Course Code Course Name Load Distribution (L-T-P)

MB 401 PROJECT MANAGEMENT 3-0-0

Learning Outcome:
After completing this course, student would be able to learn:
1. To develop the understanding of Project management, implementation and monitoring &
various team management techniques in project management & project termination and
procedures.
2. Identify project goals, constraints, deliverables, performance criteria, control needs, and
resource requirements in consultation with stakeholders.
3. Implement project management knowledge, processes, lifecycle and the embodied concepts,
tools and techniques in order to achieve project success.
4. Demonstrate effective project execution and control techniques that result in successful
projects & conduct project closure activities and obtain formal project acceptance.
5. Apply Inventory Management Techniques & PERT/CPM techniques in daily life projects as
well as organizational projects.

Unit I- Introduction
Definitions, classifications, project risk, scope; Project management-definitions, overview, project plan,
management principles applied to project management, project management life cycles and uncertainty

Unit II- Project Planning

Scope, problem statement, project goals, objectives, success criteria, assumptions, risks, obstacles,
approval process, projects and strategic planning.

Unit III-Project Implementation & Monitoring

Project Implementation-Project resource requirements, types of resources, men, materials, finance
Project monitoring- evaluation, control, project network technique, planning for monitoring and
evaluation, project audits, project management information system, project scheduling- PERT & CPM,
project communication, post project reviews

Unit IV-Project Team Management

Recruitment, organizing, human resources, team operating rules, project organization, various forms of
project organizations, project organization charting, project contracts, principles- compilation of
contracts, practical aspects- legal aspects, global tender, negotiations, insurance

Unit V- Closing the project

Types of project termination, strategic implications, project in trouble, termination strategies,
evaluation of termination possibilities, termination procedures

Suggested Readings:
S.No. Name of Authors /Books/ Publisher / Edition
1. Chandra, P., Projects, Planning, Analysis, Financing Financing, Implementation and
control, Tata McGraw Hill.
2. Maylor, H., Project Management, Pitman Publication.
3. Ghattas, R.G. & Mc Kee, S.L., Practical Project Management, Pearson Education Asia,
4. Pinto, P.K., Project Management, Pearson Education,
5. Wyzocki, R.K. &McGary R., Effective Project Management, Wiley.

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 Course Code Course Name Load Distribution (L-T-P)
MB402(M1) INTERNATIONAL 3-0-0
MARKETING
Learning Outcome:
By the end of the course, students should be able to:
1. Understand the scope of international marketing.
2. Analyze and evaluate critically micro & macro international environment.
3. Explain the basic concepts, principles and practices associated with Globalization
4. Understand various stake holders involved in international marketing environment.
5. Learn about Export & import Documentation related to international marketing.
Course Contents:
Unit-I: Introduction
Globalization: drivers for globalization; building global presence; Approaches to global market:
haphazard approach, myopic approach, a major challenge to effective global management, International
entry methods; organisation, planning and control of international marketing.
Unit-II: International Marketing Environment
Basic concepts and decision framework; economic, cultural, political, social, technological
environments; regional integration and global trade protection; understanding the international
marketing system
Unit-III: Decision making in International Marketing
Product Decision: dimensions of international product offer, international Services, branding decisions,
packaging and labeling decisions, Pricing Decision: Domestic V/s International Pricing, Factors
influencing international pricing decisions, INCOTERMS and its role in international pricing,
International promotion aspects. Distribution Decision: determinants of channel decisions, international
channel structure, managing and controlling international channel, International Logistics (SCM).
Unit-IV: Management of Risks and Infrastructure in International Marketing
Commercial risks, political risks, risk arising out of foreign laws, cargo risks, credit risks, exchange
fluctuation risks. Agencies in India to provide cover to these risks. International Marketing
Infrastructure: Export promotion in India; Role of Export Promotion Councils; state trading and
canalizing agencies: ECGC, Exim Bank, Commodity Boards etc.
Unit-V: Export Process
Export procedure- Steps involved in executing export order. Export/Import Documentation:
Commercial Documents, Regulatory Documents, Documents related to goods, Documents related to
payment, Documents related to Shipment, Documents related to inspection, Documents related to
foreign exchange, Documents related to excisable goods.
Suggested Readings:
S.No Name of Authors/Books/Publisher/Edition
1 Phillip R. Cateora, John L. Graham and Prashant Salwan International Marketing, 13/e, Tata
McGraw Hill, New Delhi
2 Rakesh Mohan Joshi. International Marketing. Oxford University Press, New Delhi.
3 Masaaki Kotabe and Kristian Helen . Global Marketing Management. John Wiley & Sons, New
York.
4 Warren J. Keegan. Global Marketing Management, 7/e. Pearson Education, New Delhi.

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 Course Code Course Name Load Distribution (L-T-P)
MB 403(M2) RETAIL MANAGEMENT 3-0-0

Learning Outcome
After completing the course students will be able to learn:
1. To analyze scope of retailing and the retail environment on Indian and Global grounds.
2. To understand the strategic retail planning process and analyze the significance of financial strategy
in retailing
3. To evaluate the importance of retail site location and analyze the concepts of information systems
and customer relationship management.
4. To understand the concepts and methods of merchandise management
5. To apply skills required to manage a store that includes store designing, layout and visual
merchandising and effective customer service.

Unit I: Introduction
Scope of Retailing- Indian and Global Retail Scenario- Retailing Functions- Types of Retailers- Trends
in Retailing – The Retail Environment- Business Models in Retail- Retail Formats & the Concepts of
Lifecycle.

Unit II: Retail Strategy

Building a substantial advantage through retail strategy- Strategic Retail planning process- Financial
Strategy: Objectives & goals- Setting & measuring performance objectives- Types of measures- Role
of Bench Marks.

Unit III: Retail Location

Retail Locations- Retail Site Locations- Information Systems and Supply Chain Management-
Customer Relationship Management.

Unit IV: Merchandise Management

Basics in retail merchandising- Process of merchandise planning- Methods of merchandise
procurement- Retail pricing and evaluating merchandise performance.

Unit V: Store Management

Managing the store- Store layout, Design & Visual Merchandising- Customer Service.

Suggested Readings:

S.NO Names of authors/books/publishers

1 Levy, Weitz&Pandit Ajay. Retailing Management, 6th Ed. McGraw Hill Company
2 Swapna Pradhan,. Retailing Management: Text & Cases. 2nd Ed. McGraw Hill Company.
3 Gibson G. Vedamani. Retailing Management: Functional Principles & Practices, 2nd Ed. Jaico
Publishing House.
4 Andrew Newman & Peter Cullen. Retailing: Environment & Operations, 1st Ed. Vikas
Publishing House Pvt. Ltd

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 Course Code Course Name Load Distribution (L-T-P)
MB404(M3) DIGITAL & SOCIAL MEDIA MARKETING 3-0-0

Learning Outcome
1. Learning by doing. Application oriented course. Apply what you learn on weekly basis.
2. Establish an understanding of the emerging digital technologies. Develop creative ideas and
convincing arguments about how innovations will extend current marketing practices and enable
entirely new ways of creating value.
3. Explore objectives for digital marketing initiatives. To find out what people are saying about a
brand or company online and communicate the messages in the data.
4. Learn how to use web site analytics tools and know how to interpret the data.
5. Know the major online advertising approaches and be able to make a case for whether an
approach is appropriate and how success will be judged.
6. Be able to advise a company about how to improve their search ranking through search engine
optimization (SEO) best practices.
7. Gain experience driving traffic to a website, critically evaluating what was effective and what
was not.
8. Know the fundamentals of running search ad campaigns and interpreting their results.

