Zapak’s SWOT Analysis

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INTRODUCTION
1) Zapak Digital Entertainment Limited, part of Reliance-ADAG is
India's leading Gaming Company.

2) In a span of 3 years Zapak has emerged as the largest gaming

company in India in terms of Revenues, Brand Recall and User
Base. Today in India, Gaming is synonymous with Zapak.

3) It has a strong team of over 350 professionals competent in all

aspects of Digital space, be it product, applications, online
marketing, mobile applications, social media applications and
marketing. Most of the key members have been in the
Digital/Online industry for more than 6-8 years and have very
strong domain knowledge of all aspects of the Digital industry.

4) Be it content publishing of online games, shared access through

gaming cafes, retail distribution of Gaming CDs and Mobile games
& applications.
INTERNAL ENVIRONMENT
STRENGTHS WEAKNESSES

1) Company is part of Reliance-ADAG,

which also Bigflix, Big Adda, Big
Entertainment etc. 1) Poor networking and loyalty
of users. Behind in social
2) Brand image.
networking, as huge
3) Strong content partnerships in the competition is from
mobile space with Cartoon Network,
Playboy, Virgin Comics and Universal
Facebook and Orkut.
Studios.
2) Heavy game pages. Takes
4) Strong technology team for porting
games and applications across multiple time in loading.
Mobile devices.

5) Content partnerships in the PC Gaming

3) There is very less renewal
space with EA, Microsoft, Sony Online, and adding of new games in
Activision, PopCap, Cartoon Network, the website.
Disney, Valve, Shanda etc.

6) Zapak GamePlex. These are first of its 4) Zapak is not been successful
kind, high speed gaming cafes that offer in creating a social
world class gaming content to the Indian
user. Presently there are over 100 cafes networking or get afflicted
in more that 40 cities in India. with any social networking
7) Retail of Gaming CDs and Merchandise.
site. As in case of Zynga
A massive distribution network of over Game Network Inc. on
5000 Retail Outlets in more than 100
cities, Zapak has the largest network in
the country.
EXTERNAL ENVIRONMENT
OPPORTUNITIES THREATS

1) Size of youth segment- The youth 1) Growing popularity of games on

segment, which is the biggest segment Facebook and Orkut. These sites are
on the Internet, is driving the demand under Google.
for games on multiple platforms like
PC, mobile handsets and consoles. The
2) Zynga Game Network Inc. opened base
gaming arket in India comprise mainly
at Bengaluru. Farmville.
of young men and college going
students falling within the age group of
3) Currently several Indian companies are
17-25 years.
starting to focus on customizing
content for the Indian market using
2) Increasing broadband penetration in local themes, icons & games. It would
Indian households will drive usage of also include spicing-up the available
online gaming and vice-versa as the international content/ idea to appeal to
gaming experience is enhanced due to a larger audience. A special mention
higher speed and bandwidth. needs to be made of Kreeda.com &
Games2win.com both of which are
3) Entertainment seeking behavior on focused on customizing the online
the rise: Entertainment appeals to
gaming experience for the Indian users.
internet users of all age, gender and
richness. As a genre, entertainment
4) Creation of gaming zones/Organized
related applications are accessed by
cyber café chains: They play a critical
54% active internet users (Source:
role in development of the online
I-Cube 2006).
gaming ecosystem and various
companies are doing different things to
4) Increase in Mobile gamers: Mobile
maximize this opportunity. Some are
gaming has grown many-fold in India
opening their own gaming zones while
and downloads of mobile games is a
others are tying up with existing café
fast growing component in the overall
and helping them upgrade to gaming
Mobile VAS pie. Mobile gaming is
zones by providing marketing support.
serving to introduce a large base to
gaming.