E-Commerce

WEEK-3
Dr. Mohsin Ashraf
Assistant Professor
CS&IT Department
University of Management and Technology
Email: v31091@umt.edu.pk 1
 Contents
• E-Market
• Places
• Components
• Types
• Shopping Mechanism
• Webstore
• E-Mall
• Portals
• Web Hosting
• Domain Name
• Site Hosting
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 E-Market Places

• Markets (electronic or otherwise) have four major functions:

1. Enabling transactions to occur by providing a meeting
place for buyers and sellers;
2. Enabling the flow of relevant information;
3. Providing services associated with market transactions,
such as payments and escrow;
4. providing auxiliary services such as legal, auditing, and
security

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 E-Market Places
• The electronic market is the major venue for conducting EC
transactions.
• An e-marketplace (also called e-market, virtual Market, or
marketspace) is an electronic space where sellers and buyers
meet and conduct different types of transactions.
• Customers receive goods and services for money (or for
other goods and services, if bartering is used).
• The functions of an e-market are the same as those of a
physical marketplace; however, computerized systems tend
to make electronic markets
• much more efficient by providing more updated information
and various support services, such as rapid and smooth
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executions of transactions.
 Results of E-Market Places
• Lower search time for information and cost to buyers
• Reduced information misunderstanding between sellers
and buyers
• Possible reduction in the time gap between purchase and
possession of physical products purchased online
(especially if the product can be digitized)
• The ability of market participants to be in different
locations while trading online
• The ability to conduct transactions at any time (24/7)
from any place

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Components of E-Market Places

• Customers
• Sellers
• Products and Services
• Infra Structure
• Back end
• Front End
• Intermediaries
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 Types of E-Market Places

• The term marketplace differs once it referred to

on the Web. It is sometimes referred to as e-
marketplace or marketspace.
• We distinguish two types of e-marketplaces:
• private
• public

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 Private E-Marketplaces
• Private e-marketplaces are those owned and operated by a
single company. Starbucks.com, dell.com, target.com, and
united.com sell from their websites.
• Private markets are either sell-side or buy-side.
• In a sell-side e-marketplace , a company (e.g., net-a-porter.com
or cisco.com) will sell either standard or customized products to
individuals (B2C) or to businesses (B2B); this type of selling is
considered to be one-to-many.
• In a buy-side e-marketplace , a company purchases from many
potential suppliers; this type of purchasing is considered to be
many-to-one, and it is a B2B activity. For example, some hotels
buy their supplies from approved vendors that come to its e-
market. Walmart (walmart.com) buys goods from thousands of
suppliers. Private marketplaces can be open only to selected
members and are not publicly regulated.
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 Public E-Marketplaces
• Public e-marketplaces are often owned by a third party
(not a seller or a buyer) or by a small group of buying or
selling companies, and they serve many sellers and many
buyers. They are open to the public and sometimes are
regulated by the government.

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 Shopping Mechanism
• Webstores
• A webstore (or storefront) refers to a single company’s
(or individual seller’s) website where products and
services are sold. Webstores may target an industry, a
location.
• A webstore includes tools known as merchant software
that are necessary for conducting online sales,
electronic catalog; a search engine, shopping cart, e-
auction facilities, payment gateway, Shipping center.

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 Shopping Mechanism

• E-Mall
• is an online shopping location where many stores
present their catalogs.
• The mall charges commission from the sellers based on
their sale volume.
• Both yahoo.com and ebay.com operate electronic
malls.

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 Web Poral

• A portal is an information gateway that is used in e-

marketplaces, webstores, and other types of EC (e.g., in
e-collaboration, intrabodies, and e-learning).
• A Web (information) portal is a single point of access,
through a Web browser, to critical business information
located inside and outside of organizations.
• This information is aggregated and is accessed and
presented in a consistent way. Many Web portals
personalize for users.

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Introduction to Web Hosting

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 Introduction
Individuals or small businesses purchase web hosting because they do not
have the funds or expertise to host their websites and applications on their
own.
Web hosting is a service mainly for the purpose of:
• Registering a domain name
• Building a website
• Using email addresses with a customer’s own domain name

Web hosting consists of the following:

• Domain names
• DNS
• Web server space
• E-mail service
• Customer support
• Everything else
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 Are domain name and Web Hosting
the Same?
Often, internet newbies cannot tell the difference between a
domain name and web hosting.

