Professional Documents
Culture Documents
Joshua Kuton
Disclaimer
Although the author and the publisher have made every effort to
ensure the information in this book was correct at press time, the
author and publisher do not assume and hereby disclaim any liability
to any party for any loss, damage or disruption caused by errors or
omissions, whether such errors or omissions result from negligence,
accident, or any other cause.
Chapter 1:
The Foundation of Creating Wealth
Defining Your Position
The Power of Mentorship
Chapter 2:
How to Become Irresistible
Understanding How Money Works
How to Make and Multiply Money
Attracting Influencers and Becoming one
Chapter 3:
The Best Marketplace for Your Skill sets
Magnetic Principles that pulls in Money
Dedication
This book is dedicated to people who source for long lasting wealth
and are looking forward to finding its secrets. To people who wants
to learn financial confidence, that even if they lose everything they
have, they can rise again.
Acknowledgement
My utmost appreciation goes to God almighty for bringing into
reality this book and for helping me in all endeavours. Also, to my
lovely family. My Internet accountability partner, Isaac Oladipupo.
Not to forget every tutor that shone light in my life when I started
learning widely on the internet. My mentor, Sir Fortune Nnamdi,
Prof Emmanuel Akpe the first teacher that taught me copywriting
and Olanibi Timilehin who structured my path on the internet. I am
blessed having you all around.
INTRODUCTION
The purpose of me writing this book is to open the minds of people
out there who thinks making money is hard or money can’t be gotten
easily. Money can be gotten if you learn how money works.
Making money has a pattern, and only those that knows and
implement the ideas therein makes money or even build wealth with
it. Making money is very easy but there are some things needed to be
done before money can start flowing into your pockets, those are the
things I will be showing you in this book.
If you are really concerned about making money, building your own
wealth offline or online then don’t skip a word that you’ll be coming
across in this book. Everything you will see here, I wrote them, except
where references are made, and all these has been working for me
and millions of people, because money follows to those who follows
its pattern. You don’t understand? Don’t worry, you’ll get it in no time.
Every day we spend money, for transport fare, for food, for rent and
many things like clothing. So, it’ll be worst if we can’t be making
money every single day also. If you don’t find a way to make money
daily, poverty will find way into your life – Emmanuel Akpe
This piece above is very true! I remember when I was just starting out
also during the 2020 corona period. I was new to the internet. Not
really new though, I’ve been an internet user but making money from
the internet is not a thing I know. I barely know there is real money on
the internet until I start experiencing real brokenness.
Before we go into this book deeply, I’ll urge you to believe you can
make money. This is because it starts from mindset. If your mind is
polluted with any negativity concerning money, I will say you should
take it off so you can take in new values and more from this book.
Another thing is what you do after reading the whole of this book.
What you do determines your results. If you read and you put the ideas
aside, you would definitely see no result. If you finish this book and
apply everything you see in this book, there is a great chance for you
to have a change in your life and in your financial status. I’ll urge you
not to put this book or its ideas aside. Open your mind and follow me
closely, jot down somewhere what you learn and take action. Action
speaks louder than words. Don’t just read, take action!
P.S: If you are a perfectionist in grammar, chances are you won’t like
this book. I didn’t write this book for academic purposes so I cannot
bother my head about adhering to grammarian rules. If you find any
use of wrong grammar, pardon me. This book is strictly about money
lessons not English Language.
Chapter 1
THE FOUNDATION OF CREATING WEALTH
The mind of a man is a weapon that changes his situation. If your mind
is directly proportional to the facts and the thinking of a poor man,
forget it you are poor also. This is because you will always think and
do things like a poor man. Wealth starts from within not without your
proper mindset or you accumulating money in your account(s).
If you are in the 21st century and you are still poor, it is highly your
fault. The internet has made things easier but if you still have a wrong
thinking about money or your mindset about money is poor you won’t
see opportunities laid before you. And even if you see, you won’t take
action because it is bigger than what you can carry.
When Jesus went into the wilderness fasting for 40 days and 40 nights,
he was undergoing processes that nobody saw, but when he came
out, he was filled already with values that his words could heal,
restore, inspire and teach people. There are levels to results you
should crave for.
To make money, you first need to work on your mindset about money.
