have emerged over previous budget periods? Have
sales of that item been increasing or decreasing? If so, by how much?
Are sales seasonal, for example, do tours or other products sell more
in summer than winter?
Will future in-house or external marketing affect sales?
Is the cost of purchase or production going up? Will this increase the
selling price and potentially the number of sales?
Step 2 Once you’ve estimated how much you think sales will increase or
decrease, it’s a relatively easy task to calculate the quantity which
Estimating could be sold.
quantity
Let’s look at an example.
A business sells 3,685 dolphin tour passes per year. It’s one of their
best-selling tours and management expect sales to remain strong.
They believe sales will increase 10% next year.
3,685 (current volume sold) x 10% (anticipated increase in sales) =
368.5 more tour passes per year.
Therefore 3,685 + 368.5 = 4,054 potential dolphin tour passes sold
next year.
Step 3 There are a number of methods you can use to determine what price
an item will sell for in the next period. Key factors in determining if
Determining there will be a price rise and by how much include anticipated price
selling price rises of goods and services required to produce the item, wage costs
and other production costs.
Set percentage price rise. For example, all room rates are increased
by 15%.
Calculate cost of goods sold for each item then add a pre-determined
profit margin. You’ll learn how this is calculated a little later in this
section.
Step 4 Let’s look at another example.
Calculate A restaurant manager anticipates they will sell 4,054 serves of beer-
revenue per item battered fish and chips next year. With an 18% price rise, the new
selling price will be $11.90.
4,054 x $11.90 = $48,243 in sales for this item.
Step 5 Once you’ve followed this process for all of your establishment’s
products and services, you can calculate a total sales figure.
Calculate total
sales If you work in an establishment that has multiple departments, repeat
this process for all sales generating outlets. You can then accumulate
the figures to calculate a total sales figure for each of the departments
and the entire establishment.
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Let’s look at an example of how to calculate sales for three revenue generating areas in a
hotel.
Area 1: Food
Area 2: Beverage
Area 3: Accommodation
To achieve a more accurate sales total, most managers calculate their sales for each
meal period, then add the individual totals together to obtain an overall figure. Turnover
rates and average spends will be different for each meal period; for example, lunch is
usually quieter than breakfast; customers spend the most at dinner time. This information
also helps when calculating labour budgets later.
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Average Total
Number of Seat turnover Days in
x x spend x = beverage
seats rate budget period
(beverages) sales
Here is the formula for calculating sales in a purely beverage service outlet.
If forecasted food sales for the next budget period is $340,000, and you know from
previous budgets that beverage sales is 15% of food sales, this is how you’d calculate
beverage sales.
Again, you would follow the five basic steps discussed earlier and determine the potential
to increase or decrease sales, determine the quantity you can sell (number of rooms
occupied), selling price (room rate), and then calculate the sales and revenue figures.
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The calculations can be broken down into room types to create more accurate figures or a
less accurate figure can be calculated using room occupancy percentages.
Click on the tab to learn more about how to calculate revenue by room type.
The formula
Number of Days in budget Total room
x Average room rate x =
rooms occupied period revenue
Example
This method doesn’t allow for seasonal fluctuations, price changes throughout a period
(such as high and low season) or other factors. However, it does provide a starting point
for the business and an initial benchmark to compare the final budget figures against.
Step 1
Total number of rooms Average rooms sold
x Average occupancy % =
available per day
Step 2
Average rooms Days in budget Total room
x Average room rate x =
sold per day period revenue
Example
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Most conferences, tours and events are booked based on a minimum or maximum
number of attendees with numbers finalised closer to the event. As a result, a cancellation
factor is taken into account when calculating revenue in this situation.
Once you’ve estimated your sales figures (and therefore anticipated revenue), the next
step is to estimate costs. These figures are used to prepare your purchasing budgets and
revenue budget.
Averaging the percentage figure over a week, month or quarter reduces the effect of the
factors mentioned previously (price fluctuations, etc).
