Chapter 4

Analysis and interpretation

Table: 1 company age
company since total percentage
less than 6 6 23.10%
months
1 to 2 years 7 26.90%
2 to 3 years 4 15.40%
more than 3 9 34.60%
years

Analysis:
From the above table we can see that 6 companies are less than 6 months range, 7 companies
are in 1 to 2 years range, 4 companies are in 2 to 3 years range, and 9 companies are in more
than 3 years range.

Graph of table 1

company age
10
9
8
7
6
5
4
3
2
1
0
less than 5 lakhs 10 - 25 lakhs 25 to 50 lakhs prefer not to say

total percentage

Interpretation:
From the above graph we can see that most of the startup companies are more than 3 years
old, and second most respondent companies are in the range of 1 to 2 years, and some third
most respondent companies are in the range on below 6 months & only a few startup
companies lies between 2 to 3 years.
2. Company’s annual turnover
annual turnover total percentage
less than 5 7 26.90%
lakhs
10 - 25 lakhs 6 23.10%
25 to 50 lakhs 4 15.40%
prefer not to 9 34.60%
say

Analysis:
From the above table we can see that 9 companies wound not prefer to say their annual
turnover for various reasons, 7 companies annual turnover range is less than 5 lakhs, 6
companies range is between 10 to 25 lakhs, and four companies range between 25 to 50
lakhs.

Graph of table - 2

Chart Title
10
9
8
7
6
5
4
3
2
1
0
less than 5 lakhs 10 - 25 lakhs 25 to 50 lakhs prefer not to say

total percentage

Interpretation:
From the above graph we can see that most companies would not prefer to say their annual
turnover due to various reasons.
3. Number of employs in company
no of employs total percentage
in company
less than 15 6 23.10%
15 - 20 3 11.50%
20 to 30 3 11.50%
more than 30 14 53.80%

Analysis:
From the above table we can see that 14 companies have more than 30 employs, 6 companies
have less than 15 employees,6 companies have 15 – 30 employees.

Graph of table – 3

Number of employs in company

16
14
12
10
8
6
4
2
0
less than 15 15 - 20 20 to 30 more than 30

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies have more than 30 to
50 employs in their company.
4.Company is into
company is total percentage
into
product 10 38.50%
service 16 61.50%

Analysis:
From the above table we can see that 16 companies are into service industry, and 10
companies are into product industry.

Graph of table - 4

Chart Title
18
16
14
12
10
8
6
4
2
0
total percentage

product service

Interpretation:
From the above graph it’s conspicuous that majority of the companies are in to service
industry and some companies arte into product.
5. Source of investment

source of total percentage

investment
personal 7 26.90%
money
loans 5 19.20%
public funds 3 11.50%
others 11 42.30%

Analysis:
From the above table we can see that 11 companies have bought their source of investment
from Other sources, 7 companies have invested their personal money , 5 companies have
lended loans from various banks, 3 companies have got public funds.

Graph of table - 5

Source of investment

12

10

0
personal money loans public funds others

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies said that the
investment funds were bought from other sources.
6. Did you do market study before starting business

did you do total percentage

market study
before starting
yes 23 88.50%
no 3 11.50%

Analysis,
From the above table we can see that 23 companies have done market study before starting
the business, 3 companies have not done market study before starting the business.

Graph of table - 6

Did you do market study before

starting business

25

20

15

10

0
total percentage

yes no

Interpretation:
From the above graph it’s conspicuous that majority of the companies said that they have
done market study before starting the company .
7. does competitor analysis is important while starting business

does total percentage

competitor
analysis is
important
while starting
business
yes 21 80.80%
no 1 3.80%
may be 4 15.40%

Analysis:
From the above table we can see that 21 companies say yes for competitor analysis is
important while starting the business, 1 companies says no, 4 companies say may be.

Graph of table - 7

competitor analysis is important while starting

business
25

20

15

10

0
yes no may be

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies said that competitor
analysis is important while starting business.
8. How do u reach the customers

How do u reach the total percentage

customers
digital media 17 70.80%
news paper 4 16.70%
magzine 2 8.30%
Tv 0 0.00%
searching local 1 4.20%
competitors

Analysis:
From the above table we can see that 17 companies reach their customers through digital
media and none of their interested in advertising through television

Graph of table - 8

How do u reach the customers

18
16
14
12
10
8
6
4
2
0
digital media news paper magzine tv searching local
competitors

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies reach to their custoers
through digital media.
9. How do u get data from customers?
How do u get total percentage
data from
customers
website 13 54.23%
friends 9 37.50%
newsletter 1 4.20%
advertisement 1 4.20%

Analysis:
From the above table we can see that 13 companies get the data of customers through their
website and 9 companies get their customers from the reference of their friends and 1 each
from newsletter and advertisement.

Graph of table - 9

How do u get data from customers?