You need to know how money works and this would shape your
thinking well because you cannot become a millionaire with a
thousandnaire mindset – Emmanuel Akpe
Before I move, let me tell you this, money is different from wealth. Put
it at the back of your mind. Money is what we spend. Wealth is what
sustains.
DEFINING YOUR POSITION
If you are new to the system, then you need this. To make money, you
just need to be equipped with the right information, sell it to the right
audience and bag a lot of money from it. That is how simple making
money is.
So, you won’t get confused as to what to offer to people for money or
for exchanged value, you should know your position, strictly, if you are
on the internet, in the marketplace. When you are mentioned
anywhere, people should know you as a person in this niche or field of
expertise.
There are three major markets or niches that sells like crazy. They are:
1. Wealth
2. Health and
3. Relationship
What I mean by market or niche is the particular position an individual
or business is specified. So, you have to choose the one that you want
to go into or the one you are perfect in or the one you know is of high
demand and fit in. You can’t be good in all; you just have to be good
in one or two.
For example, I am in the wealth niche because all what I do is related
to making money, multiplying and keeping money. If you are a dating
coach, you are under the relationship niche. So on like that.
There are other niches as well, niches like automobile, technology and
more. Just pick one and bury your head inside there. Learn around
that industry and gain mastery.
When they call Cristiano Ronaldo, we all know its Football. If they call
Fortune Nnamdi, it is sales, if we call Emmanuel Akpe, we all know it
copywriting. If we call Joshua Kuton, we know he is into digital
content creation. Know your niche and die there!
I do many things, and this is because I learned more than two skills.
Web development, Sales funnel building, Copywriting etc. Most of
the influencers you see does many things. But allow people know you
for one or two things then boom!
After defining your position, learn and grow well in that industry. Gain
mastery to the extent that you are always sought after. Be the best,
be the king in your lane. Learn like a mad man and show results like
you are a born person into that industry.
THE POWER OF MENTORSHIP
The results you are looking for will come after a defined process. A
defined process is most times when you are helped and guided to
accomplishment. You can’t do it on your own. Most of the people you
see out there doing well, that you are admiring were raised and
brought up properly.
Sometimes, many people who discover who they really are, are with
the help of their mentors. But on a norm, when you know where you
belong, the field of study, the niche or market, simply your position
for business, your mentor will put you in place and will ensure you are
not making the mistakes that he or others are making.
In any area you find yourself, and no matter your vision or where you
are going, there are people who have done so well and some so bad in
that area that have gone before you. These are people that you can
run to and leverage on their level of experiences.
It is until you submit to learn that you do well in where you got for
yourself. When you run to people having the results you want, that is
when you leverage and cut your long journey short so you won’t have
to waste all the precious time they wasted.
There is power in leverage. If you don’t use it, you will remain average.
A mentor is someone with the results wanted that can put you
through in a way you should go so you can achieve success faster
because he will direct you.
There will always be a time where you would become stuck in place(s)
simply because you lack the knowledge or experiences needed.
Sometimes, what we just need an advice to proceed or relate or even
an idea to push something out but because of no backings, we feel
down and are unable to push forward.
When I started internet marketing, I learnt as deep as I could and I
began to make waves and I start having little returns that gives me a
smile. I always thought then that it is that easy, I was very
independent then, I had no one to report to or take advises from.
I got tutors then, but these people were not always there very much,
and I wasn’t really ready to submit because I am not the conventional
person. I hate rules so much. Maybe that was why I didn’t relate much
with my teachers back then in school because they’ll want me doing
this and that which I would naturally won’t want to do.
It got to a point, I started having blind maps out of what I want to do,
I’ll draw out plans but to accomplish would be an issue, no push. No
person to relate with, it was as if I was the only one on the space of the
internet.
I have other guys who does internet works also, but they are just
dudes who play their games alone or with their other niggas then, but
I didn’t have any, and no one to push or direct me, nor anyone I can
report to. I was very broken, I thought of quitting until I happen to
come close with Isaac, a good friend till date. We did something
together then, and since then we become very good friend.
I got other tutors, friends, coaches also, and I can relate with them
almost every time I want to but having someone that I can submit to
is important.
