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Fortune International Institute of Business Management
Marketing Management-II
Analysis of Marketing Mix Elements of Footwear Industry
Post Graduate Diploma in Management

SUBMITTED
By
Manisha Mittimani

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20PGDM083
Under the Guidance of

Prof. Arpan Anand
Marketing Management-II
Acknowledgment:
I want to say a special thanks of gratitude to Prof. Arpan Anand, who allowed
1
me to prepare the assignment of Marketing Management-II on "Analysis of
249
Marketing Mix Elements of Footwear Industry," who also helped me in
2
completing my project. I came to know about so many new things. I am really
thankful to them. Secondly, I would like to thank my parents, who helped me by
supporting and motivating me to nish the project within the limited time
frame.

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Manisha Mittimani
Batch 20-22
20PGDM083
249
Abstract:
Footwear is an element that protects human feet against virtually all-natural

damage. Palm leaf, papyrus material, and crude cow's skin were the rst-ever
shoes to be made in Egypt. These shoes were tied at the tip of the foot and
reached out. At rst, only ministers and pharaohs had the option of wearing
them; all the ancient Egyptians, however, wore shoes. Although the pattern of
China was dif cult to understand by many countries during that period, a
particular social class represented a few tones around then, as China was

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brilliant lotus feet that usually grew in the tenth, eleventh hundreds of years
3
(breaking and bowing the toes for the feet to t properly in the uniquely
4
designed shoes). In Greek and Roman countries anyway, the most famous shoe
5
style is shoes. The Roman and Greek shoes are long in comparison to the
Egyptians, and they go most of the way up the knees and have loads of bands.
The shoes were not part of sharing the sage orientation in the twenties,
shockingly.
249
TABLE OF CONTENTS
SL NO
Contents
Page No.
1
Acknowledge
2

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2
Abstract
3
3
Industry Pro le
6
4
Majority Market
6
5
Future Scope
7
249
6
Footwear Industry in India
7
7
Growth in India
7
8
Market trend and Analysis
8

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9
SWOT Analysis
9
10
Segmentation
9
11
Targeting
9
12
Marketing Mix of the Industry
249
9
13
BATA Corporation
12
14
History
12
15
Competition Analysis

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14
16
Earlier Market Strategy of Bata
14
17
Marketing Mix of Bata
15
18
ADIDAS
16
19
249
History
20
20
Competitor Analysis
20
22
SWOT Analysis
22
23

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Market Trend and Analysis

22
24
Marketing Mix of Adidas
23
25
Comparative Analysis
23
26
Bata Survey
24
249
27
Adidas Survey
24
28
Recommendation
27
29
Conclusion
28

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30
Reference
29
Industry Pro le:

A critical sector of India's leather industry is the footwear segment; it is the
6
growth locomotive for India's entire leather industry.
India is the next biggest manufacturer of foreign Footwear, after China. 13
7
percent of the 16B pairs of Footwear are produced worldwide. India
manufactures 2065M pairs of different types of Footwear. Approximately 115
8 9
million pairs are exported; thus, around 95% of production meets their own
249
local demand. Chennai, Ranipet, Ambur in Tamil Nadu, Mumbai, Kanpur in the
U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat, Maharashtra,
Faridabad, Pune, Kolkata, Ernakulum, and Calicut are the major production
centers in India. Around 1.10 million of them are engaged in the industry of boot
production.
Dress shoes, casuals, moccasins, horrachies, sandals, ballerinas, tops,
sandals, and chappals are shoes made from rubber, plastic, PVC, and other
materials imported from India. The footwear industry is now de-licensed and
de-reserved, with state-of-the-art equipment on modern lines paving the way
for capacity expansion. The government has approved 100 percent Foreign
Investments through an automatic route of the footwear market to further help
10
this process. A dedicated Footwear Complex and Footwear Components

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11
Section where footwear clusters are set up by India's Government. The
favorable investment climate for attracting foreign investment and increasing
price-based productivity.
Majority Market: The United States is the biggest Indian footwear market for
2016-17 with a 14.6%$ stake, UK 14.4%, Germany 12%, France 6.4%, Italy
4.8% , Poland 4%, UAE3.3%, Spain 3.0%, Belgium 3.2%, and the Netherlands
2.5%. Together these ten nations account for 80.53% of India's total export
share of Footwear. Almost 90% of India's shoe exports go to European
countries and the USA. The Market will continue to be guided by Indian
Footwear's future development in India. The largest purchasers of Indian
Footwear are European countries and the U.S.
A Statement showing the export of Footwear to various countries by India
(leather, non-leather, and uppers): (2013 to 2017)
Source of the image: DGCI& S
Future Scope:
249
The footwear industry aims to raise demand, thus growing its exports from the
current level of US$ 1.73 billion, taking into account previous successes,
12
current developments in foreign trade, the intrinsic strengths of the industry,
and growth prospects.
Footwear Industry in India:
13 14
• In India, the domestic footwear industry is estimated at about 3200
million USD, and anticipated growth is forecast at 11-12 percent p.a.
• The retail organization is 25% and is steadily growing at a rate of 35-
40%.
• In the overall sales market, Footwear retailing is about 9%.
• Men's shoes make up about 50% of the Market.

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• The demand is mainly dominated by men's Footwear in branded

15
Footwear (including logos on shops).
• Athletic Footwear for women and children also has tremendous
domestic appeal.
Footwear Industry Growth in India:

India has state-of-the-art care programs. This enterprise has developed from
the extensive labor footwear system to the automatic footwear manner to the
16 1
automated shoes manufacturing approach. the construction units are supplied
18
with equipment latest the world magni cence. those devices, with quali ed
19 20
technicians, lead to the realisation cutting-edge a brand new creative idea. The
21
footwear enterprise has additionally familiar the help systems designed for the
Market. India has a sophisticated footwear production industry. The capacity
22
boom modern day the India footwear enterprise remains market-pushed and
dependent on Eco and U.S. markets. The Indigenous shoe industry has marked
23
out its elegance and expertise in the global shoes enterprise, which 12 months
249 24
after year enhance the era and pleasant state-of-the-art shoes.
Market trend (2015-2020) of the Footwear Industry:
25
In the footwear industry, particularly in the small-scale business, marketing
26
can be dif cult. Customers like to stick to their favorite labels, because it's
never easy for them to adopt a different one. Many larger footwear rms use
marketing tactics that a small company will pro t from and reproduce quickly.
Some of the new methods include the following;
Crowdsourcing:
For the footwear industry, this is a modern promotional tactic that is helpful,
including using buyers and vendors to sell the goods to the public. A Mother's
27
Day campaign was launched by Footwear. It invited customers to share a video
28
with their own mother, called "A Letter to Mom". Small businesses may have