14
12
10
8
6
4
2
0
website friends newsletter advertisment

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies get the data from their
customers through their own websites.
10. Does market study help in pricing
does market total percentage
study help in
pricing
yes 19 76.00%
no 1 4.00%
maybe 5 20.00%

Analysis:
From the above table we can see that 19 companies state yes for that market study help in
pricing of their product and service & 5 companies are partially answered.

Graph of table - 10

Does market study help in pricing

20
18
16
14
12
10
8
6
4
2
0
yes no maybe

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies have said market study
help the companies in pricing their product or service.
11. Does market study help you in sustain the market

Does total percentage

market
study
help
you in
sustain
the
market
Yes 19 76.00%
No 1 4.00%
may be 5 20.00%

Analysis:
From the above table we can see that 19 companies says yes for “market study helps in
sustain the market “, and 5 companies partially answered.

Graph of table - 11

Does market study help you in

sustain the market

20
18
16
14
12
10
8
6
4
2
0
Yes No may be

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies have said market study
help the companies to sustain in the market.
12. Who are your customers?

Who are total percentage

your
customers
students 9 37.50%
working 13 54.20%
class
people
business 17 70.80%
persons
governmen 8 33.30%
t
employees
others 1 4.20%

Analysis:
From the above table we can see that 17 companies customers are business persons and 13
companies customers are working class people and 8 companies customers are government
employs.

Graph of table - 12

Who are your customers?

18
16
14
12
10
8
6
4
2
0
students working class business persons government others
people employees

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies customers are business
persons, some companies customers are working class people and some companies students
are their customer and some are government employs.
13. Does market study help you to know your customer?
Does Total percentage
market
study
help you
to know
your
customers
yes 20 80.00%
no 0 0.00%
may be 5 20.00%

Analysis:
From the above table we can see that 20 companies agree with that market study help to
know our customers, 5 companies partially answered.

Graph of table - 13

Does market study help you to know

your customer?

25

20

15

10

0
yes no may be

Total percentage

Interpretation:
from the above graph it’s conspicuous that majority of the companies have said that from
market study help them to know their customers.
14. With the help of the market study did you capture your customers?

With the total percentage

help of
the
market
study did
you
capture
your
customers
yes 18 72.00%
no 1 4.00%
may be 6 24.00%

Analysis:
From the above table we can see that 18 companies says yes for that market study help them
to capture their customers, and 6 companies partially answered.

Graph of table - 14

With the help of the market study did

you capture your customers?

20
18
16
14
12
10
8
6
4
2
0
yes no may be

total percentage

Interpretation:
from the above graph it’s conspicuous that majority of the companies have said they have
captured their customers through the market study.
15. Does market study help you in retention your customers

Does total percentage

market
study
help you
in
retention
your
customers
yes 20 80.00%
no 1 4.00%
may be 4 16.00%

Analysis:
From the above table we can see that most of companies agreed with the statement that
market study helps to retention their customers, 4 companies have answered partially.

Graph of table - 15

Does market study help you in

retention your customers

25

20

15

10

0
yes no may be

total percentage

Interpretation:
From the above graph it’s conspicuous that majority of the companies have
said market study help them retention their customers.
16. Do you have a digital presence?
Do you total percentage
have a
digital
presenc
e
yes 18 72.00%
no 4 16.00%
may be 3 12.00%

Analysis:
From the above table we can see that 18 companies have their digital presence in the market,
4 companies do not have any digital presence.

Graph of table - 16

Do you have a digital presence?

20
18
16
14
12
10
8
6
4
2
0
yes no may be

total percentage

Interpretation:
from the above graph it’s conspicuous that majority of the companies have their digital
presence in the market, very few companies have answered partially.
17. Does your company have customer supporting
Does your total percentage
company
have
customer
supporting
yes 18 72.00%
no 3 12.00%
may be 4 16.00%

Analysis:
From the above table we can see that 18 companies have their customer support to help out
their customers, 3 companies do not have their customer support.

Graph of table - 17

Does your company have customer

supporting

20
18
16
14
12
10
8
6
4
2
0
yes no may be

total percentage

Interpretation:
From the above graph we can see that maximum number of companies are having customer
support to reach their queries of the customer .
18. How is crm in your company

How is total percentage

crm in
your
compan
y
highly 12 48.00%
satisfied
satisfied 10 40.00%
neutral 3 12.00%

Analysis:
From the above table we can see that 12 companies are highly satisfied with in their customer
relationship management and 10 companies are just satisfied, and three companies are
neutral.

Graph of table - 18

How is crm in your company

14
12
10
8
6
4
2
0
highly satisfied satisfied neutral

total percentage

Interpretation:

From the above graph we can see that most of the companies are highly satisfied with
customer relationship management in their companies and 3 companies are neutral about
there customer relationship management in there companies.