The food cost percentage should be reviewed and recalculated regularly to ensure it is
accurate and to identify unexpected changes. This could indicate problems within your
stock control systems such as over-ordering, leading to increased spoilage or wastage, or
possible pilferage and theft.
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If the prices of ingredients in a dish have risen, it’s important to recognise that costs have
gone up, by how much, how this affects budget targets, the selling price of the dish and its
profit margin.
By individually costing each dish, you can see which dishes are the cheapest or most
expensive to produce, which have the best profit margins, and therefore which are the
best to promote.
Click on the question marks to see what some of those factors are.
So, with all these varying factors, how can you forecast food costs? Click to the next
screen to find out.
This helps establish appropriate portion sizes, makes it easier to calculate what quantities
of each ingredient must be purchased to produce a set number of serves for a menu item,
and to determine its food cost.
Click on the tabs to see how to calculate food costs in standard recipes.
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Alternatively, you need 200 grams of carrots which are $1.98 per kg.
The formula
The formula used to calculate the cost of the ingredient is now very simple.
200 grams of carrots is required 2 x $0.198 per 100 grams = $0.396 (or $0.40)
By breaking the cost down into unit costs, you can easily calculate other weights such as
4.6 kg of flour or 450 grams of carrots.
Note: There are 150 cloves in a 1 kg bag, 248 g of basil leaves per bunch, 5.6 onions per
1 kg, and 5 cents of salt and pepper required for 10 serves.
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Recipes can also be formulated using standard spreadsheet software. Once the recipe
data is entered, updating prices and obtaining new food costs is relatively easy.
If you’re calculating your food costs manually, then adjusting the cost of the main
ingredients will usually give you a reasonably clear picture of how much your overall costs
have risen.
Economic statistics
Remember we discussed inflation and CPI earlier? These statistics indicate changes in
prices of goods and services. If the CPI has risen by 5%, then you could assume your
prices have also risen by 5% and increase your food costs by this amount.
Past history
What trends do your previous budgets and statistics indicate? If your food costs have
risen by 2% every quarter for the last four quarters then you may use this as a basis to
estimate that your next quarter’s costs will continue on this trend and adjust the figures
accordingly.
Now that you know the food cost, you can determine the selling price.
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Earlier you learned how to calculate the food cost percentage. To calculate the selling
price, use a variation of the same formula.
You decide the food cost percentage for every menu item is to be a maximum of 28% of
the selling price. Now you can use the individual dish’s actual food cost and the food cost
percentage to determine the selling price.
Using the previous costing for the Italian bruschetta, the calculation is as follows.
Rounding
You’re not going to list a menu item for $3.32. This price would be adjusted to suit the
pricing structure in your establishment; for example, rounding up or down to the nearest
5c ($3.30 or $3.35), or even to the nearest 10c ($3.30 or $3.40) or dollar ($3.00 or $4.00).
Market acceptance
If customers won’t purchase the item at that price, you may consider lowering it slightly to
a more acceptable level.
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Profit margin
The food cost percentage is only a starting point. Some businesses have a pre-
determined minimum profit margin in addition to the food cost percentage. If a dish’s other
costs (wages, etc.) are relatively high, this will reduce the profit margin. The selling price
may be increased to maintain the desired margins.
From the food cost figures, and using the establishment’s past budget history statistics,
you can estimate how many of each dish can be sold, calculate the total food cost and
total food revenue, and develop the purchasing budget.
Two other costs which must be forecasted are beverage and labour costs. Beverage costs
are also used when developing the purchasing budget and determining total cost of goods
(food and beverage) and total revenue. Labour costs are used as a basis for the labour
budget.
You’ll learn how to calculate both costs over the next few screens.
Last month an establishment spent $12,152 on beverage purchases. The revenue was
$73,059.
The establishment forecasted $95,760 in revenue in the sales budget for January.
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Note: On average there are 42 wedges in one pineapple and 26 teaspoons of passionfruit
per can.
Unit costs are also necessary for many drinks which are sold unadulterated from larger
containers such as bottles or kegs. Examples are beer and wine sold by the glass and
neat spirits.
As there are standard measures for all alcoholic beverages, these can be used to
determine unit prices.
