Professional Documents
Culture Documents
Login
Signup
Home
NEW SOLUTION
SITE STATS
Top Donors
Top Visitors
Popular Topics
Newest Members
Newest Papers
FAQ
SEARCH
The objective is to “run them out of the market”. It is a poor strategy given that there is a price inelasticity of
demand so competing in prices is hurting performance at the expense of share. Moreover, it is a usual practice in
San Huberto for importers to divide their order between both shipping lines, so lowering prices makes it even
riskier since it is more difficult to run them off the market.
2. What are the key assumptions behind the "Contribution Matrix" in Exhibit 4 of the case? How reasonable are
these assumptions given the market information that James Vaughan has been able to gather? Given the
assumptions, does the matrix reflect the correct objective functions (i.e. what should be maximized) for the two
firms?
The game is played only once. Best objective for LAL : KL@1900 – LAL@1600 Best objective for KL:
KL@1700 – LAL@1900
3. If the values in the Contribution Matrix are, in fact, reasonable, what action would you recommend to LAL
management? How should they actually implement your recommendation?
According to the contribution matrix there is an equilibrium at KL@1400 – LAL @1300 (1008, 895). At this
https://www.caseforest.com/case-study-Lesser-Antilles-Lines.aspx 1/3
6/12/22, 10:10 PM Lesser Antilles Lines | Case Study Solution | Case Study Analysis
prices, they would both have 50% mkt share. If the game is played once and KL sets price at 800, LAL’s best
movement is to respond with 1100 (-291, 101). LAL will lose mkt. share but it would still get positive profits
whereas KL is gaining mkt share at the expense of its finance. This would not be sustainable in the long ...
Word (s) : 351
Pages (s) : 2
View (s) : 8442
Rank : 0
Report this paper
Add to My List
Please login to view the full paper
Login
University Login
Google+ Twitter
or Login with Email
Email
Log In
Forgot Password?
Create an account click here
Recent Topics
Bettle
Bettle
Ask.com
Ask.com
capital budgeting
New Entries
Quality Parts Company
https://www.caseforest.com/case-study-Lesser-Antilles-Lines.aspx 2/3
6/12/22, 10:10 PM Lesser Antilles Lines | Case Study Solution | Case Study Analysis
Lincoln Electric
STORE24
Vêtements Ltée
Google Case Analysis
Join Now
Ease your MBA workload and get more time for yourself
Click Here
Terms of Service
Privacy Policy
About us
Link
Sitemap
Submit
Blog
Contact us
Designed by JR infotech
https://www.caseforest.com/case-study-Lesser-Antilles-Lines.aspx 3/3