Part t: Write “Truc” Ifthe Stuemeat fart t: Write “True” Ifthe Staves roduct design is 1. The essence « er and maximizes the Value ty er a the an de caused by shortage adequate ST eal he definitions of smay ries éctnoes: 47F For small business the production con 5 # PHIIOSOPHY is bette than, " tely owned corporations Partner: Small businesses are normally privat rit Proprietorships opportunity the entrepreneurial process is 6. Without the recognition of an opportunity likely failure 7~PThe purpose of business plan is me-term view OF ig Digg environment, So that idea is Similar wi "\ i it entails taking a lo 8. Business jPPortunities are undistinguished from ideas 9.T Product development is the term used to describe the complete pr Ocess, Ot bingee re Product or service ft market t 105 i cet, 777 AG Uk Aad which rah fo alermess to Possibilities. ra)ention sale an 19! nti 5 use and x which gives OF right to U operty sient, won © sa. A type of ingeltectoal propen® . * ne, develops al invention p, Tradema A. Trade secret ee B. Patent M7] © oe ¢most entrepreneurs a eristic (Y) ical 0! ; 15, Which of the following is a character's ypi ie ctr A ce D. Choose no risk venture: pilities for innovating B. Choose low cs venues am is or changes that provide unique and distin® 16. Positive external tren and creating value are called —— A. Strengths - D. Threats B. Opportunities E. None (C. Weaknesses 17,__ is described as the creation ofa new product, service OF process for the first time? ‘A. Innovation D. Duplication Be invention E. Synthesis C. Extension _18, Among the followings which one incorrect about business forms? TA» Owner has complete freedom to sel of transfer any part of business in partnership business without the consent of other partners. B. Death or withdrawal of owner wil aft legal existence of partnership business C. Death or withdraval of over will not affect legal existence of corporate business D. In Corporations the business and the owner of business ar ° clear! cies: learly separated. Jich one is true about SWOT Analys TA. Weaknesses are negative external factors that inhil sees are negs ‘bit an individual's abil ‘accomplish his/her mission, goals and objectives. it an individual's ability to ities are positive external or internal options ; ; that ani to accomplish his/her mission, goals and objectives. hat an individual could exploit Ge Threats and opportunity may arise due to competition, change i economic recession and technological advances, . change in government policy ity and strength are positive factors which associ r sociate only for internal21, Which one of the following criteria can be used to evaluate the new product as it passe. the product life eyele? A. The size of the potential market B. Marketing policy of the competitors ; C, Possibility of using the previous marketing experience D. All 22. The objectives of a business plan are to _? A. Give directions to the vision formulated by entrepreneur B. Objectively evaluate the prospects of business C. Monitor the progress after implementing the plan D. Persuade others to join the business E. All 23. Which marketing philosophy states thai unless the organization undertake an aggressive selg and promotion effort consumers will not buy enough of the company’s product? A. Product concept D. M ir : . os . Marketing concept 2 People who are buying from Arba-Mi inch Tourist Hotel,r scr rue about tim!" ry tim) critical so, which one ue al yarket en ng isc ves the first mover advantage _-consider and adjust the fault s of first mover B. Late entry str gives time . The cost of promotion is high for tate ent strategy D. Becoming a first entry always provide advantage E, A&B 28. _ isa legal definition of ideas. inventions, artistic works and other commercially Viable products created out of one’s own men al processes A, Patent D. Trade mark B, Copy right E. None C. Intellectual property 29. _ is the extent of satisfaction or pleasure that exists when a product is readily Gecessible to potential customers? A. Form utility D. Time utility B. Place utility E. Information utility C. Possession utility 30. Which of the following is incorrect about marketing? 'A. Marketing ean occur any time with one sccial unit who strive to exchange of something value. B. The essence of marketing is a transaction OF exchange C. Non-profit organization engaged in marketing D. Products that can be marketed includes goods, services, ideas, people and places ‘None of the above 31 Among the followings which one is taken as functional role of conducting marketing research? ‘A. Desctiptive function D. Analytical Function E, All intelligence?erceyty $4. All are a sarategh ® " people with the correct sh C. Establishing f ¥ D. Participatory managern< E. Nowe BE. Among the following wae ts NOT included under the stag erufuct life te A. Decline D lection E. Growth B. Depression C Maturity Match the items ander coleman “A” with column “IB” items; (9.5pt. to each) Coteme “8 A. One-way communication B Two-way communication C. Low price armtegy D. High price strategy