Cost price for a bottle of wine $8.60/7.5 = $1.15 per 100ml serve.
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Cost price 100 ml glass wine $1.15 / 16.6% = $6.99 selling price per glass
Cost price 30 ml serve whisky $1.50 / 16.6% = $9.04 selling price per serve
Depending on current market prices in similar styles of establishments, these prices may
be too high or too low. It is not uncommon for different beverages to have different cost
price percentages. For example the percentage for post-mix soft drinks may be 15%,
bottled wine 22%, wine by the glass 20% and spirits 30%. This allows for more flexible
and competitive pricing; you just have to remember which percentage to use with each
group of beverages!
Note
A key point to remember is to make allowances for wastage when calculating how many
serves can be obtained from a container. This is especially true of keg beer served from
the taps in a bar. While your calculations show you should obtain 175 (285 ml) serves from
a keg, you may only get 160 in reality due to over-pouring, spillages, mistaken orders,
quality issues, etc. This affects your cost per serve and your final selling price.
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Click on the percentage signs and look at the potential labour cost percentages for
different types of businesses.
Click on the pictures for some examples common to many tourism, hospitality and
events businesses.
Seasonal demands
The hospitality industry sees peaks and troughs during different seasons of the year
depending on where the business is located and what attracts customers to that area.
This can affect labour requirements and the employment status of employees.
Location
A business located in a highly populated town or city can find it easy to employ new staff
when required. However, a business in an isolated area is likely to find it harder to entice
good staff, especially management level positions and those requiring specific
qualifications, such as a chef. The business may have to pay above standard rates to
attract and retain key personnel.
Hours of operation
Long hours or 24-hour operation affects rates of pay.
Use of equipment
Use of mechanical or electronic equipment can reduce the number of staff required.
Menus
The number and variety of items offered on a menu directly affect the labour costs for an
outlet, venue or event. In addition, dishes requiring many hours of preparation also
increase labour costs.
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Ingredients used
Use of partially or fully pre-prepared, processed or ready-to-eat items may reduce labour
costs but could increase food or beverage costs.
Contracted suppliers
Contracting out services such as laundry and dry cleaning, public area cleaning, pool and
garden maintenance, rubbish removal can help with forecasting the costs for budgets if a
set rate is charged for the service.
Some are required under government legislation, others vary depending on the terms and
conditions of the award or agreement staff are employed under.
As you can imagine, labour costs are a major expense for any business. Developing
rosters and staffing plans for each event, tour, outlet, area or department helps you
calculate a reasonable estimate of labour costs. An indication of the staffing levels
required is provided by the level and type of sales activity forecasted in the sales budget.
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Forecasting rosters
The sales budget shows you the forecast for how busy you anticipate the establishment
will be in a given period. Now you need to determine how many staff are required to meet
the forecasted demand.
Many workplaces have set shifts with standard start and finish times and pre-determined
staffing levels for levels of operation. For example, one waiter per 30 customers. If the
establishment anticipates 55 customers for breakfast, then two staff are required.
The roster used to help forecast labour costs does not have to be quite as detailed as the
operational weekly roster. You only need to estimate costs, not work out who needs to
work each day for the next six months!
You’re likely to use a simpler format when forecasting 12 to 24 months in advance. You
can then update and refine the roster closer to the actual budget period.
Click on the icon to see an example of how to roster using sales forecasts.
Sales Comments
Date No. staff Hours
forecast
07/06/20XX 144 covers 2 x FT 16
1 x PT 5.5
2xC 10
08/06/20XX 97 covers 2 x FT 16 In-house conference dinner
2xC 10
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Note
Round your figures to two decimal points. If the figure, for example, is 20.625 round up to
20.63. If the figure is 20.623 round down to 20.62.
The most accurate method is to calculate each week’s wages and add them up.
If sales forecasts are reasonably consistent for the period, the weekly figure can be used
to obtain a monthly figure.
For example: weekly wage of $2,817 x 52 weeks in the year = $146,484/12 months =
$12,207 monthly wage
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Weekly wage of $2,817/7 days in a week = $402.43 wages per day x 30 days in June =
$12,073 monthly wage
Why?