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29
similar competitions or offer customers the opportunity to upload their own
30 31
videos with the winner getting free samples. Hiring a well-known social media
32
in uencer for promotions for the footwear company. For example: the famous
TikTok advertising of many celebrities in recent years, such as Mahira Sharma,
33 34
Paras Chabra, and many more by famous in uencers of social media.
Design your own:

35
Allowing them to design their own Footwear is another way to target buyers.
36
This will lead to the individuality of the product and their needs becoming more
37
tailored. By encouraging customers to select from a list of colours and add their
38 39
own symbols or numbers, Nike-ID does this on its website. By letting
40
customers upload designs that are then printed on the shoes, several small
businesses further differentiate themselves.
Cross-Promotion:
For another local company, a well-designed cross-promotional strategy will
249 41
push up the amount of publicity and recommendations you get. Perhaps the
simplest example of this form of referral is in medicine, where a doctor
recommends a patient for treatment to a specialist. Identify businesses that
42
are connected to the main business of the company and design a cross-
promotional approach. For instance, a bakery might partner with a bounce
house for local kids. When parents book bounce house celebrations, they are
43
supplied with a discount rate at the bakery for birthday cakes. Likewise, with
each child's birthday cake order, the bakery can provide a yer for the bounce
house.
Social Media:
In the 2010 white paper," Facebook Fan: An Empirical Review." a Facebook fan
is more than 41 percent more likely than a non-fan to promote the app to his

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friends and family, reports social media marketing consultancy Synapse.

According to a 2011 survey by the Stanford University School of Business, the
44
average Facebook user has 130 friends and about 80 group contacts. However
the social media campaign should not be regarded as a shallow ploy in
45 46
advertisement. You must bring actual money, effort and meaning into the
business websites to communicate with the world.
SWOT Analysis of Indian Footwear Industry:
Segmentation
47 48 49
Although "Footwear Industry" target market is mostly athletes but it targets all
sorts of Market. However, they use Market segmenting to more precisely de ne
50,51
various market segments
Demographic segmentation
250 52
Demographic segmentation is a factor used by footwear industry to target
249
individuals according to their age, Life-cycle stage, gender, occupation, and
53
generation. Although with apparel and sports the Market can be broad, for the
251 54
most part they primarily target consumers who are between the ages of 15-40.
42 55 5
The company caters to both men and women athletes equally, and is placing an
increasing focus on tweens and teens to build long-term brand loyalty.
Geographic segmentation
They use geographic segmentation to market nations, regions, cities, and
57 58
population density differently. In Europe people more likely to see Soccer,
where The industry uses soccer stars to market products. Similarly, in Asian
59 60
countries like India and Pakistan people more likely to see cricket, and rugby in
61
England or Australia. This industry's largest markets are North America

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62
followed by Western Europe and China. In these geographies Footwear's
63 64
marketing efforts are largely focused on urban areas with high Market
Behaviouristic segmentation
252 65 66
Companies largely focuses on how their products make Consumers feel. The
42 67
bene t expectations of the company's products are clearly de ned
Psychographic segmentation
68
Footwear industry also uses psychographic segmentation to target individuals
253 69
with speci c lifestyles and Personalities. To use this variable effectively They
70
must target individuals who enjoy sports. Whether it is playing, watching or
71
simply talking about sports, these activities shape personalities and lifestyles.
72
The marketing efforts are targeted at creating a "feeling" that transcends the
254
product. It develops a lifestyle. Events such as Nike: Run with Me, Sports
73
Improvement Clinics, Social Media contests and athletic and non-athletic
Targeting
250 74
The target market of footwear industries is elite class, tness centric and
249 75 76
sports enthusiastic people specially the youngsters and many more.
251 77
Marketing mix (4ps product, price, promotion, placement):
The footwear industry's marketing mix (4Ps) includes key strategies and
approaches that the business uses to retain its leading role in the global
78 79
Market. To maximize its income and growth, the footwear industry depends on
its marketing mix. About the Product, Location, Promotion, and Price (4Ps)
variables, the marketing mix is the mixture of strategies and tactics used by a
business to implement its marketing strategy.
Product
For all men, women, boys, and girls, and even for children, companies
80
manufacture their goods. Their products are mainly athletic shoes, socks,and

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other sportswear. Shoes, shoes, appliances, and accessories are organizational

items sold to target customers. Some days now, sports shoes are the most
42
popular items. The company has introduced more product lines for this group
252
over the years. For starters, for several other sports, including cricket, they now
sell running shoes, tennis shoes, and boots.
Price
Companies use the value-based pricing approach to ensure growth in their
253
revenue and pro ts. The prices the business imposes to optimize pro ts, thus
attracting the desired market share, are de ned by this aspect of the marketing
81
mix. Using the technique of value-based pricing. Consumer expectations of the
82 83
worth of their goods are taken into account. This value is used to assess the
254
overall price that customers are willing to pay when purchasing athletic shoes,
42
clothing, and equipment. And the company effectively raises its selling prices
when necessary and produces higher pro ts and revenues. This pattern
250 42
continues, as the company enjoys growing sales revenues while increasing its
249 84
prices steadily. They use the value-based pricing approach effectively based on
this aspect of the marketing mix to increase their income while stressing their
251
goods' high value.
Promotion
To retain a strong brand image, they rely on the ef cient promotion of their
goods. This marketing mix aspect deals with the strategies used by the
42
company to connect with its target market. The promotional activities by which
it promotes its goods are as follows:
Advertising
Personal selling
Direct marketing
Sales promotions

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Place
85 86 87
Companies sells its sports shoes, apparel and equipment products through a
88
large number of shops in different countries. The following places form The
252
distribution strategy, arranged according to signi cance:
• Retailers
• Of cial Online Store
89
253
Retailers are the most signi cant places where The products are sold. These
retailers include large rms like Walmart. Customers can also purchase sports
90 42
shoes, apparel and equipment through the company's online store. Outlets
91 92 93
have major control over the distribution and sale of its products, especially
42 94
254
through the company's of cial online store.
Bata Corporation:
Founder: Tomáš Baťa
95
250
Founded: 24 August 1894, Zlín, Czechia
249
CEO: Alexis Nasard (4 Apr 2016–)
Headquarters: Lausanne, Switzerland
251
Subsidiaries: Bata (B.N.) B.V., Bata Shoe (Singapore) Private Ltd.,
255 42 96
The Company was incorporated as Bata Shoe Company Limited on December
95 97 98
23, 1931 under the Indian Companies Act, 1913 with its Registered Of ce in
99
Kolkata, West Bengal. The name was subsequently changed to Bata India
95
Limited on April 23, 1973.
History of Bata Corporation:

Bata Limited (additionally called the Bata Shoe Organization) is a Canadian
100
owned multinational shoes and style accent producer and store primarily
based totally in Lausanne, Switzerland. An own circle of relatives-owned
101
enterprises, the corporation is prepared into 3 enterprise units: Bata, Bata