Course Content:
Unit I-Introduction to Digital Marketing
Scope of Digital Marketing: India Landscape, Thinking like a Digital Marketing Professional; Digital
Revolution, Digital Marketing Planning and Strategy, Aligning Digital Strategy with Business
Objectives, Target markets and creating digital personas, Understanding User Behaviour and reaching
target audiences digitally, Designing Digital Marketing Strategy

Unit II-Inbound & Content Marketing

Understanding Inbound Marketing, ways of inbound marketing, search engine functions, Keyword
research, Keyword planning tools, content marketing, blogging,

Unit III- Search Engine Optimization (SEO) and Social Media Marketing
Introduction to HTML, On-page optimization, Off-page optimization, link building techniques, blog
commenting, Local SEO, NAP, Technical SEO, Introduction to Google Search Console, roles and
functions. Social Media Marketing: Leveraging Social Media Platforms, Measuring ROI of Social
Media Platforms Social Media Ads, Planning and Implementing a Multi-Channel Social Media
Strategy

Unit IV- Affiliate Marketing and Email Marketing

Overview and major companies, Integration with marketing mix, setting up accounts, measuring the
effectiveness of your affiliate marketing.
Email Marketing: Introduction and Overview, Email Design and Functionality, Email Marketing
Analytics Email Optimization and Testing, working with mailchimp

Unit V-Digital Advertising and Web Analytics

Pay Per Click Advertising, Overview of Google Adwords, Adwords Account Structure, Ad Creating
Formats, Targeting Methods, Advanced Search Network Advertising, Keyword Planner, Digital
Display Advertising, Display Targeting Methods, Display Ad Planner, YouTube Advertising,
YoutTube Search, Ad Formats, Adwords for Video Campaigns, YouTube Channels, Mobile
Marketing, M-Commerce, Mobile App Marketing, Mobile Advertising, Mobile and Social Media
Marketing
Web Analytics: Understanding Google Analytics, Identifying KPI’s, Measuring, Evaluating and
Improving Performance

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Suggested Readings:
S.NO Names of authors/books/publishers
1 Richard Gay, Alan Charlesworth and Rita Esen , Online Marketing: A Customer-Led Approach,
Oxford University Press, Indian Edition
2 Judy Strauss and Raymond Frost, E- Marketing , 6th edition, PHI
3 Damian Ryan and Calvin Jones, The Best Digital Campaigns in the World: Mastering the Art of
Customer Engagement, Kogan Page

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 Course Code Course Name Load Distribution (L-T-P)
MB(402)H1 ORGANIZATION CHANGE AND 3-0-0
DEVELOPMENT

Learning Outcome:
After completing this course the students will be able to learn:
1. Learner would be able to understand the various kinds of changes in an organization.
2. Learner would be able to understand how human resistance and changes works in an organization
3. The learner would be able to learn various kinds of global cultural practices
4. The learner would be able to learn and adapt organizational development
5. Learner would be able to intervene different kinds of team process in an organization.

Course Content:
Unit I - Understanding Organizational Change
Nature of Change; Types of change – reactive change; anticipatory change, planned change,
incremental change, operational change; strategic change; transformational change and revolutionary
change. Speed of Change versus Institutional and Human Ability to cope with change; Forces of
Change: External -Political, economic, technological and governmental forces; Internal- system
dynamics, individual/ group expectations, structure- focused change.

Unit II - Organizational Change Management

Models of Change: Lewin’s Change Model; Planning Model; Action Research Model; John Kotter’s
leading Change; Integrative Model of Planned Change. Mapping change; Systems Approach to
Change. Resistance to change and managing resistance: Human response to change-dealing with
individuals; Sustaining the momentum of change. Change agents- internal and external; Role of top
management in change process.

Unit III - Managing Change through Cultural Transformation

Role of Organizational culture in the transformation process; Identifying and diagnosing organizational
culture; Developing new culture; Employee-culture compatibility; Assessing cultural risk; Ushering
changes in organizational culture. Structural, cultural and strategic changes in global companies.

Unit IV - Introduction to Organizational Development (OD)

Field of Organization Development (OD); Values, assumptions and beliefs in OD; Foundations of OD;
Managing the OD Process; Action Research and OD, OD Consultant- Role, Skills and Dilemmas.

Unit V - OD Interventions Overview of OD interventions; Team interventions- diagnostic meeting;

Gestalt approach; process consultation; Comprehensive OD interventions; Sensitization; T-groups;
Structural interventions.
Suggested Readings:
S.No Names of books/publishers/authors
1 Harigopal K. Management of Organizational Change: Leveraging Transformation. Response
Books, New Delhi
2 Wendell L. French and Cecil H Bell Jr., Organization Development: Behavioural Science
Interventions for Organization Improvement. Pearson Education, New Delhi
3 Srivastava. Organization Design and Development: Concepts and Applications. Wiley, New
Delhi.

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 Course Code Course Name Load Distribution (L-T-P)
MB403(H2) STRATEGIC HRM 3-0-0

Learning Outcome:
After studying this course, a student will be:
1. Able to understand the interaction of an organizations strategy with human resource
management.
2. Familiar with how HR function creates sustained competitive advantage.
3. Able to understand how HR function can create an alignment with business strategy and
contributes to business performance.
4. Appreciating how HRM is critical to the firm’s survival and its relative success.
Course Content:
Unit- I : Understanding Strategic HRM
Traditional Vs strategic HR, Typology of HR activities, ‘Best fit’ approach Vs ‘Best practice’
approach, HR strategy and the role of national context, sectoral context and organizational context on
HR strategy and practices, Investment perspective of human resources. Sustained competitive
advantage of HR, Linking HRM practices to organizational outcomes assessing and reducing costs
behavioural impact of HR practices, HR philosophy and company-wide HR standards HRM leading
strategy formulation, Alternative HR systems universalistic contingency configurational, Congruence
and Integrated HR systems, Designing congruent HR systems.
Unit-II : HR Strategy Formulation
Brief overview of strategic planning and planning in SBUs, HR Strategy and HR Planning, HR
Strategy in Multinational, Global and Transnational companies, HR contributions to strategy
competitive intelligence resource reallocation decisions. Efficient utilization of Human resource cross-
training and flexible work assignment, work teams non-unionization, Strategies for employee
shortages, Strategies for employee surpluses
Unit- III : Strategies for Performance, Training and Development
Strategic dimensions of performance management, balanced scorecard, EVA, etc. Benefits, planning
and strategizing training, integrated learning with performance management system and compensation.
Individual high performance practices, limitations of individual HPWP, Systems of HPWP skill system
motivating system, Individual practices V/s systems of practices, Universal practices V/s contingency
perspectives
Unit- IV: HR Strategy in Global Economy
Strategy and structure of divisionalized company, HRimplications of divisionalization forms of control
HRM in corporate office, HR implications of mergers and acquisitions employee expectations
consequences of acquisitions on HR practices
Unit-V: HR Scorecard and emerging HR issues
HR as a strategic partner and measurement challenge, 7 step Model for implementing HR’s strategic
role, Creating an HR Scorecard, Measuring HR alignment 2 dimensions of alignment assessing internal
and external alignment Systems alignment Map. HR Strategy in workforce diversity virtual teams
flexitime and telecommuting HR outsourcing contingent and temporary workers Global sourcing of
labor, Expatriation and repatriation management in global HRM, Gender discrimination and Glass
ceiling effect, Employee engagement strategies, Talent management and retention
Suggested Readings:
S.No Names of books/publishers/authors
1 Strategic Human Resource Management: A General Managerial Approach, 2nd edition Greer,
Charles R. Pearson Education Asia.
2 The HR Scorecard, 1ste Becker, Brian E. et al. HBS Press.
3 Aligning Human Resource and Business Strategy, 2nde Holbeche, Linda. Butterworth
Heinemann.
4 Human Resource Strategy Dreher, George F./ Dougherty, Thomas W. Tata McGraw Hill.
5 Handbook of Strategic HRM The key to Improved Business Performance Armstrong, Michael /
Baron, Angela. Jaico Publishing House.

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 Course Code Course Name Load Distribution (L-T-P)
MB404(H3) MANPOWER PLANNING, RECRUITMENT 3-0-0
& SELECTION
Learning Outcome:
By the end of the course, students should be able to:
1. Understand the basic concepts and functions of HR. which talks about the real world scenario.
2. Apply the HR forecasting techniques for effectively designing human resource plan to suit the
requirements of the organization.
3. Apply global HR practices in context of Indian corporate scenario.
4. Understand the concept of HRIS & HR accounting.
5. Identify emerging trends in HR planning with respect to global developments.

Course Content:
Unit I: Introduction to Human Resource Planning
Introduction, objectives, importance, activities required for HRP, factors affecting HRP,
responsibilities of HR department, steps for HRP, micro & macro HRP, labor economics.

Unit II: HR Forecasting

HR forecasting: benefits of HR forecasting, factors influencing forecasting HR, HR forecasting
techniques: Demand-trend analysis, Delphi technique, expert forecast, nominal group technique,
Managing Employee surplus and shortages, factor influencing the final outcome of HRP, Employee
Replacement Chart/Succession Planning, Retention, Redeployment & Employee Separations.

Unit III: HRP, recruitment, selection & Induction

Introduction, recruitment function, internal recruitment, recruitment policy, sources of recruitment,
preliminary screening of applicants, review of application blanks, reference checking, head hunters,
psychological testing, defining attitude, attitude survey, selection, interview, steps in induction
program, employee socialization, employer branding, placement, changing scenario of Recruitment &
selection in the information age from local & global perspective, e – recruitment, e – selection ,
outsourcing, Executive talent search.

