CASE 48

Intellectual Property Rights (IP) Innovation, creativity, and technology are vital factors for corporate
success in today's highly competitive business world. Organizations get a competitive advantage and
long-term success by developing and using those innovations. As a result of the resources and cash
invested in the creation of indigenous products and services, it is critical that enterprises protect their
intellectual property. Furthermore, it is vital for a company to recognize the value of its intellectual
property and how to safeguard it. Intellectual property issues are becoming more prevalent by the day.
These days, there are a lot of discussions around intellectual property rights. These topics are frequently
given additional attention. Intellectual property protection has become more important than it should
be in recent years. In actuality, it is seeking considerably more attention than it deserves. We must first
grasp the fundamentals and investigate why intellectual property rights were created in the first place.
We must comprehend the significance of such rights in today's world. We arrive to the conclusion that
protecting individuals', groups', and enterprises' intellectual property rights is a basic social demand. It is
more important than anything else for every civilization to have its intellectual property rights
safeguarded. Intellectual property protection is critical to the nation's entire development in terms of
business, society, and other factors. One of the most essential types of intellectual property rights is
copyrights. Copyrights are little more than a guarantee to people that they will be able to reap the
benefits of their hard work and that they will be given credit for inventing something new. As we all
know, social intellectual property rights play an important role in society's growth. Copyrights are
increasingly being used to protect social intellectual property. Copyrights enable artists and innovators
protect their intellectual property. In the modern world, a new concept of piracy has emerged in a
stupor. The unofficial use of copyrighted material is known as piracy. Movies and songs are being pirated
on a massive scale all around the world. One of the most serious dangers to intellectual property is
cybercrime. The internet is the most popular means of destroying intellectual property in the twenty-
first century. However, it should be highlighted that the majority of countries throughout the world still
lack cyber-crime legislation, as well as legislation to safeguard intellectual property from being
misappropriated via the internet.

A solution to this constant problem in businesses is to invest more in their Product Development
Department such as in the case of upgrading software and hardware. Many companies can't overlook
how effective and productive their IT department(s) are in bringing their company to success. Apple Inc.,
FedEx, Wal-Mart, McDonald's, and other companies are examples. As a result, IT is now crucial to an
organization's performance; therefore, it is critical that an organization incorporates computer
technology into its everyday business operations, and that computer hardware and software match the
organization's requirements. The role of computer hardware and software in decisions that improve
organizational performance and productivity must be understood by managers and/or IT staff.
Computer components, whether hardware or software, are increasingly updating and improving their
technology on a regular and rapid basis, causing their prices to rise. An organization's computer
hardware and software costs a lot of money. As a result, it is critical that an organization's IT staff select
and purchase the most appropriate and cost-effective computer gear and software. While choosing the
most appropriate and cost-effective computer hardware and software, it must also be powerful enough
to fulfill the demands of current users as well as the unpredictably increasing demands of future users.
As a result, the computer hardware and software's expandability and scalability must be carefully
designed and evaluated. To summarize, choosing computer hardware and software for a company is a
critical management decision that improves business performance and productivity while reducing
waste costs. There are several reasons for this: new computer components are expensive, IT is now
crucial to an organization's performance, thus computer components must fulfill the organization's
needs, and computer components must be sufficiently powerful to meet future user demand. Software
is a significant organizational software asset that should be maintained with care and is in high demand
of an upgrade. System software connects the various components of a computer system and acts as a
bridge between application software and hardware. As a result, application programmers and some end
users use the application software to create particular business applications. The operating system, on
the other hand, is system software that supervises and controls the computer's actions. This system
serves as the information system's principal manager, allocating, assigning, and scheduling system
resources as well as monitoring computer usage. Multiprogramming, multiprocessing, virtual storage,
and time sharing are operating system technologies that allow computers to be used more efficiently for
the Product Development team. PC operating systems must acquire complex capabilities such as
network support for multiple users. Window XP, Window 98, Window Me, Window CE, Window 2000,
OS/2, Unix, Linux, Mas OS, and DOS are among the most popular PC operating systems. A typical
tendency in software is toward user-friendly, high-level languages, which boost professional
programmer efficiency while also making it simple for end users to work with information systems. C, C+
+, and Visual Basic are the most often used programming languages in business, and each is meant to
explain distinct types of problems. The selection of software should be based on factors such as
efficiency, compatibility with the organization's technological platform, vendor support, and if the
software tool is suited for the organization's challenges and tasks. Another point of view is that
computer gear and software may help organizations operate better. Two of them are significant
organizational assets that must be managed with care. Electronic commerce and electronic business
have given new strategic relevance to systems that can store large amounts of operational data and
make it available online promptly. As a result, managers and information systems specialists must pay
special attention to hardware capacity planning and scalability to ensure that the company's present and
future computing needs are met. Then they must weigh the advantages and disadvantages of owning
and maintaining their own hardware and software versus renting these assets from third-party vendors.
Online storage service providers (SSPs) rent storage space to users via the Internet, as opposed to selling
computer storage as a pay-per-use service. Application service providers (ASPs) rent out software
programs and computer services to subscribers over the Internet from private networks or remote
computer centers. Companies will use a utility computing model to pay technology service providers just
on the amount of computing power and services they supply. Cost is one of the factors to consider when
estimating the total cost of ownership (TCO) of an organization's technology assets. This information can
assist managers in managing these assets and deciding whether to rent or own them. The impact of
computer hardware on business performance is significant. As a result, it is a critical organizational asset
that must be well-managed. Then, while employing this technology for their business, they can use
other computer hardware architectures to process and store data.

In conclusion, an investment towards intellectual property throughout the means of hardware and
software should not be seen as optional but as a necessity. For only five hundred thousand dollars, the
company could further their own protection of their intellectual property not in a local state, not even a
country state, but in a global state. Even data encryption technology to protect privacy and credit card
information for your own company and yourself. Further more it will protect the company against
lawsuits but also protect its own customers and gain reputation and as such loyalty with the customers.
The company's business model will both fall behind in times and exclude a significant segment of the
market that conducts business online if you don’t take the step forward.And as I mentioned here, just
the investment in technology is a positive reputation change since technology is advancing at such a
rapid pace, without constant investment and upgrades any business relying on technology will fall to the
rear of the pack. Our company reputation shall be improved by being at the forefront of the latest and
greatest technologies. Investing five hundred thousand dollars in product development not only would
avoid liability book could result in new copyrights, trademarks, and patents for our company. Copyright
even leading up to royalties that will last well over fifty years and patents are a monopoly granted to the
owner which can generate significant assets for 5 to 10 years. As you can see if you have trust in your
product development team to deliver than they will go far and beyond your expectations if you give
them the tools for them to increase development and efficiency. I implore you again to not see this as a
fallback but as a next step for your company to broaden their horizons but also protect what they have
already gotten so far.