Strategic Plan - A strategic plan is the grand plan of projections. any organization wherein the overall objectives are Sale Forecast is the initial step in making the set and specific programs are created in support of projections. the objectives. Different forecasting tools are used to predict future sales. Elements of a Strategic Plan • Simple moving average 1. Vision Statement - is a description of what • Weighted moving average the organization aspires to be in the long • Arithmetic geometric line term. • High-low point method 2. Mission Statement - is the statement of the • Method of least square organization’s core purpose. Other factors that highly influence the result of the 3. Corporate Objectives - These are projection statements which outline the specific goals, • Environmental analysis in line with the mission, that an • Consumer buying behavior organization would like to achieve. • Competitor’s possible marketing move 4. Corporate Strategies - are the concrete • Government programs and priorities programs for specific business units, • Possible new entrants and threats of departments, and / or cross-functional suppliers and buyers areas • Marketing mix-Strategies (4P’s) 5. Departmental Plans and Programs - are Production Schedule is highly dependent on the sale specific in terms of activities, the people forecast. responsible for carrying out those activities, The production schedule simply shows that cost the time lines, the targets, and the budget of making or producing a product. It reflects the per activity. following information: 6. Financial Forecasts and Budgets - The • Number of units and the cost of raw financial forecasts and budgets tie materials everything together. • Direct labor cost SWOT • Manufacturing overhead cost Strength - is a source that is owned or controlled by • Desired inventory level or is available to a firm. An advantage over its Budgeting is the process or act of preparing a competitors. financial budget Weaknesses - is a limitation which affects a firm’s Budget refers to a plan which is expressed in a position relative to its competitors. quantitative monetary value. Opportunities – is a situation in the external Two Types of Budget environment which the firm can take advantage of. Operating Budget Threats - is an unfavorable situation in a firm’s a detailed projection of all income and external environment which may adversely affect expenses for a given period of time, which is the way a firm does business. usually one year. Planning Sales budget, Production budget, Direct The 5 P’s materials budget, Direct labor budget, Proper Factory overhead budget, Selling and Planning Administrative budget, Income Statement Prevents Financial Budget Poor shows the impact of the planned operations Performance and capital investments on a firm’s asset, Planning means looking ahead and chalking out liabilities, and owner’s equity. future courses of action to be followed. Cash budget, Statement of Financial Examples: Position - Preparation for competitive exams Types of Budget - Planning a vacation Sales budget - A budget that reflects the expected Financial Planning is the process of meeting your life number of units to be sold based on forecast made goals through the proper management of your from the performance of previous years and other finances. marketing variables. Examples of goals: Production Budget - A budget that shows the cost of - Buying a house producing the product. - Higher Educatio Direct Materials Budget - a summary of the quantity of direct materials required in order to meet production requirements. Direct Labor Budget - The estimate or projection on how much to produce will be used in order to come up with the estimate for the labor requirements and how much to budget or the direct labor cost. Factory Overhead Budget -refers to manufacturing • Evaluating relationship between the expenses other than direct materials and direct component parts of financial statements to labor. obtain a better understanding of firm’s Selling and Administrative Expense Budget - are position and performance. operating costs that are not associated with Tools and Techniques production. • Horizontal Analysis Cash budget - A budget that reflects the expected • Vertical Analysis cash receipts from cash sales, collections of accounts • Financial Ratios and notes receivable, sale of other assets proceeds - Profitability Ratio of borrowings, and the expected cash disbarment on - Operating Efficiency Ratio payments of operating expenses, interest, taxes, and - Financial Health Ratio loans. Horizontal Analysis / Trend Analysis Capital budget - A long-range budget that It is a technique that involves the incorporates the major expenditures for plant and comparison of a line item (account) over a number machineries of periods. Master budget - The overall budget of the business The objective of the analysis is to answer the following question: Procedures in Budgeting What is the behavior of the 1. Prepare the sales budget account over time? It is increasing, 2. Prepare the production budget decreasing or not moving? 3. Prepare the projected operating expenses What is the relative or the and financing charges percentage change in the balances 4. Prepare the financial budget and capital of the account over time? budget 5. Prepare the projected statement of comprehensive income and projected Peso Change Percentage balance sheet change = Balance of Prior Year Working Capital Policy Working capital, the capital of a business which is used in its day-to-day trading operations Vertical Analysis