Domain Name – The Address

Hosting – The Land

Website – The House

You get a domain name, then
you get hosting, then you build
a website/create email addresses

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 1. Getting a Domain Name
• Once you decide for a name of your website, or a domain
name for your email addresses to use, you need to
‘register’ that domain name with a company licensed to
register domains.
These kinds of companies are called ‘Registrars’.

mybilliondollardomainname.?

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2. Getting Hosting for The Domain
Name
• After you register a domain, you can now buy a web
hosting plan from a Hosting company like Hostway and
can then put you website(house) and email to ‘live’ at the
hosting company (land).

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 3. How do the Domain Name and
Hosting Connect?
If I got the domain name and hosting plan from the same company they
automatically connect. If they were purchased from different companies,
I need to point the domain name to the web hosting company.
WHY?
Because my website and email is ‘HOSTED’ at the hosting company
How Do I Point My Domain Name to My Web Hosting?
After registering your domain name, if you choose to host with a
different company, simply contact the Hosting company and ask for
their hosting ‘Nameservers’. Then type that information and save it
into where you registered your domain and they become
automatically connected.
Accommodating Changes of Nameserver requests from clients MUST
include informing them that hosting with us is not cancelled.
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 Domain name registration
• Absolute first web hosting requirement. How is anyone
going to find the website without a domain name?
• Domains names have a format of [name][dot][TLD] like
“domain.com”
.com .biz .us
.net .co .uk
.org .info .ca

• Domains names are sometimes called Internet real estate

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 DNS – Domain Name System
Question
Computers speak numbers. Humans speak words. Humans
communicate with computers. How?
For example, when you type www.hostway.com in your browser,
how does your computer know what that means?
Answer
The domain name www.hostway.com is translated into numbers.

Internet Users Web server

www.hostway.com DNS 216.185.130.30

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 Web hosting

• Web servers display (or serve) web

pages
• Email servers send and receive email
for customers using their domain
name
• Servers are computers with special
software installed

Web server Email server

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 SiteControl
• SiteControl enables you to perform a
number of tasks: Register, transfer,
check and renew domain names.
• Customers manage products and
billing through SiteControl
• Products included in customer’s web
hosting plan can be activated an
optional add-ons can be purchased
through SiteControl
• Majority of changes can be performed
in SiteControl rather than calling Billing
or Technical Support
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 Customer support

• SiteControl is a powerful tool to manage a web hosting

account, but customers like to speak with humans. Strange,
right?
• Sales Team is available Mon – Fri, between 9AM – 8PM EST
• Billing Team is available Mon – Fri, between 9AM – 6PM EST
• Technical Support is available 24/7

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 What is the first step to getting a website
online?

Getting a hosting plan from a Hiring a web designer, or

Securing a domain name
hosting provider learning HTML

Not true – people can

That’s not it – a build a website with no
That’s correct – all the
hosting plan programming
other webhosting
without a domain knowledge, but it’s not
components won’t worth much if you don’t
name won’t do you
work without a domain have a domain name
much good

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 What is the company licensed to sell
domain names called?

A Registrar A Web hoster Domain broker

That’s not it. That’s not it.

Correct! Try again! Try again!

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 Can a person have their domain name
registered with a given company and a
hosting plan from another company?

YES NO

In that case, how

Not true – it’s
will the domain
actually quite the
name and hosting common practice.
plan connect?

They will connect They don’t need to connect as

They will connect via the
automatically over the there can be only be 1 domain
domain’s nameservers of a kind
Internet.

That’s not That’s not

it. Correct! 29
it.
 When you type in a domain name in your
browser, how does the browser know where
exactly to go?

The bowser works the domain

It doesn’t, but all computers have
name system and gets the
a large database of domains and
domain name translated into an
IP addresses they point to.
IP address.

Negative – it’s not

Correct – each browser
possible to maintain,
and operating system
or distribute such a
are equipped with the
database to all
tools necessary to do
computers around the
this.
world.

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End
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