Wyld Media KFC In-Store Base Budget Flow Chart

TRPs/IMPs/
January February March April May June July August September October November December Media Dollars % Budget
Planned Unit
1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 $150,000,000

Television
6+ at 50% 3+ at 50% 3+ at 50% 1326 $57,587,762 38.4%
National

Prime $7,630,272 $4,640,090 $4,640,090

144 70 70
Late Night $1,445,300 $1,513,316 $1,513,316
50 49 49
Cable $4,452,994 $2,148,300 $2,148,300
182 90 90
Online Video $3,997,080 $1,598,832 $1,598,832
120 48 48
Early
$1,802,080 $353,970 $353,970
Morning
56 10 10
Sports $6,358,500 $3,181,760 $3,181,760
100 40 40
Daytime $296,240 $316,380 $316,380
20 20 20
Total Cost $25,982,466 $13,752,648 $13,752,648 $53,487,762

Specials $2,500,000 $400,000 $1,200,000 $4,100,000

Billboard
March Madness Bachelorette
Music
Championships Finale
Awards

TRP Total Per 672 327 327

Flight

Television 9+ at 50% 6+ at 50% 6+ at 50% 768 $10,261,374 6.8%

Local

Late News $380,754 $380,754 $380,754

38.4 38.4 38.4
Late Fringe $203,941 $203,941 $203,941
38.4 38.4 38.4
Prime $422,861 $422,861 $422,861
25.6 25.6 25.6
Weekend $1,873,715 $1,873,715 $1,873,715
Sports
102.4 102.4 102.4
Cable $539,187 $539,187 $539,187
51.2 51.2 51.2
Total Cost $3,420,458 $3,420,458 $3,420,458

Specials

TRP Total Per 256 256 256

Flight

Internet 8,682,499,994 $60,200,000 40.1%

Facebook
Photo Post Photo Post Photo Post 600,000,000 $3,000,000
[124]
Video Post Video Post 600,000,000 $3,000,000
Carousel Carousel Carousel 300,000,000 $3,000,000

Instagram Sponsored Sponsored

Sponsored Post Sponsored Post 1,999,999,998 $6,000,000
[244] Post Post
Sponsored Sponsored Sponsored Sponsored
1,999,999,998 $6,000,000
Video Video Video Video
IG Story IG Story IG Story 499,999,998 $6,000,000

Promoted
Twitter [223] Promoted Tweet Promoted Tweet 666,666,664 $8,000,000
Tweet
Promoted
Promoted Video Promoted Video 533,333,336 $8,000,000
Video

YouTube :15 video Pre-

:15 video Pre-Roll :15 video Pre-Roll 120,000,000 $3,000,000
[136] Roll

Ticketmaster
300x600 banner 300x600 150,000,000 $1,700,000
[218]
728x90 banner 728x90 banner 187,500,000 $1,500,000

Amazon [125] 300x250 banner 300x250 banner 125,000,000 $1,500,000

300x600 banner 300x600 banner 100,000,000 $1,500,000

AdTheorent 728x90 banner 200,000,000 $2,000,000

300x250 200,000,000 $2,000,000

GumGum 720x90 banner 200,000,000 $2,000,000

300x250 banner 200,000,000 $2,000,000

Radio 1,099,663,039 $13,000,000 8.7%

Spotify [219] Audio Audio Audio Audio 176,470,587 $3,000,000

Overlay Overlay Overlay 105,263,158 $2,000,000
Leaderboard Leaderboard Leaderboard Leaderboard 400,000,000 $2,000,000

Pandora
Audio Audio Audio 111,111,112 $2,000,000
[175]
Overlay Overlay Overlay 125,000,000 $2,000,000
Leaderboard Leaderboard Leaderboard 181,818,182 $2,000,000
Out of Home (Top 10 DMAs: Greenville, Louisville, Memphis, Nashville, Charlotte, Columbus, Indianapolis, Sacramento, Atlanta, Raleigh) $3,300,000 2.2%

Billboards
60/6 in each KFC Billboard $3,300,000
Top 10
DMAs)

Branded Content $5,350,000 3.6%

Billy Ray
Billy Ray Cyrus Meal $5,000,000
Cyrus Deal

Instagram Instagram Instagram

$350,000
Post x2 Post x2 Post x2

Research $300,000 0.2%

Research Research $300,000

Total Media
$149,999,136 100.0%
Budget
Total Budget
$864 0.00%
Remaining

Wyld Media KFC In-Store Incremental Budget Flow Chart

TRPs/IMPs/
January February March April May June July August September October November December Media Dollars % Budget
Planned Unit
1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 1|2|3|4 $200,000,000