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102
Industrials, and A.W. Lab. The corporation has over 5 three hundred stores in
103 104
more than 70 nations and manufacturing centres in 18 nations. The T. & A. Bata
95 105
Shoe Company became based on 24 August 1894 with inside the Moravian city
252
of Zlín, Austria-Hungary (these days the Czech Republic), his brother Antonín
106
and his sister Anna, whose own circle of relatives were cobblers for
107
generations. The corporation hired 10 full-time personnel with hard and fast
108
paintings time table and every day, weekly wage, an unprecedented discovery
253
in its time.
Anna Bakena, Tomáš and Antonín

254
In the summer of 1895, Tomáš faced nancial dif culties. To overcome these
setbacks, he decided to few shoes out of canvas instead of leather. This kind of
42
shoe became very successful, allowing the company to grow to 50 jobs. Four
250 109
years later, Bata installed the rst steam-driven machines, starting a phase of
249 110
accelerated modernization. In 1904, Tomáš read an article about certain
111 112 113
machines being made in America. Therefore, he took three jobs and travelled to
251
255
Lynn, a shoemaking town outside Boston, to study and appreciate the American
industrial manufacturing method. He returned to Zlin after six months and
256 114
introduced mechanised manufacturing techniques that helped the Bata
115
Company to become one of the rst mass producers of shoes in Europe. Bata
sneakers were of excellent quality and were available in more styles than were
116
ever sold before. Bata employed 600+ full-time workers by 1912, and several
117
hundred more from their homes serving in neighbouring villages.
257
Consumers' reaction to the price decline was drastic. While most competitors
118
were forced to close because of the demand crisis between 1923 and 1925,

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109
Bata increased as the demand for cheap shoes rose rapidly. The Bata Shoe
Company expanded manufacturing and added more employees. Tanneries, a
brickyard, a chemical warehouse, a piece of mechanical machinery, and a
252
repair shop, workshops for the manufacture of rubber, a paper pulp and
cardboard factory (for the manufacture of packaging), a fabric factory (for the
lining of shoes and socks), a shoe-shine factory, a power plant and farming
activities to cover packaging, a cloth factory (for the lining of shoes and socks),
253
factory, a power plant and farming operations Staff,' Batman,' and their families
had at their hands all the required everyday life amenities, including housing,
119
markets, schools and hospitals.
Competitor Analysis:
254 109
While Bata has enjoyed a reasonably decent market share and has known the
120
Market for a long time, the rivalry in the Market is intensifying day by day.
121
Independent sellers with low establishment costs and in certain situations,
250 122
high-quality, minimal cost or poor-quality shoes sold were the only issue for
249 109
Bata during the decade. However, since the independent vendors are now in
Bangladesh and the regional and world-famous brands, the situation has
251 123
255
altered a lot. So the competition is now a lot more serious. Bata Bangladesh
124
needs to consider all their old challenges, in addition to modern competitors
256 125
with a much more organised layout than the old competitors.
126
When new shoe rms are growing day by day with aggressive strategies,
evolving patterns, and product awareness, consumer negotiating power is
1
rising daily. As well as modern models, people want shoes that are comfortable
. So to please consumers, corporations also have to keep up with the trend. For
257
foreign brands like Nike, Reebok doesn't make the matter easier. So one has to
believe that the demand is only heating up in the shoe business. For example, it

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109
is not easy to take even the current brand like Bata, which has 30 years of
experience in the Bangladeshi Market. Therefore, they must be mindful of the
circumstance and work and take action accordingly.
252
109
Earlier Marketing strategies of Bata:
Penetration into new & targeted consumer segments by launching shoe lines
128
according to lifestyles with supportive promotion activities. A given number of
253
lines, assortment & quantity for each store, according to merchandise
129
classi cation & store pro le, to maximise distribution ef ciency. Identi cation
130
of cost structure loopholes to maximise manufacturing productivity. A detailed
review of the price points of the whole shoe line to reach the highest margin. A
254
comprehensive review of the departmental work ow and the necessary
improvements for better communication for productivity with other
departments. Promotion strategies are concerned with the planning, execution
250 131
and control of persuasive contact with consumers. Clear-cut targets and a
249 132
sharp focus on target customers are important for an effective promotional
133 109
programme. Since Bata is an existing brand here in Bangladesh, they believe
251 134
255
that they should proceed with more retail outlets rather than intensive
advertising.
256
135
The physical delivery starts when the raw materials are sent to the plant, and
the production process begins in the factories of Tongi and Dhamrai. From
136
there the nal products are sent to the CDC (CentralDistributionCenter) of the
257
Tongi factory. Then after the nal products were received and their packaging
137
was done, and the goods were transferred directly to the distributors via the

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company-owned vehicle according to the requirements of different shops,

138 139
agencies, dealers, and wholesalers. There is a different mechanism for
140
wholesalers and dealers for their own agencies and stores.
252
The goods for agencies and shops went straight to the store's headquarters,
and the goods for others went to the 13 warehouses around the world from
142 141 143
which the goods were obtained . Via a network of exclusive ownership and
franchise shops, B.B. works in retail. B.B.'s stores are located in prime
253 144 109 145
locations nationwide. 70 percent of Bata's pro ts come from its own retail
outlets. There is also a network of about 500 exclusive wholesalers serving
approximately 300 retail stores across the country. Bata has showrooms,
wholesale depots, and distribution centers throughout the world. B.B. aims to
254
improve penetration by opening more retail outlets and taking up space in
146,147
shopping malls across the world to raise sales and earnings. It would upgrade
existing retail stores even as smaller towns and semi-urban areas would be set
250 148 149
up with wholesale depots. B.B.'s main efforts will be to streamline the
249
wholesale business. B.B.'s push is to become a production-oriented
organization.
251
255
109
Marketing mix of Bata:
256
Product:
150 151
Bata has had a large product selection from its very beginning in terms of the
wide variety of shoes, sandals, and accessories it offers and the quality they
promise. Millions who look for no-nonsense goods rely heavily on shoes from
257 152
Bata and Bata that can be purchased at affordable rates without attached add-
153 154
ons. Because of its reputation for providing high quality shoes, people expect

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109 109
258
Bata to have the same toughness. Over the years, Bata has made well-designed
products with an emphasis on reliability and cost. In India, where rural areas
155
are much larger than urban areas, and rural communities are looking for
252
cheaper alternatives, this marketing strategy has also been successful.
Bata showed steady growth and expansion, especially in the medium-sized