Unit III: Human resource Information system & Accounting

Meaning, objectives of HRIS, stages of development, HRIS modules, HRIS products- contents &
features, HRIS for HRP. Human resource costs, developing an HR costs checklists. Human resource
accounting and Audit- various methods for valuation of Human resources, HR audit, HR research,
HRD & national planning.

Unit V: Emerging trends & issues in HRP

New HR roles & competencies, balance score card, HR & six sigma practices, relating six sigma to HR
practices, HR & innovation & creativity, HR & BPO & HRO.

Suggested Readings:
S. No. Name of Authors/Books/Publisher/Edition
1. Dipak Kumar Bhattacharya, “Human resource planning”, Excel books Publications.
2. K. Aswathappa, “Human resource Management”, McGraw Hill education.
3. Denisi, Griffin, Sarkar, “Human resource management”, Cengage publication
4. H. John Bernardin, “Human resource management”, Mc Graw Hill publication

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 Course Code Course Name Load Distribution (L-T-P)
MB402(F1) INTERNATIONAL FINANCE 3-0-0

Learning Outcome:
After completing this course the student will be able to:
1. To construct a sense of knowledge among students regarding environment of international
finance and its implications on international business.
2. To examine issues in Overseas Funding Choices, economic circumstances and overall funding
choices.
3. To analyze the working of foreign markets.
4. To have understanding and functioning of foreign exchange markets.
5. To apply theoretical knowledge into practical knowledge to determine exchange rates and
interest rates and their forecasting.
Course contents:
Unit I-Intricacies of Foreign Exchange Markets
International Finance: An overview, importance, nature and scope, recent changes and challenges in
IFM. Spot and Forwards Exchange Rates; Eurocurrency and Domestic Interest Rates; Quotations and
Market Rules. Parity conditions in International Finance-Purchasing Power Parity; Covered Interest
Parity; Real Interest Parity; Parity Conditions and Managerial Implications.

Unit II-Forecasting Exchange Rates &International Sources of Finance for the Firm
Fundamental Factors affecting Exchange Rates; Time Series Forecasting Models. International
Sources of Finance for the Firm-Bond Financing (Fixed and Floating Rate Notes); Loan Financing
(Syndicates Loans); Securitized Financing (Euro note); Equity Financing (GDR and ADR); Features of
Loan Agreements: Loan Negotiations.

Unit III-International Financing Decision

Issues in Overseas Funding Choices; Economic Circumstances and overall Funding Choices;
Funding and Risk Management Aspects. Analysis of International Capital Budgeting Cost of Capital of
a Foreign Investment.

Unit IV-Foreign Exchange Risk Management &Derivatives and Exposure Management

Conceptual Overview; Nature of Exposure (Economic, Transaction, Translation); Hedging and
Speculation. Derivatives and Exposure Management-Currency Forwards; Currency Options; Currency
Futures; Currency Swaps; Interest Rate Risk Management

Unit V-Framework of Managing Exposures

Accounting Implications of Forex Transactions; Derivatives Accounting; Risk Management in a
Treasury.

Suggested Readings:
S.No Name of Authors/Books/Publisher/Edition
1 Shapiro, Alan C.; Multinational Financial Management, 8th edition, Allynand Bacon, London.
2 Levi, M.; International Financial Management and the International Economy,4th Edition
Routledge
3 H.kent Baker, Leigh A. Riddick; International Finance : A Survey
4 Aaron Major; Architects of Austerity: International Finance and politics of growth

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 Course Code Course Name Load Distribution (L-T-P)
MB403(F2) FINANCIAL DERIVATIVES 3-0-0

Learning Outcome:
To provide a basic understanding of derivatives
To introduce the analytics of derivative valuation.
To understand Risk management using derivatives

Course Contents:
Unit I- Financial Derivatives
Introduction, Definition of Financial Derivative, Features, Types of Derivatives, Basic Financial
Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of Derivatives. Traders in
Derivative Markets, Factors contributing to the growth of Derivatives, Financial Derivatives Market in
India.

Unit II- Future Market, Contracting & Pricing

Introduction, Financial Futures contracts, Types of Financial Futures, Contracts, Evolution of Futures
Market in India, Operators/Traders in Future Market, Functions and growth in Future Market, Future
Market trading Mechanism, Theories of Future prices. Hedging Concepts – Long, Short, Cross.

Unit III- Forward and Future Market: Pricing and Trading Mechanism
Introduction, Forward contract, Features of Forward contract, Classification of Forward Contracts,
Forward prices Vs Future prices.

Unit IV- SWAP

Introduction, Concept, Nature, Evolution, Features, and Types of Swaps.

Unit V- Financial Option

Introduction, concept, Types, Distinction between option and futures contracts, option valuation,
Determinants of option pricing

Suggested Readings:
S No. Name of Authors /Book / Publisher
1 Vohra, N.D. and Bagri , B.R. , “Futures and Options”, TMH
2 DavidA.DubofskyandThomasW.Miller, J.R, “ Derivatives: ValuationandRisk Management”,
Oxford
3 Kumar, “Financial Derivatives”, PHI.
4 Marshall &Bansal,“ FinancialEngineering,acompleteguidetoFinancialInnovation”, PHI.
5 Mishra, Bishnupriya, Debasis S, “Derivatives and Risk Management”, Excel Books

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 Course Code Course Name Load Distribution (L-T-P)
MB404(F3) TAXATION 3-0-0

Learning Outcome:
After completing this course the student will be able to:
1. To construct the knowledge related to various tools related to taxation.
2. To understand the application of different heads of income in computing total income of
assessee.
3. To describe the constitutional background of taxes in the country.
4. To apply techniques of taxation in return filling and assessment of income of assessee.
5. To identify difference between Tax Planning and Tax Evasion.

Course Contents:

Unit I-Basic Concepts

Basic Concepts – Constitutional Framework of Tax Laws, Sources and Elements of Tax, Act & Rules,
Administrative Instructions issued by CBDT, Annual Finance Acts, Income Tax – Definitions, concept
of Income, Heads of Income. Assessee – Individual and Corporate.

Unit II-Residential Status

Scope of Total Income and Residential Status (Section 5 to 9). Incomes which do not form part of Total
Income (Applicable only for Individual and Corporate Assessee).

Unit III-Income
Income under the head “Salaries” (Section 15 to 17); Income under the head “Income from House
Property” (Section 22 to 27); Income under the head “Profits and Gains of Business or Profession”
(Section 28 to 44D); Income under the head “Capital Gains” (Section 45 to 55A); Income under the
head “Income from Other Sources” (Section 56 to 59). Taxation of companies – MAT, calculation of
book profits.

Unit IV- Losses and Deductions and Assessment of Tax

Set off and carry forward of losses, tax planning, Computation of Income, Deductions to be made in
computing total income section 80C, 80CCC, 80CCD, 80D, 80E, 80G, 80GG, 80IA, 80-IAB, 80IB,
80IC, 80U (Chapter VIA). Assessment of Income including reassessment, Return of Income, Advance
payment of tax and penal interest appeals, Tax Deduction at Source.

Unit V-Indirect Taxation

Over view of GST , Impact of taxation, direct/indirect on Financial and operational decisions. Tax
implications of financing decisions, tax considerations of Dividend Policy. Tax Planning for
Amalgamation, Merger and Demerger of Companies, Tax Provisions for Venture Capital
Funds.

Suggested Readings:
S No Name of Authors/Books/Publisher/Edition
1 Dr. Girish Ahuja, Dr Ravi Gupta, “Systematic Approach to Income Tax Service Tax and
Vat”, Bharat Law House Pvt. Ltd., 34th Edition
2 GST (Law and Practice) by CA.Keshav R Garg
3 Pocket Edition by Taxmann Publications on “Income Tax Act"
4 Mehrotra, H.C., “Practical Problems In Income Tax”, SahityaBhawan Publications

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COURSE CODE COURSE NAME LOAD DISTRIBUTION (L-T-P)
MB 402(LS1) INFORMATION TECHNOLOGY 3-0-0
APPLICATIONS
Learning Outcomes
After completing this course students should be able to:

1. Understand the importance of Information Technology in logistics & supply chain

management industry
2. Comprehend the impact of IT on different functions of an organization
3. Develop an understanding of e-commerce, its components and its applications
4. Learn the applications of IT in LSCM Industry
5. Identify latest technologies in LSCM Industry

Course Content:
Unit I : Introduction to Information Management System, Telecommunication and networks
Computing Basics, Importance of Business Computing, Concept of Digital Firm, Information System,
Information Framework, Strategic Role of IT. Telecommunication Basics, OSI and TCP/IP models and
some important protocol overviews, Networking medium, devices and tools, firewall and security
issues.