Because sales forecasts and staffing levels can vary greatly from one month to the next
depending on seasonal demands and industry peaks and troughs. Any annual forecasts
based on one month alone is unrealistic and produces inaccurate results in a revenue and
cash flow budget and balance sheet.
There are a number of other expenses to include in this budget and must be forecasted to
gain an accurate profit or loss figure.
Earlier in this section you learned about allocating costs, including direct and indirect
costs, and developing ratios to determine which areas or departments cost can be
allocated to.
Direct costs which can be allocated to an area are included in that area’s purchasing and
operational budgets.
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Insurance 2,090.91
Laundry 477.27
Rent 5,454.55
Uniforms 575.00
Utilities expenses are forecasted in
the overheads budget.
Utilities 2,861.80
Click on the icon to find out what happens when bills are not paid.
Not everyone pays when they purchase products and services; sometimes another party
such as an employer or travel agent is sent an account for later payment.
If a significant portion of your revenue is paid at a later date, especially after expenses
have to be paid, you could incur a cash flow problem.
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The cash flow budget helps you track your accounts receivable (money owed to the
establishment) and plan your accounts payable (money the establishment owes to
others).
Click on the dot points to see a summary of factors that can impact your cash flow.
The initial source is the income statement budget. Other information is available from the
accounts department such as loan repayments, tax liabilities, creditor details and account
aging history.
Now that you’ve looked at how to prepare budgets, you need to ensure everyone agrees
with the set targets before finalising the budget. Part of this process involves preparing
and circulating a draft budget.
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You can then present these options to the management team with information relating to
why these levels of operation were chosen together with any recommendations. The
appropriate managers can assess the information and determine which of the budget
options they believe is achievable.
Organisational objectives are important considerations for every report and budget you
prepare. Don’t get so caught up in the figures that you forget about the values and core
objectives of the organisation.
Keep organisational objectives in mind when preparing your draft budget. This ensures
your recommendations are aligned with organisational goals and values, and helps
minimise undesirable impact on customer service levels, quality and safety.
Hot tip
Include all relevant data specific to the budget you’re reporting on. Lack of information or
irrelevant information does not allow the management team to make important informed
decisions.
Presenting alternatives
When a business wants to provide new or additional services, they’ll often prepare a draft
budget showing the consequences of the changes on the business’s finances.
Often two (or more) budgets are prepared, one showing forecasts with the new products
or services included, and one using existing levels of operation. These budgets are
prepared in consultation with colleagues and experts to try to ensure they are as accurate
as possible so that appropriate decisions can be made.
Verbal presentation
A verbal presentation at a management meeting may be appropriate, especially if the new
budgets affect a number of the managers. This provides them with an opportunity to ask
questions and obtain further information.
Written presentation
The other alternative is to present written recommendations. This is especially helpful if
there is a significant amount of information to be communicated, or the information is
relatively complex.
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Graphical presentation
Often financial and statistical information is more clearly represented pictorially using
graphs, charts and other diagrams.
Many software packages include this facility as part of their standard features to assist
business operators in understanding the sometimes complex or diverse information they
are assimilating.
Whichever method you use, ensure you present options and recommendations in a clear
format suited to your audience. Some managers might understand the financial figures
and jargon; other colleagues might appreciate a summary or overview without being
overwhelmed with all the minor details.
Know your audience and ensure you communicate in a format suited to their needs and
which encourages their input.
Hot tip
Use your effective teamwork skills to invite and coordinate the input of others in the
organisation. They may have valuable ideas or suggestions you have not previously
considered which could benefit the organisation.
End of section
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Section 3:
3 Finalise budget
In this section you will learn the following.
Budget negotiations
Many workplaces allow their team to negotiate budget targets before it’s finalised; some
don’t. This partly depends on the type of budget under discussion and the structure of the
organisation. Independent businesses may have more control over their organisational
targets than those who are part of a group or chain.