Market, because of its constant penetration cost and good quality
253
maintenance. Bata has also recently joined forces with Hushpuppies to market
the luxury range of Hushpuppy accessories, giving the brand value a soothing
156
breeze. In the Bata marketing mix, the commodity is the strongest P, after price,
157
in fact. Casual shoes, formal shoes, sandals, men's and women's games,
254 109 158
athletic goods, boots, Bata's key products.
109 159
As a brand, Bata is aspiring, lively and sought-after. By combining new goods,
250
creative brand interactions, and impactful brand positioning, our reputation as
249 160
a bold and young-at-heart brand is maintained. Dedication to consistency,
combined with an excellent combination of elegance, convenience, and
251
255
affordability, makes Bata the No. 1 footwear brand in India. Every season, we
161 162
aspire to provide a new collection for customers that takes into account global,
256
regional and local fashion trends.
Price:
163 164
As mentioned above, price is the greatest P in the marketing mix of Bata and
BATA has had an excellent response from the consumer due to its cheap and
165
mass-market pricing. Bata items can be ordered easily by anybody.
257 109 166
Psychological pricing is used by Bata as a pricing strategy. Bata prices a
167
product in general to the nearest "9" digit of the real market number. For eg,

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258
any commodity priced at $10 would be priced at $9.99 to draw and attract
168
further customers. Bata launched this strategy long ago in terms of pricing its
169
products, but it is now being introduced in Bata Showrooms. In addition to this
252 170 109
phenomena, one of the key reasons for its development, Bata prices its shoes
very modestly and makes them easy to afford. The price then in uences the
109 171
premium clients, and Bata is unable to target the premium clients who view
109 172 173
Bata as a mass market brand and are not justi ed by their status.
253
Place:
174
Bata's positioning and all of its subsidiaries were widely successful, as it was
175
achieved after routine market study studies. In reality, if it has comprehensive
254
logistics and economies of scale function with the brand, it is only feasible for
109
bata to retain the low cost of the goods. If it did not focus on its delivery
109 176
prowess, it would be dif cult for Bata even to break. Based on detailed study
250 177
and forecasting of market conditions, Bata products were sold. All the
249 178
international markets were rst analysed and then entered for divisions,
languages, economic environments, and overall responsiveness. It has
251
255
geographically located its production units in 27 countries, conveniently and
uncomplicatedly serving their respective territories, rendering expansion highly
256 179
cost-effective and facilitating further expansion at the same time. In India,
109 109
rural delivery is the power of Bata. As Bata's location and all of its subsidiaries
180 181
were performed after regular market research reports, were successful.
In reality, if it has comprehensive logistics and economies of scale function

257 109
with the brand, it is only feasible for bata to retain the low cost of the goods. If
109 182
it did not focus on its delivery prowess, it would be dif cult for Bata even to

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258
break. Based on detailed study and forecasting of market conditions, Bata
183 184
products were sold. All the international markets were rst analysed and then
entered for divisions, languages, economic environments, and overall
252
responsiveness. It has geographically located its production units in 27
countries, conveniently and uncomplicatedly serving their respective
territories, rendering expansion highly cost-effective and facilitating further
185 109
expansion at the same time. In India, rural delivery is the power of Bata. In
253 109
India, rural distribution is Bata's strength. Even in rural India, Bata's
186 187
showrooms and dealerships are found to be open, which has helped promote
the brand even more.
254
Promotion:
109 188
From the very beginning, Bata has not believed in signi cant advertising or
189
public-related marketing, so much so that one rarely comes across a Bata
250
television commercial or print advertisement. It depends heavily on its century-
249
long past, for which it has all the attention of the customer base it tries and
109
aims. By demonstrating more promotions, Bata will increase the prices. And
251 190
255
this expense would then raise the average price of the commodity, which is a
109 191
negative point for Bata, considering that it serves the mass Market. There is
256 192 109
thus, almost an undifferentiated marketing campaign for Bata.
193
It just offers major discounts on holiday promotions and coupon days. The
194
same is automatically spread by word of mouth by users within the market
realm, which eventually saves on promotional campaigns and ultimately only
257
low-priced shoe buyers. Bata releases fresh products from time to time
195
through T.V. commercials, but typically relies on its pull strategy and brand

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258
appeal to bring more customers to the showroom. When there were no Adidas
or Reeboks, Bata was present all over the world. It has outstanding market
109 196 197
appeal, therefore, and so Bata is still a leading shoe brand to date. However
252 198
because of increased rivalry, it is yet to be seen if this market value stays with
the business or withers down.
253
199
This latest, bolder image has been promoted by successful advertisements
200 201
featuring celebrities that have a major impact on our target audience. Brand
ambassador-led campaigns, such as 'Incredibly.
254
Bata' with actress Kriti Sanon,' Chalo India Now Power Walk 'with cricketer
Smriti Mandhana, and the most recent men's Casual Collection campaign by
202 203
actor Sushant Singh Rajput have made a huge contribution to brand recall and
250
af nity.
249
251
255
256
257

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258
ADIDAS
252
Founder: Adolf Dassler

95
Founded: 18 August 1949, Herzogenaurach, Germany
CEO: Kasper Rørsted (1 Oct 2016–)
253
Headquarters: Herzogenaurach, Germany
The 'Adidas' brand arrived in India in the 1990s and grew to become one of the
world's leading affordable premium sportswear and apparel companies. The
204 205
Market for organised sports footwear, apparel and accessories in India has a
254
net sales value of approximately EUR 400 million to EUR 500 million, of which
206
the Adidas Group accounts for around 45%.
History:
250
The world started its love affair with Adidas (Ryno's Company History) in the
249
small German village of Herzogenaurach. Adolf 'Adi' Dassler brought the three
little stripes to life in 1920. With his brother, Rudolph, after recognizing the
251
255
need for performance athletic shoes, Dassler created his rst sports shoe,
designed for training. The Dassler brothers split in 1948 to form two
256
independent companies of their own. Dassler founded Adidas, and Puma was
207
formed by his partner, both at Herzogenaurach headquarters.
Since founder Adi Dassler started producing sports shoes in the 1920s, the
208
mission of Adidas has changed little: to be the best sports brand in the world.
The tradition of Adidas is consistently one of satisfying the changing needs of
257
the athlete. Adidas aims to provide shoes for athletes that can make a visible
difference in their performance, focusing more on performance and less on

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fashion. Meeting an athlete's demands is what makes Adidas the best. Adidas
209
America went on to expand its history on the basis of this history.
Adidas acquired Sports. a U.S. sports marketing business created by Rob
252
Strasser and Peter Moore, former Nike executives, in February 1993. In
collaboration with Adidas USA, Sports Inc. worked on the design, production
210
and promotion of the Adidas Equipment range. This line helped to rejuvenate
and reposition the Adidas brand in the United States by developing an exclusive
253
line based on meeting the practical needs of the athlete using the latest fabrics
211 212
and athlete feedback in the Adi Dassler tradition. In order to help the athlete
compete more effectively, it included moisture control, heat insulation,
weather protection, ease of movement, and security. The successful
254
establishment and launch of Adidas America followed.
Competitor Analysis:
250
Adidas's mission statement testi es that "Adidas-Salomon strives to be the
249
259
global leader in the sporting goods industry with sports brands built on a
passion for sports and a sporting lifestyle" (Adidas-Salomon).
251 213
255
Numerous studies have shown that the key explanation for a business-to-
business merger's failure is a lack of cultural integration. Companies frequently
256
neglect rather than execute them in past mergers, often contributing to the
214
failure of their combination of cultural differences. The downside of purchasing
a large business such as Reebok, Adidas, is that while management and
215
technology shifts, or a combination of the new learning culture problems in the
42
new combined company, its rivals operate at full pace. Seven years ago, Adidas
bought Salomon and became the second-largest sports group. The world's
257
maker of products, behind Nike and ahead of Reebok. This recent one, the