Unit II : The Internet, Intranets and Extranets, Functional and Enterprise Systems– Basics of
Internet, Intranets and Extranets, Role and importance of each with latest technologies in the relevant
areas, ERP concepts, Benefits and Importance.

Unit III : Electronic Commerce & Managing Organization Data and Information - E-Commerce
Basics and it’s component -Business vs. E-Commerce,E-commerce Advantages and Limitations,E-
Procurement,Supply Chain Management and Integration. Basics of Data Arrangements, Traditional
File Arrangements, Databases: The Modern Approach, Database Applications & Database
Administration.

Unit IV : Data, Knowledge and Decision Support and Information System Development -
Overview of Data Warehousing, Data Mining Building Decision Support System (DSS), Intelligent
System overview and role of KM as Data support, Business Intelligence. Information Systems
Planning, System Development life cycle.

Unit V : IT Applications in LSCM -Managerial and Decision Support Systems, RFID in Supply
Chain Management ,Computerized Systems: MRP, MRP II, Supply Chain Management and e-
integration Process Modelling-Commerce and Supply Chains, Partner Relationship Management.
Ethics, Impacts and security – Ethical issues, Impacts of IT on organizations, Protecting Information
system.

Suggested Readings

S.No Name of Authors/Books/Publisher/Edition

1. Introduction to Information Technology 2ed by Turban, Rainer and Potter,
2. Information Technology: Its Applications 3ed by S. Maria John

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 COURSE CODE COURSE NAME LOAD DISTRIBUTION
(L-T-P)
MB 403(LS2) EXPORT & TRADE 3-0-0
DOCUMENTATION
Learning Outcomes

After completing this course students will be able to:

1. Develop an understanding about export trade, legalities of trade and its documentation
2. Develop an understanding of Foreign exchange and major currencies
3. Analyze the strengths, weaknesses, opportunities and threats of international trade
4. Comprehend the process related to pre shipment documentation and different methods of
transportation
5. Comprehend the customs formalities , Import & Export Documentation

Course Content:

Unit I Exporting Preliminary Consideration -Generation of Foreign enquiries, obtaining local

quotation & offering to overseas buyers scrutinizing export order, opening L/C by buyers- Export
Controls and Licenses –Patent, Trade Mark, Copy Right Registrations – Confidentiality and NDA

Unit II Export Sales – Selling and Purchasing- Consignment - Leases – Marine and Air Causality
Insurances - Export Finance - Forex - Major currencies, Exchange rates, relations & impact - Export
costing and pricing & In terms – Export License – Import License

Unit III Export Packaging - Preparation of pre shipment documentation – Methods of Transportation
– Country of Origin Marking- Inspection of Export consignment - Export by Post, Road, Air & Sea -
Claiming for Export benefits and Duty drawbacks

Unit IV Shipment & Shipping documents - Complicated problems in shipments & negotiation of
shipping documentations - Corporate marketing strategies - 100% EOU & Free trade zone - Deemed
Export –Isolated Sales Transactions

Unit V Acts for export/import - Commencement - Customs Formalities - Export Documentation -

Export of Services - Export of Excisable Goods - Import Documentation - Clearance - 100% export
oriented units - customs house agents - import of different products - import/export incentives - import
licenses etc.

Suggested Readings:

S.No Name of Authors/Books/Publisher/Edition

1 Export Import Procedures- Documentation and Logistics, Publisher: New Age International, By:
Shri C Rama Gopal, Chartered Accountant.
2 Export Import Management, Justin Paul & Rajiv Aserkar. Text Book: Export and Import
Procedures and Documentations – Thomas E Johnson and Donna L Bade

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 Course Code Course Name Load Distribution(L-T-P)
MB 404(LS3) SUPPLY CHAIN 3-0-0
MODELING & DESIGN

Learning Outcomes:
After completing this course student will be able to learn:
1. Understand the various areas of SCM and its supply and demand forecasting
2. Understand the role of IT in SCM
3. Application of Modeling system in SCM
4. Evaluating the routing and scheduling systems of SCM of different organizations
5. To design & Plan Transportation Networks.

Course Content:

Unit I – Introduction to Supply Chain, Integrated Planning & Demand Forecasting in Supply
Chain – Fundamentals of Supply Chain management, supply chain modeling and related concepts.
Various Demand forecasting methods, Forecasting, Demand Management and Capacity Planning,
Demand driven supply chains.

Unit II –Supply Chain Optimization & Role of Information Technology in Supply Chain
Management – Fundamentals of Optimization Models (Properties of Linear Programming Models),
Enterprise Resource Planning System and supply chain management, with special reference to ERP
(SAP) and its architecture, E-commerce and RFID Technology, overview of software Module.

Unit III –– Application of Modeling Systems to strategic, Operational, Tactical Decision Making
– Strategic Analysis of Logistics Supply Chain, applications of logistics network optimization models;
Operational Supply Chain Planning, Modeling systems for Operational planning, Dynamic Sourcing in
Reverse Logistics Company.

Unit IV – Facility routing and scheduling - Integrated Routing and Scheduling problems, models,
Improving Supply Chain Competitiveness, Optimization of location, routing and scheduling Decision,
Design of routing solution for a supply chain, Integrated Routing Scheduling Problems, problem
solving exercises, routing and scheduling problems.

Unit V –– Designing and Planning Transportation Networks-Sourcing decisions in a Supply Chain,

Resource allocation model, Simplex method of LP method, Trade-Offs in Transportation Design,
Sustainability & the Supply Chain.

Suggested Readings
S.No Name of Authors/Books/Publisher/Edition
1 Peter M., Chopra S, Kalra “Supply Chain Management”
2 Shah,J.“Supply Chain Management: Text and Cases”,
3 Christopher, M. “Logistics and Supply Chain Management”,
4 Modeling the Supply Chains, Jeremy F. Shapiro

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 Course Code Course Name Load Distribution(L-T-P)
MB402(IB1) INDIA’S FOREIGN TRADE 3-0-0

Learning Outcome:
After completing this course the student will be able to:
1. To understand the concepts of world trade and components of foreign trade. To get an insight
into the problems faced by India’s export sector.
2. To understand the EXIM policy and to analyse it with the purpose of analysing it in order to
apply it to avail benefit in business.
3. To understand the measures undertaken by government to enhance agri exports and other
sectors with the purpose of applying it for availing benefit in that direction
4. To understand the policies that boost exports of electronic products, engineering products. To
comprehend the issues related to international trade in services so as to create a competitive
advantage and thereby encourage service exports.
5. To understand India’s trade prospects with US, EU, CIS, Japan, SAARC and ASEAN.
Course Content:
Unit I - Foreign Trade
Introduction, components of foreign trade, problems of India’s export sectors, Balance of payment:
introduction, concept, salient features. Issues of world trade: regionalism & Multilateralism,
globalization & liberalization, E-commerce & EDI.

Unit II - Export promotion and trade policies

Introduction, EPZs, EOUs, SEZs, guidelines for effective export promotion strategies, export policy,
import policy, tariff policy, foreign investment policies in India, inflow of FDI in India, evolution of
investment policy in India.

Unit III - Trade prospects of select products

Introduction, agricultural products: introduction, government measures to enhance agri exports.
Textiles & garments: introduction, overview, strength & weaknesses. Gems &jewellery: introduction,
exports from India, measures of expo- development. Leather products: introduction, world trade,
prospects, policies to boost leather trade.

Unit IV - Trade prospects of industrial products and services

Electronic commodities: introduction, prospects, policies to boost exports, problems. Engineering
products: introduction, exports, problems. Chemical goods: introduction, exports, competitive
advantage, problems. Services: introduction, issues in international trade in services, competitive
advantage, suggestion to boost services exports.

Unit V - India’s Trade prospects in select markets

USA: introduction, India-US trade: components of exports and imports, India-US trade prospects. EU
& CIS countries: introduction, India-EU trade, India-CIS trade, challenges & opportunities. Japan:
introduction, indo-Japanese trade, economic developments in Japan. ASEAN & SAARC: introduction,
objectives of ASEAN, economic cooperation, Objectives of SAARC, India-SAARC trade.

