24 Ways to Promote Your Next

Blog Post

You just poured everything you had into an epic piece of content. After all that work, you want
to make sure it gets seen by as much of your target audience as possible. Here are a few ideas
to get you started.

Follow a social media sharing calendar

Promoting your content to your active networks repeatedly over the next several months will
help traffic stay consistent.

Promote social media posts

Consider using promoted or boosted posts on social media to drive paid traffic to content pieces
or landing pages.

Mention sources when sharing

When promoting your content on social media, mention the handles of websites, brands, and
influencers cited in your content.

Pin social media posts to your profiles

Several networks let you pin a post to the top of your feed. Use this to keep your latest content
front and center.

Send to your coworkers

Enlist the whole team in promoting your content - send it to coworkers with one-click share
links from Href Share or Click to Tweet.

Email anyone mentioned

If you referenced or linked to any studies, articles, or quotes, email those mentioned to let them
know.

Contact your interested advocates

Find and contact people on social media who have already shared your content and might be
interested in this piece.

Contact interested influencers

Find and contact industry influencers who have talked about or shared similar content on social
media.

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24 Ways to Promote Your Next
Blog Post

Suggest to writers in the industry

Identify writers for your niche’s popular blogs and other publications. If they have content related
to your topic, suggest they read it.

Email your subscribers

Let your email list know about the new piece of content, and include a call-to-action to share
it as well, to drive more social traffic.

Add to nurturing campaigns

Repurpose some of the content in a sales nurturing funnel and include a link to the full piece
for more information.

Add to your email signature

Update your email signature to include a link to recent or popular content. A plugin like Wises-
tamp can even connect to your blog’s RSS feed.

Submit to social bookmarking sites

Bookmarking sites like reddit (where allowed) and Scoop.it can be tough to figure out, but can
really make a post go viral.

Submit to niche forums

Like social bookmarking sites, niche forums that allow sharing links are great for reaching a lot
of people quickly, and have the added bonus of being a very targeted audience.

Suggest to link roundups

Find bloggers in your niche who publish regular roundups of curated links, either on their blog
or via email. Suggest new content to them.

Answer questions on Quora

Search Quora for questions that your content answers. Fully answer the question and include
a link back to the source of information.

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24 Ways to Promote Your Next
Blog Post

Share in Facebook groups

If you’re in niche Facebook groups that allow content promotion, write a post summarizing the
key takeaways and include a link to your piece.

Share in LinkedIn groups

Especially great for B2B content, join LinkedIn groups for professionals in your audience and
start discussions including a link to your content.

Republish on Medium
Medium has an engaged audience and social features that are great for building a readership
to drive back to your own website.

Republish on LinkedIn
Use LinkedIn Pulse to republish content and tap into your existing network on the platform to
drive traffic back to the original pieces.

Write a guest blog post

Publishing a guest blog post about a similar topic gives you the opportunity to link back in a
relevant and valuable way.

Add links from older content

Older posts, especially your most popular ones, receive consistent SEO and social traffic that
new content can piggyback on when you add internal links.

Promote on content distribution networks

Paid distribution networks (think: the sponsored “related posts” on popular websites) let you
directly reach readers on the most popular websites in your industry.

Retarget your readers

Run retargeting search or display campaigns to show new content to readers who have visited
your blog before.

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