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experience of purchasing a business, would mitigate the challenge of acquiring
Reebok.
252
253
254
250
249
259
251
255
256
257

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252
253
Market trend (2015-2020) and strategy of Adidas:

Adidas uses distinct targeting strategies to attract young people, adults, and
216
children who are passionate about tness & sports. While it targets clients in
254
the 13-40-year-old age group, most of its clients are 15-30 years of age from
217
the upper-middle class or the luxury class customers. All effective companies
2
have excellent marketing campaigns that are strategically segmented by them.
250
To your organization, the Market to which you sell is very signi cant. Athletes of
249
259 219
all ages around the world are promoted by organizations such as Adidas.
Adidas markets to amateur athletes and professionals. A crucial role in
251 220 221
255
marketing strategy is played by market segmentation. Each Market is special,
42
so the company must be cautious when selecting the right one(s). Market
256
segmentation aims to allow the marketer to adapt marketing mixes to meet the
222
requirements of one or more particular segments. Advertisers essentially use
the market segmentation method to separate broad markets into smaller
223
segments according to customers' characteristics, different groups, and
locations. By looking at various people's buying attitudes and purchasing
260 practices, Adidas is the largest sportswear manufacturer in Europe and the
257
second-largest sportswear manufacturer in the world markets. For each buyer,
224
the sellers develop a distinct business program. The main focus of Adidas is

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demographic and psychographic segmentation. So in 3 different segmentation
models, Adidas establishes their brand.
Marketing Mix of Adidas:
252
Adidas has had its share of ups and downs as one of the top brands in the
261 42
sports and footwear industry. The company was founded in 1936 and is one of
the world's oldest brands of Footwear. Nevertheless, even though the
225 226
organization has old roots, its core is new. In the 1980s, Adidas faced strong
253 227
competition from Nike but soon conquered the competition by targeting young
people and sports-oriented individuals.
254
250
249
259
251
255
Comparative Analysis of Bata VS Adidas

256
BATA SURVEY
260
257

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258
ADIDAS Survey:
252
261
253
254
250
249
259
251
255
256
By the above comparative analysis, we can say that the customers are more
228 229
attracted towards Adidas than Bata, as the advertisements, promotion offers,
109 230
variance in the product of Adidas is much better than Bata .
260
257

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258
252
261
253
Recommendation:
254
Besides conventional television and print marketing, Bata India has always
focused more on digital marketing such as social media marketing, online
advertising, etc. The world is shifting towards a competitive business channel.
250
Furthermore, while Bata India has its name as formal Footwear for results, it
249
259
should concentrate more on its design for the elderly and general people, as a
shoe is also a fashionable item.
251
255
Bata India should fund activities similar to social responsibility to raise its
256 231 232
exposure. All the usual problems can express how life style should be in style
233
and designs launched are seen. This will have a multiplier impact as the
42
company's new designs of usable shoes and sportswear are noticed in various
ways by different customer segments. Bata India can link up with F.M. radio
channels for advertising reminders and notify customers from time to time
234
260 about different sales promotions. As customer preferences are rapidly
257
changing, Bata India should invest more in R&D. While Bata has more product
23
collections, it should concentrate on adding more styles for regular use as well.

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258
The rm should launch a more modern, exclusive collection for the youth
segment that complements traditional and western wear. The middle-class
group accounts for the bulk of the population.
252 236
Thus, a more creative concept should be made for them at a fair price, and
261 237
more of the exclusive showroom should be set up. Service needs to be
238
strengthened and superior after-sales. In other words, the process of
239 240
maintaining and xing watches can be accomplished more ef ciently. This can
253 241
be achieved by ensuring the supply of spare parts and educating all sales.
242
Workers at the Bata Service Centre are expected to perform these tasks or
inform new customers. Bata should emphasize many elds, given the
increasing rivalry in the global apparel industry. Bata should improve and
254
maximize its manufacturing activities at home and abroad and manage overall
costs.
250
249
259
251
255
256
260
257

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258
252
261
253
Conclusion:
254
262
Adidas has been part of the world of sports at all levels for over 80 years. It has
also represented the generation with its trendy and comfortable creativity to
carry out fashion in the shoe industry, offering state-of-the-art sports shoes,
250
apparel, and accessories. Today, Adidas - is a global pioneer in the sporting
249
259 243
goods industry and provides the largest product portfolio, with overall net
263
revenue of 6.1 billion and net pro ts of 208 million. In virtually every country in
251
255
the world, Adidas products are available. To boost our competitive position and
244
nancial results, our strategy is simple: continually enhance our brands and
256 245
goods. Turbulent is the term that accurately de nes the situation in the last
two nancial years in the sports industry. Competition hit its new highs and
246
lows through regular price cuts in the industry and larger than live marketing
game plans. It is no longer enough to be
247
Competing. A company that wants to thrive must have a sustainable advantage.
248
260 In the near term, the strategic initiative needs to be taken to achieve the
257
future's desired placement. One has to anticipate tomorrow, and Adidas is
proud to be the best with its strong brand image and marketing campaign.

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252
261
253
254
262
250
249
259
263
251
255
256
260
257

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252
261
253
Reference:
254
262
https://www.scribd.com/doc/187538155/A-Study-of-Footwear-Industry-and-
Its-Major-Players-Bata-Liberty-Adidas-and-Nike
https://timeso ndia.indiatimes.com/business/india-business/bata-is-a-
250
global-player-with-strong-indian-roots/articleshow/63437964.cms
249
259
https://www.marketing91.com/marketing-mix-bata/
263
https://www.academia.edu/38732052/MARKETING_MIX_AND_MARKETING_ST
251
255
RATEGIES_OF_BATA
https://www.mbaskool.com/marketing-mix/products/17006-adidas.html
256
http://www.cvs.edu.in/upload/1st%20May-SME.pdf
https://www.marketing91.com/marketing-mix-adidas/
https://www.academia.edu/38732052/MARKETING_MIX_AND_MARKETING_ST
RATEGIES_OF_BATA
https://www.assignmentpoint.com/business/marketing-business/assignment-
260 on-marketing-mix-of-progressive-footwear-limited.html
257
https://www.researchgate.net/publication/333401008_The_Analysis_of_Shoes
_Marketing_Mix_in_Style_Successful_Bene ts_SMEs_of_Shoes_Product_in_