Suggested readings:

S.NO Names of authors/books/publishers

1 Foreign Trade of India by VibhaMathur, New Century Publications
2 Foreign Trade and Investment in India: Policies and Performance by Neeta Tripathi, Serials
Publications

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 Course Code Course Name Load Distribution(L-T-P)
MB403(IB2) INTERNATIONAL LABOR 3-0-0
ORGANIZATION &
INTERNATIONAL LABOR LAWS

Learning Outcome:
After completing this course the student will be able to:
1. The present course aims at familiarizing the students with various aspects of International
Labour Organisation.
2. It aims at providing the contemporary knowledge about international labour standards in the
form of Conventions and Recommendations.
3. It also aims to provide a glimpse of International Labour Laws, standards and Governments
initiatives to monitor and safeguard it.

Course Content:
Unit- I: International Labour Organisation
Introduction, Conventions, fundamental principles and rights at work, Need of International labour
organizations and International labour policies, international policies and programmes aimed at
promoting fundamental human rights, improving living and working conditions and developing
employment opportunities.

Unit- II: International Labour Standards

International labour standards aimed at directing national action towards the implementation of
fundamental principles and rights at work. Labour and employment intensive programmes for
infrastructural development Promotion of Social Security and Mutual Health Insurance Schemes,

Unit- III: Government Initiatives

Poverty eradication through employment programmes, Small and micro-enterprise development, Skills
development and strengthening of vocational training institutions. Elimination of child labour.

Unit- IV: Labour Laws and Legislations

Tripartism and Social dialogue, Capacity building for labour relations institutions, opportunities for
women and men to secure decent employment and income, effectiveness of social protection for all.

Unit- V: International Programme

Elimination of Child Labour (IPEC) National initiatives on child labour, International and National
organizations to monitor Child labour with priority given to the urgent elimination of the worst forms
of child labour.

Suggested Reading:

S.NO Names of authors/books/publishers

1. Robert W. Emerson : Business Law, Barron's Educational Series
2. Roger LeRoy Miller, Gaylord A. Jentz : Fundamentals of Business Law, South-,Western Pub
3. Jeffrey F. Beatty, Susan S. Samuelson : Introduction to Business Law, Cengage Learning
4. John E. Adamson, Amanda Morrison : Laws for business , and personal use
5. Alix Adams : Law for business students

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 Course Code Course Name Load Distribution(L-T-P)
MB404(IB3) GLOBALIZATION AND 3-0-0
SUSTAINABLE DEVELOPMENT

Learning Outcome:

This course will explore the origin, recent trends in globalization, trade and investment policies,
growing multinational corporate power, reduced government regulation and the impact on local
communities. It also covers possible environmental dangers related to globalization and the origin and
development of the concept of sustainability along with local experiments and popular movements
promoting it.

Course Content:
Unit I: Introduction
An Introduction, Dimensions of Globalization, Energy, expansion and collapse – theory and case
studies, From steady state to collapse: theories of sustainability by Marvin Harris, Jared Diamond,
Joseph Tainter, Richard Heinberg and others, Case studies: Iroquois and Serer farming, Maya collapse,
the Sahel famine

Unit II: Present Scenario of Globalization

Institutional framework and differing views, The ABCs of the Global Economy Globalization and Its
Specter, Free Markets and Poverty: globalization and over consumption, Global Culture.

Unit III: Implications of the Affluenza Theory.

Empires of the Senseless, Cultural Homicide, the Place of Community in Globalization. War and
international conflict, Globalization and terrorism

Unit IV: Globalization Issues.

Global warming and world health problems, Navigating the Ethics of Globalization, global warming
and globalization, deforestation, soil depletion, the world water supply and biodiversity loss: the
ecological footprint and “natural” disasters: our ecological footprint and its consequences

Unit V: Technological approaches to sustainability in a globalized world

Debating the technological promise for sustainability, way(s) to a sustainable globalization,
philosophical, public policy and lifestyle approaches to sustainability – voluntary simplicity, radical
simplicity, ecofeminism, cosmopolitan localism, lessons of the ecovillages.

Suggested Reading:

S.NO Names of authors/books/publishers

1. Eitzen, D. Stanley and Maxine Baca Zinn. Globalization: The Transformation of Social
Worlds. Belmont, CA: Thomson-Wadsworth.
2. Heinberg, Richard. The Party’s Over: Oil, War and the Fate of Industrial Societies. Gabriola
Island, British Columbia: New Society Publishers.
3. Walker, Liz. EcoVillage Ithaca: Pioneering a Sustainable Culture. Gabriola Island, British
Columbia: New Society Publishers.

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 Course Code Course Name Load Distribution(L-T-P)
MB402(IT1) SOFTWARE PROJECT 3-0-0
MANAGEMENT

Learning Outcome:
After completing this course the student will be able to:
1. Understand importance of software project management in the execution of software projects.
2. Develop an understanding of intricacies involved in software project management.
3. To understand the imperativeness of software project management to be systematic and meet the
goals of project and customer requirement.

Course Content:
UNIT I: Introduction
Understanding software projects – Project management vs. product management – stages of project
management – Software project life cycle - Managerial issues.

UNIT II: SDLC

Project initiation – Identifying project – Developing project character – Identifying stack holders –
Requirement analysis – Gathering requirements – Requirements types –Project scope planning –
Resource breakdown structure (RBS) – Manpower planning – Quality planning – Time and Cost
estimates – Risk management planning –Procurements for the project

UNIT III: Quality Control

Software effort estimation techniques: KLOC/SLOC estimation, expert opinion, top-down, and bottom-
up approach, use-case point estimates, object point estimates, Delphi technique – Project test plan –
Software quality assurance (SQA) – Software quality control (SQC) – cost of quality – Software
quality Metrics – SEI-CMMI model

UNIT IV: Project Environment Management

Understanding Project risk management process – risk management planning –identification of risks –
risk analysis – risk-response planning – Monitoring the risks –Role of project manager – Leadership
styles – recruitment process – team development stages – Conflict management in Project environment
– Hiring and firing issues in software project management – Communication process

UNIT V: Project Scheduling

Project scheduling – Activity diagrams – Network diagrams – PERT & CPM for Schedule
development – Schedule compression technique – Critical chain method –Software project scheduling
tools – Program - Project-Program-Portfolio relationships -Project portfolio – Project Management
Careers

Suggested readings:
S.NO Names of authors/books/publishers
1. Sanjay Mohapatra, “Software Project Management”, Cengage Learning, Latest Edition
2. GP Sudhakar,”Elements of Software Project Management”, PHI, Latest Edition
3. A Kelkar,”Software Project Management: A concise study”, Latest Edition
4. Joel Henry,”Software Project Management: A real world guide to success”,Pearson,2011
5. Kathy Schwalbe,”Project Management in IT”, Cengage Learning, 2011

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 Course Code Course Name Load Distribution(L-T-P)
MB403(IT2) STRATEGIC MANAGEMENT OF 3-0-0
INFORMATION TECHNOLOGY

Learning Outcomes:
After completing this course the student will be able to:
1. Understand the role of information technology (IT) function in an organization,
2. Develop an understanding as to how information technology tool/systems use strategically for
the betterment of the organization and
3. Develop the ability to get insights/use the latest enterprise solutions and applications
meaningfully towards development of organizations

Course Content:

Unit I: Introduction
Organizational Transformation with IT- Assessing the Value of Investing in IT: The Productivity
Paradox, Implementing IT, Structuring and Managing the IT Function, Management Control of
Information Technology, The Legacy Environment.

Unit II: Strategic Alignment

Components of System- Computer system, The Database, Powerful Networks,Information Technology
and Corporate Strategy, The Value Chain, Some Generic Strategies, , IT-Strategic Alignment,
Managing Information Technology, A Corporate Plan for Strategy, Competitive Forces Model.

Unit III: Management Control Systems

E-business and E-commerce, Enterprise Systems i.e.: CRM, SCM, ERP, SRM, ES for SME,s and
MSME’s, New IT Initiatives, A Framework for the Strategic Use of IT.

Unit IV: Decision Support Systems

Decision support system and Intelligent systems, Knowledge Management: Benefiting from Core
Competencies, Ethical Issues.

Unit V: Organizational Integration with IT

Organizational movements around the Strategic Grid, Capitalizing on Information Technology,
Alliances and Partnerships, Interorganizational and International IT Planning.

Suggested readings:
S.NO Names of authors/books/publishers
1. Henry C. Lucas, Jr. Information Technology: Strategic Decision-Making for Managers Wiley
Publication Latest Edition
2. S. A. Kelkar Strategic IT Management: A concise study PHI Publication Latest Edition
3. T3 White/ Bruton The Management of Technology And innovation: A strategic approach
Cengage Publication Latest Edition
4. EfraimTurbanI Linda Volonino IT for Management: improving Performance in the Digital
Economy Wiley Latest Edition

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 Course Code Course Name Load Distribution(L-T-P)
MB404(IT3) E-GOVERNANCE 3-0-0

Learning Outcomes:
After completing this course the student will be able to:
1. Understand the concept and importance of e-Governance
2. Understand e-Governance Development and and implementation challenges.
3. Remember e-Governance Project management and models.
4. Understand security threats in digital environment and protection.