Once a budget is circulated, use your teamwork skills to invite colleagues to comment and
suggest modifications to the forecasted targets. This can help refine the figures to
potentially more accurate outcomes, provide information not previously considered and
allow management and staff to become more involved in the budgeting process.
• viable
• achievable
• likely to enhance the performance of the budget.
Usually the person or department who developed the draft budget will revise the draft
document to incorporate the modifications and recirculate it for final approval.
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Not everyone has to agree with a budget’s outcomes for it to be finalised. Your
organisation will have set policies and procedures that outline who has the final say.
Choose a clear format that suits the end user and allows them to track progress within
their department or work team.
If the user can’t understand or interpret the information presented in the budget, they’re
not likely to implement any strategies to help achieve the budget. All of your research and
planning to date will be a total waste of time!
Effective and efficient managers complete tasks to a high standard with the least amount
of time, effort and energy. Don’t waste time! Organise your tasks to minimise work and
maximise productivity.
Click on the clocks for some tips that can help you.
Remember the figures reported come from the sales, purchases, wages and overhead
budgets.
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The budget targets that directly affect their area of control, for example, sales,
revenue, expenditure, purchasing targets.
Other budgets affected by the targets to be achieved in their area, for example,
revenue and cash flow.
How they can achieve their goals and if any assistance is provided, including
marketing or promotional campaigns.
Budget breakdowns, such as monthly sales budget figures broken down into daily
and weekly targets.
Factors that can affect their budget outcomes, such as in-house conferences,
occupancy rates or local events.
Reporting requirements, including weekly status reports, monthly budget reports,
deviation reports and management meeting summaries.
Their responsibilities: targets they’re responsible for achieving, which are influenced
by others, who they should report deviations and problems to, level of ability to
make changes in their area of control to achieve budget targets.
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Click on the folders to see an example of how various budgets might be distributed
in a hotel.
The hotel manager receives a copy of every department’s budgets as well as all
master budgets for the hotel.
The accounts department manager and the head accountant receive a copy of all
budgets.
The operational managers receive sales and labour budgets for their relevant work
area, as well as either a food and beverage or rooms division purchases budget.
The head chef has a copy of the food purchases budget.
The purchasing manager has all purchasing budgets for the resort and the capital
expenditure budget.
End of section
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4 Section 4:
Monitor and review budget
In this section you will learn the following.
• How to regularly review budget to assess performance and prepare accurate financial
reports.
• How to incorporate all financial commitments into budget and budget reports.
• How to investigate and take action on deviations.
• How to analyse changes and make necessary adjustments.
• How to collect and record information for future budget preparation.
You’ll learn more about each throughout the remainder of this unit. For a more detailed
overview of each step, refer to the unit Manage finances within a budget.
Budget performance is assessed at the end of each budgeted period: monthly, quarterly,
annually.
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Initially, you can make a direct comparison of budgeted figures against actual
performance and determine if or where variances have occurred.
Before you can do this, you need to know how to calculate variances in dollar terms and
as a percentage. Click to the next screen to find out how.
Example
As the actual figure is less than the budgeted figure, the variance is a negative value.
Some accounting systems express this as ($850) to clearly show it is a negative amount
as sometimes a minus symbol is hard to see in a row or column of figures in budgets, and
other reports. We will use that system in our sample budgets.
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Example: sales
This method is used to calculate variance figures for money coming into the business.
You use this formula when calculating profit, revenue, income or sales variance figures.
This method is used to calculate variance figures for money going out of the business.
You use this formula when calculating all types of expenditure, such as wages, parts,
materials, utilities and administration expenses.
If you are using a spreadsheet to calculate this formula, you must include brackets to
show which part of the formula has to be calculated first.
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There are some basic rules when trying to determine if a variance is favourable or
unfavourable.
Income variances
A positive figure for income-related variances (sales, revenue, profit) is a favourable
result; it’s indicating you are above budget. A negative variance figure is unfavourable;
it’s showing how much you are below budget. This applies to both the dollar and
percentage variance figures.
A positive variance here means you have received more income than you planned. This is
good! A negative variance means you have not achieved your targets: not so good.