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258
Bogor
http://panmore.com/nike-inc-marketing-mix-4ps-product-place-promotion-
price-analysis
252
https://www.quora.com/Which-brand-is-more-famous-for-great-shoe-
261
designs-Bata-or-Nike
https://www.scribd.com/doc/61995878/Questionnaire-on-Bata
https://www.readsurvey.com/www-adidas-comfeedback-adidas-customer-
253
satisfaction-survey.html
https://www.surveymonkey.com/welcome/enterprise/?
program=7013A000000ih75QAA&utm_bu=sme&utm_campaign=71700000058
886786&utm_adgroup=58700005408205938&utm_content=43700049186769
254
262
441&utm_medium=cpc&utm_source=adwords&utm_term=p49186769441&ut
m_kxcon d=s4bvpi0ju&utm_test=&gclid=CjwKCAiAnvj9BRA4EiwAuUMDf2NZ
eQnfVb3TTPJMJ3kxl25ICrybtVLgOyMoqMG_rfHAT qaWBkuBoC9R8QAvD_BwE
250
&gclsrc=aw.ds
249
259
263
251
255
256
260
257

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252
261
253
254
262
250
249
259
263
251
255
256
260
257

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258
1. Marketing Management-II Wordy sentences Clarity
assignment
2. really Wordy sentences Clarity

252
3. properly → correctly, appropriately Word choice Engagement
261
4. Although the pattern of China was Hard-to-read text Clarity

dif cult to understand by many
countries during that period, a
particular social class represented a
253
few tones around then, as China was
brilliant lotus feet that usually grew
in the tenth, eleventh hundreds of
years (breaking and bowing the toes
for the feet to f…
254
262
5. in comparison → compared Wordy sentences Clarity
6. A critical sector of India's leather Unclear sentences Clarity

industry is the footwear segment; it
is the growth locomotive for India's
250 entire leather industry.
249
259 7. are produced Passive voice misuse Clarity
263
8. are exported Passive voice misuse Clarity
251
255
9. own Wordy sentences Clarity
25610.
to help this process further Inappropriate colloquialisms Delivery
11. A dedicated Footwear Complex and Passive voice misuse Clarity

Footwear Components Section where
footwear clusters are set up by
India's Government.
12. current → recent Word choice Engagement

260
25713. is estimated Passive voice misuse Clarity
14. about Wordy sentences Clarity

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25815. The demand is mainly dominated by Passive voice misuse Clarity

men's Footwear in branded Footwear
(including logos on shops).
16. The construction Improper formatting Correctness

252
17.
261 are supplied Passive voice misuse Clarity
18. those devices → Those devices Improper formatting Correctness
19. realisation → realization Mixed dialects of English Correctness

253
20. of cutting-edge Wrong or missing prepositions Correctness
21. with the Wrong or missing prepositions Correctness
22. India → Indian Confused words Correctness

254
262
23. shoes → shoe Incorrect noun number Correctness
24. pleasant → nice Word choice Engagement

250
25. the small-scale Determiner use (a/an/the/this, Correctness
249
259 etc.)
263
26. labels, Punctuation in Correctness
251 compound/complex sentences
255
27. was launched Passive voice misuse Clarity

256
30. , with Punctuation in Correctness

compound/complex sentences
26031. . Hiring → and hiring, , hiring Incomplete sentences Correctness

257
32. example: Misuse of semicolons, quotation Correctness
marks, etc.

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25833. famous → Word choice Engagement

notable, prominent, favorite
34. social media in uencers Wordy sentences Clarity
252
261
36. This Intricate text Clarity
37. colours → colors Mixed dialects of English Correctness
253
39. By encouraging customers to select Unclear sentences Clarity

from a list of colours and add their
own symbols or numbers, Nike-ID
does this on its website.
254
262
40. are then printed Passive voice misuse Clarity
41. For another local company, a well- Unclear sentences Clarity

designed cross-promotional strategy
250 will push up the amount of publicity
and recommendations you get.
249
259
26342. company; company's; Company Text inconsistencies Correctness
251
255
43. are supplied Passive voice misuse Clarity
44. However, Comma misuse within clauses Correctness

256
45. the advertisement, or Determiner use (a/an/the/this, Correctness

etc.)
an advertisement
46. , and Comma misuse within clauses Correctness
47. the "Footwear Determiner use (a/an/the/this, Correctness

260 etc.)
257
48. mostly → most Confused words Correctness
49. , but Punctuation in Correctness


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258
50. to de ne various market segments Inappropriate colloquialisms Delivery
more precisely
51. segments. Closing punctuation Correctness

252
26152. the footwear Determiner use (a/an/the/this, Correctness

etc.)
53. sports, Punctuation in Correctness

253
54. part, Comma misuse within clauses Correctness
55. equally, Comma misuse within clauses Correctness
56. placing an Wordy sentences Clarity

254
262
57. . In → in Incomplete sentences Correctness
58. , people Punctuation in Correctness

250
24959.
259 , people Punctuation in Correctness
263
60.
251 cricket, Punctuation in Correctness
61. America, Punctuation in Correctness

256
62. geographies, Comma misuse within clauses Correctness
63. primarily focused, focused mainly Word choice Engagement
64. Market. Closing punctuation Correctness

260
65. largely → mainly, mostly, primarily Word choice Engagement
257
66. focuses → focus Faulty subject-verb agreement Correctness
67. de ned. Closing punctuation Correctness

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258
68. The footwear Determiner use (a/an/the/this, Correctness
etc.)
69. effectively, Punctuation in Correctness

252
261
70. , or Comma misuse within clauses Correctness
71. simply → merely Word choice Engagement
25372.
are targeted Passive voice misuse Clarity
74. tness centric → tness-centric Misspelled words Correctness
25475.
262
people, Punctuation in Correctness
76. specially → especially Commonly confused words Correctness

250
77. The marketing Determiner use (a/an/the/this, Correctness
249
259 etc.)
263
78. Market → market Confused words Correctness
251
25579. To maximize its income and growth Misplaced words or phrases Correctness
25680. , and Improper formatting Correctness
81. They are using, or They were using Incomplete sentences Correctness
82. are taken Passive voice misuse Clarity
83. is used Passive voice misuse Clarity

260
84. prices → costs Word choice Engagement
257
85. sells → sell Faulty subject-verb agreement Correctness
86. its → their Pronoun use Correctness

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258
88. a large number of → Wordy sentences Clarity

many
252
26189. are sold Passive voice misuse Clarity
91. major → signi cant, central, primary Word choice Engagement

253
92. its → their Pronoun use Correctness
93. especially → primarily Word choice Engagement
94. Outlets have major control over the Unclear sentences Clarity
254
262 distribution and sale of its products,
especially through the company's
of cial online store.
95. 24 August; December 23; April 23; 18 Text inconsistencies Correctness

250 August
249
259
96. was incorporated Passive voice misuse Clarity
263
97.
251
93 , Comma misuse within clauses Correctness
255
98. 9 3, Punctuation in Correctness
256
99. The name was subsequently changed Passive voice misuse Clarity
100. Canadian owned → Misspelled words Correctness

Canadian-owned
101. 3 → three Improper formatting Correctness

260
102. An own circle of relatives-owned Hard-to-read text Clarity
257 enterprises, the corporation is
prepared into 3 enterprise units:
Bata, Bata Industrials, and A.W. Lab.