Course Content:
Unit I: Introduction
Overview of e-Government and e-Governance, Stages of e-Governance, National E-Governance Plan
(NeGP), Mission Mode Projects and their implementation status

Unit II: e-Governance Systems

e-Governance Systems Development Practices, Business Process Reengineering in Government, e-
Governance success stories and implementation challenges

Unit III: e-Governance Practices

e-Governance Project Management Practices, Models of e-Governance Projects, Security threats and
Cyber Forensics

Unit IV: Cyber Security

Symmetric and Asymmetric cryptography (including Credit Card/Electronic data capture),
Establishing security norms in cyberspace [ISO 270001], Cyber security and cyber audit implications
for e-governance

Unit V: Contemporary Issues

Change Management Issues, IT Act 2000 and the related cases in India

Suggested readings:
S.NO Names of authors/books/publishers
1. Gupta, M.P. (ed.) :Promise of e-Governance, Tata McGraw Hill.
2. Bhattacharya J. (ed.) :Technology in Government, GIFT Publishing.
3. Bagga, R.K. and Gupta P. (ed.):Transforming Government: e-Governance Initiatives in India,
ICFAI Press, Hyderabad
4. B. A. Forouzan : Cryptography And Network Security, Tata McGraw Hill.
5. Gupta, M.P., Kumar P., & Bhattacharya, J.: Government Online, Tata McGraw-Hill.
6. H. Richard : Implementing and Managing e-Government, Sage Publications.
7. V. Sharma : Handbook of Cyber Laws, Macmillan India Ltd.

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 Course Code Course Name Load Distribution(L-T-P)
MB402(BA1) DATA VISUALIZATION FOR 3-0-0
MANAGERS
Learning Outcomes:
1. Provide an overview and brief history of the practice of data visualization
2. Introduce students to the key design principles and techniques for visualizing data
3. Develop an understanding of the fundamentals of communication and alignment around
concepts that are required for effective data presentation
4. Provide an overview and develop an introductory level of competency on the use of several
available software tools that can be used for data visualization
5. Allow for project-based opportunities to identify, understand, analyze, prepare, and present
effective visualizations on a variety of topics
Course Contents:
Unit I: Introduction
Introduction to the Art and Science of Data Visualization, What is Data Visualization and why does it
matter? Brief History of Data Visualization, Current visualization practitioners of note, Introduction to
Tableau, Importing Data / Connecting to External Sources, Interface Overview , Creating Sheets and
Dashboard.
Unit II: Visualization Fundamentals
Design Fundamentals, Design Principles, Colors, and “Chart Junk”, Design perspectives from the
experts, The Shaffer 4 C’s of Data Visualization, Creating a good data set for analysis, Data modelling
fundamentals for analytics, Selecting data for your KPIs, Advanced Excel Techniques, Data Bars,
Sparklines, Box Plots, Mapping, and Bullet Charts.
Unit III: Visualization Approaches
Storytelling with Data; what are the main approaches to storytelling with data? Dashboards vs.
Storyboards vs. Infographics, Designing with the user in mind, The Duell Rules for Actionable
Visualizations, Advanced Tableau Topics, Interactive Visualization Features – build interactive
visualization, Actions and filters, Calculated measures Data blending, joins, and custom queries,
Custom Shape Files.
Unit IV: Handling Geographic Data
Infographics and other Visualizations, Infographics Examples, Geocoding and Mapping Geocoding
Digital Cartographer Eric Fischer and John Nelson Using geocoded data in Tableau, Map Projections,
Advanced Tableau, Advanced Chart types Custom Color Palettes, WMS Servers, R Integration
Unit V: Visualizing Organizational Vision
Business Alignment and Leadership, social aspects of visualization, BI, and analytics, Creating a vision
and alignment among stakeholders, Trends in Data Visualization and Other Tools, Stanford
Visualization Group, Data Wrangler, D3.js, R and Shiny.
Suggested readings:
S.NO Names of authors/books/publishers
1. The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting
Data, Facts, and Figures Dona M. Wong, W. W. Norton & Company.
2. Information Dashboard Design: Displaying Data for At-a-Glance Monitoring Stephen Few,
O’Reilly Media.
3. Show Me the Numbers: Designing Tables and Graphs to Enlighten Stephen Few, Analytics
Press.
4. Visualize This: The Flowing Data Guide to Design, Visualization, and Statistics Nathan Yau,
Wiley.
5. Now You See It, Stephen Few, Analytics Press.
6. The Visual Display of Quantitative Information, Edward Tufte, Graphics Press, 2nd Edition.

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 Course Code Course Name Load Distribution(L-T-P)
MB403(BA2) BUSINESS FORECASTING 3-0-0

Learning Outcomes:
The student will learn the essentials of and demonstrate proficiency in
1. Graphical Examination of Time Series
2. Decomposition of Times Series into trend, seasonal, cyclical, and irregular components
3. Stable Seasonal Pattern Forecasting Model
4. Deterministic Trend/Seasonal Forecasting Model
5. Unobservable Component Forecasting Model
6. Box-Jenkins Forecasting Model
7. Exponential Smoothing Forecasting Model
8. Transfer Function Model
9. Vector Autoregressive Time Series Models
10. Evaluation of the forecasting accuracies of competing forecasting methods
11. Evaluation of the usefulness of a proposed leading economic/business indicator
12. Forming efficient “combination” forecasts
13. Running SAS, EVIEWS, and R Computer programs

Course Content:
Unit I
Introduction to Course, Time Series Forecasting, Point Forecasts, and Prediction Interval Forecasts,
Evaluation of Competing Forecasting Accuracy, Forecasting Accuracy Measures, Naïve Forecasting
Methods as Benchmarks, APPS.SMU and Accessing Computer Programs on SMU’s Virtual Server –
Downloading Citrix Receiver, Introduction to SAS (SAS = Statistical Analysis System), Program
Editor in SAS 9.4, Data Steps and Procedure Steps, Log and Listing Files, Inputting Data, Direct
Input, Infile Statement

Unit II
Salient Characteristics of Time Series Data, Trend, Seasonal, Cycle, Irregular Components, Brief
Interlude on the Detection of Seasonality, Trend, and Cycle, Trend Tests: Hirsch, et. al. Non-parametric
test, HAC Non-Parametric Tests of Mean of Differences and Time Trend tests, Seasonality Tests:
Buys-Ballot Plots, Friedman’s Non-parametric test, and F-Test in DTDS model, Cycle: The
Autocorrelation Function and Box-Pierce-Ljung Portmonteau Test

Unit III
Beginning Time Series Model: The Stable Seasonal Pattern Model, Determination of Seasonal
Proportions, Test of Equal Proportions, Estimation of Trend, Example: Plano Sales Tax Revenue Data,
A First Generation Forecasting Model – The Deterministic Trend/Deterministic Seasonal (DTDS)
Model, The Simple Trend Model – A Deterministic Trend, Trend Model with Seasonal Dummies,
DTDS plus Autocorrelated Errors, A Sophisticated Time Series Decomposition Model: The
Unobserved, Components Model (Proc UCM in SAS), Three Unobservable Components, Trend,
Seasonal, Cycle, Test of the Significance of the Components

Unit IV
Box-Jenkins Modeling, Mean, Variance, and Autocorrelation in Time Series, Definition of Covariance
Stationarity, Example of a Stationary Time Series: the AR(1) model, The Random Walk model, Some
Simple Box-Jenkins Models and Their Properties, ARMA(0,0), MA(1), AR(1), ARMA(1,1), General
Notation, Concepts of Stationarity and Invertibility, Minimum MSE Forecasting, Various Forecast
Profiles

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Unit V
Exponential Smoothing – An Old Favorite (Proc ESM), Simple Exponential Smoothing (No Trend, No
Seasonality), Double (Brown) Exponential Smoothing (Trend, No Seasonality), Additive Seasonal
Exponential Smoothing (No Trend, Seasonality), Winters Additive Method (Trend, Seasonality), Extra
Variable to Help Us Forecast: VARs (Proc VARMAX), Combination Forecasting, Some Basic
Theorems on Diversification of Forecasts, Nelson Combination Method Granger-Ramanathan
Combination Method, Combinations with Time-Varying Weights

Suggested readings:
S.NO Names of authors/books/publishers
1. Forecasting Principles and Practice (FPP) by Rob. J. Hyndman and George Athanasopoulos
2. Chapman, Chris and Elea McDonnell Feit, R for Marketing Research and Analytics,
Springer.
3. Regression Analysis," David Bell, Harvard Business Review.