I met Sir Fortune Nnamdi to mentor me, I had to connect with him
after I saw many of my own students, friends and other people I see
mention him most of the time. I got his contact and watch his moves
and how he does things. When I saw that he is someone that can teach
me, I met with him, and submitted, he took me in and I became one
of his protégés.
It is good to have at least two mentors that you can reach out to. Too
much is not good. You can have three, but one should be like your go
to person so you won’t struggle.
A man who is a product of mentorship is a gold to people struggling
and those who are not. A gold is ever pleasing to everyone, and this is
because you have passed through many refining processes, you have
come across fire and grinding to look appealing to many.
Mentorship keeps you in check, it got you covered. You spend lesser
time achieving more and you have results like who is holding your
hands when you adhere to instructions.
Chapter 2
HOW TO BECOME IRRESTIBLE
The reason why the President of your country is there right now is
because people saw him to carry or have what they want. They believe
he would do well and would make things happen, that is why he is
there. Same goes to valuable people that you see.
The reason why I’ll see or hear of people with big names on the
internet and look for ways to connect with them is because they are
people that carry what I admire or cannot do without.
Irresistibility is what you should focus more on, else, you’ll become
irrelevant. The more you add value to yourself, the more you are
sought after by people who need you or want to learn from you. But if
you don’t and you choose to remain where you are, you’ll soon
become obsolete.
Money is something that affects you every day. You might work for it,
earn it, spend it, and wish you had more of it. Money won’t come to
you if you don’t work for it. You can’t want money and be sleeping 8-
10 hours a day and by surfing the internet for fun or playing around
and not doing anything reasonable. We have 24 hours in a day, if you
sleep 8 hours out of 24, it means you have slept 1/3 of your lifetime. If
you have 75 years to function well, it means you have wasted 25 years
on sleep. Money responds to valuable people; you can’t be valuable if
you sleep that way.
You don’t chase money, you attract money. You should never be
chasing, instead you should see to how you can be attracting money
to yourself. Money responds to value, and you can only attract money
when you are valuable!
Similar things attract, and that’s why it’s easy for money to be made
by people with a right knowledge of money and people who are
valuable. How can you become valuable? All these would be
explained, how you can create a system that allows money to follow
you and not you following money.
Money should be made with ease if you know how to. Money should
be kept, spent, invested and money should be multiplied. If you lack
money management skills you won’t know how to do this right. Even
if you have 100 million today and you lack how to manage it, your
spending will be greater than what you are investing then your savings
will be lower than what you should be saving – hence, you become
broke, then if it persists, you become poor.
The basis of making money evolves around value and how can you
become valuable? You become valuable when what you know is
useful and can transform or influence lives.
Grow, grow and grow. You have to grow so it can be easy for you to
make money. If you are still out there chasing money, it means you
haven’t grown to the extent of making money. Money comes
naturally just like anything common will come to you. But money
comes as natural thing when you must have gone through the
abnormal procedures that any normal person who won’t want to
experience, to receive the normality of money.
To make money you need to become MAD, in learning. You can’t earn
if you despise learning. Learning gives you upper hand to know, and
gather knowledge. Make a difference when it comes to learning, learn
like your life depends on it. Learn a skill, learn and perfect it. Buy
courses, books and attend seminars, go for personal development
and money will keep on coming to you. When I say money only comes
to valuable people, it means it comes to those who takes personal
development seriously.
When you develop yourself with the right knowledge, you have
increase. When you despise growing, you diminish in value, you
become useless and you start asking for urgent 2k.
Money is a mere paper. And anybody can have paper. But what makes
money hard to possess is because of the value around it. Money is
value in paper form. Value exchanges with value(s). To have access to
money freely, you have to be valuable.
HOW TO MAKE AND MULTIPLY MONEY
You just learned and understood how money works. I had to break it
down so you won’t have any issue understanding any. Now let’s get
into the making, and multiplication of money.
The last topic is explanatory on how you can actually make money. It
is basically you exchanging value for money. But allow me dwell on
that a little.
Only few knows and understands how money can become your
messenger, only few knows how to do this by turning their money into
a messenger. Money becoming your messenger means money is
working for you, not you working for money.