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103.
258 centres → centers Mixed dialects of English Correctness
104. nations → countries Word choice Engagement
105. with Wrong or missing prepositions Correctness

252
106.
261 Anna, Punctuation in Correctness
107. 0 → ten Improper formatting Correctness
253
108. time table → timetable Confused words Correctness
109. Bata; Bata's; bata Text inconsistencies Correctness
110. certain → speci c, individual Word choice Engagement
254
262
111. machines → devices Word choice Engagement
112. being made Passive voice misuse Clarity
113.
250 travelled → traveled Mixed dialects of English Correctness
249
259
114. mechanised → mechanized Mixed dialects of English Correctness
263
115. He returned to Zlin after six months Unclear sentences Clarity
251 and introduced mechanised
255
manufacturing techniques that
helped the Bata Company to become
256 one of the rst mass producers of
shoes in Europe.
116. 9 2, Punctuation in Correctness

117. neighbouring → neighboring Mixed dialects of English Correctness
118.
260 were forced Passive voice misuse Clarity
257
120. market rivalry Wordy sentences Clarity

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121.
258 , in Punctuation in Correctness
122. , or Comma misuse within clauses Correctness
252
123. changed signi cantly Wordy sentences Clarity
261
124. , in addition to → and Wordy sentences Clarity
125. organised → organized Mixed dialects of English Correctness
253
126. are growing → grow Wordy sentences Clarity
127. comfortable shoes Wordy sentences Clarity
128. Penetration into new & targeted Incomplete sentences Correctness

consumer segments by launching
254
262 shoe lines according to lifestyles
with supportive promotion activities.
129. maximise → maximize Mixed dialects of English Correctness
250
130. maximise → maximize Mixed dialects of English Correctness
249
259
263
132.
251 important → essential Word choice Engagement
255
133. programme → program Mixed dialects of English Correctness

256
134. they believe that Wordy sentences Clarity
135. are sent Passive voice misuse Clarity
136. there, Punctuation in Correctness

137.
260 was done Passive voice misuse Clarity
257
138. Then after the nal products were Unclear sentences Clarity
received and their packaging was
done, and the goods were transferred
directly to the distributors via the

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258 company-owned vehicle according to

the requirements of different shops,
agencies, dealers, and wholesalers.
139. a different → an other Word choice Engagement

252
140.
261 own Wordy sentences Clarity
141. The goods for agencies and shops Intricate text Clarity
went straight to the store's
headquarters, and the goods for
253 others went to the 13 warehouses
around the world from which the
goods were obtained.
142. the goods were obtained Passive voice misuse Clarity
143. . Via → , via Incomplete sentences Correctness

254
262
144. 70 → Seventy Improper formatting Correctness

250
146. across the globe, around the globe Word choice Engagement
249
259
147.
263 across the world → Wordy sentences Clarity
worldwide
251
255
148. be set up Passive voice misuse Clarity
256
149. main → primary Word choice Engagement
150. a large → an extensive Word choice Engagement
151. in terms of → regarding Wordy sentences Clarity
152. be purchased Passive voice misuse Clarity

260
153. Millions who look for no-nonsense Unclear sentences Clarity
257 goods rely heavily on shoes from
Bata and Bata that can be purchased
at affordable rates without attached
add-ons.

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154.
258 high quality → high-quality Misspelled words Correctness
155. areas, Punctuation in Correctness

252
156. strongest → Word choice Engagement
261 most muscular, most robust,
most vigorous, most vital
157. , in fact Wordy sentences Clarity
253
158. key → essential Word choice Engagement
160. is maintained Passive voice misuse Clarity
254
262
161. takes → take Faulty subject-verb agreement Correctness
162. takes into account → Wordy sentences Clarity

considers
250
163. greatest → Word choice Engagement
249
259 most signi cant, most excellent
263
164. , and Punctuation in Correctness
255
165. easily → quickly Word choice Engagement

256
166. Psychological pricing is used by Bata Passive voice misuse Clarity
as a pricing strategy.
167. eg → e.g. Comma misuse within clauses Correctness
168. in terms of pricing → Wordy sentences Clarity

to price
260
169. being introduced Passive voice misuse Clarity
257
170. this phenomena → Determiner use (a/an/the/this, Correctness

this phenomenon, these phenomena etc.)

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171.
258 is unable to → cannot Wordy sentences Clarity
172. mass market → mass-market Misspelled words Correctness
173. are not justi ed Passive voice misuse Clarity

252
174.
261 all of Wordy sentences Clarity
175. it was achieved Passive voice misuse Clarity
176. even Wordy sentences Clarity

253
177. Bata products were sold Passive voice misuse Clarity
178. analysed → analyzed Mixed dialects of English Correctness
179. expansion → development, growth Word choice Engagement

254
262
180. were performed Passive voice misuse Clarity
181. they were Incomplete sentences Correctness

250
182. even Wordy sentences Clarity

249
259
183.
263 Bata products were sold Passive voice misuse Clarity
251
184.
255 analysed → analyzed Mixed dialects of English Correctness
185. expansion → development, growth Word choice Engagement

256
186. are found Passive voice misuse Clarity
187. found to be Wordy sentences Clarity
188. signi cant → effective Word choice Engagement
189.
260 public-related → pubic-related Confused words Correctness
257
190. price → cost Word choice Engagement
191. Market → market Confused words Correctness

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192.
258 , thus Punctuation in Correctness
193. major → signi cant Word choice Engagement

252
194. is automatically spread Passive voice misuse Clarity
261
195. commercials, Comma misuse within clauses Correctness
196. It has outstanding market appeal, Unclear sentences Clarity

therefore, and so Bata is still a
253
leading shoe brand to date.
197. However, Comma misuse within clauses Correctness
198. yet to be → still Wordy sentences Clarity
254
262
199. been promoted Passive voice misuse Clarity
200. major → signi cant Word choice Engagement
201.
250 . Brand → —brand Incomplete sentences Correctness
249
259
202. have → has Faulty subject-verb agreement Correctness
263
203. a huge → Word choice Engagement
251 an enormous, a considerable, a vast
255
204. organised → organized Mixed dialects of English Correctness

256
206. , of which the → . The Hard-to-read text Clarity
207. formed → started, created Word choice Engagement
208. Since founder Adi Dassler started Unclear sentences Clarity

260
producing sports shoes in the 1920s,
257 the mission of Adidas has changed
little: to be the best sports brand in
the world.
209. on the basis of → based on Wordy sentences Clarity