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 Course Code Course Name Load Distribution(L-T-P)
MB404(BA3) DATA SCIENCE WITH PYTHONS 3-0-0

Learning Outcome:

To understand the concept of Data Science with Python, data visualization, skills and tools required for
analytics.

Course content:
Unit I:
Understanding Data Science, roles and responsibilities of Data Scientist, various applications of data
Science, understanding, how Data Science and Big data work together, understanding what python is
and what problems it resolves.

Unit II:
Data Analytics process and its steps, Skills and tools required for Data Analysis, Challenges of the
Data Analytics Process, Exploratory Data Analysis technique, Data visualization techniques,
Hypothesis testing to analyze data.

Unit III:
The difference between statistical and non-statistical analysis, the statistical analysis process, Data
distribution and the various methods of representing it, Hypothesis testing and the Chi square test,
Correlation matrix and its uses, install Anaconda and Jupyter notebook.

Unit IV:
data types supported by Python, Data structures such as lists, tuples, sets, and dicts, Slicing and
accessing the four data structures, Few basic operators and functions, control flow statements.

Unit V:
Numpy, Create and print a NumPy array, Execute linear algebraic functions, characteristics of SciPy,
SciPy Sub-packages such as Optimization, Integration, Linear Algebra, Statistics, Weave, and IO,
Pandas and its features, data structures of Pandas, Viewing, selecting, and accessing elements in a data
structure.

Suggested Readings:

S.No Name of Authors/Books/Publisher/Edition

1. Wes McKinney,Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython,
O’Reilly
2. Daniel Y. Chen, Pandas for Everyone: Python Data Analysis, Pearson
3. Fabio Nelli, Python Data Analytics: With Pandas, NumPy, and Matplotlib, Apress
4. Yves Hilpisch, Derivatives Analytics with Python: Data Analysis, Models, Simulation,
Calibration and Hedging, Wiley

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 Course Code Course Name Load Distribution(L-T-P)
MB402(HM1) HEALTH ECONOMICS 3-0-0

Learning Outcomes:
After completing this course the student will be able to:
1. Familiarize and develop understanding about the principles and concepts of economics
2. Understand resource management in healthcare sector.

Course Content:

Unit I:
Introduction to health economics, fundamental economic concepts; scarcity and choice, , Law of
demand and supply, determinates of demand and supply for medical services; Elasticity and its
applications in healthcare,

Unit II:
Market failure and role of Government in health care sector; Medical care production ; Decision
making under different healthcare markets (perfect and imperfect) by health care providers.

Unit III:
Concept of Production functions, Classification of Costs and cost analysis, Pricing, types and rational.

Unit IV:
The Medical Care Market Place, The competitive Market Model, Market Failure in Medical Markets,
Market for Healthcare Professionals; Application of the Theory of Labor Markets in the case of Health
Care Professionals, The Market for Physicians Services, Models of Physician Behavior, The Market for
Nursing Services, The Market for Dental Services. Market for Hospital services Alternative Models of
Hospital Behavior-Utility Maximizing Model, Physician Control Models, and The Trend towards Multi
Hospital Systems.

Unit V:
Indian Healthcare system - Health Policies - Expenditure and Allocations under Five-Year Plans. Role
of Private Sector and PPP.

Suggested readings:
S.NO Names of authors/books/publishers
1. Briggs AH, Claxton K, Sculpher MJ. Decision modelling for health economic
evaluation. Oxford: Oxford University Press.
2. Cleverley WO, Cleverley JO, Song PH. Essential of health care finances, 7th edition. Jones
& Bartlett Learning.
3. Witter S, Ensor T, Jowett M, Thompson R. Health economics for developing countries. A
practical guide. London: MacMillan Education.
4. Zweifel P, Breyer F, Kifmann M. Health economics, 2nd edition. New York:
Springer Publishing.

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 Course Code Course Name Load Distribution(L-T-P)
MB403(HM2) HOSPITAL MARKETING 3-0-0
MANAGEMENT

Learning Outcomes:
After completing this course the student will be able to:
1. Develop and sharpen their marketing skills
2. Perform public relations management for better positioning of the hospital
3. Understand communication of healthcare services and facilities to the public.

Course Content:
Unit 1
Basic concept of marketing management, consumer behavior. Marketing research and information
Pricing strategies of various services. Marketing strategy, evaluation and control.

Unit II
Promotion of business in hospitals. Service marketing, patient care and communication. Advertisement
and branding. Marketing of promotional activities.

Unit III
Corporate marketing. Marketing for third party administrators and cash-paying patients. Marketing and
medical ethics. Social aspects of marketing.

Unit IV
Public Relations : definition, need, essentials of good public relations, public relations towards
global professionalism and major areas of public relations activity. Co-ordination of press
relations, advertising, publications and different media. Corporate image. Role of public
relations in India, Government interference, role of Press Bureau, other Government and media
organizations, public relations approach and public relations problems in Government sector.

Unit V
Public relations for private sector: Impact on business management, share holders, distributors,
customers and internal communication. Professionalism for public relations. Qualities of public
relation officers, professionalism and regulations Corporate communications and identity,
corporate message, image branding and public affairs. Crisis management.

Suggested readings:
S.NO Names of authors/books/publishers
1. Kotler Philip, Marketing Management: Analysis, 9nth Edition Publishing 1st Decem
2. Zeithaml., Valarie, Bitner., Mary Jo, Services marketing, 6th Edition, Mac Grraw
Hill Publication.
3. Lovelock., Christopher.H, Wright., Lauren ,Principles of Service Marketing and
Management Prentice Hall.
4. Saxena .,Rajan , Marketing Management, 3rd Edition ,Tata McGraw-Hill Education.

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 Course Code Course Name Load Distribution(L-T-P)
MB404(HM3) PATIENT CARE SERVICES 3-0-0

Learning Outcomes:
This course intends to familiarize and develop understanding of the students on patient care services
To consider various operational aspects of important services.

Course Content:
Unit 1:
Concept of Patient Care and factors involved in providing complete patient care from admission to
discharge. Distinction between a hospital and a manufacturing organization Criteria of hospital
efficiency.

Unit II:
Administration department, role of medical superintendent, nursing superintendent, hospital
administrator, resident medical officers, night duty executives, public and guest relations officers.
Importance of information in patient care, press relations, communication of medical information,
patient informative booklets, management of patients’ attendants.

Unit III:
Hospital records management: meaning, purpose, uses and importance, functions, history and
significance of medical records, medical forms and registers, global standardization. Legal
responsibilities: introduction, personal, impersonal, general policies and procedures of the hospitals
for confidentiality maintained for patients records, legal aspects of medical records.

Unit IV:
Patient Admission and Discharge process, All patients related services and assistance. Good
communication. Proper and respectful disposal of deceased person. Medico legal cases: custody,
disposal, consent, release of information, code of ethics, purpose of Confidential relationship, law of
evidence, responsibility of hospital.

Unit V:
Patient care: introduction, importance of improving the quality care of patients, role of natural and
human resources in patient care management. Evaluation of Patient care services, steps of evaluation,
determinants of indices.

Suggested readings:
S.NO Names of authors/books/publishers
1. Llewellyne Davis and H.M. McCauley, Hospital Administration and Planning,
J.P.Brothers.
2. Arun Kumar, (ed) Encylopedia of Hospital Administration and Development, 6th Edition,
Anmol publications.
3. Syed Amin Tabish, Hospital and Health Services Administration Principles and Practice, 1 st
Edition , Oxford Publishers.

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 Course Code Course Name Load Distribution(L-T-P)
MB402(RM1) BASICS OF CONSTRUCTION 3-0-0

Learning Outcomes:
After completing this course the student will be able to:
1. Understand and develop the plans and layouts
2. Create and implement construction schedule

Course Content:
Unit-I:
Construction Planning: Basic concepts of development of construction plans – Choice of Technology
Construction method -defining Work Tasks – Precedence relationships among activities-Estimating
Activity Durations – Resource requirements for work – Coding Systems.

Unit-II:
Scheduling Procedure & Techniques: Relevance of Construction Schedule – Critical Path method –
Calculations for critical path Scheduling – Presenting Project Schedules – Activity Float. Critical Path
scheduling for activity - on –node with leads. Lags & Windows – Calculations for scheduling with
lags & windows – resource oriented

Unit-III:
Cost Control Monitoring & Accounting: The cost control problem – the project Budget – Forecasting
for activity cost control – Financial accounting systems and cost accounts – Control of project Cash
Flows – Schedule control – Schedule & Budget Updates – Relating cost & Schedule information.

