MARKETING STRATEGIES OF RELIANCE DIGITAL

A Project submitted to the Khallikote Auto. College in the partial fulfillmentof

the requirement for the award of the degree of
Bachelor in Commerce

Submitted By

Hemant Kumar Bisoyi

+3 Final Year Commerce

Exam Roll No: 011703CM123

Under the Guidance and Supervision of

Dr. Yagnya Dutta Nayak

Department of Commerce
Khallikote Auto. College, Berhampur

DEPARTMENT OF COMMERCE
KHALLIKOTE AUTO. COLLEGE, BERHAMPUR, 760001
SESSION 2018-21
Dr. Yajnya Dutta Nayak P.G. Dept. of Commerce
(M.Com, M.Phil. PGDMM & Ph.D)
Khallikote Auto. College
Berhampur -760011

CERTIFICATE

This is to certify that the work embodied in this project

entitled “MARKETING STRATEGY OF RELIANCE DIGITAL”

represents the independent project work carried out by my student

Hemant Kumar Bisoyi under my supervision and guidance for the

award of B.Com Degree and the same has not been submitted

earlier to any other institution for a degree/diploma.

Place: Berhampur (Dr. Y D Nayak)

Date:
 DECLARATION

I do hereby declare that the project entitled “MARKETING

STRATEGY OF RELIANCE DIGITAL” is the outcome of my
independent project work carried out for the award of Bachelor in
Commerce under the guidance and supervision of Dr. Y D Nayak,
P.G. Dept. of Commerce, Khallikote Auto. College, Berhampur and
the same has not been submitted any where earlier for any other
degree/diploma.

Date: (Hemant Kumar Bisoyi)

Place: Berhampur +3 Final Year Commerce

Exam Roll No : 011703CM123
 ACKNOWLEDGEMENT

Hemant Kumar Bisoyi hereby declare that I have carried out a project on
the topic entitled “Marketing Strategy Of Reliance Digital” for the
fulfilment of the requirement of my course B.Com from Khallikote
Auto. College, Berhampur, Odisha. I take this opportunity to thank each
and everyone who helped me to accomplished this project report.

I sincerely thank to Dr. Yajnya Dutta Nayak for his guidance &
encouragement in carrying out this project work. I also thank all the
Faculty members of our project work commerce Khallikote Autonomous
College for their support to me in doing my project work. I further
declare that this project is based on my original work and the data
provided in the study is authentic.

Hemant Kumar Bisoyi

 TABLE OF CONTENTS

Chapter Topic Page

No.
1
INTRODUCTION ON RETAIL SECTOR 1

2 PROFILE OF RELIANCE DIGITAL 11

3 MARKET ANALYIS AND OVERVIEW 23

4 RESEARCH METHODOLOGY 34

5 DATA ANALYSIS AND INTERPRETATION 41

AND OBSERVATION
6 FINDINGS, CONCLUSION AND 59
SUGGESTIONS
BIBLIOGRAPHY