1. Yes, because they themselves said that printing the bound volumes were becoming a pain.

The
printed versions’ sales weren’t doing good, and the market has shifted to digital.

2. First was Microsoft and its CD-ROMs. Part of Encyclopedia Britannica’s value proposition was its
appearance, but the CD-ROM’s lack of visual presence negated this advantage. To top it all off, CD-ROMs
were bundled with Wintel computers, basically making them free. Then came the rise of internet usage.
This was a godsent as Britannica Online’s sales rose but a disaster to print sales as they fell off a cliff.
Then, the company finally decided that they must move on from printing bound copies of Encyclopedia
Britannica and focus on its digital counterpart and other digital learning materials.

3.Yes, because Encyclopedia Britannica is still Encyclopedia Britannica. They just moved from physical to
digital.

a.

People will choose Encyclopedia Britannica over Wikipedia because Encyclopedia Britannica is more
reliable. Wikipedia is written collaboratively by volunteers which means that anyone can write, including
someone who is not an expert as opposed to Britannica, whose articles are written by credible authors.
Britannica’s articles are also edited so that it contains the necessary information without overwhelming
readers. The same cannot be said for Wikipedia though. Wikipedia’s articles can sometimes be very long
as not all of their writers are good in being concise.

b.

People will choose Wikipedia over Britannica simply because it is more famous, atleast from what I
observed. Whenever people want to know something, Wikipedia is always the website that they
consult. Even if you search something on Google, Wikipedia will, most of the time, be at the top of the
search results.