Television
6+ at 50% 3+ at 50% 3+ at 50% 1326 $57,587,762 28.8%
National

Prime $7,630,272 $4,640,090 $4,640,090

144 70 70
Late Night $1,445,300 $1,513,316 $1,513,316
50 49 49
Cable $4,452,994 $2,148,300 $2,148,300
182 90 90
Online Video $3,997,080 $1,598,832 $1,598,832
120 48 48
Early
$1,802,080 $353,970 $353,970
Morning
56 10 10
Sports $6,358,500 $3,181,760 $3,181,760
100 40 40
Daytime $296,240 $316,380 $316,380
20 20 20
Total Cost $25,982,466 $13,752,648 $13,752,648 $53,487,762

Specials $2,500,000 $400,000 $1,200,000 $4,100,000

Billboard
March Madness Bachelorette
Music
Championships Finale
Awards

TRP Total Per 672 327 327

Flight

Television 9+ at 50% 6+ at 50% 6+ at 50% 768 $10,261,374 5.1%

Local

Late News $380,754 $380,754 $380,754

38.4 38.4 38.4
Late Fringe $203,941 $203,941 $203,941
38.4 38.4 38.4
Prime $422,861 $422,861 $422,861
25.6 25.6 25.6
Weekend $1,873,715 $1,873,715 $1,873,715
Sports
102.4 102.4 102.4
Cable $539,187 $539,187 $539,187
51.2 51.2 51.2
Total Cost $3,420,458 $3,420,458 $3,420,458

Specials

TRP Total Per 256 256 256

Flight

Internet 8,682,499,994 $60,200,000 30.1%

Facebook
Photo Post Photo Post Photo Post 600,000,000 $3,000,000
[124]
Video Post Video Post 600,000,000 $3,000,000
Carousel Carousel Carousel 300,000,000 $3,000,000

Instagram Sponsored Sponsored

Sponsored Post Sponsored Post 1,999,999,998 $6,000,000
[244] Post Post
Sponsored Sponsored Sponsored Sponsored
1,999,999,998 $6,000,000
Video Video Video Video
IG Story IG Story IG Story 499,999,998 $6,000,000

Promoted
Twitter [223] Promoted Tweet Promoted Tweet 666,666,664 $8,000,000
Tweet
Promoted
Promoted Video Promoted Video 533,333,336 $8,000,000
Video
 YouTube :15 video Pre-
:15 video Pre-Roll :15 video Pre-Roll 120,000,000 $3,000,000
[136] Roll

Ticketmaster 300x600 banner 300x600 150,000,000 $1,700,000

[218]
728x90 banner 728x90 banner 187,500,000 $1,500,000

Amazon [125] 300x250 banner 300x250 banner 125,000,000 $1,500,000

300x600 banner 300x600 banner 100,000,000 $1,500,000

AdTheorent 728x90 banner 200,000,000 $2,000,000

300x250 200,000,000 $2,000,000

GumGum 720x90 banner 200,000,000 $2,000,000

300x250 banner 200,000,000 $2,000,000

Radio 1,099,663,039 $13,000,000 6.5%

Spotify [219] Audio Audio Audio Audio 176,470,587 $3,000,000

Overlay Overlay Overlay 105,263,158 $2,000,000
Leaderboard Leaderboard Leaderboard Leaderboard 400,000,000 $2,000,000

Pandora
Audio Audio Audio 111,111,112 $2,000,000
[175]
Overlay Overlay Overlay 125,000,000 $2,000,000
Leaderboard Leaderboard Leaderboard 181,818,182 $2,000,000

Out of Home (Top 10 DMAs: Greenville, Louisville, Memphis, Nashville, Charlotte) $3,300,000 1.7%

Billboards
60/6 in each KFC Billboard $3,300,000
Top 10
DMAs)

Branded Content $55,350,000 27.7%

Billy Ray
Billy Ray Cyrus Meal $5,000,000
Cyrus Deal
Instagram Instagram Instagram
$350,000
Post x3 Post x2 Post x2

College Game
Day College Game Day Sponsorship $50,000,000
Sponsorship

Research $300,000 0.2%

Research Research $300,000

Total Media
$199,999,136 100.0%
Budget
Total Budget
$864 0.00%
Remaining