Budget - Mar Actual - Mar Variance Budget - Apr Actual - Apr Variance
Expenditure variances
The results of expenditure-related variance calculations (purchasing, marketing, rent,
utilities) appear slightly differently to income variances in a budget variance report.
As with income variances, a positive dollar variance means you are above budget.
However, for expenditure, this is an unfavourable result as it means you have spent
more than budgeted for. A negative dollar variance is favourable as you are below the
budgeted figure: basically the reverse interpretation of income variances.
To summarise, a positive dollar variance and negative variance percentage means you
are over budget and have spent more than planned. Unless you have a good reason, you
could have some explaining to do.
A negative dollar variance and positive variance percentage means you are under budget;
you have not spent as much as planned and saved money. Most managers consider this
to be a good outcome.
Interpreting variances
Let’s look at an example of budget variances and how to interpret the results.
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Hot tip
If you are unsure how to interpret the variance results, one method is to look at the
original budget and actual figures. If the actual figure is higher than budgeted for income
activities, this is a good result. When looking at expenses, this is not a good result.
Alternatively, look at the percentage variance. A positive variance is good, a negative
variance is bad, whether for sales, revenue or expenses.
For example, in the previous analysis, the variance in the electricity budget is relatively
small (0.9%) and not worth further scrutiny. The variance in the wages budget (18%) is far
more significant and must be investigated, especially as sales were under budget.
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Click on the tabs for some tips to help you with the process.
Regularity of variance
If a variance occurs only once, it may not be a problem. Regular variances can indicate a
problem with budget targets, the method of gathering information or the type of
information gathered, the accuracy of the information used, or that the outlet, event or
area is simply not performing as expected.
Cost of investigation
Is it worth looking into the variance further? Or are the costs in time, effort and manpower
worth the potential benefits of finding out the cause? This partially depends on the size
and regularity of the variance.
Consequences of investigation
Are you prepared to take action once the cause of the variance is located? Do you have
the authority, or can action be taken by others? If variances are occurring due to
personnel or contractor issues, do you have the human resources skills or legal ability to
take action?
Unforeseen circumstances
You can’t predict every factor which may affect a budget. An unforeseen circumstance
could be as simple as a week of bad weather affecting customer numbers or fruit and
vegetable supplies, an industrial dispute at a company manufacturing one of your
products, equipment breakdown, or influenza sweeping through your staff.
Changed conditions
Another reason a variation may occur is that the information or conditions the budgets
were originally based on have changed. For example, a new, unplanned advertising
campaign run during the budget period could have affected sales figures.
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Operational factors
This is the most common reason why variances occur and the one you have the most
control over and ability to influence. Let’s look at these in more detail on the next screen.
Click on the tabs for a brief overview of what is discussed in that unit.
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Note
The next step is to determine if the news is as good or as bad as it first appears. Are the
results a true indication of how your team or department performed?
To find out, you need to ‘flex’ the budget. Flexing is when a budget changes in response to
changes in sales and expenses. You alter the format of the budget from a fixed budget to
a flexible budget by modifying it to reflect the changed conditions.
You’ll learn how to flex a budget in the unit Manage finances within a budget.
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Hot tip
Consider the significance of the deviation when deciding when and how to report it.
Deviations may be discussed informally throughout the budget period and reported
formally through weekly or monthly meetings.
Most operational budgets include not only income earned but also expenses incurred
while earning that income. Income statement budgets and balance sheets record other
forms of financial commitments such as loan repayments, interest or lease payments.
It’s just as important to include financial commitments in budgets as income. Funds need
to be allocated to meet these commitments. Accurate information on the business’s
performance cannot be calculated without them.
You learned about the four basic cost categories in Section 1 of this unit. Do you
remember what they are?
What are the four basic cost categories used for recording financial commitments?
• Fixed costs
• Variable costs
• Direct costs
• Indirect costs
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• General information
• Balance sheet
• Cash flow statement
• Profit and loss statement
• Any notes on financial statements
• Chairperson’s statement
• Director’s report
• Operating and financial review
• Audit results
Board reports
A board report contains similar information to a general report but is typically not to be
distributed to shareholders.
