Advertisements T.Nocabulary to launch an advertising campaign target audience spot-on targeting (very accurate targeting) an advertising medium exposure to advertising wenn 6, to be subjected to advertising 7. incessant ads (ads that appear nonstop) 8. in-your-face advertising (very direct and aggressive advertising) 9, impressions (an impression is counted every time your advertisement is shown toa person) TL_ Questions 1. Do you watch ads from the beginning to the end? © Ideas: no: > Lalways press the SKIP AD button as soon as it appears on the screen > Lalways switch to another TV channel during ad breaks to avoid ads and go back to a channel when advertisements end > if ads are skippable, I always skip them > it's just unbearable to watch the same ad every day 20 times per day © Answer Do you watch ads from the beginning to the end? > Ohno. Never. When I watch videos on YouTube, I always press the SKIP AD button as soon as it appears on the screen. When I watch TV, I always switch to another TV channel during ad breaks to avoid ads and go back to a channel when advertisements end. You see, if ads were different every time, and if they were similar to those produced by Procter & Gamble or Nike, I would definitely watch them from the beginning to the end. But it's just unbearable to watch the same ad every day 20 times per day. 2. Is there much advertising in your country? What are the different places where we see advertisements? What advertising do you have in your country? © Ideas:VV Y¥YYY ads: VV YYVVYYYYY we EE Advertisements is way too much advertising are way too many ads is no place beyond the reach of advertising proliferation of ads is just about the right amount of advertising is just about the right number of ads are all around us are ubiquitous are incessant plaster urban areas plaster the whole city constantly interrupt TV shows and films constantly pop up on the screen of a computer or phone extend their tentacles to more and more places chase us wherever we go clutter up the Internet > > > iz verve VV YYVYYVY¥YYYYYY bombarded by ads bombarded by marketing messages swamped with ads on the Internet, in magazines in the press on TV on the radio in shops in public transport in public places ‘on uniforms on cars, in cinemas on T-shirts and caps ‘on badges on folders, pens and pencils hoardings and billboards banner ads ‘TV and radio commercialsAdvertisements word-of-mouth advertising product placement leaflets brochures: direct mail corporate sponsorship VV Y¥YYY © Answer: © What advertising do you have in your country? > Nowadays, there are numerous ways that companies use to target their audience. If you watch a football match, you are likely to see an example of corporate sponsorship. I mean a Jogo of some company on each player's T-shirt. There are also banner ads that clutter up the Internet. Finally, oftentimes you can see people distributing leaflets. And, of course, there are hoardings that literally plaster cities. 3. How do you feel about advertisements? Do you like advertisements? Do you like advertisements on TV? What kind of ads do you dislike? © Ideas: positive or neutral attitude to ads T happen to love advertising as... I don't mind ads in general as. I'm not opposed to them in general as... I just take them for granted, Tm used to ads being all around. I simply try to tune out. (definition: I don't pay attention to them.) reasons to like a > Imay find the products that could positively influence my life > if ads are based on my previous browsing history, I see the products I'm interested in YY Y¥YVYY > make me imitated > make me annoyed > are unbearable > am fed up with adsAdvertisements v hate ads ignore advertisements as much as I can 10 dislike ad > the most valuable content on websites is buried under a heap of ads > while looking for some information on the Net, I come across the pages where the content exists just to serve the marketing purposes > ads: > distract my attention interrupt shows and films make it next to impossible to actually enjoy the content on the Internet page slow down my surfing the Net make websites more difficult to navigate are an annoyance between plot twists in shows and films vy vy > e % Do you like advertisements on TV? > Lactually ignore advertisements as much as I can as they are nothing more than just an annoyance between plot twists in my favourite TV shows and films, so I turn off the sound on TV. during ads. I installed an AdBlocker on my browser because incessant pop-up ads used to distract my attention and slow down my surfing the Net, thus, making it next to impossible to actually enjoy the content on the page. 4. What do you think is the purpose of advertising? Do you think advertising plays a very important role in today's world? Why do you think companies advertise themselves or their products? © Ideas: reasons to advertise: > to boost sales to increase sales to ramp up sales to enhance sales to increase a market share to increase demand to expand markets to establish a brand to promote a product or service to people to make people aware of new products VYYVY¥YVYYYYAdvertisements to introduce products into the market to inform customers about new products to show customers how the product will address their needs to disseminate information about companies and products to create a preference for a particular product to highlight the benefits of products to make customers more drawn toward the company to change customers’ attitude towards a product or service to allow companies to communicate with the target audience to encourage customers who may have switched to a competing brand to return to remind their customers of themselves. to tell people why you are a better choice than your competitors to make people recognise some brand for brand recognition VYVYYY¥VYY¥YYY¥ > > > > er % Do you think advertising plays a very important role in today's world? > Well, competition is fierce nowadays and if competing companies advertised and you didn’t, it would take you ages to enhance sales and expand markets because noone would know that your products exist. Being bombarded by advertisements of your rivals, customers won't bother spending time on finding ‘out whether your company has what to offer or not. They are likely to buy what they have already seen advertised or what they see advertised on a regular basis.