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A
•

is said to be king
'
consumer

in free market so the

a
economy
customer needs protection from
any malpractices .

MMM
{
a-
Who is a con
s%
Any Person who buys goods
and services for a consideration .

According to P Act .
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Businessmen 's Point

=
of view
=- - = =

term interest
1.
Long
of the business 2 . Use of society 's
Resources
businesses s can win
Businessmen earn
the race of competition
profit by supplying
.

by satisfying their customer

goods and services
.

to
the member of
society .
3. Social Responsibilities

Business can fulfil its

obligation by providing
quality goods at reason at
price

4. Moral / Ethical Justification

Business without ethical
value is not more than a

criminal
activity .

Therefore Business
.
must be

Practiced ethically .
5. Government Intervention

Sometimes .
Govt Intervention
spoils the image of business .

To avoid → Business Should Avoid

Unfair Trade Practice .

6 Consumer is
.
the Purpose
Of Business .

To create more and more

customers and retain them

customer is the

foundation of business .
Customer 's Point of view
F- = = =

1- .
Consumer Ignorance .

Consumer protection
provides info . to the

ignorant customers
regarding rights and
remedies .

2. Unorganised consumers .

Consumers protection
encourages establishment
of more consumer org .
3. Widespread Exploitation
Of consumers

protection
safeguard
consumer

from
to consumer

such exploitation .