Analytics Communications

Nightly Report

April 30, 2015

Fundraising  Summary  

•  $14.45M raised for primary in first 17 days Email List Growth

as of 7pm ET Tuesday
•  78,211 people donated in first 17 days

•  508,859 people joined email list in first 17 days 477,909 30,950

•  14% of revenue from contributions of $100 or less

Before Last 24 Hours
•  90% of donors have given $100 or less Last 24 Hours

Donors by Contribution Amount Revenue by Contribution Amount

as of 8pm ET Thursday as of 8pm ET Thursday
60,000 $12
52,654 $0.39
$11
50,000 $10
$9
40,000 $8
$7
In Millions Unallocated
30,000 $6
$5 $10.36
Allocated for primary
20,000 $4
9,375 $3
8,494
10,000 $2
3,520 3,352
816 $1
$0.72 $0.47 $0.86 $1.01 $1.04
0 $0
$0 to $25 $26 to $51 to $101 to $501 to MAX $0 to $25 $26 to $51 to $101 to $501 to MAX
$50 $100 $500 $2699 $2700 $50 $100 $500 $2699 $2700
2  
Organizing  Summary  

Early State Digital Volunteer Sign-Ups Toplines

as of 7pm ET Thursday as of 7pm ET Thursday

•  73,842 digital volunteer signups

IA 1,188 14 to date nationwide
•  1,084 volunteer/organizer 1:1
meetings to date nationwide
NH 928 7

Total Staff On
NV 819 56 State
Ground
Iowa 44
SC 976 11 N.H. 23
Nevada 8
S.C. 10
Before Last 24 Hours Last 24 Hours

3  
Paid  Media  Summary  
Early States TV competitive – April Totals
$250 HRC + HRC - (Dem) HRC - (GOP) GOP + GOP - (GOP)
April Spending By State

$191
$200
(Thousands)

$150 $130 $124

$90
$100
$43
$50
$3 $2 $1 $6
$0
Iowa New Hampshire Nevada South Carolina

Competitive Notes HFA Paid Media – April Totals

•  Republican PAC “We The People, Not Medium Spending Goal
Washington” placed $43k in pro-Pataki
ads in NH; mentions HRC by name Television $0 n/a
•  The Paul campaign has placed around Social Media $221,603 Email/Donor list-building
$12k in anti-HRC ads Other Digital $403,442 Email/Donor list-building
•  Most ads placed so far are anti-Paul Radio $0 n/a
attack ads from the Republican PAC
“Foundation For A Secure And Direct Mail $0 n/a
Prosperous America”
4  
Early  State  Primary  Polling  
NEW POLL
Iowa New Hampshire
80% 80%
70% 70%
60% 60%
50% Projections 50%
not yet
46.4%
40% 40%
Last field date 4 days ago updated Last field date 8 days ago
30% with latest 30%
20% poll 20% 22.8%
10% 10% 12.0%
0% 0%

Jan-15

Feb-15

Mar-15

Apr-15
Jan-15

Feb-15

Mar-15

Apr-15

Nov-14

Dec-14
Nov-14

Dec-14

Clinton Warren Biden Sanders O’Malley

Nevada South Carolina

70% 70%
60% 60%
50% 50%
40% Insufficient 40% Insufficient
Last field date 34 days ago polling for Last field date 74 days ago polling for
30% projections 30% projections
20% 20%
10% 10%
0% 0%
Jan-15

Feb-15

Mar-15

Apr-15

Jan-15

Feb-15

Mar-15

Apr-15
Nov-14

Dec-14

Nov-14

Dec-14

5  
Na8onal  General  Elec8on  Polling  

vs. Bush vs. Walker

60% 60%

55% 55%

50%
51.6% 50% 50.6%
45% 45%

40% 40.9% 40% 40.7%

35% 35%
Last field date 9 days ago Last field date 9 days ago
30% 30%

Jan-15

Feb-15

Mar-15

Apr-15
Nov-14

Dec-14
Jan-15

Feb-15

Mar-15

Apr-15
Nov-14

Dec-14

vs. Paul vs. Rubio

60% 60%

55% 55%

50% 50.2% 50% 50.2%

45% 45%

40% 41.4% 40%

41.7%

35% 35%
Last field date 9 days ago Last field date 9 days ago
30% 30%
Jan-15

Feb-15

Mar-15

Apr-15

Jan-15

Feb-15

Mar-15

Apr-15
Nov-14

Dec-14

Nov-14

Dec-14

6