You can put your money in your head, this is you investing in
knowledge to develop yourself. This is the only investment that has
over 1000% ROI, for it will never depreciate. Investing in courses,
books, videos and audio courses, mentorships, seminars etc. these
things will build you up and in turn will reproduce for you your money
when you implement what your head has added up.
Learning takes a lot of money and time but can yield you maximum
returns that you never imagine, this way you’ll multiply your money
quick instead of opting in for Ponzi schemes out there.
You can’t enrol for a mastermind course of $10,000 in your field and
not add up knowledge that will produce more of that for you. This is
how it works; you learn you earn; you learn more you earn more.
You can’t attract what you have not become, that is why you see
people going for Ponzi, MMM businesses because they don’t have this
knowledge you are having now, some knows but can’t undergo the
processes that comes with it because of laziness and procrastination.
Money is just a tool. Yes, a tool. It is used for making things you want
happen, and that’s when you know how to control it. If not, you’ll be
having it as your master.
Know this and know peace all your life. You can’t make money by
escaping the processes that comes with it. Go back and read
understanding how money works, or go here and read it all over again
to get it to sink.
Multiplying money is getting it to work for you. Investing it, not saving
it to make it reproduce.
ATTRACTING INFLUENCERS AND BECOMING ONE
To attract influencers, it’ll cost you. To get them to help you with
business or stuffs like that, it might just cost you less, which is you
paying them, but to attract them so they’ll consider you to be in their
circle will cost you more and that’s growth.
Like I always say, you can’t attract what you have not become, before
you find space into the circle of influencers you’ll have to grow up to
their level or up to an extent that they can consider you, and
consideration will happen when you can offer them value.
Most influencers don’t have time for people who are not up to their
standards, so before you invade their privacy, you’ll have to offer
them valuable things that they will cherish or they are needing at the
moment.
It can be you doing all their graphic works, developing their websites,
running their Advertisements etc. but you can’t do all these if you
haven’t grown to that extent. So, you’ll have to grow up to what
people can call you for, then you’ll offer it to them.
Sometimes, it can be that you want to pay for any of their courses or
programs and you don’t have the fee, but because you have
something more that you can offer them, they’ll let you in or give you
a chance.
You must be very frank with keeping valuable relationships, you must
know how to keep the relationship lively, how to build it and maintain
its trust. There is more to dealing with influencers, and you can only
know this when you grow up.
And when you are good, you’ll be sought after. And when you mingle
with other influencers, in no time you will become one of them.
You’ve learned skills and you don’t know where to offer it? Alright,
chill, there are answers to that.
But before I dive into that, I’ll tell you how you can utilize or make best
use of your skills. If you are a graphic designer, you can work for
people, industries or people who needs designers to push out their
contents or valuables to the world.
You can work as an agency, where other designers can see you as their
top man, but this would take some level of growth.
You can work with influencers, work with different people and the
least is to replicate your skills in minds ready to accumulate it by
teaching graphic design. You can create courses/programs on graphic
designing and more that you can do to not be idle when you learn any
skills.
Just make sure you are a boss in that industry and things will work
smoot for you. There are places where influencers will come for you,
where people will come for you and you will work with them if they
agree to your terms and conditions.
To offer your skills, you can work as a freelancer also. Be it you are a
copywriter, marketer, designer, programmer or any skill at all that is
of high demand, you can work as a freelancer and make money from
it.
The internet has made things easier, there are sites/platforms where
you can offer your skills and they will pay you in dollars.
I’m very glad you read to this point, yeah. You’ve done very good and
I must compliment your success down here. So, right now, I’ll be
showing you magnetic principles that guides pulling in money in
pocket. But guess what?
I’ll be breaking it down to the fullest. I will not be showing you how to
attract money alone, but how to attract big money into your pocket.
Value = Money
You remember this? Yeah, this is the simpler form of what I have been
trying to pass across to you about making money. Trust you grab it
now. So, let me show you how you can pull it big into your pockets.
You can’t make any money if you are not ready to sell an idea,
expertise, product or services to people. This is the value you
exchange for the money you want.
Most people don’t like selling. I had one of my students took one of
my courses and said she didn’t like selling, I did laugh and had to
explain a lot to her. Selling is what brings in the money.
You told a friend about your new barber who cuts your hair well so he
can go there also to get his hair cut and he eventually went. You just
sold an idea to him; it is that simple.