Taxation commitments
All businesses have tax reporting requirements. Some are prepared annually, others
quarterly.
Some of the tax reports you might report on include the following.
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The completion and presentation of periodic reports was shown in Sections 2 and 3 of this
unit.
Planning reports
These reports outline plans for the future based on trends identified in budget outcomes or
external to the business. This could include changes to systems and procedures, long-
term capital expenditure planning such as renovations or extensions, or new marketing
strategies.
Statistical reports
You can produce a variety of statistical reports from analysing budget results, sales
patterns, customer purchasing trends and your spending on expenses. Examples include
trend analysis reports on sales of individual menu items, customer spending analysis,
breakeven analysis on your menu items or accommodation rooms, marketing
demographics, changes in cost of goods and budget variances.
Balance sheet
The balance sheet provides an indication of the business’s financial viability. This looks at
the business’s financial status in more depth than the profit and loss statement. The
balance sheet is an important financial document for use both internally and externally for
reporting to a corporate head office, boards of directors, shareholders, financial
institutions and government bodies.
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This report shows budget performance at that point in time within the budget period, for
example, a daily revenue summary report. It indicates sales and/or revenue achieved the
previous day, an accumulated period-to-date figure and the budget period’s final target. It
helps managers and staff track their performance and provides an opportunity to take
corrective actions as soon a trend or deviation begins to appear.
Click on the pictures to see possible changes that could result in adjustments being
made to your budget.
Changes to internal policies and procedures. For example, changes to the stock
control system could lead to reduced expenses and altered purchasing patterns.
Changes to menu items due to customer demand (or lack thereof), thus changing
purchasing, sales and expenses figures.
Purchasing of new equipment could change labour and other expenses.
A restructure of the management and staff could affect labour budgets.
New advertising campaigns are developed, increasing potential sales and therefore
expenses.
External factors such as changes in the economic situation, customer holiday
preferences, weather conditions or local events.
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This information helps you understand current budget performance as well as keeping a
record for the future. You can then refer to the information when preparing budgets in the
future to help achieve more accurate, achievable and realistic budget targets.
End of section
You have reached the end of Section 4.
Summary
Careful planning and budget control is essential for a business to survive in today’s
competitive market.
Planning is a key component when preparing a budget. You need to understand your
organisational goals and how they affect your daily operation, accumulate information and
base your forecasts on up-to-date knowledge of your business’s operation and its external
environment.
However, setting a budget is not enough. Regularly update actual figures and compare
performance to that forecasted. This shows you the positive trends to be encouraged and
warns you in advance about potential problems. You then have the power to take
corrective action before any adverse trends affect your business’s operation and
profitability.
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GLOSSARY
Glossary
Word Meaning
Capital Funds used by a company to acquire or upgrade physical assets such
expenditure as property or equipment.
Cost of goods The direct costs attributable to the production of the goods sold by a
business; for example, materials used and direct labour costs
associated with producing the goods.
CPI The consumer price index (CPI) measures price changes in consumer
goods. It is also known as the ‘cost of living index’.
Disposable Income (after taxes) available to you for saving or spending.
income
Expenses Costs incurred by a business in earning income, for example, rent,
advertising, wages, etc.
Fiscal year An accounting period of one year, not necessarily coinciding with the
calendar year.
Night audit An internal audit process, usually conducted at night time, where all
transactions for a hotel’s guest ledger are checked, verified, posted to
accounts if necessary, the accounts balanced and management
financial reports produced.
Overdraft An extension of credit from a lending institution.
PLU Price Look Up: a code assigned to each sale item.
POS Point of Sale: a computerised ordering system.
Quantitative Quantitative research generates numerical data or data that can be
converted into numbers, for example, the number of hotels in New
South Wales.
Revenue Income, such as cash or other items, received in exchange for
merchandise or services.
Variance In financial terms, a variance is the difference between a budgeted,
planned or standard amount and the actual amount incurred/sold.
Variances can be calculated for both costs and revenues.