FINANCIAL STATEMENT ANALYSIS • Common size Analysis
A person cannot manage what he or she cannot • It is a technique that expresses each measure and even if that person knows the financial statement line item as a numbers, it is still important for him or her to know percentage of a base amount. what they mean; otherwise, those numbers are of • SFP base amount used is total assets no value. • SCI base amount used is Sales or Net sales “Sales per store are improving” “It is quite costly” Balance Sheet Item Statement of Financial Position Income Statement “Last year was better than this year” X100 = Statement of Comprehensive Item Business Survival Total Assets x100 Income = There are two key factors for business survival: • Profitability - Is important if the business is Total Sales to generate revenue in excess of the expenses incurred in operating that business. • Solvency - Is also important because it looks Liquidity Ratios - An asset’s liquidity describes the at the ability of the business in meeting its ease with which it can be converted to cash. financial obligations. Liquidity ratios evaluate a firm’s ability Financial statement Analysis to generate sufficient cash to • Is the process of evaluating risks, meet its short-term obligations. performance, financial health, and future Current Ratio - This ratio measures the company’s prospects of a business using computational ability to meet its current liabilities with current and analytical techniques with the assets. objectives of making economic decisions. Financial Analysis: Quick Ratio - This ratio is a stringent test of liquidity It is a process of : that compares highly liquid current • Analyzing and interpreting financial assets to current liabilities. statements. Asset Management and Inventory Ratios • Analyzing means simplifying the data and interpreting means explaining the meaning Receivables turnover - It measures how quickly a and significance of data so simplified. company collects its accounts receivable. • Critically examining the accounting Inventory turnover - This ratio indicates the number information given to financial statements. of times total merchandise inventory is purchased (or finished goods inventory is produced) and sold o Reliance on a single supplier. during a period. o The goal of the company.
Solvency Ratios
- Solvency is a company’s ability to
meet the obligations created by its long-term debt. - Solvency ratios are of most interest to stockholders, long-term creditors, and company management. Debt ratio - It measures what proportion of a company’s assets is financed by debt.
Debt to Equity ratio - The proportion of debt and
equity in the capital structure of the business. When the debt-to-equity ratio is more than 1 or more than 100%, the company has a riskier capital structure since debts imply payments of interest. A business with debt-to-equity ratio higher than 1 may appear not very attractive to conservative creditors.
Time Interest Earned - Is a tool that measures the
debt paying ability of the business. It reflects the degree of protection provided by an entity to its long-term creditors. It is favorable to investors if the business firm has higher ratio of times interest earned.
Profitability Ratios - Profitability is the ease with
which a company generates income. -Profitability ratios measure a firm’s past performance and help predict its future profitability level. Gross Profit Margin - Measures the percentage of gross profit to sales. It also measures the percentage of gross profit margin available to cover the operating expenses for the period.
Operating Profit Margin - Measures the percentage
of profit available after deducting the cost of sales and operating expense from the sales.
Net Profit Margin - Also known as Return on Sales,
measures overall operating results of an entity. The measure consider all income recognized and all expenses incurred during the period.
Return on Assets - Also known as Return on
Investment. This ratio measures how efficiently the company uses its assets to produce profits.
Return on Equity - It measures the return (net
income) generated by the capital invested by the owner in the business.
Company Analysis
Step 1: Compare ratios to the industry averages.
Step 2: Look for company trends. Step 3: Consider the industry environment. Step 4: Draw conclusions.
Qualitative factors in the analysis of financial
statements
o The presence of one major customer.
o The presence of one major product. o The competitors in the market.