Yeah, it is that simple. We sell every day, through our communication,
advices and more. The one we want to talk more about here is you
selling for monetary returns. That is the exchange of value.
Get this straight now, the more you sell the more money you make.
We now know how much we need to make every month to hit our
yearly target. Now we must come up with WHAT we need to SELL to
make that money. That is the value we want to exchange for this
money.
Here is how to come up with that. The monthly target is 417,000 naira,
to come up with what we need to sell, we have to divide that figure
with HOW many of that stuff you need to sell.
Let’s say you intend to sell 50 units. Divide the monthly target by 50.
And that gives you 8,340 naira. Now, that figure is the price of one unit
of what you need to sell to hit your target every month.
The next thing to do is to find an 8,340 naira product you need to sell.
And any month you sell less than 50, you need to make up for it the
next month by selling the deficit number. This keeps you on track,
makes your goal clearer and helps you achieve more.
Try it…
And here is why it is powerful, when you come up with a unit price,
what you need to sell comes up along the line.
After coming up with your target, I will like to help you achieve them
next year. So, it is important you do it now.
Now, I’ll be explaining what scale and magnitude is in selling and how
powerful it is. Scaling and magnitude are what defines how well you
do in selling.
Scale is how many.
Magnitude is how much.
The scale is how many units of products you have to sell before you
hit a particular figure while the magnitude is how much you’ll price
those products before you hit that figure.
Both can stand alone, and it will still do well. It doesn’t matter
whichever one you use high or low, but with one you’ll need to put
much effort while the other one just need you marketing skills to
make it big.
If you want to make one million naira this month, you can by applying
this scale and magnitude law in sales.
Remember, to make one million is easy, but no matter how easy it is,
it won’t come to meet you, you have to attract it. That is the logic
here. Good things need to be drawn since you deserve it. If you chase
it, it might never come to you, instead do the easy thing here, attract.
You now know you need a product/service which is the value you are
exchanging for the money you want. Now apply the law of scale and
magnitude, you want to set things right so one million naira can be
gotten in a month.
If you have a product worth a thousand naira and you want to hit one
million naira, this is what you’ll do…
1,000 = magnitude
Now the product is 1,000 and to hit a million, you have to sell one
whole thousand of the product to people.
Here, the scale (unit) is 1,000 also
If your magnitude is 500, that is, your product is 500 naira, to hit one
million naira with that same product, you’ll need to sell 2000 (scale)
units of that product.
So, in this case, the higher the magnitude (price), the lesser the units
you need to sell.
If the product is worth 5,000, to sell up to a million, you just need to
sell 200 pieces of them.
The lower the price of your products, which is the magnitude, the
higher the units you need to sell.
You now see that making money is way-to-easy to make. The day I
made my first 5 figure on the internet, it was understood by me these
whole secrets that I just showed you.
When I increased my price, I only had to sell lesser units of the product
to hit my target, and that’s how it works.
You need learn you marketing very well, if not you will be having
problem selling or converting your audience to buying your products
or services.
I didn’t write this book to entertain you. I wrote this book for you to
get results. And for you to get results you have to take action. Some
people say knowledge is power but that is half true. Applied
knowledge is power. The only thing that will help you to get results
from this book is to take action TODAY.
Know where you belong now so you won’t have to struggle for a
lifetime, it only has to be done now.
Become who people needs that can make them give you their money
willingly. That is where the attraction happens. You can only attract
money when you are a magnet of value. You must be well said to be
valuable before you can attract money.
Grow, study hard, explore and learn new things every day, so you
won’t become obsolete or irrelevant.
Become the best version of yourself that can attract big people. If you
are the smartest person in the room, you are in the wrong room,
friend. Grow to go into bigger circles. When you meet up, grow to get
into bigger circles. Don’t ever remain where you are o.
I see many youths say they are broke or don’t have money, that is
because they don’t sell anything. It is normal to be broke, but it is
abnormal of you to not be selling something. Most people see selling
as begging, but let me shock you…
This is why I had to show you the insider secrets to attracting money
by having a product or service. And by having this, you define how
much you want to make per month, using the scale and magnitude
method.
Your friend.
Joshua Kuton