Unit-IV:
Quality Control & Safety during Construction: Quality & Safety Concerns in construction –
Organizing for Quality & Safety – work and material specifications

Unit-V:
Total quality control – quality control by statistical methods – statistical quality control by sampling
and Variables – Safety.

Suggested readings:
S.NO Names of authors/books/publishers
1. John Rodger Illingworth, “Construction methods & Planning”, Taylor & Francis, U.K
2. Frank Harris, “Modern Construction management”, Blackwell publishing, U.S.A.

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 Course Code Course Name Load Distribution(L-T-P)
MB403(RM2) LEGAL FRAMEWORK FOR 3-0-0
REAL ESTATE

Learning Outcomes:
After completing this course the student will be able to:
1. Understand legal aspects of business
2. Understand relevant act’s regarding property and housing

Course Content:
Unit-I:
Statutory, Legal Aspects, Various Laws involved in Real Estate Transactions, The Indian Contract
Act,1872, Transfer of Property Act 1882, The Registration Act,1908, The Special Relief Act, 1963,
The Urban Land (Ceiling and Regulation) Act (ULCRA),1976, The Land Acquisition Act 1894

Unit-II:
The Indian Evidence Act, 1872, The Indian Stamp Duty Act, 1899, The Rent Control Act, State Laws
governing Real estate, Law Governing Property Tax, The Arbitration and Conciliation Act, 1996,
Income Tax Act,1961, The Wealth Tax act,1957, The co-operative Societies Act,2002. RERA Act,
2016.

Unit-III:
General Principles for Drafting of Agreements relating to Real estate transactions, Law on illegal
Constructions and unauthorized layouts

Unit-IV:
Building Bye Laws and Mater Plans-- National Building Code of India 2005, Green Building Concept

Unit-V:
Principles of land Acquisition by Government, Important property documents. All about Stamp Duty
and Registration

Suggested readings:

S.NO Names of authors/books/publishers

1. Rajkumar S Adukia , Real Estate Law, Practice and Procedures—A complete encyclopedia
on Real Estate (Vol I).
2. Avtar Singh, Principles of Mercantile Law, 7th ed., Eastern Book Company.
3. Ravindra Kumar, Legal Aspects of Business, Cengage learning.

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 Course Code Course Name Load Distribution(L-T-P)
MB404(RM3) ENTREPRENEURSHIP IN REAL 3-0-0
ESTATE

Learning Outcomes:
After completing this course the student will be able to:
1. Understand the importance of entrepreneurship in real estate industry.
2. Identify entrepreneurial project development process.
3. Understand the significance of SME’s.

Course Content:

Unit-I:
Concept, meaning and definition of entrepreneur and entrepreneurship. Importance and significance
of growth of entrepreneurial activity. Characteristics and qualities of entrepreneurs Classification and
types of entrepreneurs. Women entrepreneurs Theories of entrepreneurship.

Unit-II:
Factors influencing entrepreneurial development and motivation. Role of culture in entrepreneurial
development. Entrepreneurial development programme (EDP), Managing the problems faced by
entrepreneurs Development of women entrepreneurs

Unit-III:
Entrepreneurial Project Development: Idea generation – sources and methods Identification and
classification of ideas. Environmental Scanning and SWOT analysis Preparation of project plan –
points to be considered Components of an ideal business plan – market plan, financial plans,
operational plan, and HR plan.

Unit-IV:
Small and Medium Enterprises: Meaning and definition (evolution) Role and importance Policies
governing SMEs Organizational structure Steps in setting up a small unit SME funding.

Unit –V:
Requirements of capital (fixed and working), Factors determining capital requirements, Importance of
fixed and working capital, Working capital management, Sources of finance for SME’S. Taxation
benefits

Suggested readings:
S.NO Names of authors/books/publishers
1. Small scale industries and entrepreneurship, Dr. Vasant Desai, Himalayan Publishing
House
2. Management of small scale industries, Dr. Vasant Desai, Himalayan Publishing House
3. Management of small scale industries, J.C. Saboo Megha Biyani, Himalayan Publishing
House
4. Dynamics of entrepreneurial development and Management, Dr. Vasant Desai, Himalayan
Publishing

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 Course Code Course Name Load Distribution(L-T-P)
MB402(AM1) MANAGEMENT OF FLORICULTURE 3-0-0
AND HORTICULURE

Learning Outcomes:
After completing this course the student will be able to:
1. Understand the importance of floriculture business
2. Develop awareness in horticulture

Course Content:
Unit I:
Meaning of Floriculture, Floriculture business in India and Abroad, how to gauge and create
demand, target areas and markets

Unit II:
Production of Flowers, Marketing of flowers, product mix and product design, identifying the
occasions, management theories and principles

Unit III:
Management of floriculture and landscaping, Preparing Floriculture Business Project, role of
government in the development of floriculture

Unit IV:
Horticulture: Concept, Fruit production and post harvest management, packaging and branding

Unit V:
Vegetable Production, Management of Biotech industries, establishing a Horticulture Project.

Suggested readings:
S.NO Names of authors/books/publishers
1. George Acuaah, Horticulture principles and practices, Pearson Education
2. Randhawa & Mukhopadhyay, Floriculture in India, Kalyani Publications
3. S.N.Gupta, Instant Horticulture, Jain Brothers.

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 Course Code Course Name Load Distribution(L-T-P)
MB403(AM2) AGRICULTURAL EXPORT 3-0-0
MANAGEMENT

Learning Outcomes:
After completing this course the student will be able to:
1. Understand important agricultural export related documentation.
2. Understand export procedures.

Course Content:
Unit I
Definition and Nature of Export Management, Scope of Export Management in Agri business.

Unit II
Steps in Export of Agri business products, Selection of Market and Channels of Export.

Unit III
Issues related to the Export of Agribusiness products, Legal requirements for Export of
Agribusiness products

Unit IV
Financing of Agribusiness exports, Role of Govt. in promotion of Exports.

Unit V
Export documentation and procedure, External Agencies for promotions of Export.

Suggested readings:
S.NO Names of authors/books/publishers
1. Verma S.B, Agricultural Marketing, Scientific Publishers, India.
2. Saraswathy, Export Opportunities in India- A complete data guide to export agriculture and
spicesfrom India, Kalyani Publications.

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 Course Code Course Name Load Distribution(L-T-P)
MB404(AM3) FORESTRY AND FISHERIES 3-0-0
MANAGEMENT

Learning Outcomes:
After completing this course the student will be able to:
1. Understand the role of fisheries in Indian economy
2. Develop culture of self employment through poultry and allied fields

Course Content:

Unit I:
Forestry: Meaning and its management, Issues of concern for effective management of forests.

Unit II:
Food business management, Management of fish seeds and fishery products.

Unit III:
Pollutry & Hatchery Management; Production, Marketing & Financial management of fisheries
projects.

Unit IV:
Management of Industries related to fishery products.

Unit V:
Management of Bee keeping, Piggery, Seri-culture projects, Case Studies.

Suggested readings:
S.NO Names of authors/books/publishers
1. Schlich, S.W., Schlich’s Manual of Forestry, Periodical Experts Book Agency.
2. Bandhu & Garg, Social Foresty and Tribal Development, Natraj Publishers.
3. Pandey & Shukla, Fish and Fisheries, Aman Publishers.

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COURSE CODE COURSE NAME LOAD DISTRIBUTION
MB 407 RESEARCH PROJECT REPORT 3 Credit

Research Project Report (RPR) is a business research assignment undertaken by IV semester MBA
student. Every student shall undertake the Research assignment for a business firm/ industry/
organization/ NGO/ research organization under the guidance of the Faculty. The report would be
prepared in the area of specialization of the student.

Evaluation component Marks Weight age (%)

Project Report 50 50

Presentation (Guide) 20 20
Viva –Voce (External) 30 30

Total 100 100

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 Course Code Course Name Load Distribution (L-T- P)
MB 408 ENTREPRENEURIAL PROJECT IV 1-0-0

Students are required to make an entrepreneurial project –IV, based on Venture Capital Financing

1. Introduction,
2. Types of venture capital financing,
3. Early stage financing,
4. Expansion financing,
5. Acquisition or buyout financing,
6. Features of venture capital investments,
7. Methods of venture capital financing,
8. Equity,
9. Participating debentures,
10. Conditional loan,
11. The funding process,
12. Examples of venture capital funding

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