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258
211. This line helped to rejuvenate and Unclear sentences Clarity

reposition the Adidas brand in the
252
United States by developing an
261
exclusive line based on meeting the
practical needs of the athlete using
the latest fabrics and athlete
feedback in the Adi Dassler tradition.
212.
253
In order to → To Wordy sentences Clarity
213. key → fundamental Word choice Engagement
214. failure → loss, delinquency Word choice Engagement
215.
254
262
combination → variety Word choice Engagement
216. who are Wordy sentences Clarity
217. effective → in uential Word choice Engagement

250
218.
249
259
All effective companies have Passive voice misuse Clarity
excellent marketing campaigns that
263 are strategically segmented by them.
251
219. are promoted Passive voice misuse Clarity
255
220. is played Passive voice misuse Clarity

256
221. special → unique, particular Word choice Engagement
222. Market segmentation aims to allow Unclear sentences Clarity

the marketer to adapt marketing
mixes to meet the requirements of
one or more particular segments.
223.
260 segments → Word choice Engagement
257 pieces, parts, components
224. a distinct → a speci c, a particular Word choice Engagement

Report: Untitled
225.
258 old → ancient Word choice Engagement
226. strong → intense, healthy Word choice Engagement
227. competition → battle Word choice Engagement

252
228.
261 are more attracted Passive voice misuse Clarity
229. as → like Wrong or missing prepositions Correctness
230. By the above comparative analysis, Unclear sentences Clarity

253
we can say that the customers are
more attracted towards Adidas than
Bata, as the advertisements,
promotion offers, variance in the
product of Adidas is much better
than Bata.
254
262
231. life style → lifestyle Confused words Correctness
232. style → manner Word choice Engagement
233.
250 This Intricate text Clarity
249
259
234. different → other Word choice Engagement
263
235. as well Wordy sentences Clarity

251
255
236. a more creative concept should be Passive voice misuse Clarity
made
256
237. more of the exclusive showroom Passive voice misuse Clarity

should be set up
238. be strengthened Passive voice misuse Clarity
239. be accomplished Passive voice misuse Clarity

260
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244. To boost our competitive position and Misplaced words or phrases Correctness
nancial results
252
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261 To boost our competitive position and Unclear sentences Clarity
nancial results, our strategy is
simple: continually enhance our
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246.
253 larger → Word choice Engagement
more extensive, more immense,
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247. Competing. Incomplete sentences Correctness
248. be taken Passive voice misuse Clarity

254
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249. who also helped me in completing my Acknowledgement - SlideShare Originality

project. I came to know about so https://www.slideshare.net/Utkar
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to them. Secondly, I would 56971416
250
250.
249
259 to target individuals according to Sample Response Nike Originality
their age, Life-cycle stage, gender, Segmentation and Targeting
263 occupation, and generation. Although https://mymission.lamission.edu/
with apparel and sports the Market userdata/schonfd/docs/Assignme
251
255
can be broad, for the most part nts/Nike%20Segmentation%20an
d%20Targeting.pdf
256
251. consumers who are between the What is Adidas positioning Originality
ages of 15-40. The company caters to strategy?
both men and women athletes https:// ndanyanswer.com/what-
equally, and is placing an increasing is-adidas-positioning-strategy
focus on tweens and teens to build
long-term brand loyalty.
252. largely focuses on how their products Sample Response Nike Originality
260
make Consumers feel. The bene t Segmentation and Targeting
expectations of the company's https://mymission.lamission.edu/
257 products are clearly de ned userdata/schonfd/docs/Assignme
nts/Nike%20Segmentation%20an
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Report: Untitled
253.
258 must target individuals who enjoy Sample Response Nike Originality
sports. Whether it is playing, Segmentation and Targeting
watching or simply talking about https://mymission.lamission.edu/
sports, these activities shape userdata/schonfd/docs/Assignme
personalities and lifestyles. nts/Nike%20Segmentation%20an
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261
254. It develops a lifestyle. Events such as Sample Response Nike Originality
Nike: Run with Me, Sports Segmentation and Targeting
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contests and athletic and non- userdata/schonfd/docs/Assignme
athletic nts/Nike%20Segmentation%20an
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255. The Company was incorporated as DIVIDEND DISTRIBUTION POLICY Originality

Bata Shoe Company Limited on https://www.bata.in/0/pdf/Divide
December 23, 1931 under the Indian ndDistributionPolicy-BIL.pdf
Companies Act, 1913 with its
Registered Of ce in Kolkata, West
254
262 Bengal. The name was subsequently
changed to Bata India Limited on
April 23, 1973.
256. Company to become one of the rst PROJECT ON BATA - SlideShare Originality
250 mass producers of shoes in Europe. https://www.slideshare.net/soum
eetsarkar/project-on-bata
249
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257.
263 While most competitors were forced Bata Corporation - Wikipedia Originality
to close because of the https://en.wikipedia.org/wiki/Bata
251
_Corporation
255
258. In India, where rural areas are much Marketing mix of Bata - Bata Originality
256 larger than urban areas, and rural marketing mix
https://www.marketing91.com/ma
rketing-mix-bata/
259. industry with sports brands built on a Adidas’ Globalization Strategies - Originality
passion for sports and a PHDessay.com
https://phdessay.com/adidas-
globalization-strategies/
260
260. in Europe and the second-largest How Ethical and Sustainable Are Originality
257 sportswear manufacturer in the Your Favourite Sportswear ...
world https://thegreenhubonline.com/2
019/09/18/how-ethical-and-
sustainable-are-your-favourite-
sportswear-brands/

Report: Untitled
258
261. The company was founded in 1936 Health Care Service Corporation - Originality
and is Wikipedia
https://en.wikipedia.org/wiki/Heal
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252
262.
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sports Logo - 1887 Words ...
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263. In virtually every country in the world, Kenn999: SOLUTION MANUAL OF Originality
Adidas FUNDAMENTALS OF
INFORMATION ...
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Unique Words 28%

Rare Words 40%

Word Length 5.1

Sentence Length 14.8

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Fortune International Institute of Business Management

Analysis of Marketing Mix Elements of Footwear Industry

Post Graduate Diploma in Management

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Under the Guidance of

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Footwear is an element that protects human feet against virtually all-natural

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Market Trend and Analysis

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Industry Pro le:

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• The demand is mainly dominated by men's Footwear in branded

Footwear Industry Growth in India:

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Design your own:

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friends and family, reports social media marketing consultancy Synapse.

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other sportswear. Shoes, shoes, appliances, and accessories are organizational

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History of Bata Corporation:

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Anna Bakena, Tomáš and Antonín

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company-owned vehicle according to the requirements of different shops,

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Bata showed steady growth and expansion, especially in the medium-sized

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In reality, if it has comprehensive logistics and economies of scale function

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Founder: Adolf Dassler

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Market trend (2015-2020) and strategy of Adidas:

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Comparative Analysis of Bata VS Adidas

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